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Society of California Archivists Newsletter (SCA Newsletter)

 

Publication analysis


About the publication

Title: Society of California Archivists Newsletter (SCA Newsletter)

Website: http://calarchivists.org/publications/scanewsletter

Purpose, objective, or mission: SCA Newsletter serves as the official voice of the Society of California Archivists (SCA), sharing news and events related to the archives community throughout California.1 The mission of SCA is “to support and develop the education of those who collect, care for, and provide access to the documentary heritage of California and adjoining areas and to encourage public interest in and public support for archival facilities in public and private institutions.”2

Target audience: SCA members, and those in the archives community (professional archivists, manuscript curators, records managers, conservators, historians, librarians, genealogists, museum curators, students, and volunteers) in California.3

Publisher: Society of California Archivists (SCA).4

Peer reviewed? No.5

Type: LIS professional news.

Medium: Online.6

Content: Information and news for professionals and archival institutions in California. The newsletter typically features collection and exhibition spotlights, digital projects, reports of SCA Board actions and meetings, and announcements of seminars, workshops, and other regional events of interest.7

Frequency of publication: Quarterly: January, April, July, October.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.calarchivists.org/Publications/SCANewsletter

Types of contributions accepted: Per an email from the newsletter editors, submissions on any topic of interest to the California archives community are welcome, including articles on newly processed collections, new acquisitions, digitization projects, upcoming events, exhibit openings, short book reviews, and other announcements from repositories throughout California.9

Submission and review process: Articles for consideration should be submitted via email attachment to newsletter@calarchivists.org. Include your repository name, location, and contact information. Images intended for publication should be submitted in a high-resolution format.10

Editorial tone: The tone is informational, professional, and accessible to a diverse range of readers in the library, archives, and museums (LAM) community.

Style guide used: No style guide specified.

Conclusion: Evaluation of publication’s potential for LIS authors

The newsletter seeks profiles of archival activities and accomplishments. A call for submissions suggested articles related to newly processed collections, new acquisitions, how an institution responded to budget challenges, grants received, ongoing projects, and short reviews of books of potential interest to archivists. A survey of past issues shows that contributors range from LAM managers and directors, to library assistants and students. There are no guidelines stating that contributors should be members of SCA.11

 

Audience analysis


About the publication’s readers

Publication circulation: The Society of California Archivists has approximately 450 members12; however, the newsletter is open access, with back issues available online.

Audience location and language or cultural considerations: The publication focuses archival activities throughout the state of California and is written in English.

Reader characteristics: SCA members include archivists, manuscript curators, records managers, conservators, historians, librarians, genealogists, museum curators, students, and volunteers. Members are affiliated with colleges and universities; federal, state and local government archives and records centers; historical societies; museums; libraries; corporations; educational, religious, and medical institutions; and private collections in California.13

Knowledge of LIS subject matter: Readers have a strong awareness of archival collections, issues, and practices. However, articles may appeal to readers in the LIS community who may not have specific knowledge of archives.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers are likely involved with repositories and cultural institutions in California, and have an interest in issues and developments relating to the archives community. Articles are informative, reporting on events and local professional organizations, and sharing practical guidance for professionals and students. Most readers will be well-informed of archival practices; however, the tone of the newsletter is accessible and nonacademic.

Last updated: May 14, 2016


References

Show 13 footnotes

  1. Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  2.  Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/About_SCA/Mission
  3. Society of California Archivists. (2016). About SCA. Retrieved from http://www.calarchivists.org/About_SCA
  4.  ProQuest. (2016). SCA Newsletter. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1440550599400/733360
  5. ProQuest. (2016). SCA Newsletter. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1440550599400/733360
  6. ProQuest. (2016). SCA Newsletter. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1440550599400/733360
  7. Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  8. Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  9.  Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  10. Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  11.  Society of California Archivists. (2016). SCA Newsletter. Retrieved from http://www.calarchivists.org/Publications/SCANewsletter
  12. Society of American Archivists. (2016). Society of California Archivists. Retrieved from http://www2.archivists.org/assoc-orgs/society-of-california-archivists
  13.  Society of California Archivists. (2016). About SCA. Retrieved from http://www.calarchivists.org/About_SCA
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Georgia Library Quarterly

 

Publication analysis


About the publication

Title: Georgia Library Quarterly

Website: http://digitalcommons.kennesaw.edu/glq/

Purpose, objective, or mission: The Georgia Library Quarterly “features news and information primarily of interest to Georgia librarians but will consider articles of state-wide or general interest in the field of librarianship.”1

Target audience: Primarily Georgia librarians,2 although articles have been downloaded from across the globe.3

Publisher: Georgia Library Association4

Peer reviewed? Research articles are peer reviewed.5 Other submissions will reviewed by the editorial team.6

Type: This journal is classified as scholarly for its peer-reviewed research articles.7 However, because the majority of the content features articles on activities, projects, news,8 and reviews for the LIS practitioner, this could be considered a hybrid scholarly-professional publication.

Medium: Print and online9

Content: This journal includes columns that feature insights and ideas, one peer-reviewed article per issue, news items from Georgia libraries, and book reviews.10

“Georgia Library Quarterly reviews books on aspects of life in Georgia and the South, including history, literature, politics, education, and genealogy. Materials written by Southern authors or published by regional publishers may also be considered, as well as those on libraries and librarianship.”11

Frequency of publication: Quarterly12

About the publication’s submission guidelines

Location of submission guidelines: http://digitalcommons.kennesaw.edu/glq/policies.html

Types of contributions accepted: Georgia Library Quarterly accepts research articles, opinion pieces, Georgia library news, and book reviews.13

Submission and review process: Papers should be submitted in Microsoft Word (2003 or later) format. Upload submissions to digitalcommons.kennesaw.edu/glq. “Deadlines for articles and papers are the first day of March, June, Sept and Dec. Note that peer review articles may require more than one quarter to publish.”14

No specific article length is given. According to the final submission guidelines, “because this journal publishes electronically, page limits are not as relevant as they are in the world of print publications. We are happy, therefore, to let authors take advantage of this greater “bandwidth” to include material that they might otherwise have to cut to get into a print journal. This said, authors should exercise some discretion with respect to length. Peer reviewed articles are expected to meet a more stringent standard length.”15

Guidelines for book reviewers:

