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Information and Learning Science

Publication analysis


About the publication

Title: Information and Learning Science (previously published as Library World and then New Library World and incorporating Asian Libraries)1

ISSN: 2398-5348 (Print) and 1758-6909 (Online)2

Website: http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=ils

Purpose, objective, or mission: “Information and Learning Science advances inter-disciplinary research that explores scholarly intersections shared within 2 key fields: information science and the learning sciences / education sciences. The journal provides a publication venue for work that strengthens our scholarly understanding of human inquiry and learning phenomena, especially as they relate to design and uses of information and e-learning systems innovations.”3

Target audience: The target audience is international in scope, including academics, information professionals, and librarians, along with researchers and teachers involved in the library and information community.

Publisher: Emerald Publishing.

Peer reviewed? Yes, double-blind peer review.4

Type: LIS scholarly journal.

Medium: Print and Online.

Content: “We invite research that builds upon and advances theories, methods, results, innovation designs, evidence bases and frameworks for action present across both information science, and the learning/education sciences scholarly domains. We especially welcome the submission of papers that directly address, explicate and discuss the inter-disciplinary boundaries and intersections present across these two fields, and that offer new conceptual, empirical and technological syntheses. Such investigations may include but are not limited to:

  • E-learning perspectives on searching, information-seeking, and information uses and practices engaged by a full diversity of youth, adults, elders and specialized populations, in varied contexts including leisure time activities; e-learning at work, in libraries, at school, home, during playtime, in health/wellness settings, etc.
  • Design and use of systems such as MOOCs, social media, learning management systems, search systems, information systems, and other technology design innovations that contribute to human inquiry, formal and informal learning, searching, information-seeking, information uses, knowledge building and sharing, and instruction;
  • HCI, socio-technical systems research, and materiality research perspectives on information and learning systems design; social learning ecologies; and creation and use of physical objects and settings that elicit human inquiry and learning;
  • Ethnographic; emancipatory; social justice-based; feminist; critical race theory; and post-structuralist research involving information, learning, equity, design;
  • Information, communication, and technology (ICT) considerations in computer supported collaborative learning (CSCL) contexts;
  • Innovations and e-learning solutions that address digital / information / media / data literacy and/or address the digital divide;
  • Innovations involving problem-, project-, and inquiry-based learning contexts and goods;
  • Learning analytics and/or data science perspectives on measurement and analysis of learning in information / search / e-learning systems;
  • Social and ethical issues in e-learning contexts such as design, measurement, and evaluation — such as privacy and security concerns around student confidentiality, data ownership and ethical data uses by researchers, teachers, institutions, etc.”5

Frequency of publication: Bimonthly (six times a year).

About the publication’s submission guidelines

Location of submission guidelines: Author Guidelines.

Types of contributions accepted: Information and Learning Science accepts articles in the following categories: research paper, viewpoint, technical paper, conceptual paper, case study, literature review, and general review (between 2,500 and 6,000 words). Structured abstracts must be submitted with all articles. The journal also publishes conference reports and book reviews.6

Submission and review process: Authors submit and track manuscripts on ScholarOne Manuscripts. The editor reviews submissions and sends appropriate manuscripts to two referees for double-blind review. Conference reports and book reviews are not peer reviewed.7

Editorial tone: The editorial tone is scholarly and academic.

Style guide used: Information and Learning Science uses Harvard Style and provides examples of references and citations.8

Conclusion: Evaluation of publication’s potential for LIS authors

Information and Learning Science is multidisciplinary and international in scope. It publishes many different types of high-quality articles on a broad range of LIS topics. Further, the journal takes account of “social, cultural, economic, ergonomic, ethical and sectoral issues,” which appeals to LIS authors worldwide.9

Audience analysis


About the publication’s readers

Publication circulation: Not available.

Audience location and language or cultural considerations: Information and Learning Science is published in English in the United Kingdom; however, its audience is international. Editorial Advisory Board members are from all over the world, including the United Kingdom, the United States, Australia, Nigeria, Hong Kong, New Zealand, Canada, Germany, Sweden, Denmark, the Netherlands, Hungary,  Greece, and the United Arab Emirates.10

Reader characteristics: Due to the journal’s international reach, Information and Learning Science attracts readers from the LIS professional spectrum, including teachers, librarians, researchers, and students, from a variety of library types and information settings, who are interested in understanding LIS practices from around the world.

