Wiki Tags Archives: Medical

Marketing Library Services

 

Publication analysis


About the publication

Title: Marketing Library Services

ISSN: 0896-39081

Website: www.MarketingLibraryServices.com

Purpose, objective, or mission: Marketing Library Services (MLS) emerged in 1987 and is the longest-running publication that regularly delivers how-to articles and case studies for marketers in all types of libraries. They’re written by practitioners from around the world and curated by a respected expert who has 25+ years in the field. These detailed, vetted articles deliver more value than the brief ideas and advice offered via social media.2

Target audience: Information professionals in any type of library who need to learn to do better marketing, promotion, and advocacy.3

Publisher: Information Today, Inc.4

Peer reviewed? No.5

Type: LIS trade.6

Medium: Print and online.7

Content: MLS covers strategies and tactics for all marketing-related topics: advocacy, outreach, branding, segmentation, social media, funding initiatives, long-term campaigns, assessment, ROI, partnerships, promotional materials, program publicity, communications, PR, advertising, etc. Subscribers will also benefit from interviews with marketing masters, conference coverage, book reviews, and news.8

Frequency of publication: Six times a year (January/February, March/April, May/June, July/August, September/October, November/December).9

About the publication’s submission guidelines

Location of submission guidelines: The editor of Marketing Library Services, Kathy Dempsey, does not accept blind submissions; instead, it is preferable to email her first (see Editor below) with an article idea, so that she can see if it fits in with upcoming issues, or whether or not something similar has already been published. In a personal correspondence she asserts that if the topic is something useful to Marketing Library Services readership, she will send the author a desired length and deadline. Writers will be sent guidelines, and all graphics (photos, charts, etc.) must be in color and high resolution.10

The site itself says very little about submissions. Editorial communications should be directed to the editor, Kathy Dempsey, at kdempsey@infotoday.com.11

Types of contributions accepted: From a correspondence with the editor: “Marketing Library Services covers a wide range of marketing-related topics, including these: advocacy, outreach, programming, fundraising, event planning, dealing with the media, getting votes for library issues, proving your value, making good promotional materials, community promotion, online promotion, winning related awards, studying demographics for target marketing, innovations, surveys and focus groups, strategic communication, etc. And, of course, true marketing (plans for full campaigns).” Also, “in addition to the case studies, Marketing Library Services carries news, reviews of books and videos, conference coverage, and links to library articles and culture.” 12

Submission and review process: Authors first should send correspondence to Kathy Dempsey stating their idea. Because Marketing Library Services is published often, timely articles are strongly recommended. Also, authors must have been directly involved in the projects they are writing about, and must write in the first person. Ms. Dempsey states that authors’ specific titles do not matter.13

Editorial tone: Marketing Library Services should not be written in third-person or academic tones. The newsletter’s tone is conversational, professional, and should inspire readers. According to the editor, “Articles should be written as if you’€™re sitting down with a colleague and explaining your project over lunch.”14

The editor will correspond with the author about this after the author’s idea has been accepted.15

Style guide used: Associated Press.16

Conclusion: Evaluation of publication’s potential for LIS authors

Marketing Library Services is a very good resource for LIS authors interested in writing on community outreach and marketing of library services. Many topics can fall under this umbrella, so it is important for potential authors to be creative and open in how they frame their content.

 

Audience analysis


About the publication’s readers

Publication circulation: Marketing Library Services has 700 subscribers. Most of these are in North America, but some are in Europe and in other English-speaking countries.17

Audience location and language or cultural considerations: Because the content of the newsletter is in English and about a broad topic (marketing), the geographic location of the newsletter’s readership is assumed to reside across the United States. There are some readers from outside the United States, but because marketing can be culturally specific, those readers are likely already doing the work of cultural translation. English is used entirely throughout Marketing Library Services and, for the most part, readers are American or from Europe.18 Because of this spread, colloquialisms should be avoided (as in most professional writing).

Reader characteristics: According to Kathy Dempsey, the editor, most of the readership is comprised of librarians who market for their organization, while others are managers and directors. She also states that some are professors specializing in marketing. Because Marketing Library Services readership is comprised of professionals directly involved in marketing, it may be safely assumed that jargon specific to marketing is fine. As well, because this is a trade journal, readers will be interested in practical information. Kathy Dempsey states from a personal correspondence that, “MLS is written for a wide horizontal market that covers all types of libraries: public, academic, special (medical, gov’€™t, etc.), corporate, and to a lesser extent, K-12 school. It welcomes article queries from all of these librarians. What they all have in common is the need to promote their services. Many case studies about how one lib accomplished a goal can be used as models to doing similar things in other types of libraries. Articles on projects that have this ability to be widely replicated are especially valuable.”19

Readers of Marketing Library Services work in many types of libraries, so it may be safely assumed that they all value libraries’ continuing prosperity. That said, this does not mean that their values are identical. However, the newsletter’s tone is conversational, not argumentative. Articles written arguing strongly for one thing or another probably will not fit in Marketing Library Services.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

Marketing Library Services is a newsletter informing LIS professionals the best practices and valuable ideas regarding LIS marketing. Professionals reading this newsletter are looking for good ideas and solidly practical plans and instances of good marketing. Marketing Library Services is not a dry tome of theoretical research written in an hermetic tone. Nonetheless, most of the readers are deeply engaged with marketing their organization, and are working professionals whose time and attention is valuable. Writers should consider their readers as interested colleagues who are deeply interested in successful programs and campaigns, and how they may learn from writers’ experiences and implement similar strategies in their own organizations.

Last updated: June 29, 2019


References

Show 20 footnotes

  1. Proquest, “MLS: Marketing Library Services,” Ulrichsweb Global Serials Directory, accessed June 29, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521418800307/153039
  2. Information Today, Inc., 2019, “Marketing Library Services,” http://www.infotoday.com/mls/
  3. Information Today, Inc., “Marketing Library Services.”
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. Information Today, Inc., “Marketing Library Services.”
  8. Information Today, Inc., “Marketing Library Services.”
  9. Information Today, Inc., “Marketing Library Services.”
  10. Dempsey, K., 27 June 2019, personal communication.
  11. Information Today, Inc., 2019, “Subscription & Editorial Info,” http://www.infotoday.com/mls/mls-subs.shtml
  12. Dempsey, personal communication.
  13. Dempsey, personal communication.
  14. Dempsey, personal communication.
  15. Dempsey, personal communication.
  16. Dempsey, personal communication.
  17. Dempsey, personal communication.
  18. Dempsey, personal communication.
  19. Dempsey, personal communication.
  20. Dempsey, personal communication.

    Knowledge of LIS subject matter: Readers of this newsletter have a high degree of LIS subject matter. Marketing Library Services caters to the LIS profession, so references to library specific trends, ideas, and concepts will be well received and will not require a high degree of explanation. However, because the readership is broadly based across the LIS professional spectrum some terms and knowledge specific to one group may not be appropriate for all readers.[21. Dempsey, personal communication.