  • Notify the editor if a conflict of interest is discovered.
  • Read the book carefully and thoroughly.
  • Include a brief summary, a description and evaluation of highlights, especially those to Georgia or Southern references.
  • Include a recommendation of the appropriate readership.
  • Write a review of between 300 to 500 words.
  • Create the review in MS Word.
  • Use 11 pt. Calibri font.
  • Begin the review with the title, author or editor, publisher, date, ISBN, and price.
  • End the review with your name and your library or affiliation.
  • Please submit reviews to the GLQ site at http://digitalcommons.kennesaw.edu/glq, or, email them directly to the editor at lautzenheiserj@bibblib.org.
  • If for any reason you are unable to fulfill your obligation to write a review, notify the editor immediately–absolutely before the given deadline. You are expected to return the book/material at once.
  • Reviews may be edited for brevity or clarity.
  • Unless otherwise stated, the complimentary review copy may be retained by the reviewer.16

Editorial tone: There are no stated guidelines for tone of submitted articles. Upon examination of several issues, there is a wide range of writing style that is represented. The peer-reviewed research article will have a scholarly and academic tone, whereas the opinion pieces are more informal. News items are also written in an informal style.17

Style guide used: The Chicago Manual of Style18

Conclusion: Evaluation of publication’s potential for LIS authors

With its variety of offerings, Georgia Library Quarterly supplies opportunities not only for the LIS researcher, but also for those writers who would like to share ideas and opinions about the field of library and information science. This journal is especially relevant for LIS practitioners working and residing in the state of Georgia. One can assume that, as there is only one peer-reviewed research article published per issue,19 this avenue of publication original research published might prove more difficult than a purely academic journal. However, as this is a journal that focuses on Georgia-related topics, research particularly related to Georgia libraries would most likely be welcomed.

 

Audience analysis


About the publication’s readers

Publication circulation: Georgia Library Quarterly is an “open access publication, freely available at http://digitalcommons.kennesaw.edu/glq/ with approximately 20,000 hits per year, including complete issues and individual articles.”20

Audience location and language or cultural considerations: Text is in English.21 Because this journal’s readership is primarily located in the state of Georgia,22 there will necessarily be a cultural bias in writing about issues of interest to Georgia librarians. However, as can be seen on the readership map on the publication website,23 Georgia Library Quarterly is downloaded from all over the world. Authors should bear this global readership in mind by avoiding regional colloquialisms.

Reader characteristics: Most readers of this publication will live in the state of Georgia24 and share an interest of topics importance to LIS professionals in this state.

Knowledge of LIS subject matter: Most readers will be LIS professionals and/or hold MLIS degrees. They will be knowledgeable about LIS issues, particularly those facing libraries in Georgia.

Conclusion: Analysis of reader characteristics and their potential impact on author

The articles, news items, and book reviews in the GLQ are written primarily by Georgia librarians, for Georgia librarians.25 For a someone new to the profession, this publication presents an excellent opportunity to write for and connect with peers in libraries throughout the state. As this is an open-access journal, freely available worldwide,26 GLQ is also a good venue for original research.

Last updated: April 25, 2017


References

Show 26 footnotes

  1. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017,  http://digitalcommons.kennesaw.edu/glq/aimsandscope.html
  2. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/aimsandscope.html
  3. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  4. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  5. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  6. “Policies,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/policies.html
  7. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  8. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/aimsandscope.html
  9. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  10. “Home,” Georgia Library Association, April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  11. “GLQ’s Off the Shelf,” Georgia Library Association, accessed April 25, 2017, http://gla.georgialibraries.org/glq_bookreviews.htm
  12. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  13. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  14. “Policies,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/policies.html
  15. “Final Manuscript Preparation Guidelines for Georgia Library Quarterly,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/styleguide.html
  16. “GLQ’s Off the Shelf,” Georgia Library Association, accessed April 25, 2017, http://gla.georgialibraries.org/glq_bookreviews.htm
  17. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  18.  (2015). “Final Manuscript Preparation Guidelines for Georgia Library Quarterly,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/styleguide.html
  19. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  20. “Advertising Specifications and Rate Sheet,” Georgia Library Association, accessed April 25, 2017, http://gla.georgialibraries.org/glq_adrates.pdf
  21. Georgia Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 25, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1436115352332/340453
  22. “Aims and Scope,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/aimsandscope.html
  23. “Home,” Georgia Library Association, accessed April 25, 2017,  http://digitalcommons.kennesaw.edu/glq/
  24. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  25. “Home,” Georgia Library Association, accessed April 25, 2017, http://digitalcommons.kennesaw.edu/glq/
  26. Georgia Library Association. (2015). Advertising Specifications and Rate Sheet. Georgia Library Association. Retrieved from http://gla.georgialibraries.org/glq_adrates.pdf
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Federal Librarian

 

Publication analysis


About the publication

Title: Federal Librarian

Website: http://www.ala.org/faflrt/newsletters

Purpose, objective, or mission: Federal Librarian is the official newsletter of the Federal and Armed Forces Libraries Round Table (FAFLRT).1 Federal and Armed Forces Libraries represent a wide variety of library types: research, law, school, and public. Librarians working for the Federal government have opportunities that span the library field, from direct services to the public, to in-depth research support for America’€™s military and civilian services.

The Round Table has developed a successful series of programs to inform new and incoming library professionals about careers in federal libraries, and to assist established federal librarians grow their careers. FAFLRT also sponsors awards and recognition for outstanding federal librarians.2

From their site: FAFLRT’s mission is “to promote library and information service and the library and information profession in the federal and armed forces communities; to promote appropriate utilization of federal and armed forces library and information resources and facilities; and to provide an environment for the stimulation of research and development relating to the planning, development, and operation of federal and armed forces libraries.”3

Target audience: Members of the Federal and Armed Forces Round Table. “FAFLRT membership is open to all individual ALA Members interested in issues affecting Federal or Armed Forces libraries.”4

Publisher: American Library Association.5

Peer reviewed? No.6

Type: LIS professional and trade publication.7

Medium: Online.8

Content: Federal Librarian “presents recent developments and events of interest to Federal and Armed Forces library community, including news and reports on international, federal, DoD, state and local government issues.”9

Frequency of publication: Quarterly.10

About the publication’s submission guidelines

Location of submission guidelines: http://www.ala.org/faflrt/newsletters#mailing

Types of contributions accepted: Federal Librarian includes a mix of current events, trends or issues affecting member libraries, tributes, feature articles, award recipients and a message from the FAFLRT president.11

Submission and review process: Send contributions to:

Anne Harrison, interim editor
6200 Wilson Blvd. Apt. 1107
Falls Church, VA 22044
telephone:  202-707-4834
E-mail: harrisonanne57@yahoo.com

The review process is not outlined.12

Editorial tone: Reviewing the latest issue (Vol. 31 #4, 2014) provides a selection of items ranging from an accounting of closures at base libraries, to a lively description of the first “Library Con” held at the JBER Library, to a tribute to a retiring librarian. Articles are written in an informal tone.13

Style guide used: None specified.14

Conclusion: Evaluation of publication’s potential for LIS authors

Federal Librarian offers the LIS author interested in Federal and Armed Forces Libraries a forum for informal professional discussions of issues and events that are important to this community. As one of the current strategic goals of the FAFLRT is to “establish new and continue existing liaison relationships with relevant ALA committees and round tables”15, one can assume that this journal would also be open to writers from various areas of librarianship to build connections with the FAFLRT through its newsletter.

