Wiki Tags Archives: Children

BayViews

 

Publication analysis


About the publication

Title: BayViews

Website: http://www.bayviews.org/index.html

Purpose, objective, or mission: BayViews is a publication of the Association of Children’s Librarians of Northern California, an “association of people interested in library work with children and young adults”1, with reviews aimed at evaluating new books to identify titles appropriate for library purchase. BayView‘s goals are “to strengthen and maintain work with youth in the libraries of Northern and Central California according to the highest standards of professional librarianship by:

  • Reviewing and evaluating children’s books and other materials produced for young people
  • Working actively to further the cause of library work with children
  • Discussing various phases and problems of this work
  • Cooperating in the solution of problems of mutual concern
  • Encouraging and stimulating the personal friendships of its members”2

Target audience: Members of the Association of Children’s Librarians of Northern California, including both public librarians and school librarians.3

Publisher: The Association of Children’s Librarians of Northern California4

Peer reviewed? No.5

Type: LIS professional news. BayViews is published by a professional organization with the prime purpose of educating its own members.6

Medium: BayViews is both a print and electronic publication. Additionally, BayViews has a blog, which is updated frequently.7

Content: BayViews is a journal of book reviews and opinions with a “western perspective.”8 The members of the Association of Children’s Librarians of Northern California use its pages to review new books in the field of children’s literature (including books for babies, children, and teens), as well as meeting in person to discuss the reviews. Each copy of BayViews also contains a section called “BayNews,” which keeps a calendar of upcoming events and collects news about goings on related to children’s services at libraries within the region.9

Frequency of publication: 11 times per year.10

About the publication’s submission guidelines

Location of submission guidelines: Online at http://www.bayviews.org/reviewtools.html

Reviews are submitted using an online form on the above page, which also includes sample reviews and a letter from the editors regarding content, voice, and other review considerations.11

Types of contributions accepted: Contributions are accepted by members only, including book reviews of children’s and young adult literature, as well as news about events and services in the Northern California library community.12

Reviewers are now able to choose their own review books at meetings.13

Submission and review process: Contributors must be members of the organization. Reviewers choose their own review books at meetings. Authors wishing to contribute to the BayNews section should contact the editor.14

Editorial tone: Reviews should be concise and critical. Sample reviews and guidelines can be found online in the document “A Guide for BayViews Reviewers, Revised September 2012.”15

Style guide used: Not specified, but extensive style guidelines are provided in the document referenced above, “A Guide for BayViews Reviewers, Revised September 2012.”16

Conclusion: Evaluation of publication’s potential for LIS authors

This publication is a great opportunity for writers in Northern California who are interested in reviewing children’s and young adult literature. Since authors must be members of the Association of Children’s Librarians of Northern California, and reviews are presented at the ACL chapter meetings, they would probably want to reside in the area to get the most out of their membership.

 

Audience analysis


About the publication’s readers

Publication circulation: The membership of ACL who receive as a membership benefit both the print and electronic copy of the journal.17

Audience location and language or cultural views: Based in Northern and Central California, the publication is published in English with no special considerations.18

Reader characteristics: Children’s librarians with a desire to learn more about books than reviews in the LIS press offer. Readers are interested specifically in children’s and young adult books, and issues related to working in public and school libraries. Written by, and for, the membership.19

Knowledge of LIS subject matter: General LIS knowledge and possibly expertise in their area of the field.

Conclusion: Analysis of reader characteristics and their potential impact on authors

As a publication for the education of the membership of ACL, authors should be well versed in the subject of children’s and young adult literature and willing to follow the membership guidelines to participate in the ACL community.20

Last updated: May 14, 2016


References

Show 20 footnotes

  1. Association of Children’s Librarians of Northern California. (2016). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission.html
  2. Association of Children’s Librarians of Northern California. (2016). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission.html
  3. Association of Children’s Librarians of Northern California. (2016). ACL Mission Statement. BayViews. Retrieved from http://www.bayviews.org/mission.html
  4. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  5. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  6. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  7. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  8. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  9. Association of Children’s Librarians of Northern California. (2016). BayNews. BayViews. Retrieved from http://www.bayviews.org/baynews.html
  10. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  11. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  12. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  13. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  14. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  15. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  16. Association of Children’s Librarians of Northern California. (2016). ACL Review Tools. BayViews. Retrieved from http://www.bayviews.org/reviewtools.html#reviewform
  17. Association of Children’s Librarians of Northern California. (2016). Membership. BayViews. Retrieved from http://www.bayviews.org/membership.html
  18. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  19. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
  20. Association of Children’s Librarians of Northern California. (2016). BayViews. BayViews. Retrieved from http://www.bayviews.org/
Continue Reading

Briefings

 

Publication analysis


About the publication

Title: Briefings

Website: http://www.cla-net.org/displaycommon.cfm?an=1&subarticlenbr=261

Purpose, objective, or mission: Briefings is an online newsletter of the California Library Association’s Youth Services Interest Group, providing information relevant to those who serve children and young adults in the library community.1

Target audience: Members of the California Library Association’s Youth Services Interest Group, as well as other interested professionals.2