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MLAConnect

 

Publication analysis


About the publication

Title: MLAConnect

ISSN: N/A

Website: https://www.mlanet.org/mlanews

Purpose, objective, or mission:MLAConnect is MLA’s online newsletter, featuring the latest resources, professional advice, and association news.” 1

Target audience: Members of the Medical Library Association (MLA).2

Publisher: Medical Library Association (MLA)3

Peer reviewed? No.4

Type: LIS professional newsletter.5

Medium: Online. The print MLA News publication transitioned to the new all-digital format in 2017. 6

Content: Professional notices of importance to the membership, articles of practical matters of interest, letters to the editor, classifieds, etc.7

Frequency of publication: Continuously.8

About the publication’s submission guidelines

Location of submission guidelines: https://www.mlanet.org/p/cm/ld/fid=154

Types of contributions accepted: Submissions must be emailed to the editor. Any timely newsworthy piece that would be of interest to the membership including letters to the editor and reviews of conferences. Authors should take care to avoid content that overlaps with the subject areas of regular column writers listed on the editorial team.9

Submission and review process: Articles no more than 700 words, no more than 5 references allowed. All submissions subject to editing and abridgement. Submissions required 6 weeks in advance of publication.10

Editorial tone: Informational.11

Style guide used: The publication uses its own MLA Style Manual.12

Conclusion: Evaluation of publication’s potential for LIS authors

Writers with expertise in the medical library field and interest in reaching the members of this organization would find this publication a good place to submit work.

 

Audience analysis


About the publication’s readers

Publication circulation: Most articles are restricted to MLA members.13 The most recent media kit places membership at over 3,000.14

Audience location and language or cultural considerations: Most readers are located in the US, but articles should remain culturally neutral in consideration of possible international audiences.15

Reader characteristics: MLA member and readers are generally hoping to connect with colleagues and expand their professional skills and knowledge.16 Readers work in a variety of medical organizations, but share an interest in their association’s mission to promote excellence in health sciences librarianship.17 They will likely have a specific interest in their field, their medical specialty, with less interest in general LIS topics.18

Knowledge of LIS subject matter: Most readers will have a familiarity with LIS subject matter but may not have a MLIS degree.19

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors considering submitting work to this publication will be best served by reviewing the past issues of the publication and remembering that readers are expecting to learn how to better perform and understand their work. While MLAConnect is not a peer-reviewed journal, readers are articles that represent the forefront of new developments in the field.

Last updated: June 29, 2019


References

Show 19 footnotes

  1. Medical Library Association, “MLA: Publications: MLA Publications,” accessed June 29, 2019, https://www.mlanet.org/p/cm/ld/fid=65
  2. Medical Library Association, “Publications: Submitting Articles for MLAConnect,” accessed June 29, 2019, https://www.mlanet.org/page/submitting-articles-for-mla-news
  3. Medical Library Association, “Publications: Submitting Articles for MLAConnect.”
  4. Medical Library Association, “Publications: Submitting Articles for MLAConnect.”
  5. Medical Library Association, “Publications: Submitting Articles for MLAConnect.”
  6. Medical Library Association, “Publications: Submitting Articles for MLAConnect.”
  7. Medical Library Association, “Publications: Submitting Articles for MLA Connect.”
  8. Medical Library Association, “MLA: MLA News: Latest News,” accessed June 29, 2019, https://www.mlanet.org/p/cm/ld/fid=1138
  9. Medical Library Association. “Publications: Submitting Articles for MLA Connect.”
  10. Medical Library Association. “Publications: Submitting Articles for MLA Connect.”
  11. Medical Library Association. “Publications: Submitting Articles for MLA Connect.”
  12. Medical Library Association, “Publications: MLA Style Manual,” accessed June 29, 2019, https://www.mlanet.org/p/cm/ld/fid=198
  13. Medical Library Association, MLA: MLA News: Latest News.
  14. Medical Library Association, “Advertising and Sponsorships: Advertise in MLA News,” accessed June 29, 2019, https://www.mlanet.org/p/cm/ld/fid=173
  15. Medical Library Association, “MLA: About: International Programs,”  June 29, 2019, https://www.mlanet.org/p/cm/ld/fid=23
  16. Medical Library Association, “MLA: About: MLA Individual. Membership: Connect…Learn…Lead…JOIN!” accessed June 29, 2019, https://www.mlanet.org/join
  17. Medical Library Association,  “About,” accessed June 29, 2019, https://www.mlanet.org/p/cm/ld/fid=21
  18. Medical Library Association. “MLA: MLA News: Latest News.”
  19. Medical Library Association. “MLA: About: MLA Individual. Membership: Connect…Learn…Lead…JOIN!”
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Journal of the American Medical Informatics Association (JAMIA)

About the publication

Title: Journal of the American Medical Informatics Association (JAMIA)

ISSN: 1067-5027 (Print) and 1527-974X (Online)1

Website: https://academic.oup.com/jamia

Purpose, objective, or mission: JAMIA is AMIA’s premier peer-reviewed journal for biomedical and health informatics.”2JAMIA articles describe innovative informatics research and systems that help to advance biomedical science and to promote health.”3

Target audience: “Physicians, informaticians, scientists, nurses and other health care professionals,” as well as academic and medical librarians are among this publication’s target audience.4

Publisher: Oxford University Press5

Peer reviewed? Yes6

Type: Academic / Scholarly7

Medium: Print and online8

Content: “Covering the full spectrum of activities in the field, JAMIA includes informatics articles in the areas of clinical care, clinical research, translational science, implementation science, imaging, education, consumer health, public health, and policy. JAMIA‘s articles describe innovative informatics research and systems that help to advance biomedical science and to promote health.”9

Frequency of publication: Monthly10

About the publication’s submission guidelines

Location of submission guidelines: https://academic.oup.com/jamia/pages/General_Instructions

Types of contributions accepted: The journal accepts research and applications, reviews, brief communications, case reports, perspectives, correspondence, and editorials and highlights.11

Submission and review process: Manuscripts should be double-spaced and accompanied by a title page, abstract, references, acknowledgements, etc. Additionally, authors should submit their manuscripts in Word format to JAMIA’s submission site. As for the review process, authors must provide details of any conflicts of interests, so that the review can “be handled by ones of the other editors.”12

Editorial tone: Scholarly.13

Style guide used: The journal asks authors to use footnotes and format their references according to Medline style.14

Conclusion: Evaluation of publication’s potential for LIS authors

JAMIA is a great publication for LIS authors familiar with informatics, health sciences, etc. It explores topics LIS professionals are familiar with, including social media, the ethics of various information dissemination methods, etc.15 Health informatics professionals, as well as medical librarians with knowledge of these topics will feel right at home with this publication.