 

Audience analysis


About the publication’s readers

Publication circulation: The Federal Librarian subscription base is approximately 600.16

Audience location and language or cultural considerations: Readership of the Federal Librarian covers a wide range of LIS professionals in Federal and Armed Forces Libraries, from all over the U.S. These libraries run the gamut from public, school, military academic or special.17 Bearing in mind the wide variety of issues that are of interest to the reader, but also the overriding cultural umbrella of membership in the FAFLRT, potential authors should tailor their submissions to this group. Articles are written in American English.18

Reader characteristics: Demographics are not given for the readers of Federal Librarian. However, because subscription is included in membership to FAFLRT, readers are among 600 federal and military LIS professionals.19 Readers have a vested interest in matters concerning library and information services in the federal and armed forces communities.20

Reader knowledge of LIS subject matter: Readers are generally professional librarians, so a high degree of specialized language and knowledge of LIS principles and information can be assumed.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of Federal Librarian work and live in Federal and Armed Forces communities.21 Authors who also belong to this community would have an interested and supportive audience for their writing. Because the issues examined in the Federal Librarian encourage professional development of their LIS peers, the potential impact on the published author’s career is great. This is a special community who, with their shared interests, would be a knowledgeable and interested audience for the potential author.

Last updated: May 14, 2016


References

Show 21 footnotes

  1. American Library Association. (2016). Federal Librarian, the Newsletter of the Federal and Armed Forces Librarian Round Table. American Library Association. Retrieved from http://www.ala.org/faflrt/newsletters
  2.  American Library Association. (2016). Initiatives and Projects. American Library Association. Retrieved from http://www.ala.org/faflrt/initiatives
  3.  American Library Association. (2016). About FAFLRT. American Library Association. Retrieved from http://www.ala.org/faflrt/about-faflrt
  4.  American Library Association. (2016). FAFLRT brochure. American Library Association. Retrieved from http://www.ala.org/faflrt/sites/ala.org.faflrt/files/content/faflrtbrochure-2009.pdf
  5. ProQuest. (2016). Federal Librarian. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1427486804547/480570
  6.  ProQuest. (2016). Federal Librarian. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1427486804547/480570
  7.  ProQuest. (2016). Federal Librarian. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1427486804547/480570
  8.  ProQuest. (2016). Federal Librarian. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1427486804547/480570
  9. American Library Association. (2016). Federal Librarian, the Newsletter of the Federal and Armed Forces Librarian Round Table. American Library Association. Retrieved from http://www.ala.org/faflrt/newsletters
  10.  ProQuest. (2016). Federal Librarian. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1427486804547/480570
  11.  American Library Association. (2016). Federal Librarian, the Newsletter of the Federal and Armed Forces Librarian Round Table. American Library Association. Retrieved from http://www.ala.org/faflrt/newsletters
  12.  American Library Association. (2016). Federal Librarian, the Newsletter of the Federal and Armed Forces Librarian Round Table. American Library Association. Retrieved from http://www.ala.org/faflrt/newsletters#mailing
  13.  American Library Association. (2016). Federal Librarian, the Newsletter of the Federal and Armed Forces Librarian Round Table. American Library Association. Retrieved from http://www.ala.org/faflrt/sites/ala.org.faflrt/files/content/newsletters/2014_vol.31_4_Federal_Librarian.pdf
  14.  American Library Association. (2016). Federal Librarian, the Newsletter of the Federal and Armed Forces Librarian Round Table. American Library Association. Retrieved from http://www.ala.org/faflrt/newsletters#mailing
  15. American Library Association. (2016). About FAFLRT. American Library Association. Retrieved from http://www.ala.org/faflrt/about-faflrt
  16.  American Library Association. (2016). Federal Librarian, the Newsletter of the Federal and Armed Forces Librarian Round Table. American Library Association. Retrieved from http://www.ala.org/faflrt/newsletters
  17. Dority, K. (2016). Military Librarianship. Libgig. Retrieved from http://www.libgig.com/careerprofiles/military-librarianship/
  18.  American Library Association. (2016). Federal Librarian, the Newsletter of the Federal and Armed Forces Librarian Round Table. American Library Association. Retrieved from http://www.ala.org/faflrt/newsletters
  19.  Dority, K. (2016). Military Librarianship. Libgig. Retrieved from http://www.libgig.com/careerprofiles/military-librarianship/
  20.  Dority, K. (2016). Military Librarianship. Libgig. Retrieved from http://www.libgig.com/careerprofiles/military-librarianship/
  21.  American Library Association. (2016). FAFLRT brochure. American Library Association. Retrieved from http://www.ala.org/faflrt/sites/ala.org.faflrt/files/content/faflrtbrochure-2009.pdf
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Library Hi Tech News

 

Publication analysis


About the publication

Title: Library Hi Tech News

Website: http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn

Purpose, objective, or mission: Helps readers stay abreast of events, developments and news in the LIS industries. From their Editorial Objectives: “Readers consider LHTN as the source from which to hear what’€™s coming next in terms of technology development for academic and public libraries.”1

Target audience: Library and info science professionals, and anyone with a reason to use LIS services/technologies in their own professional workplace. The primary goal of the publication is to keep readers ahead of LIS technology developments so they’€™re in the know about what they can use to help improve library services (“€œexploit their potential”), with a nod towards improving services for library users with disabilities through the new tech updates and activities. This is all on an international scale.2

Publisher: Emerald Group Publishing Ltd.3

Peer reviewed? No.4

Type: LIS Professional and Trade Publications.5

Medium: Online.6

Content: Articles of varying lengths, reporting on LIS conferences, and case studies on how tech is used in the library.7