Publisher: The California Library Association’s Youth Services Interest Group.3

Peer reviewed? No.4

Type: LIS professional news with the prime purpose of educating its members.5

Medium: Online.6

Content: Issues of Briefings typically consist of articles about current events in the organization including professional conferences or programs, information about services and programs at California libraries, reminders about scholarships, events, awards and interviews with children’s authors.7

From the Youth Services Interest Group’s Mission Statement, Briefings “features information on interesting and insightful programs and activities for children, tweens, and teens. It also provides readers with information on CLA and other activities affecting libraries throughout the state.”8

Frequency of publication: Briefings now publishes four times per year (as of 2012), in January, May, and August and October.9

About the publication’s submission guidelines

Location of submission guidelines: Each newsletter offers a call for submissions. 10

Types of contributions accepted: Upcoming topics are announced in each issue of the newsletter and in the members’ discussion list. The newsletter generally accepts any articles concerning children’s or young adult services, individual experiences at conferences, or sharing information about programs attended.11

Submission and review process: In most cases, articles are about 500 words. Contributors are usually CLA members but it is not required. Authors are asked to meet specific deadlines, usually two weeks before publication. Authors can send submissions to the editors via email.12

Editorial tone: Informational.13

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

A good place to increase visibility in the California LIS community and network with other LIS professionals, especially for CLA members and first time writers.

 

Audience analysis


About the publication’s readers

Publication circulation: As an online-only publication, no circulation figures are available, according to the editor. The California Library Association has “nearly 3000 Individual, Business, and Institutional members. Individual members include librarians, library employees, library students, friends group members, trustees, retirees as well as members of the general public who wish to support California libraries. CLA Business members represent a wide range of library-supporting businesses, whereas Institutional members include library institutions and systems who support the association’s advocacy programs.”14

Audience location and language or cultural considerations: As a state professional organization, most members either reside or work in the state of California, or have a vested interest in issues affecting libraries in California.15 Briefings is published in the English language. California is a culturally diverse state, however, and the CLA and the Youth Services Interest Group reflect this diversity with attention paid to issues affecting Latino, African-American, Asian, and gay and lesbian communities, among others.16

Reader characteristics: In the absence of any officially gathered demographic data, information was gleaned from individual issues of Briefings, as well as anecdotal evidence from its past editors. It appears that contributors to the publication are overwhelmingly female,17 and past coeditor Julie Zeoli notes, “It has been my observation that there is a growing trend of young people taking young adult librarian positions.”18 From the large numbers of “20-somethings” she’s met at professional gatherings and conferences, we can surmise that the readership of Briefings is trending younger. Zeoli also notes that their readership seems to be overwhelmingly public librarians, as opposed to school librarians.19 The publication favors state and regional issues faced its membership.20

Knowledge of LIS subject matter: As members of the CLA, we can assume that most readers have MLIS degrees or are working on MLIS degrees, and have a general knowledge base of LIS issues, and youth services specifically. Also, both the CLA and the Youth Services Interest Group have continuing education as one of its goals, and providing a place for the exchange of new ideas and technology.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

The characteristic with the largest impact on potential contributors to Briefings, of course, is that they usually will be CLA and Youth Services Interest Group members to contribute. With an audience of mainly public librarians, issues of concern to public libraries would probably take precedent over those concerned specifically with school libraries. And with an audience of many young librarians, the audience may be particularly interested in articles sharing information about how other libraries do things, as well as ones with a hip and trendy voice.

Last updated: May 14, 2016


References

Show 21 footnotes

  1. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  2. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  3. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  4. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  5. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  6. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  7. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  8. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  9. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  10. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  11. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  12. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  13. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  14. California Library Association (CLA). (2016). History. California Library Association. Retrieved from http://www.cla-net.org/?page=29
  15. California Library Association (CLA). (2016). History. California Library Association. Retrieved from http://www.cla-net.org/?page=29
  16. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  17. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  18. J. Zeoli (personal communication, February 21, 2014)
  19. J. Zeoli (personal communication, February 21, 2014)
  20. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  21. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
Continue Reading

Children and Libraries

 

Publication analysis


About the publication

Title: Children and Libraries

Website: http://www.ala.org/ala/mgrps/divs/alsc/compubs/childrenlib/index.cfm

Purpose, objective, or mission: Per the publication website, “Children and Libraries (CAL) is the official, refereed journal of the Association for Library Service to Children. It primarily serves as a vehicle for continuing education of librarians working with children, and showcases current scholarly research and practice in library service to children and significant activities and initiatives of the Association.”1

Target audience: Children’s librarians, school librarians, reading teachers, library directors, book reviewers, and university professors.2

Publisher: Association for Library Services to Children/American Library Association.3

Peer reviewed? Yes4

Type: Children and youth; LIS scholarly5

Medium: Print and online6

Content: Current scholarly research and practice in library service to children with highlights of significant activities and programs of the association7

Frequency of publication: Quarterly8

About the publication’s submission guidelines

Location of submission guidelines: http://www.ala.org/alsc/compubs/childrenlib/guidelinesforauthors/guidelinesauthors