 

Audience analysis


About the publication’s readers

Publication circulation: Although exact circulation statistics are unavailable, all members of the American Medical Informatics Association receive a subscription to JAMIA.16 AMIA has over 5,400 members,17 though JAMIA‘s readership is likely higher than this figure, since articles are freely available on JAMIA’s website and PubMed Central.18

Audience location: Because this journal is the official journal of the American Medical Informatics Association,19 it stands to reason that the majority of readers will live in the U.S. At the same time, JAMIA is published by the Oxford University Press in the United Kingdom20 and features articles concerning biomedical data sharing as a whole. Thus, the journal has articles of interest to English-speaking biomedical professionals worldwide.

Reader characteristics: The majority of readers will be healthcare professionals with specialized knowledge of bioinformatics.21

Knowledge of LIS subject matter: Because JAMIA is first and foremost a medical publication within the highly specialized field of bioinformatics, most readers will be more familiar with medical terminology than LIS terminology. Thus, while medical terms can—and should—be used freely, LIS terms should be used sparingly and defined where necessary.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Because the majority of readers will come from highly technical backgrounds, authors should ground their articles in methodical, well-documented research. Additionally, authors should—at the very least—have taken a class in health informatics. Ideally, however, authors will be healthcare professionals (including medical librarians) with extensive knowledge of bioinformatics.

Last updated: April 18, 2018

Show 21 footnotes

  1.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1705920417
  2. “About the Journal,” Oxford University Press, accessed April 18, 2018, https://academic.oup.com/jamia/pages/About
  3.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 18, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  4.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  5.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1705920417
  6.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  7.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  8.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1705920417
  9. “About the Journal,” Oxford University Press, accessed April 17, 2018, https://academic.oup.com/jamia/pages/About
  10.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  11. “Instructions to Authors,” Oxford University Press, accessed April 17, 2018, https://academic.oup.com/jamia/pages/General_Instructions
  12. “Instructions to Authors,” Oxford University Press, accessed April 17, 2018, https://academic.oup.com/jamia/pages/General_Instructions
  13. Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  14.  “Instructions to Authors,” Oxford University Press, accessed April 17, 2018, https://academic.oup.com/jamia/pages/General_Instructions
  15. “Issues,” Oxford University Press, accessed April 18, 2018, https://academic.oup.com/jamia/issue
  16.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  17. “AMIA Membership,” American Medical Informatics Association, accessed April 17, 2018, https://www.amia.org/amia-membership
  18.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  19.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  20.  Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
  21. Journal of American Medical Informatics Association, Ulrichsweb Global Serials Directory, accessed April 17, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1524013281789/223132
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Journal of eScience Librarianship (JeSLIB)

About the publication

Title: Journal of eScience Librarianship (JeSLIB)

ISSN: 2161-39741

Website: https://escholarship.umassmed.edu/jeslib/

Purpose, objective, or mission: “The Journal of eScience Librarianship (JeSLIB) is an open access, peer-reviewed journal advancing the theory and practice of librarianship focusing on services related to data-driven research in science, technology, engineering, math, social sciences, medicine, and public health.”2

Target audience: JeSLIB is geared towards librarians and other LIS professionals interested in eScience.3

Publisher: University of Massachusetts Medical School4

Medium: Online5

Peer reviewed: Yes6

Content: JeSLIB explores the many roles of librarians in supporting eScience and welcomes articles by contributors from all areas of the globe related to education, outreach, collaborations, policy, tools, and best practices. Submissions covering both theoretical and practical applications are welcomed.

General topics of interest may include but are not limited to:

  • Research data management
  • Librarians embedded on research teams
  • Data services, including policy development
  • Data curation
  • Data sharing and re-use
  • Data management plans
  • Data preservation
  • Metadata and discoverability
  • Institutional and discipline-specific repositories
  • Impact of governmental or institutional policies
  • Open data, open science and open access
  • Data literacy and data education
  • Data citation
  • Tracking impact of research data, metrics
  • Big data
  • Visualization”7

Type: Academic / Scholarly8

Frequency of publication: Once or twice a year9

About the publication’s submission guidelines

Location of submission guidelines: https://escholarship.umassmed.edu/jeslib/styleguide.html

Types of contributions accepted: 

  • “Full-Length Paper
  • eScience in Action
  • Letter to the Editor
  • Review
  • Video Article
  • Commentary”10

Submission and review process: As is standard, the journal only accepts original, unpublished manuscripts which aren’t currently under review elsewhere.11 After reviewing the submission guidelines, authors must follow the directions to submit their manuscripts at this link.

The journal uses a double-blind peer review process, which typically takes six to eight weeks to complete.12

Editorial tone: The tone is described as “academic / scholarly”13 and “clear and concise.”14

Style guide used: The journal asks authors to use the 16th edition of The Chicago Manual of Style.15

Conclusion: Evaluation of publication’s potential for LIS authors

JeSLIB is an excellent publication for LIS authors interested in tackling scientific issues through the lens of an LIS perspective. Additionally, due to its open access policy, JeSLIB authors have the potential to share their research with readers worldwide. Thirdly, the journal is indexed in the prestigious PubMed database.16 All in all, JeSLIB is a very prestigious publication for qualified LIS authors.

 

Audience analysis


About the publication’s readers

Publication circulation: The journal is freely available to readers online (no subscription required), and its articles have been downloaded over 100,000 times.17

Audience location: Although the journal is published in English, readers hail from a wide variety of countries all over the world.18

Reader characteristics: The majority of readers will be LIS professionals and/or professionals “in science, technology, engineering, math, social sciences, medicine, and public health.”19

Knowledge of LIS subject matter: On account of JeSLIB‘s often specialized subject matter (e.g., metadata, data visualization, etc.),20 it’s safe to assume that most readers will have extensive knowledge of LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Ideally, authors will have experience in at least one of the aforementioned scientific fields. Readers will expect authors to thoroughly explain their findings in the interest of the scientific integrity. Many readers will also expect authors to have professional experience in a scientific field, such as an academic degree and/or job experience. Finally, readers will expect all articles to be discussed in relation to LIS subject matter, in keeping with the journal’s purpose.