Regular content includes technology profiles from libraries around the world; feature articles; in depth conference reviews & reports; new & noteworthy updates for librarians; and a calendar of relevant upcoming events.8

Frequency of publication: 9-10 issues per year.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.emeraldinsight.com/products/journals/author_guidelines.htm?id=lhtn

The Author Guidelines page has a very detailed list of requirements for submissions, including an Article Submission Checklist.10

Types of contributions accepted: From the website, particularly welcome topics include: New web browsers/search engines; virtual reference experiments; library uses of Skype/VOIP; integrated library systems and management; blogging; library mobile applications; social networks; virtual worlds; Twitter applications for libraries; gaming and simulations; digital textbooks; new library learning spaces; tech for library users with disabilities; crowdsourcing and open source software. The list is extensive.11

Submission and review process: Submissions are made through ScholarOne Manuscripts, an online submission and peer review system. You need to register, create your account, and then will be able to go through the submission process to upload your article. Upload files as a Word document o f 1000-3000 words. All submissions are reviewed by the Library Hi Tech News editors, who make the final decision on publication.12

Editorial tone: Informal, but informative. Speaks to readers in a knowledgeable, conversational tone that provides great information on new technologies without making the articles dull or so technical that readers are overwhelmed or tune out.13

Style guide used: Harvard style formatting.14

Conclusion: Evaluation of publication’s potential for LIS authors

Library Hi Tech News‘s editorial objectives note that “publishing your article in LHTN can be a ‘€˜place to start,’€™ analogous to a ‘poster session in print’€™, and does not preclude publishing a more fulsome piece in a peer-reviewed journal at a later date.”15€ (A peer-reviewed journal to spring to might be Library Hi Tech.)

The list of content submissions (see Types of Contributions Accepted, above) is vast and touches on subjects that every LIS student will be familiar with, dealing with, and will most likely have an opinion about. This is an excellent place to start your LIS publishing.16

 

Audience analysis


About the publication’s readers

Publication circulation: Not available.

Audience location and language or cultural considerations: International in scope, with the primary editors of the publication based out of U.S. colleges and universities.17 Submissions need to adhere to the Worldwide English language rights, and Emerald provides resources for making sure papers are written in grammatically correct standard English, for authors for whom English is not their first language.18

Reader characteristics: Readers and writers for this publication are LIS professionals and students interested in new and emerging technologies, and new uses for established technologies. The journal is part of the Committee on Publication Ethics  (COPE), “€œa forum for editors and publishers of peer reviewed journals to discuss publication ethics.”€19

Knowledge of LIS subject matter: Strong, as the publication is aimed at LIS professionals and students with an interest in LIS technologies.20

Conclusion: Analysis of reader characteristics and their potential impact on authors 

This is a wonderful publication for LIS new professionals and students, as readers and authors. The authors are seeking submissions covering such a variety of interesting topics, and seem to be open to submissions on anything that is even remotely related to technologies that can be used in libraries and the LIS field. For example, a 2013 issue provided an overview of Pinterest and how it can be used in libraries, as well as iPads, Kindles and tablets, and social media ethical issues for librarians. All issues that most students, not just LIS, can speak to, and particularly relevant for those in LIS programs currently using and evaluating these technologies, personally, professionally, and through LIS studies. There are also more technical issues covered, like open source library management systems, global development for libraries, profiles of LIS professionals, and relevant conference updates. A great place to jump in and write for.21

Last updated: May 16, 2016


References

Show 21 footnotes

  1. Emerald Group Publishing Ltd. (2016). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  2. Emerald Group Publishing Ltd. (2016). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  3. ProQuest. (2016). Library Hi Tech News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412892197249/339661
  4. Emerald Group Publishing Ltd. (2016). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  5. ProQuest. (2016). Library Hi Tech News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412892197249/339661
  6. ProQuest. (2016). Library Hi Tech News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412892197249/339661
  7. Emerald Group Publishing Ltd. (2016). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  8. Emerald Group Publishing Ltd. (2016). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  9. ProQuest. (2016). Library Hi Tech News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412892197249/339661
  10. Emerald Group Publishing Ltd. (2016). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  11. Emerald Group Publishing Ltd. (2016). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  12. Emerald Group Publishing Ltd. (2016). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  13. Emerald Group Publishing Ltd. (2016). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  14. Emerald Group Publishing Ltd. (2016). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  15. Emerald Group Publishing Ltd. (2016). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  16. Emerald Group Publishing Ltd. (2016). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  17. Emerald Group Publishing Ltd. (2016). Editorial Team. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=lhtn
  18. Emerald Group Publishing Ltd. (2016). Author Guidelines. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=lhtn
  19. Emerald Group Publishing Ltd. (2016). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  20. Emerald Group Publishing Ltd. (2016). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
  21. Emerald Group Publishing Ltd. (2016). Library High Tech News Information. Emerald Group Publishing. Retrieved from http://emeraldgrouppublishing.com/products/journals/journals.htm?id=lhtn
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La Opinión

 

Publication analysis


About the publication

Title: La Opinión

Website: http://www.laopinion.com/

Purpose, objective, or mission:La Opinión is the leading Spanish-language daily newspaper in the country, reaching 2 million monthly readers in print and online. La Opinión was founded in 1926 in Los Angeles to provide daily news and information to a Hispanic population that has grown to become the nation’s largest, its audience is active, involved and engaged.1

Target audience: Latino communities of Southern California and beyond.

Publisher: ImpreMedia, LLC.2

Peer reviewed? No.

Type: Civilian newspaper.

Medium: Print and online.3

Content: General information relevant to Latino citizens of the Southern California area. Includes varied content such as: sports, entertainment, business, lifestyles, Latin American news, U.S. news, world news, and special sections. This newspaper further includes information at the global, national, state, and local levels.

Frequency of publication: Daily.4

About the publication’s submission guidelines

Location of submission guidelines: There are no submission or author guidelines. Editors at La Opinión are responsible for accepting outside content for individual sections, for all but the Main News section, which does not generally accept guest author contributions. Sections that do accept contributions are Sports, Entertainment, and Op-Ed (which might be the sole place for LIS content in this publication).

Types of contributions accepted: Community event announcements and information relating to the specific section of the paper you’d like to contribute to.

Submission and review process: Check the website or print publication to find the name of the editor for the specific section you’d like to write for. Email addresses are usually firstname.lastname@laopinion.com. Writers are paid for their contribution, with pay determined on a case by case basis. Articles are generally submitted in Spanish; they can be submitted in English, with translation services for the final published article.