Types of contributions accepted: CAL publishes full-length scholarly research articles; “best practice” pieces on children’s programming (usually 1,500 words or less); and ends each issue with a brief feature by a children’s librarian, a light essay, humorous story, interview, or interview with a children’s author (up to 300 words). 9

Submission and review process: Submissions via email as Microsoft Word attachments are preferred. Manuscripts will be acknowledged upon receipt and evaluated by at least two referees.10 Authors may expect to be notified of the editor’s decision approximately eight weeks after submission. All articles are subject to the double-blind peer review process, with the following exceptions: transcripts of speeches or articles derived from ALSC-sponsored events, news items, and interviews and articles written by or solicited by the editor.11

Editorial tone: Academic or informal, depending on the submission type.12

Style guide used: The Chicago Manual of Style.13

Conclusion: Evaluation of publication’s potential for LIS authors

LIS professionals who are involved and interested in providing library services to children would benefit from submitting an article to this journal. Having an article published in Children and Libraries increases prestige for the author as the publication is distributed nationwide and in some foreign countries.

 

Audience analysis


About the publication’s readers

Publication circulation: Although exact circulation numbers are not available, Children and Libraries is delivered to members of the ALSC at a discounted rate and is a benefit of membership. In addition there are individual subscribers and copies distributed for marketing purposes.14 ALSC has a membership network of approximately 4,000.15 Children and Libraries is also available online, with the four most recent issues available only to members but older issues open to all.16

Audience location and language or cultural considerations: As the official journal of the ALSC the audience of members extends to every state in the nation and to some foreign countries.17 ALSC is conscious of different cultures and is the national home of El día de los niños – El día de los libros (Children’s Day – Book Day) program. They have also developed the ALSC Every Child Ready to Read project, which aims to promote early literacy skills in children from birth to age five.18 These programs reflect the organization’s support for diversity and dedication to service to all children.

Reader characteristics: Readers of Children and Libraries are made up of children’s librarians, including school librarians, reading teachers, library directors, book reviewers, university professors, library support staff, and retired library professionals. Readers will be familiar with the fundamentals and values of school libraries, public libraries, and community programs that serve children. Readers can be expected to be LIS professionals and to have advanced degrees. Many may work in schools or in public libraries and deal directly with children. Readers have interests in children’€™s education, literacy programs, continuing education for library professionals, and collection development of children’€™s materials in schools and libraries.19

ALSC boasts a network of “more than 4,000 children’s and youth librarians, children’s literature experts, publishers, education and library school faculty members, and other adults committed to creating a better future for children through libraries.”20€ These readers are dedicated to children around the country and promote practices that improve children’€™s library services. The ALSC supports equity of access and the continued development of multicultural, multilingual library staff.21 Cultural diversity is a value of the organization, evident in the various articles in CAL that cover service and programs to patrons of different ethnic backgrounds.22

Knowledge of LIS subject matter: Readers can be expected to be familiar with LIS jargon and issues facing children and libraries. The readers of CAL have experience with current technologies and the latest trends in library services for children.23

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers are professionals who are concerned with issues pertaining to children and libraries. Readers work in school libraries, public libraries, or have contact with children. These professionals seek out literature that is specific to library service for children and this journal meets those needs. Readers wish to be informed of the latest trends, research involving children, literacy, and collection development in order to meet the needs of their young patrons. Writers interested in writing for this publication would be most successful addressing these needs.

Last updated: January 27, 2017


References

Show 23 footnotes

  1. “About Children and Libraries,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/compubs/childrenlib
  2. “CAL Author Guidelines,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/compubs/childrenlib/guidelinesforauthors/guidelinesauthors
  3. Children and Libraries, Ulrichsweb Global Serials Directory, accessed January 27, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406601484375/483395
  4. Children and Libraries, Ulrichsweb Global Serials Directory, accessed January 27, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406601484375/483395
  5. Children and Libraries, Ulrichsweb Global Serials Directory, accessed January 27, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406601484375/483395
  6. Children and Libraries, Ulrichsweb Global Serials Directory, accessed January 27, 2017,  http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406601484375/483395
  7. “About Children and Libraries,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/compubs/childrenlib
  8. Ulrichsweb Global Serials Directory, accessed January 27, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406601484375/483395
  9. “CAL Author Guidelines,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/compubs/childrenlib/guidelinesforauthors/guidelinesauthors
  10. “CAL Author Guidelines,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/compubs/childrenlib/guidelinesforauthors/guidelinesauthors
  11. “Children and Libraries Manuscript Referee Process,” Association for Library Services to Children, accessed January 27, 2017,  http://www.ala.org/alsc/compubs/childrenlib/calrefereeprocess
  12. “CAL Author Guidelines,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/compubs/childrenlib/guidelinesforauthors/guidelinesauthors
  13. “CAL Author Guidelines,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/compubs/childrenlib/guidelinesforauthors/guidelinesauthors
  14. “Children and Libraries Subscription Information,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/compubs/childrenlib/calsubinfo
  15. “About ALSC,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/aboutalsc
  16. “Children and Libraries: The Journal of the Association for Library Services to Children,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/compubs/childrenlib
  17. “Children and Libraries Subscription Information,” Association for Library Services to Children, accessed January 27, 2017,  http://www.ala.org/alsc/compubs/childrenlib/calsubinfo
  18. “ALSC Initiatives,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/initiatives
  19. “About ALSC,” Association for Library Services to Children, Accessed January 27, 2017, http://www.ala.org/alsc/aboutalsc
  20. “About ALSC,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/aboutalsc
  21.  “The Importance of Diversity in Library Programs and Material Collections for Children,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/sites/ala.org.alsc/files/content/ALSCwhitepaper_importance%20of%20diversity_with%20graphics_FINAL.pdf
  22. “Back Issues of Children and Libraries,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/compubs/childrenlib/indices
  23. “About ALSC,” Association for Library Services to Children, accessed January 27, 2017, http://www.ala.org/alsc/aboutalsc
Continue Reading