Last updated: April 18, 2018

Show 20 footnotes

  1.  Journal of eScience Librarianship, Ulrichsweb Global Serials Directory, accessed April 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523929047311/738557
  2. “Aims and Scope,” University of Massachusetts Medical School, accessed April 16, 2018, https://escholarship.umassmed.edu/jeslib/about.html#aims
  3.  “Aims and Scope,” University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/about.html#aims
  4.  Journal of eScience Librarianship, Ulrichsweb Global Serials Directory, accessed April 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523929047311/738557
  5.  Journal of eScience Librarianship, Ulrichsweb Global Serials Directory, accessed April 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523929047311/738557
  6.  Journal of eScience Librarianship, Ulrichsweb Global Serials Directory, accessed April 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523929047311/738557
  7.  “Aims and Scope,” University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/about.html#aims
  8.  Journal of eScience Librarianship, Ulrichsweb Global Serials Directory, accessed April 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523929047311/738557
  9. “Publication Frequency,” University of Massachusetts Medical School, accessed April 16, 2018, https://escholarship.umassmed.edu/jeslib/about.html#pubfrequency
  10. “Article Types,” University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/about.html
  11. “Article Submission Agreement for Journal of eScience Librarianship,” University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/cgi/submit.cgi
  12. “Guidelines for Journal of eScience Librarianship Authors,” University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/styleguide.html
  13.  Journal of eScience Librarianship, Ulrichsweb Global Serials Directory, accessed April 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523929047311/738557
  14. “Guidelines for Journal of eScience Librarianship Authors,” University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/styleguide.html
  15. “Guidelines for Journal of eScience Librarianship Authors,” University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/styleguide.html
  16.  Journal of eScience Librarianship, Ulrichsweb Global Serials Directory, accessed April 18, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523929047311/738557
  17.  Journal of eScience Librarianship, University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/
  18.  Journal of eScience Librarianship, University of Massachusetts Medical School, accessed April 18, 2018, https://escholarship.umassmed.edu/jeslib/
  19.  “Aims and Scope,” University of Massachusetts Medical School, accessed April 16, 2018, https://escholarship.umassmed.edu/jeslib/about.html#aims
  20.  “Aims and Scope,” University of Massachusetts Medical School, accessed April 16, 2018, https://escholarship.umassmed.edu/jeslib/about.html#aims
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Facet Publishing

 

Publisher analysis


About the publisher

Name: Facet Publishing

Website: http://www.facetpublishing.co.uk/

Purpose, objective, or mission: Facet Publishing is “the commercial and publishing and bookselling arm of CILIP: the Library and Information Association,” with a focus on global business and attention to detail.1

Target audience: LIS professionals.

Owner: CILIP: the Chartered Institute of Library and Information Professionals.

Are published books peer reviewed? Yes.

Types of books published: LIS professional books, textbooks, series and ebooks.

Medium: Print and electronic, though not all titles are available in both formats.

Topics covered: Over thirty LIS subjects are published by Facet, ranging from academic libraries to website & intranet management.2

Number of titles published per year: Exact number unknown, though Facet’s ‘Recently published’ page lists thirty books published between April 2017 and January 2018.3

About the publisher’s submission guidelines

Location of submission guidelines: http://www.facetpublishing.co.uk/book_proposal_guidelines.php

Types of submissions accepted: Facets asks potential authors to “think carefully about the intended market, the competition and the unique selling points”4 before sending in a proposal. They are looking for “a mixture of content: practice oriented books for working professionals, textbooks that particularly dovetail with the iSchools curriculum and emerging developments and thinking in research for a scholarly audience.”5 Book proposals should contain sections regarding the book’s content, market, and competition, as well as information about yourself.

The content:

  • “A synopsis of the book, including a detailed outline of the work with intended chapter headings, together with a description of each chapter and its estimated length
  • An estimate of the total length of the book
  • A rationale describing why the book is needed, what it hopes to achieve and how, and any new ideas and developments you intend to cover, or new approaches that you intend to use. Notes on additional features such as case studies, checklists, diagrams, photographs, software, etc.
  • Sample material (one or two chapters), if possible
  • An estimated date of manuscript completion”6

The market:

  • “Who is the intended reader?
  • How large do you estimate the potential readership to be?
  • A description of the potential readers (e.g., students, practising library and information professionals/managers, policy makers) with specific details about why they need this book:
    • what sectors/organizations they are working in
    • the required level of professional expertise
    • courses
  • Are there any potential secondary audiences and markets? (e.g., museums, archives, publishers, record managers)
  • Is there international potential? Where? Why?”7

The competition: “Does this book fill a gap in the market? What evidence is there for this gap? Provide a list of any competing books with price, publisher, year of publication, and any other useful information, together with a comment as to how your book differs, what makes it superior and how it will compete.”8

Yourself: “Details of yourself, your experience, related activities, and any other previous publications (whether articles, reports or books).”9

Submission and review process: All proposals should be submitted to the Commissioning Editor. If a proposal is accepted, the author and commissioning editors will work together on a realistic schedule for the book’s publication.10 Facet prides themselves on timeliness and detail, and are quick to market new publications.11

Editorial tone: None listed, but consider that Facet publishes for students and professionals already well versed in the LIS field.

Style guide used: Unknown.

Conclusion: Evaluation of publisher’s potential for LIS authors

Facet publishes across a wide array of LIS topics, making them a publisher to strongly consider no matter what your subject field may be. Potential authors should keep in mind that Facet requests very detailed information from each book proposal, so authors should have a clear idea of their marketability and relevance. Authors should be sure to carefully read the book submission guidelines to ensure that all questions have been addressed.

 

Audience analysis


About the publisher’s readers

Publication circulation: Based in the United Kingdom, but Facet has agents and representatives around the world.12

Audience location and language or cultural considerations: Facet is the bookseller for CILIP, a library and science information association in the U.K., though they emphasize that their publications extend into the international LIS world. They have representatives and agents in countries all over the world, making publications available to a world wide audience.

Reader characteristics: Readers of Facet publications are information professionals, though there may be a secondary audience in fields such as archives and museums. Facet’s bestselling publications include titles such as Managing Records: A handbook of principles and practice and Practical Cataloging, so it can be assumed that their readers have more than a casual knowledge of LIS subject matter.

Knowledge of LIS subject matter: Readers are students, academics and professionals with a strong knowledge or strong interest in LIS subject matter.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Facet publishes for an audience in and outside of the United Kingdom. Their works range from LIS textbooks to simple ‘No-nonsense’ guides about topics such as archives and legal issues in Web 2.0, showing that Facet’s readers vary in their knowledge on contemporary LIS topics. This span in readership could make Facet a viable publisher for potential authors across many different subjects.

Last updated: February 26, 2018


References

Show 12 footnotes

  1. “About Us,” FacetPublishing.co.uk, accessed February 14, 2018, http://www.facetpublishing.co.uk/
  2. “Home,” FacetPublishing.co.uk, accessed February 20, 2018, http://www.facetpublishing.co.uk/index.php/a>
  3. “Recently published,” FacetPublishing.co.uk, accessed February 20, 2018, http://www.facetpublishing.co.uk/category.php?category_code=38
  4. “Book proposal guidelines,” FacetPublishing.co.uk, accessed February 20, 2018, http://www.facetpublishing.co.uk/book_proposal_guidelines.php
  5. “Write for us,” FacetPublishing.co.uk, accessed February 20, 2018, http://www.facetpublishing.co.uk/write_for_us.php
  6. “Book proposal guidelines.”
  7. “Book proposal guidelines.”
  8. “Book proposal guidelines.”
  9. “Book proposal guidelines.”
  10. “The publishing process,” FacetPublishing.co.uk, accessed February, 20, 2018, http://www.facetpublishing.co.uk/downloads/file/Guidance_for_Existing_Authors/04%20The%20publishing%20process%20Jan%202012.pdf
  11. “About us.”
  12. “About Us.”
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Journal of the Medical Library Association (JMLA)

 