Editorial tone: Informational and informative, with focus on issues that affect the Los Angeles Latino community.

Style guide used: Not available.

Conclusion: Evaluation of publication’s potential for LIS authors

This newspaper lends itself to publishing local LIS related issues. LIS practitioners and students living in the covered area should consider including local library events.

Library-themed articles or letters may be published in this newspaper; however, they must be focused on local library issues and should be void of technical library jargon in order to fully reach Latinos in the Los Angeles area.

 

Audience analysis


About the publication’s readers

Publication circulation: The publication reaches 2 million readers monthly.5

Audience location and language or cultural considerations: La Opinión reaches the Los Angeles area market, which has a total population of about 18 million, per the 2011 census.This newspaper is written in Spanish and offers information with a Latino perspective.

Reader characteristics: Readership is split fairly evenly between men and women, and readers have an average household income of $59,191.6 Since the paper is written in Spanish and targeted toward Hispanic communities, it is safe to assume that readers are Hispanic or Latino.

Knowledge of LIS subject matter: This is a civilian newspaper and a knowledge of LIS subject matter should not be assumed. Avoid technical jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors must provide readers information relevant to Latinos. Articles about library programs and issues that affect Latino communities would be welcome in this publication.

Last updated: December 11, 2016


References

Show 6 footnotes

  1. La Opinión,” impreMedia.com, accessed December 11, 2016, http://www.impremedia.com/#la-opinion
  2. La Opinión,” LaOpinion.com, accessed December 11, 2016, http://laopinion.com/
  3. La Opinión.
  4. La Opinión.
  5. La Opinión.
  6. “Our Audience,” impreMedia.com, accessed December 11, 2016, http://www.impremedia.com/#audience
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Bulletin of the American Society for Information Science and Technology

 

Publication analysis


About the publication

Title: Bulletin of the American Society for Information Science and Technology

Website: http://www.asis.org/bulletin.html

Purpose, objective, or mission: Since 1937, the American Society for Information Science and Technology (ASIS&T) has been the society for information professionals leading the search for new and better theories, techniques, and technologies to improve access to information. Their bulletin is a “news magazine packed with developments and issues affecting the field, pragmatic management reports, opinion, and news of people and events in the information science community.”1

Target audience: ASIS&T members and interested information science practitioners, including students.2

Publisher: American Society for Information Science and Technology (ASIS&T)3

Peer reviewed? No.4

Type: LIS professional news.5

Medium: Online.6

Content: Opinion pieces and quality, brief, timely articles on association activities and topics such as information technology applications, information policy, user behavior, information description or other information science topics.7

Frequency of publication: Bimonthly.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.asis.org/Bulletin/submit.html

Types of contributions accepted: Short articles (2,000 – 5,000 words) with no footnotes or formulas included. Subject matter includes information architecture, user behavior, information policy, and information technology applications. You do not have to be an ASIS&T member to submit articles for consideration.9

Submission and review process: Suggestions should be emailed to the editor at bulletin@asis.org. There is no review process, so all decisions about publication are at the discretion of the editor. Editor promises quick response and additional guidelines (beyond those posted on the website) if requested.10

Editorial tone: Informative. The newsletter is ASIS&T’s primary means of maintaining regular contact with members regarding activates and updates, and is written with information practitioners in mind. The tone is informational but reader friendly.11

Style guide used: None indicated. Detailed article instructions are available from the editor upon request.12

Conclusion: Evaluation of publication’s potential for LIS authors

This bulletin has great potential for librarians interested in information architecture and technology. The bulletin also has a frequent student column which is a great indication that library science students could submit work.13

 

Audience analysis


About the publication’s readers

Publication circulation: 4,000 members (publication membership benefit).14

Audience location and language or cultural considerations: North American association and members likely residents of North America. ASIS&T is based in Silver Spring, Maryland.15 English language publication.16

Reader characteristics: The members, the audience, is comprised of “information specialists from such fields as computer science, linguistics, management, librarianship, engineering, law, medicine, chemistry, and education.”17  It is safe to assume a shared interest in improving their work and supporting their colleagues. An emphasis on the efforts of the association’s mission and developing a solid network of information professionals.18

Knowledge of LIS subject matter: Many will have considerable knowledge of LIS issues and terminology; however due to the diversity of workplaces writers cannot assume the audience consists of just librarians or that they can refer to LIS subject matter casually.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers will expect articles published here to be meaningful to them, and to add to their knowledge of their organization or their work. Practical experience and informed opinions will be needed by authors interesting in submitting an article.

Last updated: May 14, 2016


References

Show 18 footnotes

  1. Association for Information Science & Technology (ASIS&T). (2016). Bulletin of the Association for Information Science and Technology. ASIS&T. Retrieved from http://www.asis.org/bulletin.html
  2. Association for Information Science & Technology (ASIS&T). (2016). Bulletin of the Association for Information Science and Technology. ASIS&T. Retrieved from http://www.asis.org/bulletin.html
  3. ProQuest. (2016). American Society for Information Science and Technology Bulletin (Online). Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410734898546/62059
  4. Association for Information Science & Technology (ASIS&T). (2016). Bulletin for the Association for Information Science and Technology: Purpose and Scope. ASIS&T. Retrieved from http://www.asis.org/Bulletin/purpose_scope.html
  5. Association for Information Science & Technology (ASIS&T). (2016). Bulletin for the Association for Information Science and Technology: Purpose and Scope. ASIS&T. Retrieved from http://www.asis.org/Bulletin/purpose_scope.html
  6. ProQuest. (2016). American Society for Information Science and Technology Bulletin (Online). Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410734898546/62059
  7. Association for Information Science & Technology (ASIS&T). (2016). Bulletin for the Association for Information Science and Technology: Purpose and Scope. ASIS&T. Retrieved from http://www.asis.org/Bulletin/purpose_scope.html
  8. ProQuest. (2016). American Society for Information Science and Technology Bulletin (Online). Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410734898546/62059
  9. Association for Information Science & Technology (ASIS&T). (2016). Bulletin for the Association for Information Science and Technology: How to Submit Materials, Suggestions, and Ideas. ASIS&T. Retrieved from http://www.asis.org/Bulletin/submit.html
  10. Association for Information Science & Technology (ASIS&T). (2016). Bulletin for the Association for Information Science and Technology: How to Submit Materials, Suggestions, and Ideas. ASIS&T. Retrieved from http://www.asis.org/Bulletin/submit.html
  11. Association for Information Science & Technology (ASIS&T). (2016). Bulletin for the Association for Information Science and Technology: Index. ASIS&T. Retrieved from http://www.asis.org/Bulletin/index.html
  12. Association for Information Science & Technology (ASIS&T). (2016). Bulletin for the Association for Information Science and Technology: How to Submit Materials, Suggestions, and Ideas. ASIS&T. Retrieved from http://www.asis.org/Bulletin/submit.html
  13. Association for Information Science & Technology (ASIS&T). (2016). Bulletin for the Association for Information Science and Technology: Index. ASIS&T. Retrieved from http://www.asis.org/Bulletin/index.html
  14. Association for Information Science & Technology (ASIS&T). (2016). About ASIS&T. ASIS&T. Retrieved from http://www.asis.org/about.html
  15. Association for Information Science & Technology (ASIS&T). (2016). About ASIS&T. ASIS&T. Retrieved from http://www.asis.org/about.html
  16. ProQuest. (2016). American Society for Information Science and Technology Bulletin (Online). Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410734898546/62059
  17. Association for Information Science & Technology (ASIS&T). (2016). About ASIS&T. ASIS&T. Retrieved from http://www.asis.org/about.html
  18. Association for Information Science & Technology (ASIS&T). (2016). Mission and Vision. ASIS&T. Retrieved from http://www.asis.org/missionvision.html
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BayViews

