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Journal of Research on Libraries and Young Adults, The

 

Publication analysis


About the publication

Title: The Journal of Research on Libraries and Young Adults (JRLYA)

Website: http://www.yalsa.ala.org/jrlya/

Purpose, objective, or mission: The official research journal of the Young Adult Library Services Association, JRLYA‘€™s purpose is to “€œenhance the development of theory, research, and practices to support young adult library services.”1€ As part of the Young Adult Library Services Association (YALSA,€“ a subspecialty of the ALA), their mandate is part of YALSA’€™s National Research Agenda. Specifically to reach the mission’€™s goals, YALSA “Evaluates and promotes materials of interest to adolescents through special services, programs and publications, except for those materials designed specifically for curriculum use.”€2€

Target audience: “€œThe primary audience for Journal of Research on Libraries and Young Adults includes academics, public librarians, school library media specialists, and secondary school educators who advocate for young adults and strive to support their developmental and educational needs.”€3€

Publisher: Young Adult Library Services Association4

Peer reviewed? Yes.5

Type: LIS Scholarly.6

Medium: Online.7

Content: From the YALSA website: JRLYA “€œpromotes and publishes high quality original research concerning the informational and developmental needs of young adults; the management, implementation, and evaluation of library services for young adults; and other critical issues relevant to librarians who work with young adults.”8

Articles in the journal also include literary and cultural analysis of writing for young adults.€9€

Frequency of publication: Irregularly.10

About the publication’s submission guidelines

Location of submission guidelines: http://www.yalsa.ala.org/jrlya/author-guidelines/

Types of contributions accepted: Original, research-based manuscripts. From the Author Guidelines: “€œManuscripts may be based on original qualitative or quantitative research, an innovative conceptual framework, or a substantial literature review that opens new areas of inquiry and investigation.”€11€€ You may also submit manuscripts from other disciplines focused on “enriching theory, research and practice in young adult library services.”12€€

As of 2013, new editor Denise Agosto notes that: “We are still actively searching for good research manuscripts and welcome them from students and librarians as well as more seasoned researchers.”13

Submission and review process: Send the submission as an email attachment (.doc, .txt. or .rft) to editor Denise E. Agosto: yalsaresearch@gmail.com. Submissions should average between 4000-7000 words double spaced.14€€

The editor will acknowledge all submissions, and the review process generally takes 10-12 weeks. The review process includes an initial assessment by the editor: if the submission reflects the journal’€™s mission statement and is considered for inclusion, it’€™s sent to at least two reviewers for a double-blind review process, where the next step is determined. Manuscripts will either be accepted for publication; accepted pending revisions; sent back for major revisions and resubmission; rejected, or deemed not appropriate for the journal, with other journals suggested.15€€

Editorial tone: While the articles are stringently peer reviewed and of professional quality, they are extremely readable in tone; friendly, engaging, concise, while delivering excellent information to the reader.16€€

Style guide used: Chicago Manual of Style (15th Edition), for overall formatting. Random House Webster’€™s College Dictionary for spelling & usage. See the Author Guidelines for specifics.17€€

Conclusion: Evaluation of publication’s potential for LIS authors

LIS authors with even a modicum of interest in working with young adults should take a look at this journal and consider submitting an article for publication. It is extremely helpful that, even if your paper is rejected by JRLYA, the editors will attempt to give you alternate publications to submit to.

Writing topics cover every aspect of YA/librarianship you can think of. A 2013 article discussed bi-racial identity in young adult books, with the author delving into her own ethnic and racial identity as a basis for setting the tone.18 Another was about the popular X-Men characters, focusing specifically on  X-Women’€™s sexual objectivity.19 You’€™ll find this type of article alongside a more research oriented study on South Korean adolescent immigrants,20 or issues in juvenile detention center libraries.21

 

Audience analysis


About the publication’s readers

Publication circulation: Not available.

Audience location and language or cultural considerations: The journal is purely online,22 and intended to reach anyone interested in YA library services and studies.23€ Written in American English,24 with references to all sorts of young adult literature and pop culture subjects.25€

Reader characteristics: JRLYA is intended for LIS researchers, faculty, students, and professional librarians interested in young adult library services.26€

Per the Author Guidelines, the journal asks authors to consider the following style points when submitting for publication:

  • Choose terms that reflect YALSA’€™s philosophy.
  • Avoid sexist language.
  • Articles should be of a scholarly, research-based nature.27€€

Knowledge of LIS subject matter: Most likely very strong, but the journal doesn’€™t just cater to professionals librarians, per their website: “The scope of the journal includes all aspects of library services to young adults at every level and for all types of libraries.”28€€ So if including LIS jargon in your submission, make sure it’s explained or easily inferred within the context.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Esteemed authors such as Anthony Bernier, Carol C. Kuhlthau and Virginia Walter have written for and commended the efforts of JRYLA.29€€ Readers can connect through YALSA on Facebook, Twitter, various blogs and via a special wiki YALSA maintains to facilitate research and discussion on all things young adult. This is a wonderful publication, to read or write for; it is helpful and respectful of authors and takes its content very seriously, while never being dull or stuffy. A highly valued source of YA information.

Last updated: November 3, 2014


References

Show 29 footnotes

  1. Journal of Research on Libraries and Young Adults. (2014). About JRLYA. Retrieved from http://www.yalsa.ala.org/jrlya/about/
  2. American Library Association. (2014). YALSA national research ageda. Young Adult Library Services Association. Retrieved from http://www.ala.org/yalsa/guidelines/research/researchagenda
  3. Journal of Research on Libraries and Young Adults. (2014). About JRLYA. Retrieved from http://www.yalsa.ala.org/jrlya/about/
  4. SerialsSolutions. (2014). The Journal of Research on Libraries and Young Adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404854519497/751217
  5. SerialsSolutions. (2014). The Journal of Research on Libraries and Young Adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404854519497/751217
  6. SerialsSolutions. (2014). The Journal of Research on Libraries and Young Adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404854519497/751217
  7. SerialsSolutions. (2014). The Journal of Research on Libraries and Young Adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404854519497/751217
  8. American Library Association. (2014). Journal of Research on Libraries and Young Adults. Young Adult Library Services Association. Retrieved from http://www.ala.org/yalsa/products&publications/yalsapubs/jrlya/journal
  9. Journal of Research on Libraries and Young Adults. (2014). About JRLYA. Retrieved from http://www.yalsa.ala.org/jrlya/about/
  10. SerialsSolutions. (2014). The Journal of Research on Libraries and Young Adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404854519497/751217
  11. Journal of Research on Libraries and Young Adults. (2014). Author Guidelines. Retrieved from http://www.yalsa.ala.org/jrlya/author-guidelines/
  12. Journal of Research on Libraries and Young Adults. (2014). Author Guidelines. Retrieved from http://www.yalsa.ala.org/jrlya/author-guidelines/
  13. D. Agosto, personal communication, 8 May 2013
  14. Journal of Research on Libraries and Young Adults. (2014). Author Guidelines. Retrieved from http://www.yalsa.ala.org/jrlya/author-guidelines/
  15. Journal of Research on Libraries and Young Adults. (2014). Author Guidelines. Retrieved from http://www.yalsa.ala.org/jrlya/author-guidelines/
  16. Journal of Research on Libraries and Young Adults. (2014). Author Guidelines. Retrieved from http://www.yalsa.ala.org/jrlya/author-guidelines/
  17. Journal of Research on Libraries and Young Adults. (2014). Author Guidelines. Retrieved from http://www.yalsa.ala.org/jrlya/author-guidelines/
  18. Gomez, S.H. (2013). This, that, both, neither: The badging of biracial identity in young adult realism. Journal of Research on Libraries and Young Adults. Retrieved from http://www.yalsa.ala.org/jrlya/2013/04/this-that-both-neither-the-badging-of-biracial-identity-in-young-adult-realism/
  19. Stauffer, S.M. (2013). Taking a dip in the crazy pool: The evolution of X-Women from heroic subject to sexual object. Journal of Research on Libraries and Young Adults. Retrieved from http://www.yalsa.ala.org/jrlya/2013/04/taking-a-dip-in-the-crazy-pool-the-evolution-of-x-women-from-heroic-subject-to-sexual-object/
  20. Koo, J.H. (2012). Recent South Korean immigrant adolescents’ every day life information seeking when isolated from peers: A pilot study. Journal of Research on Libraries and Young Adults. Retrieved from http://www.yalsa.ala.org/jrlya/2012/09/recent-south-korean-immigrant-adolescents-everyday-life-information-seeking-when-isolated-from-peers-a-pilot-study/
  21. Austin, J. (2012). Critical issues in juvenile detention center libraries. Journal of Research on Libraries and Young Adults. Retrieved from http://www.yalsa.ala.org/jrlya/2012/07/critical-issues-in-juvenile-detention-center-libraries/
  22. SerialsSolutions. (2014). The Journal of Research on Libraries and Young Adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404854519497/751217
  23. Journal of Research on Libraries and Young Adults. (2014). About JRLYA. Retrieved from http://www.yalsa.ala.org/jrlya/about/
  24. SerialsSolutions. (2014). The Journal of Research on Libraries and Young Adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404854519497/751217
  25. Journal of Research on Libraries and Young Adults. (2014). About JRLYA. Retrieved from http://www.yalsa.ala.org/jrlya/about/
  26. Journal of Research on Libraries and Young Adults. (2014). About JRLYA. Retrieved from http://www.yalsa.ala.org/jrlya/about/
  27. Journal of Research on Libraries and Young Adults. (2014). Author Guidelines. Retrieved from http://www.yalsa.ala.org/jrlya/author-guidelines/
  28. Journal of Research on Libraries and Young Adults. (2014). About JRLYA. Retrieved from http://www.yalsa.ala.org/jrlya/about/
  29. Journal of Research on Libraries and Young Adults. (2014). All Volumes. Retrieved from http://www.yalsa.ala.org/jrlya/all-volumes/
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Briefings