Publication analysis


About the publication

Title: Journal of the Medical Library Association (JMLA)

ISSN: 1536-5050 (Print)1 and 1558-9439 (Online)2

Website: http://jmla.mlanet.org/ojs/jmla

Purpose, objective, or mission: According to the journal’€™s website: “The Journal of the Medical Library Association (JMLA) is an international, peer-reviewed specialty journal that aims to advance the practice and research knowledgebase of health sciences librarianship.”3

Target audience: Instructors, practitioners, and students interested in the practice and research aspects of health sciences librarianship.4

Publisher: University Library System / University of Pittsburgh.5

Peer reviewed? Yes.6

Type: LIS scholarly.7

Medium: Print and online.8

Content: This journal covers a variety of topics pertaining to health sciences librarianship, including information literacy, the information behaviors of cancer survivors, library instruction in medical education, evidence-based practice, etc.9

Frequency of publication: Quarterly.10

About the publication’s submission guidelines

Location of submission guidelines: 

http://jmla.mlanet.org/ojs/jmla/about/submissions#authorGuidelines

Types of contributions accepted: The journal accepts original submissions in a variety of categories, including original investigations, case studies, systematic reviews, obituaries, commentaries, and letters to the editor.11

Submission and review process: Each category has different requirements or guidelines for authors to follow concerning length and format, among other criteria. For example, an original investigation should be a maximum of 5,000 words and contain the following sections: an abstract (which is a maximum of 250 words), introduction, methods, results, and discussion.12

JMLA uses a double-blind peer review process, which takes up to eight weeks from the time of submission.13

Editorial tone: Scholarly.14

Style guide used: The journal uses several style guides, including the International Committee of Medical Journal Editors’ Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly Work in Medical Journals; the Medical Library Association (MLA) Style Manual;Citing Medicine: The NLM Style Guide for Authors, Editors, and Publishers, 2nd edition; the latest edition of the Chicago Manual of Style; and the latest edition of Merriam-Webster’s Collegiate Dictionary.15

Conclusion: Evaluation of publication’s potential for LIS authors

The JMLA is arguably the premier medical librarianship journal. Additionally, the organization for which it is named dates back to 1898 and “is the second oldest special library association in the United States.”16 Authors looking to establish themselves in the field of health sciences librarianship should seriously consider submitting to the JMLA.

Audience analysis


About the publication’s readers

Publication circulation: Although exact circulation numbers are unavailable, the Medical Library Association “currently has more than 4,000 health sciences information professional members and partners worldwide.”17

Audience location and language or cultural considerations: International,18 although the journal is based in the U.S. and is published in English.19

Reader characteristics: Most readers are likely to be members of the Medical Library Association (MLA) and thus, are professionals or students within the medical librarianship field. At the very least, readers are interested in medical librarianship and will expect articles that are up-to-date with the latest advancements in the field.20

Knowledge of LIS subject matter: Readers of the journal will likely have a background in LIS with specific knowledge within the medical LIS field.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

The audience for this publication is interested in original, cutting-edge research pertinent to the specialized field of medical librarianship. Additionally, readers will expects articles which are technical in nature and scholarly in tone. Thus, authors should possess specialized technical knowledge of medical librarianship and ideally, have professional experience within this field.

Last updated: February 16, 2018


References

Show 21 footnotes

  1. Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  2.  Journal of the Medical Library Association, University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla
  3. “Focus and Scope,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/editorialPolicies#focusAndScope
  4. “Focus and Scope,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/editorialPolicies#focusAndScope
  5. Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  6. Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  7. Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  8. Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  9. Journal of the Medical Library Association, University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla
  10. Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  11. “Author Guidelines,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/submissions#authorGuidelines
  12. “Author Guidelines,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/submissions#authorGuidelines
  13. “Peer Review Process,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/editorialPolicies#peerReviewProcess
  14. Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  15.  “Author Guidelines,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/submissions#authorGuidelines
  16. “Medical Library Association Archives 1898-2002,” U.S. National Library of Medicine, accessed February 16, 2018, https://oculus.nlm.nih.gov/cgi/f/findaid/findaid-idx?c=nlmfindaid;idno=mla
  17. “Medical Library Association,” American Psychological Association, accessed February 16, 2018, http://www.apa.org/pubs/databases/news/2011/08/medical-library-association.aspx
  18. “Focus and Scope,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/editorialPolicies#focusAndScope
  19.  Journal of the Medical Library Association, Ulrichsweb Global Serials Directory, accessed February 16, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404782616098/49383
  20.  “Focus and Scope,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/editorialPolicies#focusAndScope
  21. “Focus and Scope,” University Library System / University of Pittsburgh, accessed February 16, 2018, http://jmla.mlanet.org/ojs/jmla/about/editorialPolicies#focusAndScope
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Journal of the Canadian Health Libraries Association (JCHLA/JABSC)

 

Publication analysis


About the publication

Title: Journal of the Canadian Health Libraries Association (JCHLA) / Journal de l’Association des bibliothèques de la santé du Canada (JABSC)

ISSN: 1708-68921

Website: https://journals.library.ualberta.ca/jchla/index.php/jchla (French language edition is at the same link; click on the drop-down menu under “Language”)

Purpose, objective, or mission: “The purpose of the journal is to provide a forum for librarians and other information professionals to share research and information related to health sciences librarianship.”2

Target audience: Canadian information professionals involved with health libraries.3

Publisher: Canadian Health Libraries Association4

Peer reviewed? Yes.5

Type: LIS scholarly.6

Medium: Online.7

Content: The journal covers a wide variety of topics relevant to Canadian health science libraries including, but not limited to, distance services, databases, electronic medical records, healthcare reform, health literacy, grants, and many more.8

Frequency of publication: Three times per year.9

About the publication’s submission guidelines

Location of submission guidelines: https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#authorGuidelines

Types of contributions accepted: Publishes research articles and program descriptions (peer-reviewed), as well as reviews, opinion pieces, and columns (non-peer-reviewed).10

Submission and review process: Authors must first create an account with the journal’s website before submitting a manuscript.11 The journal does not accept previously published submissions or simultaneous submissions. Additional, the journal asks that all manuscripts be submitted in Microsoft Word format with 12-point font and italics instead of underlining. Additionally, authors should provide URLs where available. Next, all tables, figures, and illustrations should be placed at the end of the manuscript. Lastly, if submitting a research article or program description, authors need to follow the instructions for ensuring a blind review.12

As for the review process, two peer reviewers are assigned to research articles and program descriptions. These reviewers provide feedback to the author within two to three weeks of the original submission date. Feedback focuses on originality, how up-to-date the topic is, writing quality, the suitability of the methods and analysis sections, and the accuracy of the article as a whole.13

Editorial tone: Formal and scholarly.14

Style guide used: National Library of Medicine’s Citing Medicine.15

Conclusion: Evaluation of publication’s potential for LIS authors

Researchers interested in establishing themselves in the LIS field of Canadian health libraries should seriously consider submitting to this publication. Additionally, information professionals working for health libraries in general should give this publication a second look, as there is no mention of authors being exclusively Canadian or practicing in Canada. (The only exception is the JCHLA membership requirement for the Student Paper Prize, which is detailed below.) The publication accepts submissions in either English or French, but the editors will not provide translations.16