 

Publication analysis


About the publication

Title: BayViews

Website: http://www.bayviews.org/index.html

Purpose, objective, or mission: BayViews is a publication of the Association of Children’s Librarians of Northern California, an “association of people interested in library work with children and young adults”1, with reviews aimed at evaluating new books to identify titles appropriate for library purchase. BayView‘s goals are “to strengthen and maintain work with youth in the libraries of Northern and Central California according to the highest standards of professional librarianship by:

  • Reviewing and evaluating children’s books and other materials produced for young people
  • Working actively to further the cause of library work with children
  • Discussing various phases and problems of this work
  • Cooperating in the solution of problems of mutual concern
  • Encouraging and stimulating the personal friendships of its members”2

Target audience: Members of the Association of Children’s Librarians of Northern California, including both public librarians and school librarians.3

Publisher: The Association of Children’s Librarians of Northern California4

Peer reviewed? No.5

Type: LIS professional news. BayViews is published by a professional organization with the prime purpose of educating its own members.6

Medium: BayViews is both a print and electronic publication. Additionally, BayViews has a blog, which is updated frequently.7

Content: BayViews is a journal of book reviews and opinions with a “western perspective.”8 The members of the Association of Children’s Librarians of Northern California use its pages to review new books in the field of children’s literature (including books for babies, children, and teens), as well as meeting in person to discuss the reviews. Each copy of BayViews also contains a section called “BayNews,” which keeps a calendar of upcoming events and collects news about goings on related to children’s services at libraries within the region.9

Frequency of publication: 11 times per year.10

About the publication’s submission guidelines

Location of submission guidelines: Online at http://www.bayviews.org/reviewtools.html

Reviews are submitted using an online form on the above page, which also includes sample reviews and a letter from the editors regarding content, voice, and other review considerations.11

Types of contributions accepted: Contributions are accepted by members only, including book reviews of children’s and young adult literature, as well as news about events and services in the Northern California library community.12

Reviewers are now able to choose their own review books at meetings.13

Submission and review process: Contributors must be members of the organization. Reviewers choose their own review books at meetings. Authors wishing to contribute to the BayNews section should contact the editor.14

Editorial tone: Reviews should be concise and critical. Sample reviews and guidelines can be found online in the document “A Guide for BayViews Reviewers, Revised September 2012.”15

Style guide used: Not specified, but extensive style guidelines are provided in the document referenced above, “A Guide for BayViews Reviewers, Revised September 2012.”16

Conclusion: Evaluation of publication’s potential for LIS authors

This publication is a great opportunity for writers in Northern California who are interested in reviewing children’s and young adult literature. Since authors must be members of the Association of Children’s Librarians of Northern California, and reviews are presented at the ACL chapter meetings, they would probably want to reside in the area to get the most out of their membership.

 

Audience analysis


About the publication’s readers

Publication circulation: The membership of ACL who receive as a membership benefit both the print and electronic copy of the journal.17

Audience location and language or cultural views: Based in Northern and Central California, the publication is published in English with no special considerations.18

Reader characteristics: Children’s librarians with a desire to learn more about books than reviews in the LIS press offer. Readers are interested specifically in children’s and young adult books, and issues related to working in public and school libraries. Written by, and for, the membership.19

Knowledge of LIS subject matter: General LIS knowledge and possibly expertise in their area of the field.

Conclusion: Analysis of reader characteristics and their potential impact on authors

As a publication for the education of the membership of ACL, authors should be well versed in the subject of children’s and young adult literature and willing to follow the membership guidelines to participate in the ACL community.20

Last updated: May 14, 2016


References

Show 20 footnotes

  1. Association of Children’s Librarians of Northern California. (2016). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission.html
  2. Association of Children’s Librarians of Northern California. (2016). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission.html
  3. Association of Children’s Librarians of Northern California. (2016). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission.html
  4. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  5. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  6. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  7. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  8. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  9. Association of Children’s Librarians of Northern California. (2016). BayNews. BayViews. Retrieved from http://www.bayviews.org/baynews.html
  10. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  11. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  12. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  13. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  14. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  15. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  16. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  17. Association of Children’s Librarians of Northern California. (2016). Membership. BayViews. Retrieved from http://www.bayviews.org/membership.html
  18. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  19. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  20. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
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Briefings

 

Publication analysis


About the publication

Title: Briefings

Website: http://www.cla-net.org/displaycommon.cfm?an=1&subarticlenbr=261

Purpose, objective, or mission: Briefings is an online newsletter of the California Library Association’s Youth Services Interest Group, providing information relevant to those who serve children and young adults in the library community.1

Target audience: Members of the California Library Association’s Youth Services Interest Group, as well as other interested professionals.2

Publisher: The California Library Association’s Youth Services Interest Group.3

Peer reviewed? No.4

Type: LIS professional news with the prime purpose of educating its members.5

Medium: Online.6

Content: Issues of Briefings typically consist of articles about current events in the organization including professional conferences or programs, information about services and programs at California libraries, reminders about scholarships, events, awards and interviews with children’s authors.7