New Review of Children’s Literature and Librarianship

 

Publication analysis


About the publication

Title: New Review of Children’s Literature and Librarianship

Website: http://www.tandf.co.uk/journals/titles/13614541.asp

Purpose, objective, or mission: According to their website, “[The journal] is multidisciplinary in nature, providing opportunities for the ‘€˜pure’ discussion of children’s literature, and of issues relating to one of the key places in which to find such literature — €”libraries for young people.”1

Target audience: Those working in the field of children’s literature around the world–including public and school librarians as well as scholars, teachers and critics of children’s literature.2

Publisher: Routledge, part of Taylor & Francis Group online.3

Peer reviewed? Yes.4

Type: LIS scholarly. Submissions to the journal are blind-peer reviewed, and are academic and formal in tone.5

Medium: Available in print and online, with a subscription.6

Content: Academic articles covering topics in children’s literature which, according to the website, include the “management of library services to children and adolescents; education issues affecting library services; information technology; user education and the promotion of services; staff education and training; collection development and management; critical assessments of children’s and adolescent literature; book and media selection; and research in literature and library services for children and adolescents.”7

Frequency of publication: Two issues per year.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.tandf.co.uk/journals/journal.asp?issn=1361-4541&linktype=44

Types of contributions accepted: The journal accepts original manuscripts dealing with topics relating to children’s and young adult literature and/or library services, including case studies, in-depth analysis of issues, and results of recent research.9 Manuscripts should not have been published previously, or submitted elsewhere simultaneously.10

Submission and review process: A consecutively numbered manuscript should be sent to the editor via mail or email. Editor, Dr. Sally Maynard, Department of Information Science, Loughborough University, Loughborough, Leicestershire LE11 3TU (Email: S.E.Maynard@lboro.ac.uk )11

Papers will be refereed by academics or practitioners with experience in the area. Abstracts should be no more than 100 words, and should not include abbreviations, diagrams, or reference to the text. Also include a shortened version (50 characters spaces) of the title.12

Editorial tone: Papers should be written for an international audience to an academic standard.13

Style guide used: MLA Style of Manual and Guide to Scholarly Publishing (3rd ed.) style with additional specific publisher guidelines.14

Conclusion: Evaluation of publication’s potential for LIS authors

This is an outlet for librarians and students writing academic papers on the subject of children’s literature and librarianship. Though it is stated that articles should be written in a straightforward style, the tone is certainly more formal than one would see in a nonacademic publication.

 

Audience analysis


About the publication’s readers

Publication circulation: Circulation numbers not available.

Audience location and language or cultural considerations: The journal’s editor is based in the United Kingdom, as are 10 of the 16 members of the editorial board. In addition, there are members of the board from Ireland, France, the US, Canada, Hong Kong, and Thailand.15 The New Review is an international journal, published in English.16

Reader characteristics: If the composition of the editorial board is any indication of the readership, both genders are represented equally.17 A safe assumption would be that readers have a great interest and knowledge of children’s literature. Readers likely work in public and school libraries.18

Knowledge of LIS subject matter: As an academic journal, it can be assumed that most readers have some professional knowledge of LIS subject matters.19

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this publication have a high level of knowledge of the topic and expect to read articles that further their knowledge with well reasoned analysis and research presented in a straightforward writing style.