The journal offers an annual competition, the JCHLA/JABSC Student Paper Prize. Students must be “currently enrolled in accredited master’s programs in library science or library technician programs.”17 Additionally, the prize “is awarded annually to the library student who submits the best unpublished paper on health sciences librarianship to the competition. Research papers, program descriptions and review articles are eligible for the prize.”18 The winning paper is published in the journal, and the winner receives a certificate, free membership in the Canadian Health Libraries Association, and free registration to the CHLA/ABSC conference.19

 

Audience analysis


About the publication’s readers

Publication circulation: Circulation numbers are not available. However, it is safe to say that the journal is read by the 250 members of the Canadian Health Libraries Association / Association des bibliothèques de la santé du Canada.20 Additionally, the journal is also freely accessible online.21

Audience location and language or cultural considerations: Canada22 The publication is bilingual and accepts submissions in either English or French; however, authors outside of Canada need to write using Canadian English, being aware of spelling variations. Also, authors should take steps to ensure their submissions are relevant specifically to information professionals working in Canadian health libraries.23

Reader characteristics: It can safely be assumed that the majority of this publication’s readers are employed in health sciences libraries, interested in accurate health services information, and comfortable with the technology used to support health library services. Readers, given the specific focus of this publication, would have limited interest in general LIS topics or LIS issues relevant only to readers in the United States.

Knowledge of LIS subject matter:

Readers are likely familiar with the various library databases referenced throughout the journal (LISA, LISTA, PubMed, etc.), Web 2.0 concepts and how they pertain to health sciences libraries, etc. Furthermore, most readers likely possess a graduate or post-graduate degree in library science.

Conclusion: Analysis of reader characteristics and their potential impact on authors

As professional librarians working in health libraries, readers of this journal will expect to find well-researched, informative articles on the latest trends in health libraries. As a Canadian publication, readers will expect authors to demonstrate understanding of the Canadian workplace culture and knowledge of the government’s role in their work. Non-Canadian authors interested in submitting articles to this publication should thoroughly read the author guidelines to ensure they understand the expectations of the journal’s editors and readers.

Last updated: February 8, 2018


References

Show 23 footnotes

  1. “The Journal of the Canadian Health Libraries Association,” University of Saskatchewan, accessed February 8, 2018, https://library.usask.ca/ejournals/view.php?id=111089815741000
  2.  Journal of the Canadian Health Libraries Association / Journal de l’Association des bibliothèques de la santé du Canada, University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/index
  3. Journal of the Canadian Health Libraries Association / Journal de l’Association des bibliothèques de la santé du Canada, University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/index
  4.  Journal of the Canadian Health Libraries Association, Ulrichsweb Global Serials Directory, accessed February 8, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404849046132/530077
  5. Journal of the Canadian Health Libraries Association, Ulrichsweb Global Serials Directory, accessed February 8, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404849046132/530077
  6. Journal of the Canadian Health Libraries Association, Ulrichsweb Global Serials Directory, accessed February 8, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404849046132/530077
  7. Journal of the Canadian Health Libraries Association, Ulrichsweb Global Serials Directory, accessed February 8, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404849046132/530077
  8. “Author Guidelines,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#authorGuidelines
  9. “Archives,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/issue/archive
  10. “Author Guidelines,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#authorGuidelines
  11. “Online Submissions,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#onlineSubmissions
  12. “Submission Preparation Checklist,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#submissionpreparationchecklist
  13. “Peer Review Process,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/editorialPolicies#peerReviewProcess
  14. Journal of the Canadian Health Libraries Association, Ulrichsweb Global Serials Directory, accessed February 8, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404849046132/530077
  15. “Author Guidelines,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#authorGuidelines
  16.  “Author Guidelines,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#authorGuidelines
  17. “JCHLA/JABSC Student Paper Prize,” University of Alberta Libraries, accessed February 8, 2018, https://chla-absc.ca/jchla_jabsc_student_paper_priz.php
  18. “JCHLA/JABSC Student Paper Prize,” University of Alberta Libraries, accessed February 8, 2018, https://chla-absc.ca/jchla_jabsc_student_paper_priz.php
  19. “JCHLA/JABSC Student Paper Prize,” University of Alberta Libraries, accessed February 8, 2018, https://chla-absc.ca/jchla_jabsc_student_paper_priz.php
  20. “Welcome to CHLA/ABSC,” Canadian Health Libraries Association, accessed February 8, 2018, https://www.chla-absc.ca/
  21. “Open Access Policy,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/editorialPolicies#openAccessPolicy
  22.  Journal of the Canadian Health Libraries Association, Ulrichsweb Global Serials Directory, accessed February 8, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404849046132/530077
  23. “Author Guidelines,” University of Alberta Libraries, accessed February 8, 2018, https://journals.library.ualberta.ca/jchla/index.php/jchla/about/submissions#authorGuidelines
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Medical Reference Services Quarterly

 

Publication analysis


About the publication

Title: Medical Reference Services Quarterly

ISSN0276-3869 (print), 1540-9597 (online)

Website: http://www.tandfonline.com/toc/wmrs20/current

Purpose, objective, or mission: Medical Reference Services Quarterly “covers topics of current interest and practical value in the areas of reference in medicine and related specialties, the biomedical sciences, nursing, and allied health.” The journal publishes practice-oriented and research articles on medical reference services, with a focus on “user education, database searching, and electronic information.”1

Target audience: Medical Reference Services Quarterly is an “essential working tool for medical and health sciences librarians” aimed at “professionals who provide reference and public services to health sciences personnel in clinical, educational, or research settings” in the fields of medicine, biomedical science, nursing, allied health.2

Publisher: Taylor & Francis.3

Peer reviewed? Yes, double-blind peer review.4

Type: LIS scholarly journal.

Medium: Print and online.5

Content: Medical Reference Services Quarterly publishes original practical and research articles on health sciences librarianship. Regular columns include Online Updates, Emerging Technologies, Hospital Information Services, Informatics Education, From the Literature, and Book Reviews.6 Recent topics include using the Internet for providing medical information, using biomedical databases, managing medical reference services, continuing education, marketing, user education, document delivery, patient education, ready reference, and collection management, all within the context of medical reference services.7

Frequency of publication: Quarterly.8

About the publication’s submission guidelines

Location of submission guidelines: Instructions for authors.

Types of contributions accepted:Medical Reference Services Quarterly covers topics of current interest and practical value in public services librarianship in the areas of medicine and related specialties, including the biomedical sciences, nursing, and allied health. MRSQ has expanded its scope to cover most aspects of health sciences librarianship, including health informatics, information literacy, collection development, and management of health sciences libraries”9

Submission and review process: Submissions are submitted via email to the editor as Word file attachments. Manuscripts are screened for originality.10 Manuscripts are “are peer reviewed using a rigorous, double-blind process” by two reviewers assigned based on subject expertise.11

Editorial tone: Formal and scholarly.