 

Publication analysis


About the publication

Title: Briefings

Website: http://www.cla-net.org/displaycommon.cfm?an=1&subarticlenbr=261

Purpose, objective, or mission: Briefings is an online newsletter of the California Library Association’s Youth Services Interest Group, providing information relevant to those who serve children and young adults in the library community.1

Target audience: Members of the California Library Association’s Youth Services Interest Group, as well as other interested professionals.2

Publisher: The California Library Association’s Youth Services Interest Group.3

Peer reviewed? No.4

Type: LIS professional news with the prime purpose of educating its members.5

Medium: Online.6

Content: Issues of Briefings typically consist of articles about current events in the organization including professional conferences or programs, information about services and programs at California libraries, reminders about scholarships, events, awards and interviews with children’s authors.7

From the Youth Services Interest Group’s Mission Statement, Briefings “features information on interesting and insightful programs and activities for children, tweens, and teens. It also provides readers with information on CLA and other activities affecting libraries throughout the state.”8

Frequency of publication: Briefings now publishes four times per year (as of 2012), in January, May, and August and October.9

About the publication’s submission guidelines

Location of submission guidelines: Each newsletter offers a call for submissions. 10

Types of contributions accepted: Upcoming topics are announced in each issue of the newsletter and in the members’ discussion list. The newsletter generally accepts any articles concerning children’s or young adult services, individual experiences at conferences, or sharing information about programs attended.11

Submission and review process: In most cases, articles are about 500 words. Contributors are usually CLA members but it is not required. Authors are asked to meet specific deadlines, usually two weeks before publication. Authors can send submissions to the editors via email.12

Editorial tone: Informational.13

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

A good place to increase visibility in the California LIS community and network with other LIS professionals, especially for CLA members and first time writers.

 

Audience analysis


About the publication’s readers

Publication circulation: As an online-only publication, no circulation figures are available, according to the editor. The California Library Association has “nearly 3000 Individual, Business, and Institutional members. Individual members include librarians, library employees, library students, friends group members, trustees, retirees as well as members of the general public who wish to support California libraries. CLA Business members represent a wide range of library-supporting businesses, whereas Institutional members include library institutions and systems who support the association’s advocacy programs.”14

Audience location and language or cultural considerations: As a state professional organization, most members either reside or work in the state of California, or have a vested interest in issues affecting libraries in California.15 Briefings is published in the English language. California is a culturally diverse state, however, and the CLA and the Youth Services Interest Group reflect this diversity with attention paid to issues affecting Latino, African-American, Asian, and gay and lesbian communities, among others.16

Reader characteristics: In the absence of any officially gathered demographic data, information was gleaned from individual issues of Briefings, as well as anecdotal evidence from its past editors. It appears that contributors to the publication are overwhelmingly female,17 and past coeditor Julie Zeoli notes, “It has been my observation that there is a growing trend of young people taking young adult librarian positions.”18 From the large numbers of “20-somethings” she’s met at professional gatherings and conferences, we can surmise that the readership of Briefings is trending younger. Zeoli also notes that their readership seems to be overwhelmingly public librarians, as opposed to school librarians.19 The publication favors state and regional issues faced its membership.20

Knowledge of LIS subject matter: As members of the CLA, we can assume that most readers have MLIS degrees or are working on MLIS degrees, and have a general knowledge base of LIS issues, and youth services specifically. Also, both the CLA and the Youth Services Interest Group have continuing education as one of its goals, and providing a place for the exchange of new ideas and technology.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

The characteristic with the largest impact on potential contributors to Briefings, of course, is that they usually will be CLA and Youth Services Interest Group members to contribute. With an audience of mainly public librarians, issues of concern to public libraries would probably take precedent over those concerned specifically with school libraries. And with an audience of many young librarians, the audience may be particularly interested in articles sharing information about how other libraries do things, as well as ones with a hip and trendy voice.

Last updated: May 14, 2016


References

Show 21 footnotes

  1. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  2. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  3. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  4. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  5. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  6. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  7. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  8. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  9. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  10. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  11. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  12. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  13. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  14. California Library Association (CLA). (2016). History. California Library Association. Retrieved from http://www.cla-net.org/?page=29
  15. California Library Association (CLA). (2016). History. California Library Association. Retrieved from http://www.cla-net.org/?page=29
  16. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  17. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  18. J. Zeoli (personal communication, February 21, 2014)
  19. J. Zeoli (personal communication, February 21, 2014)
  20. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  21. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
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ALAN Review, The

 

Publication analysis


About the publication

Title: The ALAN Review

Website: http://www.alan-ya.org/the-alan-review/

Purpose, objective, or mission: The ALAN Review, sponsored by the Assembly on Literature for Adolescents (ALAN), a special-interest group of the National Council of Teachers of English, specializes on articles and reviews of literature for adolescents and those teaching literature to adolescents.1

Target audience: Mostly K-12 teachers who use the Review to research titles appropriate for young adults, and librarians, authors, and publishers focusing in the YA area.2

Publisher: Assembly on Literature for Adolescents of the National Council of Teachers of English.3

Peer reviewed? Yes4

Type: LIS scholarly/professional publication focusing on news and reviews of young adult (YA)/adolescent literature. Not affiliated with a specific LIS resource, other than NCTE – but provides information to librarians on how to instruct adolescents in reading literature, and provides book reviews that librarians will find helpful in the workplace.5

Medium: ALAN members get a print copy of each Review with membership.6 Back issues can be found on the DLA website, free of charge.7 (Virginia Tech’s Digital Library and Archives (DLA) project provides many scholarly journals in a digital format to get around the high cost of producing print journals.8)

Content: Reviews of young adult/adolescent literature, and articles on the same, as well as articles on the teaching of literature. This can consist of research papers and studies, literature surveys and critiques, author profiles, comp lit studies, and articles on ways to teach literature to YA/adolescents.9

Frequency of publication: Published three times per year: Fall, Winter, and Spring.10

About the publication’s submission guidelines

Location of submission guidelines: Located in the journal itself. You can check the DLA for back issues.11 Calls for manuscripts can also be found on the ALAN Review home  page.12

Types of contributions accepted: Author reviews and interviews, book reviews, articles on adolescent literature and teaching adolescent literature. The Review has also begun accepting vignettes from librarians and teachers focusing on their experiences and interactions presenting YA material to other teachers, students, parents, etc.13

From Vol. 38 No. 1 (Fall 2010) online: “€œA manuscript submitted for consideration should deal specifically with literature for adolescents and/or the teaching of that literature.”14

Submission and review process: Manuscripts should be emailed to alan-review@uconn.edu, with “ALAN manuscript submission” in the subject line, in MS Word, APA format. Authors should submit a manuscript without reference to the author(s), a title pages with names and biographies, and a brief statement of the originality of the article.15

A blind review is done by the editor and at least three members of the editorial-review board. Authors can expect to hear the results in 8 weeks. Articles are judged on: the contribution to the field of adolescent lit; clarity and cohesiveness; and scholarly rigor.16

Editorial tone: The articles are scholarly, and present a thesis, outline the study or observation methods, and present findings, often with charts and graphs and a lots of references. However, the tone is conversational, open, and friendly. The submission guidelines specifically note that research papers and studies should be treated as articles, not formal reports.17

Style guide used: The ALAN Review prefers the use of the Publication Manual of the American Psychological Association (APA).18

Conclusion: Evaluation of publication’s potential for LIS authors

Anyone who has read and enjoyed a YA book will most likely think of something that would be appropriate to publish in The ALAN Review. This is a respected, peer-reviewed publication geared towards the very community that LIS students seek to work with. Authors write to their like-minded peers. They are passionate about sharing their experiences in hopes that others can learn from them. The Review is a wonderful outlet for interesting, involved, scholarly articles, reviews or interviews, or for just sharing a story about getting YA novels out to the public-a library event, book club, new way of teaching an old title, a study on readers of YA novels or focus on the reading patterns of a specific subculture (minority students, girls, boys, rural readers, LGBTQ youth)-this is the place for these types of submissions.