Last updated: October 31, 2014


References

Show 19 footnotes

  1. Taylor & Francis Online. (2013). Aims & scope. New Review of Children’s Literature and Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rcll20#.U5hczijcBOg
  2. Taylor & Francis Online. (2013). Aims & scope. New Review of Children’s Literature and Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rcll20#.U5hczijcBOg
  3. SerialsSolutions. (2014). New Review of Children’s Literature Librarianship. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402494049144/160491
  4. SerialsSolutions. (2014). New Review of Children’s Literature Librarianship. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402494049144/160491
  5. SerialsSolutions. (2014). New Review of Children’s Literature Librarianship. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402494049144/160491
  6. SerialsSolutions. (2014). New Review of Children’s Literature Librarianship. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402494049144/160491
  7. Taylor & Francis Online. (2013). Aims & scope. New Review of Children’s Literature and Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rcll20#.U5hczijcBOg
  8. SerialsSolutions. (2014). New Review of Children’s Literature Librarianship. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402494049144/160491
  9. Taylor & Francis Online. (2013). Aims & scope. New Review of Children’s Literature and Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rcll20#.U5hczijcBOg
  10. Taylor & Francis Online. (2013). Instructions for authors. New Review of Children’s Literature and Librarianship. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=rcll20&page=instructions#.U5hcrCjcBOg
  11. Taylor & Francis Online. (2013). Instructions for authors. New Review of Children’s Literature and Librarianship. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=rcll20&page=instructions#.U5hcrCjcBOg
  12. Taylor & Francis Online. (2013). Instructions for authors. New Review of Children’s Literature and Librarianship. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=rcll20&page=instructions#.U5hcrCjcBOg
  13. Taylor & Francis Online. (2013). Aims & scope. New Review of Children’s Literature and Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rcll20#.U5hczijcBOg
  14. Taylor & Francis Online. (2013). Instructions for authors. New Review of Children’s Literature and Librarianship. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=rcll20&page=instructions#.U5hcrCjcBOg
  15. Taylor & Francis Online. (2013). Editorial board. New Review of Children’s Literature and Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=rcll20#.U5jQJCjcBOg
  16. SerialsSolutions. (2014). New Review of Children’s Literature Librarianship. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402494049144/160491
  17. Taylor & Francis Online. (2013). Editorial board. New Review of Children’s Literature and Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=rcll20#.U5jQJCjcBOg
  18. Taylor & Francis Online. (2013). Aims & scope. New Review of Children’s Literature and Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rcll20#.U5hczijcBOg
  19. Taylor & Francis Online. (2013). Aims & scope. New Review of Children’s Literature and Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rcll20#.U5hczijcBOg
Continue Reading

Teacher Librarian

 

Publication analysis


About the publication

Title: Teacher Librarian: The Journal for School Library Professionals

Website: http://www.teacherlibrarian.com/

Purpose, objective, or mission: Per their website, “Teacher Librarian is designed specifically for you, the library professional working with children and young adults. Within our pages you’€™ll find lively and relevant articles exploring current issues such as collaboration, leadership, technology, advocacy, information literacy, and management.”1

Target audience: Teachers and other information professionals working in K-12 schools.2

Publisher: Scarecrow Press, Inc.3

Peer reviewed? Yes;4 Teacher Librarian is considered a “refereed” or “juried” publication. Submitted articles are reviewed by at least two members of an advisory board, “all of whom are either scholars or recognized professionals. This is a blind review; reviewers do not know the name of the author of the article. The editor is responsible for final decisions regarding manuscripts and reserves the right to edit for brevity, clarity and consistency of style.”5

Type: LIS scholarly.6

Medium: Print and online.7

Content: Teacher Librarian focuses on articles on the latest in information technology as well as Internet resources. It provides reviews of education and other library related professional materials. It lists new books, videos, and software that are geared toward children and young adults. The articles in the journal give strategies for managing library resources, collaboration, leadership, advocacy and information literacy.8

Frequency of publication: Bimonthly, except for the month of August.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.teacherlibrarian.com/submissions/author-guidelines/

Types of contributions accepted: Per their website, “Teacher Librarian is committed to collaborative partnerships for improved student learning through thought-provoking and challenging feature articles, strategies for effective advocacy, regular review columns and critical analysis of management and programming issues.”10

Submission and review process: Per their guidelines, “A manuscript, including references, bibliographies, charts, figures and tables, should not exceed 15 double-spaced pages, in 12-point type with one-inch margins. Please include a 100 to 200-word abstract for the manuscript and a word count.”11 Articles are submitted as an email attachment and they request you include a short biographical note along with contact information. “Proposed articles are reviewed by at least two members of our advisory board, all of whom are either scholars or recognized professionals. This is a blind review; reviewers do not know the name of the author of the article. The editor is responsible for final decisions regarding manuscripts and reserves the right to edit for brevity, clarity and consistency of style…We acknowledge receipt by e-mail and endeavor to respond to authors within eight weeks. If your article is accepted for publication, we will require a small color photo. Authors are paid an honorarium for their work upon publication.”12

Editorial tone: At this point the journal does not lean in any particular direction. The journal was originally published in Canada but has recently moved to the US, so there may be a subtle change in tone.13 Notably, one of the new editors is SJSU’s own Dr. David Loertscher.14

Style guide used: Publication Manual of the American Psychological Association.15

Conclusion: Evaluation of publication’s potential for LIS authors

It would be especially beneficial for an LIS student to submit an article to this journal if he or she were interested in going into the K-12 field of librarianship. The articles in the journal cover a wide range of topics that are of interest to those working in the schools, so there is no lack of subject matter. The length, style, and additional information required is clearly spelled out, and the authors are informed within eight weeks regarding acceptance. If your article is chosen for publication, you will have to submit a small photo for them to include next to your article. And the best news of all…authors are paid an honorarium!