From the Youth Services Interest Group’s Mission Statement, Briefings “features information on interesting and insightful programs and activities for children, tweens, and teens. It also provides readers with information on CLA and other activities affecting libraries throughout the state.”8

Frequency of publication: Briefings now publishes four times per year (as of 2012), in January, May, and August and October.9

About the publication’s submission guidelines

Location of submission guidelines: Each newsletter offers a call for submissions. 10

Types of contributions accepted: Upcoming topics are announced in each issue of the newsletter and in the members’ discussion list. The newsletter generally accepts any articles concerning children’s or young adult services, individual experiences at conferences, or sharing information about programs attended.11

Submission and review process: In most cases, articles are about 500 words. Contributors are usually CLA members but it is not required. Authors are asked to meet specific deadlines, usually two weeks before publication. Authors can send submissions to the editors via email.12

Editorial tone: Informational.13

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

A good place to increase visibility in the California LIS community and network with other LIS professionals, especially for CLA members and first time writers.

 

Audience analysis


About the publication’s readers

Publication circulation: As an online-only publication, no circulation figures are available, according to the editor. The California Library Association has “nearly 3000 Individual, Business, and Institutional members. Individual members include librarians, library employees, library students, friends group members, trustees, retirees as well as members of the general public who wish to support California libraries. CLA Business members represent a wide range of library-supporting businesses, whereas Institutional members include library institutions and systems who support the association’s advocacy programs.”14

Audience location and language or cultural considerations: As a state professional organization, most members either reside or work in the state of California, or have a vested interest in issues affecting libraries in California.15 Briefings is published in the English language. California is a culturally diverse state, however, and the CLA and the Youth Services Interest Group reflect this diversity with attention paid to issues affecting Latino, African-American, Asian, and gay and lesbian communities, among others.16

Reader characteristics: In the absence of any officially gathered demographic data, information was gleaned from individual issues of Briefings, as well as anecdotal evidence from its past editors. It appears that contributors to the publication are overwhelmingly female,17 and past coeditor Julie Zeoli notes, “It has been my observation that there is a growing trend of young people taking young adult librarian positions.”18 From the large numbers of “20-somethings” she’s met at professional gatherings and conferences, we can surmise that the readership of Briefings is trending younger. Zeoli also notes that their readership seems to be overwhelmingly public librarians, as opposed to school librarians.19 The publication favors state and regional issues faced its membership.20

Knowledge of LIS subject matter: As members of the CLA, we can assume that most readers have MLIS degrees or are working on MLIS degrees, and have a general knowledge base of LIS issues, and youth services specifically. Also, both the CLA and the Youth Services Interest Group have continuing education as one of its goals, and providing a place for the exchange of new ideas and technology.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

The characteristic with the largest impact on potential contributors to Briefings, of course, is that they usually will be CLA and Youth Services Interest Group members to contribute. With an audience of mainly public librarians, issues of concern to public libraries would probably take precedent over those concerned specifically with school libraries. And with an audience of many young librarians, the audience may be particularly interested in articles sharing information about how other libraries do things, as well as ones with a hip and trendy voice.

Last updated: May 14, 2016


References

Show 21 footnotes

  1. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  2. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  3. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  4. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  5. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  6. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  7. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  8. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  9. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  10. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  11. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  12. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  13. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  14. California Library Association (CLA). (2016). History. California Library Association. Retrieved from http://www.cla-net.org/?page=29
  15. California Library Association (CLA). (2016). History. California Library Association. Retrieved from http://www.cla-net.org/?page=29
  16. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  17. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  18. J. Zeoli (personal communication, February 21, 2014)
  19. J. Zeoli (personal communication, February 21, 2014)
  20. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  21. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
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CLA Insider

 

Publication analysis


About the publication

Title: CLA Insider

Website: http://www.cla-net.org/?11

Purpose, objective, or mission: From the CLA home page: “CLA (California Library Association) provides leadership for the development, promotion, and improvement of library services, librarianship, and the library community. We help members excel in a fast-changing job market. We’re a resource for learning about new ideas and technology, and we actively work to influence legislation affecting libraries and librarians.”1

From the CLA Newsletter Archives page, the Insider features “€œnews, articles, library/people/program spotlights, information about upcoming events.”2

Target audience: The Insider targets librarians, staff, patrons and users of California libraries.3

CLA’€™s website says that the Insider is members-only.4

Publisher: California Library Association (CLA)5

Peer reviewed? No.6

Type: LIS professional news.7

Medium: E-newsletter.8

Content: CLA conference updates, member news, news items by and about CLA members, and California-library specific initiatives.9

Frequency of publication: Monthly, since August 2012.10

About the publication’s submission guidelines

Location of submission guidelines: There are no guidelines provided, but the newsletter’€™s home page provides some direction. See the section on the right side of the page: Comments, Questions, Contribute?11

Types of contributions accepted: News for, by, and about CLA members, member profiles, exceptional CA library services or programs, reports on research projects. Other suggestions welcome.12

Submission and review process: Email CLA Membership Associate and Newsletter Editor Lauren Takeda at laurent@socallibraries.org.13

Editorial tone: Very informal, friendly, California-library positive and CLA focused.14

Style guide used: None referenced.

Conclusion: Evaluation of publication’s potential for LIS authors

If you’€™re a student in CA or plan on working in CA libraries, this is a great place for sharing information and news about CA librarian goings-on. You might need to be a CLA member to submit; it’€™s not clear from the guidelines. But this is an excellent newsletter to submit CA news, librarian profiles, initiatives, specific CA library activities, etc. CLA promotes itself as “the community for California Libraries€.” Keep in mind that it’€™s a member-oriented newsletter though, not a peer-reviewed publication, and can only be accessed by members.15

 

Audience analysis


About the publication’s readers

Publication circulation: Currently the CLA has around 3000 members. The newsletter is circulated to members; including LIS students, trustees, business memberships (to those who sell products to support library operations), and librarian memberships at all kinds of libraries.16

Geographic location: The publication is based in California.17 Written in American English, the focus is on California libraries and LIS professionals.18

Reader characteristics: The newsletter is targeted to those with an interest in California libraries: students, professionals, service providers, users and library supporters. If there is a bias, it’€™s that CA libraries are exceptional community centers, and the newsletter aims to be the source of information for the libraries.19