 

Audience analysis


About the publication’s readers

Publication circulation: The Review is distributed to all members of the ALAN group, part of the NCTE.19 Ulrich’s currently lists its circulation at around 2,500.20 In 2013, the online catalog received over 271,000 unique visitors.21

Audience location and language or cultural considerations: The Review is part of the National Council of Teachers of English, out of Campbell, OH. English is the primary language; however, ALAN has members in all 50 states and internationally, and covers reviews of all sorts of books for adolescents.22 From the submission guidelines: “Stereotyping on the basis of sex, race, age, etc., should be avoided, as should gender-specific terms such as ‘€œchairman.'”23

Reader characteristics: Members of the ALAN are highly interested in youth and young adult literature. Most people receiving this journal through ALAN or NCTE are classroom English teachers in middle or high school, or librarians, researches, authors, publishers specializing in YA literature.24

Knowledge of LIS subject matter: Readers are not expected to be familiar with LIS terminology, although most likely they will as some subscribers are librarians and most are educators. Subscribers to the journal are primarily part of NCTE, teachers in middle and high school as this is a journal for adolescent literature.25

Conclusion: Analysis of reader characteristics and their potential impact on authors

This is the place to send your manuscript, article, review or story if you’€™re an LIS student with any interest in the YA world. The Alan Review readers are a highly specialized group of professionals teaching and providing reference services to young adults. Sharing your manuscript could potentially influence classrooms around the country—new books to read, new teaching methods, studies and conclusions – this is the place to publish to get your name and ideas out, and to connect with other teaching and library professionals.

Last updated: November 6, 2014


References

Show 25 footnotes

  1. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review. Retrieved from http://www.alan-ya.org/the-alan-review/
  2. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review. Retrieved from http://www.alan-ya.org/the-alan-review/
  3. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review. Retrieved from http://www.alan-ya.org/the-alan-review/
  4. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review. Retrieved from http://www.alan-ya.org/the-alan-review/
  5. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review. Retrieved from http://www.alan-ya.org/the-alan-review/
  6. Assembly on Literature for Adolescents of the NCTE. (2014). Join ALAN. Retrieved from http://www.alan-ya.org/page/join-alan
  7. Virginia Tech Digital Library and Archives. (2014). The ALAN Review. Retrieved from http://scholar.lib.vt.edu/ejournals/ALAN/
  8. Virginia Tech Digital Library and Archives. (2014). History of DLA and SCP. Retrieved from http://scholar.lib.vt.edu/about/index.html
  9. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review. Retrieved from http://www.alan-ya.org/the-alan-review/
  10. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review. Retrieved from http://www.alan-ya.org/the-alan-review/
  11. Virginia Tech Digital Library and Archives. (2014). The ALAN Review. Retrieved from http://scholar.lib.vt.edu/ejournals/ALAN/
  12. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review. Retrieved from http://www.alan-ya.org/the-alan-review/
  13. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review author guidelines. Retrieved from http://www.alan-ya.org/page/alan-review-author-guidelines
  14. Virginia Tech Digital Library and Archives. (2014). The ALAN Review. Retrieved from http://scholar.lib.vt.edu/ejournals/ALAN/
  15. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review author guidelines. Retrieved from http://www.alan-ya.org/page/alan-review-author-guidelines
  16. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review author guidelines. Retrieved from http://www.alan-ya.org/page/alan-review-author-guidelines
  17. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review author guidelines. Retrieved from http://www.alan-ya.org/page/alan-review-author-guidelines
  18. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review author guidelines. Retrieved from http://www.alan-ya.org/page/alan-review-author-guidelines
  19. Assembly on Literature for Adolescents of the NCTE. (2014). Join ALAN. Retrieved from http://www.alan-ya.org/page/join-alan
  20. SerialsSolutions. (2014). ALAN Review. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401814141318/86397
  21. Virginia Tech Digital Library and Archives. (2014). The ALAN Review Online Access Data. Retrieved from http://scholar.lib.vt.edu/stats/ejournals/ALAN-current.html
  22. SerialsSolutions. (2014). ALAN Review. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401814141318/86397
  23. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review author guidelines. Retrieved from http://www.alan-ya.org/page/alan-review-author-guidelines
  24. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review. Retrieved from http://www.alan-ya.org/the-alan-review/
  25. Assembly on Literature for Adolescents of the NCTE. (2014). The ALAN Review. Retrieved from http://www.alan-ya.org/the-alan-review/
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Urban Library Journal

 

Publication analysis


About the publication

Title: Urban Library Journal; previously entitled Urban Academic Librarian.1

Website: http://ojs.gc.cuny.edu/index.php/urbanlibrary/index

Purpose, objective, or mission: The purpose of Urban Library Journal is to provide a platform to discuss research and practical issues related to “€œacademic, research, public, school, and special libraries in an urban setting,”€ as noted on the publication’€™s homepage.2

Target audience: Intended readers are those currently working in urban libraries, those serving diverse and urban populations, and those interested in such issues.3

Publisher: Library Association of the City University of New York.4

Peer reviewed? Yes.5

Type: LIS scholarly.6

Medium: Online. Print version has ceased.7

Content: From their website, the journal focuses on “€œresearch and discussion dealing with all aspects of urban libraries and librarianship.”8  Topics covered by the journal include “€œpublic higher education, urban studies, multiculturalism, library and educational services to immigrants, preservation of public higher education, and universal access to World Wide Web resources€.”9

Frequency of publication: Twice annually.10

About the publication’s submission guidelines

Location of submission guidelines: http://ojs.gc.cuny.edu/index.php/urbanlibrary/information/authors

Types of contributions accepted: “Articles dealing with academic, research, public, school, and special libraries in an urban setting”11 are welcomed as well as submissions in broader areas such as “public higher education,urban studies, multiculturalism, library, and educational services to immigrants, preservation of public higher education, and universal access to World Wide Web resources.”12

Submission and review process: Previously unpublished manuscripts are submitted as an email attachment (MSWord) to the editors. Manuscript must include a 50-200 word abstract, 4-6 keywords, and a brief (50 word) biography. Specific requirements and a Submission Preparation Checklist are found on the submission page. All articles are refereed.13

Editorial tone: There is no specified editorial tone, but articles exhibit a formal, academic style. Articles are heavily researched and outside scholarly sources are heavily used.14

Style guide used: Publication Manual of the American Psychological Association (APA style).15

Conclusion: Evaluation of publication’s potential for LIS authors

This publication has been published for over twenty years, and its peer-review process, emphasis on research, and scholarly tone make it a viable option for LIS professionals seeking tenure at an academic institution. The journal would be especially useful for authors particularly interested in library issues affecting urban and diverse populations. It may not be suitable for beginning or student authors, but those interested with workable ideas should not be discouraged from submitting a proposal.