 

Audience analysis


About the publication’s readers

Publication circulation: Teacher Librarian has more than 26,000 subscribers.16

Audience location and language or cultural considerations: The readers of Teacher Librarian are mostly located in the United States and Canada.17 The journal does not make a large effort to reach out to those in other countries, so the focus remains on those in North America. Since the journal is focused on American and Canadian readers,18 authors should not have any problems using cultural references or jargon that is common within school libraries, school districts, or within the public libraries.

Reader characteristics: According to a 2012 ALA survey, the vast majority of librarians are women. Only 9.7% of all credentialed school librarians were minorities.19 The ALA projected that these numbers would remain relatively stable, so one could project that the current readership of Teacher Librarian mainly consists of Caucasian women. Since this shows a lack of diversity in the readership of the journal, this fact has relevance to the author submitting articles to this publication. This journal is designed specifically for library professionals working with children and young adults in either the K-12 schools or within the public library. In order to be considered a teacher librarian, one must have a teaching credential as well as an MLIS or MLS. This creates specific type of readers who have equal levels of education and similar types of workplaces. Teacher Librarian is biased only in the fact that it caters to a very specific group of librarians, so it will only print articles that are of interest to this group. It is also mindful of the connection between schools and government, so it will not overtly criticize in this area, but it does provide many articles on ways to increase funding or tips on grant writing. Overall, the publication has a very positive attitude towards librarianship and teaching, and the view that information literacy must become and remain an integral component of the curriculum.20

Readers’ knowledge of LIS subject matter: The readers of this journal will most likely be graduates of an MLS or MLIS program, so there should not be any problem with using LIS jargon, acronyms or terminology specific to schools.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of Teacher Librarian are library professionals who are working with K-12 students in the school setting or in the public library. These professionals are looking for articles that present strategies that would help them to better manage library resources for students, or articles that review educational and library related professional materials. The readers need to be kept up to date on the latest happenings in information technology, so articles regarding advances in this field would be welcomed, as well as resources that can be found on the Internet, organized in an easy to use format. Collection development is a large part of the duties of the teacher librarian, so presenting reviews of new books and other media is of great interest to them. Many of the teachers are required to take continuing education courses, so articles on collaboration, leadership, advocacy, management, or any other aspect of information technology would also appeal to this group.

Last updated: October 28, 2014


References

Show 21 footnotes

  1. Teacher Librarian. (2014). About. Retrieved from http://www.teacherlibrarian.com/about-2/
  2. SerialsSolutions. (2014). Teacher Librarian: The School Journal for Library Professionals. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403636959698/60920
  3. SerialsSolutions. (2014). Teacher Librarian: The School Journal for Library Professionals. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403636959698/60920
  4. SerialsSolutions. (2014). Teacher Librarian: The School Journal for Library Professionals. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403636959698/60920
  5. Teacher Librarian. (2014). Author Guidelines. Retrieved from http://www.teacherlibrarian.com/submissions/author-guidelines/
  6. SerialsSolutions. (2014). Teacher Librarian: The School Journal for Library Professionals. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403636959698/60920
  7. SerialsSolutions. (2014). Teacher Librarian: The School Journal for Library Professionals. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403636959698/60920
  8. The YGS Group. (2014). Teacher Librarian 2013 Media Kit: Overview. Retrieved from http://mediakits.theygsgroup.com/tl/teacher-librarian/overview
  9. SerialsSolutions. (2014). Teacher Librarian: The School Journal for Library Professionals. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1403636959698/60920
  10. Teacher Librarian. (2014). Submissions. Retrieved from http://www.teacherlibrarian.com/submissions/
  11. Teacher Librarian. (2014). Author Guidelines. Retrieved from http://www.teacherlibrarian.com/submissions/author-guidelines/
  12. Teacher Librarian. (2014). Author Guidelines. Retrieved from http://www.teacherlibrarian.com/submissions/author-guidelines/
  13. The YGS Group. (2014). Teacher Librarian 2013 Media Kit: Overview. Retrieved from http://mediakits.theygsgroup.com/tl/teacher-librarian/overview
  14. Teacher Librarian. (2014). Submissions. Retrieved from http://www.teacherlibrarian.com/submissions/
  15. Teacher Librarian. (2014). Author Guidelines. Retrieved from http://www.teacherlibrarian.com/submissions/author-guidelines/
  16. Teacher Librarian. (2014). About. Retrieved from http://www.teacherlibrarian.com/about-2/
  17. Teacher Librarian. (2014). About. Retrieved from http://www.teacherlibrarian.com/about-2/
  18. Teacher Librarian. (2014). About. Retrieved from http://www.teacherlibrarian.com/about-2/
  19. American Library Association. (2012). Diversity Counts Tables 2012. Retrieved from http://www.ala.org/offices/sites/ala.org.offices/files/content/diversity/diversitycounts/diversitycountstables2012.pdf
  20. Teacher Librarian. (2014). About. Retrieved from http://www.teacherlibrarian.com/about-2/
  21. Teacher Librarian. (2014). About. Retrieved from http://www.teacherlibrarian.com/about-2/
Continue Reading

The Sun Magazine

 

Publication analysis


About the publication

Title: The Sun Magazine

Website: http://thesunmagazine.org

Purpose, objective, or mission: Per their website, “The Sun is an independent, ad-free magazine that for more than forty years has used words and photographs to evoke the splendor and heartache of being human. Each monthly issue celebrates life, but not in a way that ignores its complexity. The personal essays, short stories, interviews, poetry, and photographs that appear in The Sun’s pages explore the challenges we face and the moments when we rise to meet them.”1

Target audience: The target audience is the general public; specifically, The Sun targets readers who are intelligent, educated, concerned about community and social issues, and enjoy reading stories, essays, and interviews that they might not find in more mainstream publications.