Style guide used: Chicago Publication Manual, 16th ed.12

Conclusion: Evaluation of publication’s potential for LIS authors

Medical Reference Services Quarterly is a journal for LIS professionals who specialize in medical and health science information services in clinical, educational, or research settings, and who produce articles of practical application and original research. Authors should be aware that this is a high-level, “highly acclaimed,” professional and research journal, with an emphasis on articles that analyze and evaluate practical application in all types of medical and health science library and information settings.13

 

Audience analysis


About the publication’s readers

Publication circulation: Not provided.

Audience location and language or cultural considerations: Medical Reference Services Quarterly is written in English for a U.S.-based audience. The editors and editorial board members are from U.S. institutions.14

Reader characteristics: Readers are likely to be well educated (often having a science or medical degree and an LIS degree) and to expect articles they can apply to improve the services they provide to their users. Readers have a shared interest in reference services, medical information, and technology. Subscribers to this journal seem to value well-researched and well-written articles that will help them in their work.

Knowledge of LIS subject matter: Readers, given the specific nature and focus of this journal, will probably have a general knowledge of LIS subject matter with extensive, in-depth knowledge of medical reference services and research.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers and authors will likely be professionals and researchers already in the field of medical reference services. Furthermore, faculty and librarians involved with developing programs on information literacy, embedded librarianship, and library instruction directed to medical and clinical students, for example, will find practical, in-depth articles to read and a high-profile journal in which to publish.

Last updated: February 7, 2018


References

Show 14 footnotes

  1. “Aims and Scope,” Medical Reference Services Quarterly, accessed February 5, 2018, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wmrs20.
  2. “Aims and Scope.”
  3. “Journal Information,” Medical Reference Services Quarterly, accessed February 5, 2018, http://www.tandfonline.com/action/journalInformation?journalCode=wmrs20.
  4. “Aims and Scope.”
  5. “Journal Information.”
  6. Table of Contents, Medical Reference Services Quarterly 37, no. 1 (January 2018), http://www.tandfonline.com/action/journalInformation?journalCode=wmrs20.
  7. “Aims and Scope.”
  8. “Journal Information.”
  9. “Instructions for authors,” Medical Reference Services Quarterly, accessed February 5, 2018, http://www.tandfonline.com/action/journalInformation?journalCode=wmrs20.
  10. “Instructions for Authors.”
  11. “Aims and Scope.”
  12. “Instructions for Authors.”
  13. “Aims and Scope.”
  14. “Editorial Board,” Medical Reference Services Quarterly, accessed February 5, 2018, http://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=wmrs20.
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Journal of Electronic Resources in Medical Libraries (JERML)

 

Publication analysis


About the publication

Title: Journal of Electronic Resources in Medical Libraries (JERML)

ISSN: 1542-4065 (Print) and 1542-4073 (Online)1

Website: http://www.tandfonline.com/toc/werm20/current

Purpose, objective, or mission: From the publication website: “The Journal of Electronic Resources in Medical Libraries is a peer-reviewed professional journal devoted to the access, evaluation, and management of electronic resources in the medical library environment.”2

Target audience: Users of libraries in medical schools, hospitals, and other health sciences libraries3

Publisher: Routledge/Taylor & Francis4

Peer reviewed? Yes5

Type: LIS and medical sciences, scholarly6

Medium: Print and online7

Content: “The material in the Journal of Electronic Resources in Medical Libraries will complement articles published in Medical Reference Services Quarterly, which highlights the reference and bibliographic instruction aspects of electronic resources.”8

Frequency of publication: Quarterly9

About the publication’s submission guidelines

Location of submission guidelines: http://www.tandfonline.com/action/authorSubmission?journalCode=werm20&page=instructions

Types of contributions accepted: The journal seeks articles with “practical, up-to-date information about important developments and issues related to the provision, selection, and use of electronic resources in health sciences libraries.”10

“Topics may include, but are not limited to:

  • Collection development and selection of electronic resources
  • Electronic document delivery in medicine and health care
  • Enhancing electronic resource user services
  • Print versus electronic or combination formats
  • Site licensing-what librarians need to know
  • Delegating work that involves electronic/digital acquisitions
  • Cataloging-e-books, e-journals, and other electronic formats
  • The merger of serial and book formats in the electronic library
  • Coping with electronic misinformation, fraudulence, and shams on the Internet
  • “E-core” lists in medicine, allied health, nursing, pharmaceutical science, mental health, and other health care fields
  • The role of medical libraries with Electronic Health Records
  • Cost analyses of digital resources”11

Submission and review process: Submissions are uploaded using the ScholarOne Manuscripts site located at http://mc.manuscriptcentral.com/jerml.”12 Any other requests should be directed to Justin Robertson, editor-in-chief, at justincrobertson@gmail.com.13 Detailed submission instructions are included at the submission guidelines link provided above.

Editorial tone: Scholarly14

Style guide used: The Chicago Manual of Style, 16th edition15

Conclusion: Evaluation of publication’s potential for LIS authors

As this is a journal “aimed at the practicing librarian,”16 and is described as a “source for practical, up-to-date information,”17 any librarian with knowledge of current issues and developments in electronic resources in the broader LIS field would be a welcome contributor to JERML.

 

Audience analysis


About the publication’s readers

Publication circulation: Circulation information is not available.

Audience location and language or cultural considerations: JERML is published in English in the United States.18

Reader characteristics: Readers are likely well-educated and work in “academic medical school libraries, hospital libraries, and other health sciences libraries.”19 Readers expect well-researched, academic articles20 that provide practical knowledge that will inform the service they provide.

Knowledge of LIS subject matter: Readers will be well-versed in LIS subject matter, specializing in the medical LIS field, with a special interest in electronic resources.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

As the readership for this journal is specialized, potential contributors should tailor their articles to an academic, knowledgeable audience. Readers will be looking for rigorously researched papers that provide new information on access, evaluation and management of electronic sources.22 This is a go-to journal for medical librarians to obtain up-to-date information about electronic resource management for their libraries. The potential LIS authors to reach a extensive and engaged audience it great.