 

Audience analysis


About the publication’s readers

Publication circulation: There is no exact number available. There are approximately 199 individual members of the Library Association of the City University of New York,16 all members of libraries that are institutional members of the association. Circulation takes place among these institutional and individual members, students and faculty at the member libraries, and many more readers due to the journal’€™s open access status.17

Audience location and language or cultural considerations: While the association and membership are based in New York,18 the journal reaches readers throughout the country on its website.19 Articles exhibit writing and subjects found from many states and cities, serving many different populations.20 Further information regarding the readership’s geographic location is not available. The journal is printed in English21 and espouses a formal, academic tone that does not emphasizes regional and cultural references. Because the journal specializes in issues found in urban and diverse communities, topics related to serving members of different cultures are heavily discussed, providing a platform for discussing cultural references while remaining culturally objective.22

Reader characteristics: There is no breakdown of the gender, age, or cultural aspects of readers provided, but the current list of 199 members of the Library Association of the City University of New York shows about 32% male and 68% female.23 All members of the association and consequently many of the readers work for college and university libraries. The content€™s’ academic tone shows that the publication is geared toward the academic environment. Practitioners in other types of libraries, including school, public, and special, contribute to the journal and most likely also read the journal, showing that the interest in urban library issues is emphasized more than the type of library in which one works. Most readers will have an MLS or MLIS in addition to specialized training in the academic department in which they work.24 Readers will primarily be concerned about library issues as well as how those issues affect service to diverse and urban populations. Articles show an attitude devoted to providing culturally appropriate service to patrons, regardless of type of library, and diversity rather than homogeneity are abiding principles of readers and writers of this journal. The publication also seeks to remain objective in its discussion of such issues, relying on reports and data rather than opinion pieces.25

Knowledge of LIS subject matter: Readers will possess considerable knowledge about LIS topics and subjects with many readers highly knowledgeable about the inner workings of academic libraries. Specialized jargon used among different types of libraries is generally avoided in order to appeal to a wide range of librarians.26

Conclusion: Analysis of reader characteristics and their potential impact on authors

Urban Library Journal is a scholarly publication which stresses theoretical, scholarly, heavily researched articles that take a generally objective stance. Issues of diversity and culture resonate with the readers and contributors, and authors should have an interest in these issues. Topics including service to underserved populations, service to students, service to homeless persons, linguistic differences among patrons, and the urban library setting are all suitable. Although many members and readers work in academic libraries, readers are diverse in terms of the type of libraries they serve. There is no cultural or ethnic breakdown of readers available, but it is safe to assume that due to the cultural subject matter, readers come from many different cultures represented throughout the United States.

Last updated: October 28, 2014


References

Show 26 footnotes

  1. SerialsSolutions. (2014). Urban Library Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403810353252/667320
  2. Urban Library Journal. (2014). Editorial Policies. Retrieved from http://ojs.gc.cuny.edu/index.php/urbanlibrary/about/editorialPolicies#sectionPolicies
  3. Urban Library Journal. (2014). Editorial Policies. Retrieved from http://ojs.gc.cuny.edu/index.php/urbanlibrary/about/editorialPolicies#sectionPolicies
  4. SerialsSolutions. (2014). Urban Library Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403810353252/667320
  5. SerialsSolutions. (2014). Urban Library Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403810353252/667320
  6. SerialsSolutions. (2014). Urban Library Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403810353252/667320
  7. SerialsSolutions. (2014). Urban Library Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403810353252/667320
  8. Urban Library Journal. (2014). Editorial Policies. Retrieved from http://ojs.gc.cuny.edu/index.php/urbanlibrary/about/editorialPolicies#sectionPolicies
  9. Urban Library Journal. (2014). Editorial Policies. Retrieved from http://ojs.gc.cuny.edu/index.php/urbanlibrary/about/editorialPolicies#sectionPolicies
  10. SerialsSolutions. (2014). Urban Library Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403810353252/667320
  11. Urban Library Journal. (2014). Editorial Policies. Retrieved from http://ojs.gc.cuny.edu/index.php/urbanlibrary/about/editorialPolicies#sectionPolicies
  12. Urban Library Journal. (2014). Editorial Policies. Retrieved from http://ojs.gc.cuny.edu/index.php/urbanlibrary/about/editorialPolicies#sectionPolicies
  13. Urban Library Journal. (2014). Submissions. Retrieved from http://ojs.gc.cuny.edu/index.php/urbanlibrary/about/submissions#authorGuidelines
  14. Urban Library Journal. (2014). Submissions. Retrieved from http://ojs.gc.cuny.edu/index.php/urbanlibrary/about/submissions#authorGuidelines
  15. Urban Library Journal. (2014). Submissions. Retrieved from http://ojs.gc.cuny.edu/index.php/urbanlibrary/about/submissions#authorGuidelines
  16. LACUNY. (2014). Paid Members. Retrieved from http://lacuny.org/join-us/paidmembers/
  17. SerialsSolutions. (2014). Urban Library Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403810353252/667320
  18. LACUNY. (2014). Paid Members. Retrieved from http://lacuny.org/join-us/paidmembers/
  19. SerialsSolutions. (2014). Urban Library Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403810353252/667320
  20. Urban Library Journal. (2014). Archives. Retrieved from http://ojs.gc.cuny.edu/index.php/urbanlibrary/issue/archive
  21. SerialsSolutions. (2014). Urban Library Journal. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403810353252/667320
  22. Urban Library Journal. (2014). Editorial Policies. Retrieved from http://ojs.gc.cuny.edu/index.php/urbanlibrary/about/editorialPolicies#sectionPolicies
  23. LACUNY. (2014). Paid Members. Retrieved from http://lacuny.org/join-us/paidmembers/
  24. Urban Library Journal. (2014). Editorial Policies. Retrieved from http://ojs.gc.cuny.edu/index.php/urbanlibrary/about/editorialPolicies#sectionPolicies
  25. Urban Library Journal. (2014). Editorial Policies. Retrieved from http://ojs.gc.cuny.edu/index.php/urbanlibrary/about/editorialPolicies#sectionPolicies
  26. Urban Library Journal. (2014). Editorial Policies. Retrieved from http://ojs.gc.cuny.edu/index.php/urbanlibrary/about/editorialPolicies#sectionPolicies
Continue Reading

Young Adult Library Services

 

Publication analysis


About the publication

Title: Young Adult Library Services (YALS)

Website: http://www.yalsa.ala.org/yals/

Purpose, objective, or mission: It is the official journal of Young Adult Library Services Association (YALSA) and from their site, “…act[s] as a showcase for best practices, provide[s] news from related fields such as youth development, and will spotlight significant events of the organization…”1

Target audience: Librarians and library staff who serve youths, ages 12 through 18.2

Publisher: American Library Association.3

Peer reviewed? No.4

Type: LIS professional news.5

Medium: Print and limited online content.6

Content: Showcases best practices, news from related professions, reviews of professional literature, and spotlights YALSA events.7 Each issue may contain articles on important topics such as: intellectual freedom, collaboration, adolescent literacy, youth development, and leadership. There may also be interviews, speeches, or bibliographic essays.8

Frequency of publication: Four times a year.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.yalsa.ala.org/yals/submissions/

Types of contributions accepted: News of current interest to the profession, articles on best practices, news from related professions, and reviews of professional literature. Interviews are also accepted. Manuscripts submitted should not be under consideration or accepted elsewhere.10

Submission and review process: Contact editor for specifics concerning submission and style guidelines. In general simultaneous submission or previously published work not accepted.11

Editorial tone: There is no stated tone for article submissions, and articles can range from academic to reports on field practice. A wide variety of styles is acceptable as long as the submission conforms to the themes and types of articles YALSA is interested in for their readers.12

Style guide used: Chicago Manual of Style, 16th edition and specific YALS defined style.13

Conclusion: Evaluation of publication’s potential for LIS authors

This publication is eminently suitable to anyone who has an interest in writing articles geared towards librarians serving young adults (aka “teenagers,” adolescents,” “youth”). It would be an excellent resume builder to have been published in the YALSA journal. The guidelines are direct and exact. Getting published in this journal might be difficult for a novice, but the attempt would be worth it.

 

Audience analysis


About the publication’s readers

Publication circulation: YALS reaches YALSA membership, approximately  5,000 librarians and educators.14

Audience location and language or cultural considerations: YALSA is centered in Chicago, IL, and the main geographic location served is the United States. However, they do outreach programs in other countries and some members are international, so the journal has a limited international scope as well. Cultural considerations do not generally enter into the journal’€™s authorship. Most authors appear to be writing solely for American librarians who serve young adults. These articles can be applicable to most any other developed country’€™s librarians serving youth (ages 12-18), however, even more than with young adult services in the U.S., there is a dearth of research and scholarship on developing nation’s youth services.15

Reader characteristics: Readers range in location, age, and gender. They are spread all over the U.S. in both public and school libraries. The vast majority of readers have MLIS degrees and work as Young Adult Specialists or youth generalists in public library librarians or School Library Media Technicians. Some readers are para-professionals or library assistants at these locations and do not have the MLIS degree. All the librarians who read YALS, however, are highly interested in services to young adults (ages 12-18) as that is the target issue for this particular journal. Some interests they all share are collection development for YA literature, programming, methods of incorporating library use into school curricula, intellectual freedom, subscription databases, and hot topic issues having to do with youth services. Since the librarians targeted by this journal work with young adults (ages 12-18), their needs tend to be a trifle more progressive than some fields. The world of youth services is constantly expanding and evolving due to YA reliance on the internet and technology. In order to keep up with the clientele they serve, the readers are going to be looking for innovative articles which will offer the ideas, experiences, and opinions of their colleagues.16

Knowledge of LIS subject matter: Considering that most of the readers have MLIS degrees, contributors can assume that readers will be familiar with the profession’s vocabulary, particularly that pertaining to young adult services.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

The most important thing to keep in mind when writing for YALS is that the readership is going to be interested primarily in topics having to do with youth librarianship. They are not going to be interested in esoteric topics on archives, law libraries, etc. Some articles on cataloging or subscription databases would be acceptable, but primarily articles should be geared toward advancing, managing and delivering excellent library and information services to young people.