Publisher: The Sun Publishing Company, Inc.2

Peer reviewed? No.3

Type: Civilian magazine.

Medium: Print and online.

Content: Essays, interviews, fiction, poetry, and black and white photography.4

Frequency of publication: Monthly.5

About the publication’s submission guidelines

Location of submission guidelines: http://thesunmagazine.org/about/submission_guidelines/writing

Types of contributions accepted: The Sun accepts submissions of essays, interviews, fiction, and poetry. There is no minimum word count, but submissions of longer than 7,000 words are rarely accepted. The Sun favors personal writing, but is also looking for “provocative pieces on political and cultural issues.”6 Interview pieces should focus on “innovative and provocative thinkers,” and The Sun is particularly interested in interviews with women and people of color.7 Submissions may also be made to magazine’s “Readers Write” series, in which readers respond to a given theme each month with a short, nonfiction piece.8

Submission and review process: The Sun does not accept submissions by fax or email. Submissions must be typed (single-spaced is acceptable for poetry, double-spaced for all other types) and sent with a self-addressed stamped envelope. The review process typically takes three to six months, but may be longer. Queries are suggested prior to submitting interview pieces. Interview pieces can be lightly edited prior to submission, and will be further revised upon acceptance.9

Editorial tone: Personal, provocative writing preferred.10

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

The Sun offers an excellent opportunity for LIS authors to reach a more mainstream audience than an industry publication. Since it appeals to people who tend to be educated, socially active, and well read, The Sun provides an audience who will likely be interested in issues facing libraries and their roles in society and community, including funding challenges, services to minorities, and trends in information literacy. Interestingly, The Sun provides subscriptions for free or at reduced rates to institutions such as prisons and homeless shelters (and often includes submissions from inmates and other “marginalized” members of society)11, so would provide a forum for submission of writing concerning library services to these populations.

 

Audience analysis


About the publication’s readers

Publication circulation: 70,000.12

Audience location and language or cultural considerations: The Sun’s publication office is located in North Carolina and at one time was targeted locally.13 However, it is now read and distributed throughout the United States. At this time, The Sun is only available in English. However, it does appeal to a multicultural, multi-generational audience, often presenting viewpoints from minority and disenfranchised populations.

Reader characteristics: Reader information is unavailable. The magazine’s content would suggest that readers care about human issues and are informed about national and global politics. The Sun is available in many jails, prisons, treatment centers, and homeless shelters, so many readers are in fact currently homeless or incarcerated.14

This publication is not targeted toward any particular profession. It does attract a number of writers and other artists, as well as those who have an appreciation for good writing and photography. Many of the readers who send letters to The Sun or submit to the “Readers Write” section work in the nonprofit sector, or in various “human service” fields such as addiction treatment, counseling, health care, and services to homeless people.

The Sun is a liberal publication, with an audience that likely embraces diversity, is politically active and involved in social activism, and values creativity and artistic expression.It is likely that readers hold education, literacy, and librarianship in high esteem, but may not necessarily be well-versed in issues relating to these areas.

Knowledge of LIS subject matter: Since The Sun is a civilian publication that does not specialize in library and information science, audience knowledge of LIS subject matter cannot be assumed. It can be assumed that readers are supporters of libraries, and may have knowledge of library services from the patron’s point of view. While it is likely that issues facing libraries may be of interest to this publication’s readership, LIS jargon should be avoided.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of The Sun share an interest in the arts and in creating a better world for the future. They are concerned about the environment, education, and other issues that will have a long-term impact on our world. They may be politically active, usually at the grass-roots level.

The Sun‘s audience will be interested in and responsive to articles such as those about the roles of libraries as cultural institutions; funding challenges faced by public libraries; educational opportunities offered to children through library programs; services to immigrants and other non-native English speakers; and services to populations such as homeless adults and children and inmates.

Authors who are interested in being published in The Sun will want to ensure that their submissions deal with current issues facing libraries. They will want to focus less on the technical aspects of librarianship, and more on the social and cultural implications. They may want to consider interviews with leaders in the field of library and information science who are implementing innovative programs and ideas, especially those who are working to bring library services to traditionally underserved populations.