Knowledge of LIS subject matter: The knowledge level should be fairly strong, since the newsletter is for California Library Association members. But keep in mind that this is written for and about all sorts of civilians involved in the CA library world, and keep LIS jargon to a minimum.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers are interested in hearing positive news about CA libraries: functions, initiatives, programs, advocacy, librarians, and CLA-specific updates. This is a CA specific newsletter, open to suggestions for news, profiles, reports, research -€“ anything having to do with CA libraries. Student submissions – particularly regarding news from CA’€™s LIS programs – would most likely be well received, providing a good balance to the newsletter’€™s current member-centric articles, and giving librarians (and library donors) insider insight into what’€™s going on in the state’™s LIS student centers. CLA Insider has a very limited audience, as it is a members-only publication, yet is still a viable publishing option.21

Last updated: May 14, 2016


References

Show 21 footnotes

  1. California Library Association. (2016). About the California Library Association. California Library Association. Retrieved from http://www.cla-net.org/?page=A3
  2. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  3. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  4. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  5. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  6. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  7. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  8. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  9. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  10. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  11. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  12. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  13. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  14. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  15. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  16. California Library Association. (2016). History. California Library Association. Retrieved from http://www.cla-net.org/?page=29
  17. California Library Association. (2014). About the California Library Association. California Library Association. Retrieved from http://www.cla-net.org/?page=A3
  18. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  19. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  20. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  21. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
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ALCTS News

 

Publication analysis


About the publication

Title: ALCTS News

 Website: http://www.ala.org/alctsnews/

Purpose, objective, or mission: ALCTS Newsletter Online is the official newsletter of the Association for Library Collections & Technical Services. The Newsletter is, from the ACLTS’ Publications & Resources: the “voice that reports ALCTS news and activities with summaries as well as brief articles focusing on problem solving and other topics of interest arising from members’ day-to-day activities on the job.”1

The ALCTS, according to their bylaws, “…will provide its members, other ALA divisions and members, and the library information and community” with “leadership and a program for action on the access to, and identification, acquisition, description, organization, preservation, dissemination of information resources in a dynamic, collaborative environment.”2

Target audience: ALA members and members of ALCTS.3

Publisher: American Library Association (ALA)4

Peer reviewed? No.5

TypeALCTS Newsletter is a LIS professional newsletter.6

Medium: Online, with an archive of past issues.7

Content: Information and news on topics for those involved in library collections and technical services as well as events, updates, practices and developments in the field. Newsletters typically include letters from the editor, ALCTS news, ALA news, and calls for papers from related journals. There are frequent announcements for web courses and workshops at various sites and online.8

Frequency of publication: Quarterly.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.ala.org/alctsnews/about

Types of contributions accepted: Per the submission guidelines, “The primary focus…is to report the news and activities of ALCTS and its members.10 The secondary focus is “reporting activities of interest to the membership relating to practice and developments in the fields of library collections and technical services.”11

Submission and review process: From the Author Guidelines: submit manuscripts in Word format, single spaced (double spaced between paragraphs), with no highlighting, special fonts, or text effect other than bold or italic. Do not use page numbers, headers, or footers. Submissions may be sent as email attachments to alctsnews@ala.org. Most articles and reports are about 300-500 words; longer articles will be considered on an individual basis.12

Editorial tone: Tone appropriate for a professional publication.13

Style guide used: The Chicago Manual of Style (16th ed.)14

Conclusion: Evaluation of publication’s potential for LIS authors

By reading previous newsletters, there is a reasonable assumption that non-members are permitted to submit written materials for publication on the newsletter. There certainly is potential for LIS writers to expand the knowledge in the areas of library collections and technical services.

 

Audience analysis


About the publication’s readers

Publication circulation: ALCTS, as of 2013, has a membership of 3826, according to ALA Membership Statistics.15 However, the newsletter is open to anyone with access to the internet.16

Audience location and language or cultural considerations: ALCTS is a division of ALA, with a majority of its members located in the United States and smaller numbers in as many as 42 countries.17 ALCTS Newsletter is published in English18 and is written primarily for American librarians. It is an informal newsletter written for a more general audience of librarians with less jargon or scholarly terminology.19

Reader characteristics: No specific information could be located; however, since a majority of Library Resources & Technical Services readers are members of ALCTS, their characteristics would be similar: the majority work in academic and public libraries.20 Most members of ALCTS are particularly interested in collections, acquisitions, cataloging, classification, and preservation.21 Readers of this newsletter will have established opinions on library issues but are generally more interested in seeking scheduling information on workshops, seminars, etc. There is not much opportunity in this newsletter for sharing opinions or biases; short essays relevant to ALCTS might provide an opportunity for sharing values and attitudes on technical services functions.22

Knowledge of LIS subject matter: This is a highly informed and educated audience of technical services and collections librarians. They will have a full knowledge of library issues relating to cataloging, collections, preservation, and all the encompassing technical jargon.23

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of ALCTS Newsletter are interested in professional news. Authors would want to write short articles and reports relevant to ALCTS committee work, and other topics related to ALCTS, and have the skills necessary for writing book reviews on highly technical topics.

Last updated: April 20, 2016


References

Show 23 footnotes

  1. American Library Association. (2014). Publications & resources. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alcts/resources
  2. American Library Association. (2014). Bylaws. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alcts/about/governance/bylaws#3
  3. American Library Association. (2014). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  4. American Library Association. (2014). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  5. American Library Association. (2014). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  6. American Library Association. (2014). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  7. SerialsSolutions. (2014). ALCTS News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401821270907/75249
  8. American Library Association. (2014). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  9. American Library Association. (2014). ALCTS Newsletter Online: Index of Issues. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alcts/ano/
  10. American Library Association. (2014). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  11. American Library Association. (2014). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  12. American Library Association. (2014). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  13. American Library Association. (2014). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  14. American Library Association. (2014). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  15. American Library Association. (2014). ALA’s Membership Statistics by Division, 2000-Present. Retrieved from http://www.ala.org/membership/membershipstats_files/divisionstats#alcts
  16. American Library Association. (2014). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  17. American Library Association. (2014). About Us. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alcts/about
  18. SerialsSolutions. (2014). ALCTS News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401821270907/75249
  19. American Library Association. (2014). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  20. SerialsSolutions. (2014). ALCTS News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1401821270907/75249
  21. American Library Association. (2014). About Us. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alcts/about
  22. American Library Association. (2014). About ALCTS News. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alctsnews/about
  23. American Library Association. (2014). About Us. Association for Library Collections & Technical Services. Retrieved from http://www.ala.org/alcts/about
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