Last updated: May 13, 2016


References

Show 17 footnotes

  1. Young Adult Library Services. (2016). About YALS. Retrieved from http://www.yalsa.ala.org/yals/about_yals/
  2. Young Adult Library Services. (2016). About YALS. Retrieved from http://www.yalsa.ala.org/yals/about_yals/
  3. SerialsSolutions. (2016). Young Adult Library Services. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406648872693/442511
  4. Young Adult Library Services. (2016). Author Guidelines. Retrieved from http://www.yalsa.ala.org/yals/author-guidelines/
  5. SerialsSolutions. (2016). Young Adult Library Services. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406648872693/442511
  6. SerialsSolutions. (2016). Young Adult Library Services. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406648872693/442511
  7. Young Adult Library Services. (2016). Submissions. Retrieved from http://www.yalsa.ala.org/yals/submissions/
  8. Young Adult Library Services. (2016). Young Adult Library Services. Retrieved from http://www.yalsa.ala.org/yals/
  9. SerialsSolutions. (2016). Young Adult Library Services. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406648872693/442511
  10. Young Adult Library Services. (2016). Author Guidelines. Retrieved from http://www.yalsa.ala.org/yals/author-guidelines/
  11. Young Adult Library Services. (2016). Author Guidelines. Retrieved from http://www.yalsa.ala.org/yals/author-guidelines/
  12. Young Adult Library Services. (2016). Author Guidelines. Retrieved from http://www.yalsa.ala.org/yals/author-guidelines/
  13. Young Adult Library Services. (2016). Author Guidelines. Retrieved from http://www.yalsa.ala.org/yals/author-guidelines/
  14. Young Adult Library Services. (2016). Advertising. Retrieved from http://www.yalsa.ala.org/yals/advertising/
  15. American Library Association. (2016). About YALSA. Young Adult Library Services Association. Retrieved from http://www.ala.org/yalsa/aboutyalsa
  16. Young Adult Library Services. (2016). About YALS. Retrieved from http://www.yalsa.ala.org/yals/about_yals/
  17. Young Adult Library Services. (2016). About YALS. Retrieved from http://www.yalsa.ala.org/yals/about_yals/
Continue Reading

Bitch Media

 

Publication analysis


About the publication

Title: Bitch Media

Website: https://bitchmedia.org/

Purpose, objective, or mission: From the website: “€œBitch Media is a nonprofit, independent, feminist media organization dedicated to providing and encouraging an engaged, thoughtful feminist response to mainstream media and popular culture.”1

“Bitch seeks to be a fresh, revitalizing voice in contemporary feminism, one that welcomes complex arguments and refuses to ignore the contradictory and often uncomfortable realities of life in an unequivocally gendered world.”€2

“Bitch looks at the media and its products through a lens that takes into account the historical and cultural representation of gender in pop culture.”3

Target audience: Largely women, but meant for anyone who is interested in a modern feminist discussion on media and popular culture. According to the website, Bitch has a diverse audience and is “uniquely situated to draw in young readers who are at a critical moment in their lives—a moment when they are discovering feminism and activism, finding answers to who they are, and questioning the definitions of gender, sexuality, power and agency prescribed by the mainstream media.”4

Publisher: Bitch Media.5

Peer reviewed? No.6

Type: Lay publication, with emphasis on politically and socially minded individuals.7

Medium: Print magazine, a website which publishes daily online articles, and a podcast.8

Content: Commentary on and critiques of TV, movies, magazines, advertising, and more; interviews and profiles of feminist pop culture makers; book, film, and music reviews.9

Frequency of publication: The print magazine is published quarterly.10

About the publication’s submission guidelines

Location of submission guidelines: https://bitchmedia.org/writers-guidelines

Types of contributions accepted: From the website: “We are looking for discussion-provoking critical essays that are well researched with evidence to back up claims, timely statistics, and connections between one’s personal experience and larger social forces. Interviews with feminist culture-makers are welcome, as are book, film, and music reviews and nuanced analyses of particularly horrifying and/or inspiring examples of pop culture. First-person essays are great, but please read our print magazine and website to get a sense of how our contributors strike a happy balance between the personal “I” and the larger subject matter at hand.”11

Bitch accepts nonfiction pieces only, and does not accept fiction, poetry, “personal essays, experimental lyric essays, or anything that reads like a dissertation.”12 Each issue has a theme, but the themes are meant to serve as jumping-off points rather than rigid guidelines. Be sure to check the website for upcoming topics, but the editors encourage pitches for articles that would suit the magazine but don’™t fit an upcoming theme.13

Potential contributors are encouraged to consider which section of the magazine would best fit their idea before submitting a pitch. Features are “2,000 to 2,500 words of meaty critiques, essays, and articles on pop culture from a feminist perspective.” These pieces should be filled with “personal insight and wit,” and may vary in format, such as interviews, reported pieces, critical essays, or even timelines, charts, and comics.14 Dispatches are “1,000-1,500 word columns on film, television, language, activism, advertising, publishing, and more, with pieces taking the form of reviews, critical essays, Q&As, and activist profiles.”15 Department of Everything is “a new section with fun, short pieces that still carry the heft of feminist critique in an accessible format.”16

Submission and review process: Both finished work and query letters are accepted. If sending only a query, include clips and/or writing samples. Submissions, query letters, and pitches should be emailed to magazine@b-word.org. The subject line of a pitch email should include the issue theme and the section of the magazine that best fits your pitch (example: Chaos: Feature pitch).17

All writers are paid. While payment varies, the general rate is $200 for features, $100 for dispatches, and $40 for Department of Everything pieces.18

Editorial tone: Serious, and seriously tongue-in-cheek. This is not a scholarly publication and sarcasm is rampant, but Bitch remains a very thoughtful and provocative media organization.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Library and information science is a field that is historically dominated by women, and perhaps due to that, it is a profession filled with preconceived notions and attitudes about women as librarians (think severe, hair-buns, glasses, and sensible shoes). Bitch is an excellent forum to discuss how we as librarians (both male and female) are seen in popular culture, what that image represents, and if that image affects how the populace sees us. It would be a good forum to discuss how gender, sexuality, and feminism play a role in our profession, as well as an outlet to discuss how other LIS issues are affected by or are affecting popular culture and the media. LIS authors with a background or interest in women’€™s studies or literature might be interested in writing feature articles, though an interdisciplinary perspective is key.

Bitch began as a zine, and has grown into an independent, nonprofit, feminist media organization.19 But that independent spirit, snarky attitude and distrust of the status quo have remained. The magazine endeavors to be a “€œtool kit”€ that engages readers in analysis that promotes activism and social change, and LIS authors with an interest in social justice, critiques of mainstream culture, and independent thinking would be at home here. Come with a strong opinion, say it well and say it with wit.€20

Past features have included an interview with comedian Janeane Garofalo, graphic novelist Alison Bechdel, and artist Coco Fusco; a roundup of female visual artists and their takes on the domestic realm; an analysis of woman’€™s political humor; and an exploration of how guilty pleasures are marketed to women.21

This organization recognizes the value of libraries as places of critical inquiry, and supports a Bitch Community Lending Library that houses a diverse selection of 2,000 feminist materials to the community in the magazine’€™s home of Portland, Oregon. The library hosts monthly in-person and online book discussions.22

 

Audience analysis


About the publication’s readers

Publication circulation: The print magazine has 80,000 readers, while the website receives nearly 5 million unique visitors each year.23

Audience location and language or cultural considerations: Bitch subscribers reside in 46 countries and all 50 states, with 78% of readers living in urban areas or college towns.24 This magazine focuses on popular culture and media images almost exclusively in the United States. Bitch will repeatedly refer to people, places, ads, and events that will only make sense to a person who has an idea of the major figures or subjects in American popular culture.