Last updated: December 3, 2016


References

Show 14 footnotes

  1. “About The Sun,” TheSunMagazine.com, accessed December 2, 2016, http://thesunmagazine.org/about/about_the_sun
  2. About The Sun.”
  3. “Submission Guidelines Writing,” TheSunMagazine.com, accessed December 2, 2016,  http://thesunmagazine.org/about/submission_guidelines/writing
  4. About The Sun.”
  5. About The Sun.”
  6. Submission Guidelines Writing.”
  7. “Submission Guidelines Interviews,” TheSunMagazine.org, accessed December 2, 2016, http://thesunmagazine.org/about/submission_guidelines/interviews
  8. “Submission Guidelines Readers Write,” TheSunMagazine.com accessed December 2, 2016, http://thesunmagazine.org/about/submission_guidelines/readers_write
  9. Submission Guidelines Writing.”
  10. Submission Guidelines Writing.”
  11. “FAQ,” TheSunMagazine.com, accessed December 2, 2016, http://thesunmagazine.org/about/faq
  12. About The Sun.”
  13. “A Brief History,” TheSunMagazine.com, accessed December 2, 2016, http://thesunmagazine.org/about/a_brief_history
  14. FAQ.”
Continue Reading

Wired Magazine

 

Publication analysis


About the publication

Title: Wired Magazine

Website: http://www.wired.com/magazine/

Purpose, objective, or mission: Per the website, “Wired is the ultimate authority on the people and ideas changing our world.”1 The magazine examines technology and its effect on all aspects of culture, from social and recreational to business and politics.

Target audience: Readers who have an interest in technology and its effect on our culture.

Publisher: Conde Nast Publications Inc. and Wired Ventures Ltd.2

Peer reviewed? No.

Type: Civilian publication.

Medium: Print and online.

Content: Articles on the intersection of technology and business, culture, politics, science, etc.

Frequency of publication: Monthly.3

About the publication’s submission guidelines

Location of submission guidelines: https://www.wired.com/2016/08/how-to-submit-to-wired-opinion/

Types of contributions accepted: Op-eds which are no longer than 1,000 words, and argue a certain point of view.4

Submission and review process: Pitches and/or completed pieces should be sent to opinion [at] wired.com. If sending a pitch, clearly state your thesis and why you specifically are writing about it. Include your biographical information; they want to know who you are and why you’re writing. Mark the subject of your email as “Op-Ed Pitch: Sentence Describing Your Opinion.”5

Editorial tone: Informal but polished.

Style guide used: None noted.

Conclusion: Evaluation of publication’s potential for LIS authors

Wired is for the writer with fresh, definitive ideas about how the various cultures of our world will respond, influence, and share the future of technology and science. LIS authors who are passionate about innovations in the information field and how these ideas affect people will enjoy writing for this publication. Wired allows LIS authors to release themselves from the rigid boundaries of academic styles and create anecdotes rich with cultural, moral, or institutional conflict within digital technologies. Publishing for this popular magazine will also create contacts beyond the LIS field and expand the breadth of publication opportunities for the LIS writer.

 

Audience analysis


About the publication’s readers

Publication circulation: Print circulation of over 870,000, with a digital monthly reach of 20 million.6

Audience location and language or cultural considerations: The magazine is based in San Francisco, CA, but international subscriptions are available. Although the magazine is in English, international subscriptions are available.7 Audience demographic information doesn’t include geographic location.

Reader characteristics: Readership is roughly 70% male, 30% female. Most have graduated college and are fairly affluent.8 Readers are described as “globally-minded thought leaders, innovators, bloggers, and connectors” who are “constantly seeking new ideas.”9

The assumption that this audience works mainly in tech industries should not be made, as this publication covers a diverse range of subjects that are affected by technology, such as culture, cars, politics, and entertainment.

Knowledge of LIS subject matter: Library terminology or other discipline-specific language will need to be defined for this more general audience. This popular, civilian publication may have many LIS readers who are interested in gaining a new perspective on technology from a civilian viewpoint. However, this would not be an appropriate venue to discuss LIS subject matter in detail. The majority of readers will not be familiar with LIS issues.

Conclusion: Analysis of reader characteristics and their potential impact on authors

This group of readers may be very interested to learn how technology is affecting their possibly preconceived ideas of what the library offers and represents. An interest in librarian issues may be cultivated through the technology issues. Readers might be be interested in technological innovations within libraries as well as other issues such as privacy concerns.

Last updated: December 5, 2016


References

Show 9 footnotes

  1. “Wired Advertising,” Wired.com, accessed December 5, 2016, https://www.wired.com/wired-advertising
  2. “Wired,” Ulrichsweb.com, accessed December 5, 2016, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1416948580144/211317
  3. “Wired Magazine Subscription,” Subscribe.Wired.com, accessed December 5, 2016, https://subscribe.wired.com/subscribe/wired/109077?source=AMS_WIR_GLOBAL_NAVBAR&pos_name=AMS_WIR_GLOBAL_NAVBAR
  4. “Here’s How to Submit to Wired Opinion,” Wired.com, accessed December 5, 2016, https://www.wired.com/2016/08/how-to-submit-to-wired-opinion/
  5. Here’s How to Submit to Wired Opinion.”
  6. “2017 Media Kit,” Wired.com, accessed December 5, 2016, https://www.wired.com/wp-content/uploads/2015/03/WMG_Media_Kit_2017_v3.pdf
  7. Wired Magazine Subscription.”
  8. 2017 Media Kit.”
  9. 2017 Media Kit.”
Continue Reading