Knowledge of LIS subject matter: The average reader of Information and Learning Science has a broad understanding of LIS subject matters and issues and an understanding of library jargon.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Because the readership is international, published articles should have a broad level of interest and be applicable to LIS professionals and academics from all over the world. Information and Learning Science is a scholarly journal with a large number of academics in its audience; the articles they would be most interested in would be those based on original and novel scholarship and research.

Last updated: April 14, 2018


References

Show 10 footnotes

  1. “Journal History,” Information and Learning Science, accessed February 7, 2018, http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=ils.
  2.  Information and Learning Science, Ulrichsweb Global Serials Directory, accessed http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/901530879
  3. “Aims & Scope,” Information and Learning Science, accessed February 7, 2018, http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=ils.
  4. “Author Guidelines,” Information and Learning Science, accessed February 7, 2018, http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=ils.
  5. “Aims & Scope.”
  6. “Author Guidelines.”
  7. “Author Guidelines.”
  8. “Author Guidelines.”
  9. “Aims & Scope.
  10. “Editorial Team,” Information and Learning Science, accessed February 7, 2018, http://emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=ils.
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Global Knowledge, Memory and Communication (GKMC) (formerly Library Review)

 

Publication analysis


About the publication

Title: Global Knowledge, Memory and Communication (GKMC) (formerly Library Review). The title change went into effect in January 2018.1

ISSN: 2514-9342.2

Purpose, objective, or mission: GKMC “publishes contemporary research and practice which explores the way that people and organisations interact in the digital information environment.” It’s “concerned with innovation and developments in digital information, as they relate to global knowledge, communication and world memory.  It covers the creation, management, dissemination and use of the full range of information objects.”3

Website: http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=gkmc

Target audience: Academics, LIS teachers and researchers, all practicing librarians and information professionals, interested library users, and practitioners in related fields.4

Publisher: Emerald Group Publishing Limited.5

Peer reviewed? Yes.6

Type: LIS scholarly.7

Medium: Print and online.8

Content: “Submissions are welcomed on the following major themes:

Global Knowledge and Communication:

  • Social interaction, networking, social media and space
  • Free/open access to information: legal, technical,  social and managerial issues
  • Information and knowledge as agents of and for social, political, cultural and organisational change
  • Connecting the individual: personalised and meta-services
  • Sociological and philosophical aspects of information and knowledge, including service provision

World Memory: Text, Sound, Vision and Artefacts:

  • Information creation, ‘collection’ and curation
  • Information seeking, discovery and use
  • Sustainable preservation, including environmental, social, technical and legal issues
  • Sharing and facilitating individual engagement with archival, cultural and literary heritage: objects and services
  • Memory institutions and organisations: role and purpose, design, delivery, evaluation and cultural issues
  • Professional collaboration – consortia, exchange and sharing.”9

Frequency of publication: Nine times a year.10

About the publication’s submission guidelines

Location of submission guidelines: http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=gkmc

Types of contributions accepted: Submissions should belong to one of the following categories: research paper, viewpoint, technical paper, conceptual paper, case study, literature review, or general review.11

Submission and review process: The journal welcomes original, unpublished manuscripts (between 6000 and 8000 words) which aren’t currently under review elsewhere. Submissions should be accompanied by a structured abstract which contains four to seven subheadings (maximum of 250 words). (Please see the How to…Write an Abstract guide here for more details.) Additionally, Emerald Publishing Limited partners with Peerwith, an organization which provides editing, translation, and other useful services. Submissions to GKMC are made using ScholarOne Manuscripts. Information on registering and using the ScholarOne Manuscripts is located here. Per the “Author Guidelines,” “Each paper is reviewed by the editor and, if it is judged suitable for this publication, it is then sent to at least one independent referee for double blind peer review.”12

Editorial tone: Scholarly, assumes professional industry knowledge of LIS issues.13

Style guide used: Harvard style.14

Conclusion: Evaluation of publication’s potential for LIS authors

Global Knowledge, Memory and Communication is an excellent choice for authors looking to publish with a respected journal addressing global LIS issues. GKMC dates all the way back to 1927,15 and its recent name change reflects its commitment to memory institutions (e.g., museums, archives, etc.) in addition to libraries.16 Thus, authors interested in publishing with this journal have a wider range of topics to choose from than they do with traditional LIS journals.