Reader characteristics: The majority of Bitch’s readers are between the ages of 25 and 34. They are well educated, tech savvy, and have Internet access. Bitch readers are also civic-minded and politically aware, with 85% having voted within the last year, and 51% having contacted their elected officials in the past year. They overwhelmingly identified identified as politically liberal, progressive, or radical.  They donate to causes and campaigns that are important to them. They read in their spare time, with 63% reading more than 10 hours a week. They are vocally and financially supportive of music, theater, and the arts. They are well-traveled: 48% traveled overseas in the past three years, and 92% traveled domestically in the last year. Bitch readers are conscientious consumers: 82% go out of their way to shop at independent retailers, 84% purchase environmentally friendly products and services, and 44% independently research a company’€™s mission or labor practices before buying its products.25

Knowledge of LIS subject matter: Little to none. The odds are good that the reader has spent time in libraries of some kind (academic, school, and public), and shares values the library upholds, such as intellectual freedom and equal access to information.

Conclusion: Analysis of reader characteristics and their potential impact on authors

This organizations’€™s readership is large, and while readers are largely unfamiliar with LIS topics, virtually any LIS subject relating to feminism (e.g., gender prejudices within LCSH subject headings) would be welcomed here. This audience wants something that is thought-provoking, well written, and entertaining. They want to discuss thematic figures of women, femininity and gender within pop culture and society as a whole.26

Readers are overwhelmingly well-educated, socially and politically progressive women who live in urban areas. Do not assume there will be a great deal of knowledge or even interest in many library issues or concerns, but there will be an interest in how librarianship as a profession and threats against freedom of information affect the position of women and minorities in American society. Persuasive and thoughtful writing is more important than citations, statistics, or user studies (though referring to any of these will help solidify the author’s argument). Remember that these readers don’t just read about a topic, they do something about it. This is an audience whose members just might write to their legislators about a library issue or volunteer at their local library, if those issues resonate with them. This is a great audience to reach, not only because it shares LIS values but because it has the potential to be an advocate for LIS issues.

Last updated: September 7, 2016


References

Show 26 footnotes

  1. “About Us,” BitchMedia.org, accessed September 7, 2016, https://bitchmedia.org/about-us
  2. About Us
  3. About Us
  4. About Us
  5. About Us
  6. “Contributors’ Guidelines,” BitchMedia.org, accessed September 7, 2016, https://bitchmedia.org/writers-guidelines
  7. About Us
  8. About Us
  9. About Us
  10. About Us
  11. Contributors’ Guidelines
  12. Contributors’ Guidelines
  13. Contributors’ Guidelines
  14. Contributors’ Guidelines
  15. Contributors’ Guidelines
  16. Contributors’ Guidelines
  17. Contributors’ Guidelines
  18. Contributors’ Guidelines
  19. About Us
  20. About Us
  21. “Bitch Magazine,” BitchMedia.org, accessed September 7, https://bitchmedia.org/bmart/back-issues
  22. “Bitch Community Lending Library,” BitchMedia.org, accessed September 7, 2016, https://bitchmedia.org/library
  23. “Get that Life: How I Co-founded Bitch Media,” Cosmopolitan.com, accessed September 7, 2016, http://www.cosmopolitan.com/career/a57736/andi-zeisler-bitch-media-get-that-life/
  24. “Bitch Media Sponsorship Kit,” BitchMedia.org, accessed September 7, 2016,  https://bitchmedia.org/sites/default/files/Bitch-Media-Sponsorship-Kit.pdf
  25. Bitch Media Sponsorship Kit
  26. About Us
Continue Reading

Voice of Youth Advocates

 

Publication analysis


About the publication

Title: Voice of Youth Advocates (VOYA)

Website: http://www.voyamagazine.com/

Purpose, objective, or mission: Focuses on library services to/with young adults (aka “teenagers” “adolescents,” typically youth of middle and high school ages). VOYA‘s policy is based on the following principles: specialize in young adult library service; intellectual freedom and equal access; and youth advocacy and youth participation.1

Target audience: Public librarians, school librarians and educators serving youth ages 12 to 18, paraprofessionals serving youth, publishers, authors of young adult books, and other young adult advocates.2

Publisher: E L Kurdyla Publishing LLC.3

Peer reviewed? No.4

Type: LIS professional journal.5

Medium: Print and online.6

Content: The journal includes book reviews on fiction, nonfiction, and genre titles, as well as articles about YA services, programming, space design, and lists of award winners.7

Frequency of publication: Bimonthly publication.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.voyamagazine.com/submissions/

Types of contributions accepted: Literary analysis, author interviews, or practical project ideas, new YA space redesigns or makeover profiles (a regular column) are accepted. Submissions are also accepted for the “VOYA Get With the Program” column.9

Submission and review process: Short articles should be between 800 to 1,700 words and up to 3,500 words for longer pieces. All manuscripts are reviewed by the editor. Information for specific column requirements is available on the website. Authors should query the editor before submitting manuscripts, to ensure the piece is suitable for the journal.10

Editorial tone: VOYA solicits articles written in an approachable style for practitioners serving YA users. The goal is to publish articles by authors who express enthusiasm in working with YA and who can speak from experience about YA services.11

Style guide used: No style guide specified.

Conclusion: Evaluation of publication’s potential for LIS authors

VOYA is a well-respected journal in the field of library and information services for young adults. The journal is written in an approachable style which may not meet tenure requirements for academic faculty. Also, this journal is intended for public and school librarians who work with YA and not academic librarians. Those interested in tenure may not want to submit manuscripts for publication to this journal.

The journal welcomes articles about new, progressive, informative, and controversial issues as they relate to youth culture. Authors who have experience in working with YAs and who can demonstrate enthusiasm for working with them through their writing are encouraged to submit manuscripts. VOYA‘s wide range of readers provides authors with a large audience which will provide them wide recognition in the field.

 

Audience analysis


About the publication’s readers

Publication circulation: VOYA has 7,000 subscribers. According to the last reader’€™s survey, each subscriber circulates the journal to two colleagues which means that the journal experiences a readership of 21,000 people.12

Audience location and language or cultural considerations: The journal is published within the United States,13 but there is a possibility that there are subscribers outside of the country. The journal is printed in English.14 Due to wide readership, it is important that language remain clear of local jargon. This also means that all acronyms should be spelled out. Cultural consideration should also be taken into account. Pop culture references should be explained so that all readers will understand. This is very important for this journal since it focuses on young adults, who are very interested in pop culture.15

Reader characteristics: There is no statistical breakdown on the readers of this journal. However, the journal does say that the readers of this journal are public and school librarians, educators, authors of young adult books, publishers, and other youth advocates. The common interest among this group is young adults. However, they may not all be interested in this age group in the same way. School librarians may be more interested in the book review section and have marginal interest in programming, which public librarians are keen on. Publishers and authors might also be interested in the book review sections and the interviews with authors. The journal does not profess itself to be liberal or conservative, however, it does value intellectual freedom, young adults, literature for this group, and advocacy for YA resources. All of which lean more towards a progressive attitude. The journal often features articles about controversial topics, books, or authors.16

Knowledge of LIS subject matter: Given the breadth of professions represented in this readership community, it is suggested that authors avoid using LIS specific jargon which may not be understood or interesting to lay readers.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of this journal are a very diverse group in terms of language, geographic location, profession, and educational attainment. Authors should consider writing articles about new and interesting topics in the field of library services. However, the topics should not be scholarly in tone or esoteric. Authors should remember that the readers have different backgrounds and interests in young people.

Last updated: May 13, 2016


References

Show 17 footnotes

  1. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
  2. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
  3. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  4. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  5. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  6. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  7. VOYA. (2016). SubmissionsRetrieved from http://www.voyamagazine.com/submissions/
  8. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  9. VOYA. (2016). SubmissionsRetrieved from http://www.voyamagazine.com/submissions/
  10. VOYA. (2016). SubmissionsRetrieved from http://www.voyamagazine.com/submissions/
  11. VOYA. (2016). SubmissionsRetrieved from http://www.voyamagazine.com/submissions/
  12. VOYA. (2016). AdvertisersRetrieved from http://www.voyamagazine.com/advertisers/
  13. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  14. SerialsSolutions. (2016). Voice of Youth Advocates: the library magazine serving those who serve young adults. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  15. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
  16. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
  17. VOYA. (2016). AboutRetrieved from http://www.voyamagazine.com/about/
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Teacher Librarian

 

Publication analysis


About the publication

Title: Teacher Librarian: The Journal for School Library Professionals

Website: http://www.teacherlibrarian.com/

Purpose, objective, or mission: Per their website, “Teacher Librarian is designed specifically for you, the library professional working with children and young adults. Within our pages you’€™ll find lively and relevant articles exploring current issues such as collaboration, leadership, technology, advocacy, information literacy, and management.”1

Target audience: Teachers and other information professionals working in K-12 schools.2