Last updated: May 15, 2017


References

Show 22 footnotes

  1.  Journal of Electronic Resources in Medical Libraries, Ulrichsweb Global Serials Directory, accessed April 15, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/-1731291666
  2.  “Aims and Scope,” Taylor and Francis Group, accessed March 24, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=werm20
  3.  “Aims and Scope,” Taylor and Francis Group, accessed March 24, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=werm20
  4. Journal of Electronic Resources in Medical Libraries, Ulrichsweb Global Serials Directory, accessed May 15, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1427545368851/452894
  5.  Journal of Electronic Resources in Medical Libraries, Ulrichsweb Global Serials Directory, accessed May 15, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1427545368851/452894
  6.  Journal of Electronic Resources in Medical Libraries, Ulrichsweb Global Serials Directory, accessed May 15, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1427545368851/452894
  7.  Journal of Electronic Resources in Medical Libraries, Ulrichsweb Global Serials Directory, accessed May 15, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1427545368851/452894
  8.  “Aims and Scope,” Taylor and Francis Group, accessed March 24, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=werm20
  9.  Journal of Electronic Resources in Medical Libraries, Ulrichsweb Global Serials Directory, accessed May 15, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1427545368851/452894
  10. “Instructions for Authors,” Taylor and Francis Group, accessed March 24, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=werm20&page=instructions
  11.  “Aims and Scope,” Taylor and Francis Group, accessed March 24, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=werm20
  12. “Instructions for Authors,” Taylor and Francis Group, accessed March 24, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=werm20&page=instructions
  13. “Instructions for Authors,” Taylor and Francis Group, accessed March 24, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=werm20&page=instructions
  14. “Instructions for Authors,” Taylor and Francis Group, accessed March 24, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=werm20&page=instructions
  15. “Instructions for Authors,” Taylor and Francis Group, accessed March 24, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=werm20&page=instructions
  16. “Instructions for Authors,” Taylor and Francis Group, accessed March 24, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=werm20&page=instructions
  17. “Instructions for Authors,” Taylor and Francis Group, accessed March 24, 2017, http://www.tandfonline.com/action/authorSubmission?journalCode=werm20&page=instructions
  18.  Journal of Electronic Resources in Medical Libraries, Ulrichsweb Global Serials Directory, accessed May 15, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1427545368851/452894
  19. Taylor & Francis. (2015). Aims & Scope. Journal of Electronic Resources in Medical Libraries. Retrieved from http://www.tandfonline.com.libaccess.sjlibrary.org/action/journalInformation?show=aimsScope&journalCode=werm20#.VRahFeEYFZI
  20.  ProQuest. (2015). Journal of Electronic Resources in Medical Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1427545368851/452894
  21.  “Aims and Scope,” Taylor and Francis Group, accessed March 24, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=werm20
  22.  “Aims and Scope,” Taylor and Francis Group, accessed March 24, 2017, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=werm20
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Endnotes: The Journal of the New Members Round Table

 

Publication analysis


About the publication

Title: Endnotes: The Journal of the New Members Round Table 

ISSN: XXXX-XXXX

Website: http://www.ala.org/nmrt/oversightgroups/comm/schres

Purpose, objective, or mission: The Endnotes Committee is part of the ALA’€™s New Members Round Table (NMRT), a which consists of ALA members with fewer than ten years’ membership. The committee’s mission is to provide support for librarians who want or need to publish scholarly articles, and to publish peer-reviewed research by NMRT members and directed at new librarians.1

The committee oversees publication of Endnotes: The Journal of the New Members Round Table.2

Target audience: American Library Association new members, specifically those who are part of the New Members Round Table (ALA NMRT)3

Publisher: American Library Association4

Peer reviewed? Yes5

Type: LIS scholarly6

Medium: Online7

Content: According to the Endnotes Committee Charge, “Each edition of the journal will contain 2-4 scholarly articles written by members of NMRT, as well as web site reviews and scholarly book reviews of titles relevant to new librarians.”8

Frequency of publication: One issue per year, with the possibility of more issues if there is interest. The editor welcomes suggestions for special themed issues from NMRT members.9

About the publication’s submission guidelines

Location of submission guidelineshttp://www.ala.org/nmrt/about-endnotes-committee

Types of contributions accepted: Original research, practitioner-based research, case studies, book and media reviews. Articles range between 2000-4000 words; book and media reviews 300-500.10

Submission and review process: Endnotes accepts article submissions on a rolling basis, but NMRT members are encouraged to contact the editor about proposals to determine if it fits the journal’€™s scope.11

Send typed, double-spaced MS word docs to nmrtendnotesjournal@gmail.com.12

The committee reviews manuscripts via an double-blind peer-review process. Accepted manuscripts will be returned with committee suggestions for edits, and authors will have about a month to revise the manuscript for publication.13

Editorial tone: Scholarly, but not too formal. The articles and reviews are almost conversational.14

Style guide used: Publication Manual of the American Psychological Association, 6th edition15

Conclusion: Evaluation of publication’s potential for LIS authors

To submit a manuscript for publication, register with the ALA and then join the NMRT, whose mission is to provide support for librarians with that specific goal. The publication is for NMRT members and directed at new librarians.€“ Endnotes is the perfect place for LIS students and new authors to submit a query to supportive editorial staff and among a group of peers.

 

Audience analysis


About the publication’s readers

Publication circulation: Endnotes is an open-access journal available online for anyone to read, but is primarily for members of the ALA’€™s NMRT.16

Audience location and language or cultural considerations: ALA is based in Chicago, IL, but the website and newsletter are online open access, available to anyone with internet access, or through a library. œA network of affiliates, chapters, and other organizations enables the ALA to reach a broad audience. Although it is written in American English and published by the American Library Association, the ALA does not limit itself to U.S. library concerns.17

Reader characteristics: Most readers of Endnotes, and all authors, are members of the ALA’€™s NMRT.18 ALA members include “librarians, library trustees, and other interested people from every state and many nations. The association serves public, state, school, and academic libraries, as well as special libraries for people working in government, commerce and industry, the arts, and the armed services or in hospitals, prisons, and other institutions.”19 The ALA’€™s mission is “€œto provide leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.”20

Knowledge of LIS subject matter: Readers of this scholarly journal are part of the ALA’€™s New Members Roundtable, so they may be expected to be aware of current LIS trends and terminology.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers are primarily new members to the ALA, and are interested in reading the most recent LIS scholarly research, news, reviews and updates in order to further their education or careers, and to inspire their own research and writing. This is an ideal publication for new authors to consider, and as it’€™s part of the ALA, has built-in credibility and respect, as well as readership.

Last updated: April 22. 2017


References

Show 21 footnotes

  1. “About NMRT,” American Library Association, accessed April 22, 2017,  http://www.ala.org/nmrt/about-nmrt
  2. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  3. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  4. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  5. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  6. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  7. American Library Association. (2014). Endnotes Committee. Retrieved from http://www.ala.org/nmrt/oversightgroups/comm/schres
  8. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  9. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  10. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  11. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  12. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  13. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  14. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  15. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  16. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  17. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  18. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  19. “Membership,” American Library Association Annual Report, 2015, American Library Association, accessed April 22, 2017, http://www.ala.org/aboutala/sites/ala.org.aboutala/files/content/2015-ALA-Annual%20Report-Accessible-Final-7-8-2016.pdf
  20. “Mission,” American Library Association Annual Report, 2015, American Library Association, accessed April 22, 2017,  http://www.ala.org/aboutala/sites/ala.org.aboutala/files/content/2015-ALA-Annual%20Report-Accessible-Final-7-8-2016.pdf
  21. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
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