Publisher: Scarecrow Press, Inc.3

Peer reviewed? Yes;4 Teacher Librarian is considered a “refereed” or “juried” publication. Submitted articles are reviewed by at least two members of an advisory board, “all of whom are either scholars or recognized professionals. This is a blind review; reviewers do not know the name of the author of the article. The editor is responsible for final decisions regarding manuscripts and reserves the right to edit for brevity, clarity and consistency of style.”5

Type: LIS scholarly.6

Medium: Print and online.7

Content: Teacher Librarian focuses on articles on the latest in information technology as well as Internet resources. It provides reviews of education and other library related professional materials. It lists new books, videos, and software that are geared toward children and young adults. The articles in the journal give strategies for managing library resources, collaboration, leadership, advocacy and information literacy.8

Frequency of publication: Bimonthly, except for the month of August.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.teacherlibrarian.com/submissions/author-guidelines/

Types of contributions accepted: Per their website, “Teacher Librarian is committed to collaborative partnerships for improved student learning through thought-provoking and challenging feature articles, strategies for effective advocacy, regular review columns and critical analysis of management and programming issues.”10

Submission and review process: Per their guidelines, “A manuscript, including references, bibliographies, charts, figures and tables, should not exceed 15 double-spaced pages, in 12-point type with one-inch margins. Please include a 100 to 200-word abstract for the manuscript and a word count.”11 Articles are submitted as an email attachment and they request you include a short biographical note along with contact information. “Proposed articles are reviewed by at least two members of our advisory board, all of whom are either scholars or recognized professionals. This is a blind review; reviewers do not know the name of the author of the article. The editor is responsible for final decisions regarding manuscripts and reserves the right to edit for brevity, clarity and consistency of style…We acknowledge receipt by e-mail and endeavor to respond to authors within eight weeks. If your article is accepted for publication, we will require a small color photo. Authors are paid an honorarium for their work upon publication.”12

Editorial tone: At this point the journal does not lean in any particular direction. The journal was originally published in Canada but has recently moved to the US, so there may be a subtle change in tone.13 Notably, one of the new editors is SJSU’s own Dr. David Loertscher.14

Style guide used: Publication Manual of the American Psychological Association.15

Conclusion: Evaluation of publication’s potential for LIS authors

It would be especially beneficial for an LIS student to submit an article to this journal if he or she were interested in going into the K-12 field of librarianship. The articles in the journal cover a wide range of topics that are of interest to those working in the schools, so there is no lack of subject matter. The length, style, and additional information required is clearly spelled out, and the authors are informed within eight weeks regarding acceptance. If your article is chosen for publication, you will have to submit a small photo for them to include next to your article. And the best news of all…authors are paid an honorarium!

 

Audience analysis


About the publication’s readers

Publication circulation: Teacher Librarian has more than 26,000 subscribers.16

Audience location and language or cultural considerations: The readers of Teacher Librarian are mostly located in the United States and Canada.17 The journal does not make a large effort to reach out to those in other countries, so the focus remains on those in North America. Since the journal is focused on American and Canadian readers,18 authors should not have any problems using cultural references or jargon that is common within school libraries, school districts, or within the public libraries.

Reader characteristics: According to a 2012 ALA survey, the vast majority of librarians are women. Only 9.7% of all credentialed school librarians were minorities.19 The ALA projected that these numbers would remain relatively stable, so one could project that the current readership of Teacher Librarian mainly consists of Caucasian women. Since this shows a lack of diversity in the readership of the journal, this fact has relevance to the author submitting articles to this publication. This journal is designed specifically for library professionals working with children and young adults in either the K-12 schools or within the public library. In order to be considered a teacher librarian, one must have a teaching credential as well as an MLIS or MLS. This creates specific type of readers who have equal levels of education and similar types of workplaces. Teacher Librarian is biased only in the fact that it caters to a very specific group of librarians, so it will only print articles that are of interest to this group. It is also mindful of the connection between schools and government, so it will not overtly criticize in this area, but it does provide many articles on ways to increase funding or tips on grant writing. Overall, the publication has a very positive attitude towards librarianship and teaching, and the view that information literacy must become and remain an integral component of the curriculum.20

Readers’ knowledge of LIS subject matter: The readers of this journal will most likely be graduates of an MLS or MLIS program, so there should not be any problem with using LIS jargon, acronyms or terminology specific to schools.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of Teacher Librarian are library professionals who are working with K-12 students in the school setting or in the public library. These professionals are looking for articles that present strategies that would help them to better manage library resources for students, or articles that review educational and library related professional materials. The readers need to be kept up to date on the latest happenings in information technology, so articles regarding advances in this field would be welcomed, as well as resources that can be found on the Internet, organized in an easy to use format. Collection development is a large part of the duties of the teacher librarian, so presenting reviews of new books and other media is of great interest to them. Many of the teachers are required to take continuing education courses, so articles on collaboration, leadership, advocacy, management, or any other aspect of information technology would also appeal to this group.

Last updated: October 28, 2014


References

Show 21 footnotes

  1. Teacher Librarian. (2014). About. Retrieved from http://www.teacherlibrarian.com/about-2/
  2. SerialsSolutions. (2014). Teacher Librarian: The School Journal for Library Professionals. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403636959698/60920
  3. SerialsSolutions. (2014). Teacher Librarian: The School Journal for Library Professionals. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403636959698/60920
  4. SerialsSolutions. (2014). Teacher Librarian: The School Journal for Library Professionals. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403636959698/60920
  5. Teacher Librarian. (2014). Author Guidelines. Retrieved from http://www.teacherlibrarian.com/submissions/author-guidelines/
  6. SerialsSolutions. (2014). Teacher Librarian: The School Journal for Library Professionals. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403636959698/60920
  7. SerialsSolutions. (2014). Teacher Librarian: The School Journal for Library Professionals. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403636959698/60920
  8. The YGS Group. (2014). Teacher Librarian 2013 Media Kit: Overview. Retrieved from http://mediakits.theygsgroup.com/tl/teacher-librarian/overview
  9. SerialsSolutions. (2014). Teacher Librarian: The School Journal for Library Professionals. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403636959698/60920
  10. Teacher Librarian. (2014). Submissions. Retrieved from http://www.teacherlibrarian.com/submissions/
  11. Teacher Librarian. (2014). Author Guidelines. Retrieved from http://www.teacherlibrarian.com/submissions/author-guidelines/
  12. Teacher Librarian. (2014). Author Guidelines. Retrieved from http://www.teacherlibrarian.com/submissions/author-guidelines/
  13. The YGS Group. (2014). Teacher Librarian 2013 Media Kit: Overview. Retrieved from http://mediakits.theygsgroup.com/tl/teacher-librarian/overview
  14. Teacher Librarian. (2014). Submissions. Retrieved from http://www.teacherlibrarian.com/submissions/
  15. Teacher Librarian. (2014). Author Guidelines. Retrieved from http://www.teacherlibrarian.com/submissions/author-guidelines/
  16. Teacher Librarian. (2014). About. Retrieved from http://www.teacherlibrarian.com/about-2/
  17. Teacher Librarian. (2014). About. Retrieved from http://www.teacherlibrarian.com/about-2/
  18. Teacher Librarian. (2014). About. Retrieved from http://www.teacherlibrarian.com/about-2/
  19. American Library Association. (2012). Diversity Counts Tables 2012. Retrieved from http://www.ala.org/offices/sites/ala.org.offices/files/content/diversity/diversitycounts/diversitycountstables2012.pdf
  20. Teacher Librarian. (2014). About. Retrieved from http://www.teacherlibrarian.com/about-2/
  21. Teacher Librarian. (2014). About. Retrieved from http://www.teacherlibrarian.com/about-2/
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San Francisco Chronicle

 

Publication analysis


About the publication

Title: San Francisco Chronicle

Website: http://www.sfchronicle.com/

Purpose, objective, or mission: The objective of the San Francisco Chronicle is to provide local and regional news to the Bay Area and surrounding Northern California. The newspaper also seeks to circulate cultural and entertainment articles as well as some national and international articles.1

Target audience: Readers throughout the Bay Area.2

Publisher: Hearst Communications, Inc.3

Peer reviewed? No.

Type: Civilian newspaper.

Medium: Print and online.4

Content: Local, state and national news, sports, politics, business, travel, entertainment and food. Online version also includes blogs.5

Frequency of publication: Daily in print; updated more frequently online.

About the publication’s submission guidelines

Location of submission guidelines: http://www.sfgate.com/chronicle/submissions/

Types of contributions accepted: The Chronicle accepts Letters to the Editor, Op-Ed pieces for Open Forum, and commentary pieces for Insight.6

Submission and review process: Submission is via online form on website, and review process depends on the type of submission. Limit on length of articles is: commentary pieces for the Sunday Insight section (700 words), Letters to the editor (200 words), and op-ed Open Forum pieces (500).7 No information is provided as to acceptance rates or method of acceptance.

Editorial tone: Freewheeling. The newspaper, and especially the online edition, takes a tone of local interest that may mirror its audience. The Bay Area community is thought to be more liberal than other parts of the country.

Style guide used: None specified for the type of contributions accepted.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication’s participation in Chronicle in Education,8 which provides teacher lessons and information, suggests an active community involvement and would make the Chronicle a possible publication for an LIS-related article.

Chronicle readers pride themselves on being intelligent and well educated and keeping abreast of current events, especially at the local level. Publication in this newspaper offers a unique opportunity for those in the library field to inform and instruct a huge lay audience about issues facing libraries today. The Sunday edition’s Insight section “aims to provide a forum to shake up conventional wisdom and provoke fresh thinking.”9 This might be an excellent arena for librarians to bring library-related issues to the forefront of the public’s awareness.

 

Audience analysis


About the publication’s readers

Publication circulation: Daily circulation of 167,602; Sunday circulation of 252,088.10

Audience location and language or cultural considerations: San Francisco, California, United States; online features are available worldwide. English.

Reader characteristics: Just under half of readers are college graduates, with a median household income of $82,223. The median age of readers is 53, and 74% do not have children.11 It is likely that the interests of the Chronicle’s readers are local issues, and those affecting middle-class families. Considering the industries of San Francisco and the Bay Area, readers are likely to work in technology and computer jobs, the arts, and tourism. San Francisco is famous for being politically, socially, and economically progressive. Overall, its constituents are antiwar, pro-equal rights (including gay marriage), and San Francisco was one of the first cities in the country to give library cards to homeless persons.

Knowledge of LIS subject matter: The newspaper does not regularly focus on LIS subject matter, but local library issues and concerns might be raised in an editorial piece.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The audience of the San Francisco Chronicle are educators, parents, cab drivers, in the mayor’s office; they are you and me. With this in mind, authors should avoid library jargon (e.g., MARC, CONSER, AACR2) and specialized library science themes. Topics dealing with promoting library services, such as lobbying for the public’s free and open access to information, new reading programs, and issues with banned books, would be appropriate as this newspapers is targeting the general public.

Last updated: November 4, 2016


References

Show 11 footnotes

  1. “San Francisco Chronicle,” Hearst.com, accessed November 4, 2016, http://www.hearst.com/newspapers/san-francisco-chronicle
  2. San Francisco Chronicle.”
  3. San Francisco Chronicle.”
  4. San Francisco Chronicle.”
  5. San Francisco Chronicle.”
  6. “Submissions & Contributions,” SFGate.com, accessed November 4, 2016, http://www.sfgate.com/submissions/
  7. Submissions & Contributions.”
  8. “San Francisco Chronicle,” NIEonline.com, accessed November 4, 2016, http://nieonline.com/sfchronicle/
  9. Submissions & Contributions.”
  10. “Media Kit 2016,” Hearst.com, accessed November 4, 2016, https://cdn2.hubspot.net/hubfs/655969/Media_Kit_and_File_Assets/MEDIA_KIT_GENERAL.pdf
  11. Media Kit 2016.”
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Library Juice Press

 

Publisher analysis


About the publisher

Name: Library Juice Press

Website: http://libraryjuicepress.com

Purpose, objective, or mission: Library Juice Press is an imprint of Litwin Books, “an independent academic publisher of books about media, communication, and the cultural record,” along with works that range from information studies, philosophy of technology, archival studies, communications history, history of archives and libraries, and related fields.1 The publisher’s independence from larger institutions gives it the freedom to offer critical perspectives that cut against the grain, as well as occasionally to give a scholar free rein with a work that is outside his or her usual publishing stream.2

Target audience: Library Juice Press publishes books that examine theoretical and practical issues in librarianship from a critical perspective “for an audience of professional librarians and students of library science.”3

Owner: Litwin Books, LLC. 4

Are published books peer reviewed? Yes. “Manuscripts submitted undergo a peer-review process to ensure their quality according to academic or professional standards, depending on the title.”5

Types of books published: LIS-specific books with a critical edge. Sample titles include:6

  • The Dialectic of Academic Librarianship: A Critical Edge
  • Critical Journeys: How 14 Librarians Came to Embrace Critical Practice
  • The Library Juice Press Handbook of Intellectual Freedom: Concepts, Cases, and Theories
  • Information Literacy and Social Justice: Radical Professional Praxis Greening Libraries

Medium: Print. DRM-free PDFs of all backlisted titles are available as a benefit of Library Juice membership.7

Topics covered: Library philosophy, information policy, library activism, and any topics under the rubric of “critical studies in librarianship.” 8

Number of titles published per year: Approximately five.9

About the publisher’s submission guidelines

Location of submission guidelineshttp://libraryjuicepress.com/authors.php 10

Types of submissions accepted: The publisher accepts book proposals and full manuscripts on topics that are within its editorial scope.11 

Submission and review process: The Authors page provides specific submission and manuscript formatting requirements, but the publisher’s formal review process is not outlined.12

Editorial tone: Academic.13

Style guide usedChicago Manual of Style.14

Conclusion: Evaluation of publisher’s potential for LIS authors

Library Juice Press titles focus on theoretical investigations into library activism, social justice, feminist pedagogy, as well as practically oriented books like So You Want to Be a Librarian. The publisher produces serious, in-depth works with alternative perspectives.

A related and worthwhile opportunity to submit writing that is not book-length is Library Juice’s annual paper contest (2,000 to 10,000 words), which is designed “to encourage and reward good work in the field of library and information studies, humanistically understood, through a monetary award and public recognition.”15 The contest is open to librarians, library students, academics, and others. “Acceptable paper topics cover the full range of topics in the field of library and information studies, loosely defined. Any type of paper may be entered as long as it is not a report of an empirical study. Examples of accepted forms would be literature review essays, analytical essays, historical papers, and personal essays. The work may include some informal primary research, but may not essentially be the report of a study.”16

 

Audience analysis


About the publisher’s audience

Size (as measured by average number of copies per title published): Publishing since 2006, Library Juice Press has approximately 30 frontlist and backlist titles.17

Audience location and language or cultural considerations: While the publisher is based in California and books are published in English, recent Library Juice Press titles focus on international perspectives—i.e., academic librarian labor activism in Canada, and librarianship in the context of the Cuban revolution.18

Reader characteristics: Readers are interested in content that addresses: social responsibility; information as a public good; intellectual freedom and civil liberties; print culture, web culture, visual culture, and the meaning of literacy; information policy and ethics; and the state of the library profession (issues of identity, work life, and deprofessionalization).19

Knowledge of LIS subject matter: Readers are “professional librarians and students of library science” who likely have a very strong knowledge of or strong interest in specific LIS subject areas.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Library Juice Press originated as a webzine and blog, covering “topics of interest to passionate librarians from a political left perspective that is linked to the fundamental values of the profession.”20 LIS authors seeking to publish works that are politically oriented or rooted outside the cultural mainstream may potentially find an audience through Library Juice Press.

Last updated: September 30, 2015


References

Show 20 footnotes

  1. “About Us,” Litwin Books, LLC, accessed September 21, 2015, http://litwinbooks.com/about.php.
  2. “About Us.”
  3. Litwin Books, LLC, accessed September 21, 2015, http://litwinbooks.com.
  4. “Litwin Books, LLC.”
  5. “About Us.”
  6. “Our Books,” Library Juice Press, accessed September 21, 2015, http://libraryjuicepress.com/books.php.
  7. “About Us.”
  8. “About Us.”
  9. “Catalog,” Library Juice Press,  accessed September 21, 2015, http://litwinbooks.com/catalog.php.
  10. “Authors,” Library Juice Press, accessed September 21, 2015, http://libraryjuicepress.com/authors.php.
  11. “Authors.”
  12. “Authors.”
  13. “About Us.”
  14. “Litwin Books Submission Guidelines,” Litwin Books, LLC, accessed September 21, 2015, http://litwinbooks.com/litwin-books-submission-guidelines.pdf.
  15. “Library Juice Annual Paper Contest,” Library Juice Press, accessed September 15, 2015, http://libraryjuicepress.com/contest.php.
  16. “Library Juice Annual Paper Contest.”
  17. “Our Books.”
  18. “Our Books.”
  19. “Library Juice Blog,” last modified August 30, 2015, http://libraryjuicepress.com/blog/.
  20. “Library Juice Blog.”
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