 

Audience analysis


About the publication’s readers

Publication circulation: Although specific circulation statistics are unavailable, the journal likely enjoys substantial readership (due to its international focus).17

Audience location and language or cultural considerations: The journal is published in English in the U.K. and has readers and subscribers worldwide.18 GKMC‘s international scope is exemplified by its first issue published under its new name, with topics such as “The State of Institutional Repositories and Scholarly Communications in Nigeria,” “Utilisation of Subscribed Electronic Resources by Library Users in Mzumbe Library, Tanzania,” etc.19

Reader characteristics: Readers are likely to value cutting-edge research on information-based topics pertaining to libraries and other information organizations. Additionally, readers will expect articles to be meticulously researched and to clearly document all findings, in keeping with the standard current and past articles have set.20

Knowledge of LIS subject matter: Writers can assume that readers have considerable knowledge of LIS issues and terminology, as well as information terminology in general.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

In keeping with the journal’s new name, readers will expect articles on a broad spectrum of information science issues. For instance, a 2018 article entitled “Chinese Female Preference of Cosmetic Products Information Channels” describes Chinese women’s information-seeking behaviors in regards to cosmetics.22 In other words, readers will expect articles to be varied in terms of topic selection but remain grounded in solid LIS theory.

Last updated: March 12, 2018


References

Show 22 footnotes

  1. “Emerald Journal News,” Emerald Publishing Limited, accessed March 9, 2018, http://smtp.aslib.co.uk/products/journals/news_story.htm?id=7607
  2.  Global Knowledge, Memory and Communication, Ulrichsweb Global Serials Directory, accessed March 9, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1520607691074/38436
  3. “Journal Information,” Emerald Publishing Limited, accessed March 9, 2018, http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=gkmc
  4.  Global Knowledge, Memory and Communication, Ulrichsweb Global Serials Directory, accessed March 9, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1520607691074/38436
  5.  Global Knowledge, Memory and Communication, Ulrichsweb Global Serials Directory, accessed March 9, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1520607691074/38436
  6. Global Knowledge, Memory and Communication, Ulrichsweb Global Serials Directory, accessed March 9, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1520607691074/38436
  7. Global Knowledge, Memory and Communication, Ulrichsweb Global Serials Directory, accessed March 9, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1520607691074/38436
  8. Global Knowledge, Memory and Communication, Ulrichsweb Global Serials Directory, accessed March 9, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1520607691074/38436
  9. “Journal Information,” Emerald Publishing Limited, accessed March 9, 2018, http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=gkmc
  10.  Global Knowledge, Memory and Communication, Ulrichsweb Global Serials Directory, accessed March 9, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1520607691074/38436
  11. “Author Guidelines,” Emerald Publishing Limited, accessed March 9, 2018, http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=gkmc
  12. “Author Guidelines,” Emerald Publishing Limited, accessed March 9, 2018, http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=gkmc
  13. Global Knowledge, Memory and Communication, Ulrichsweb Global Serials Directory, accessed March 9, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1520607691074/38436
  14. “Author Guidelines,” Emerald Publishing Limited, accessed March 9, 2018, http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=gkmc
  15.  Global Knowledge, Memory and Communication, Ulrichsweb Global Serials Directory, accessed March 9, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1520607691074/38436
  16. “Journal Information,” Emerald Publishing Limited, accessed March 9, 2018, http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=gkmc
  17.  Global Knowledge, Memory and Communication, Ulrichsweb Global Serials Directory, accessed March 9, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1520607691074/38436
  18.  Global Knowledge, Memory and Communication, Ulrichsweb Global Serials Directory, accessed March 9, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1520607691074/38436
  19. Judith Broady-Preston, ed., “Table of Contents.” Entire issue, Global Knowledge, Memory and Communication 67, no. 1/2 (2018).
  20.  Judith Broady-Preston, ed., “Table of Contents.” Entire issue, Global Knowledge, Memory and Communication 67, no. 1/2 (2018).
  21.  “Journal Information,” Emerald Publishing Limited, accessed March 12, 2018, http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=gkmc
  22.  Yonghe Lu and Xiaohua Liu, “Chinese Female Preference of Cosmetic Products Information Channels,” Global Knowledge, Memory and Communication 67, no. 3 (2018): 180-192, https://doi.org/10.1108/GKMC-04-2017-0042.
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Bright Lights Film Journal

Publication analysis


About the publication

Title: Bright Lights Film Journal

ISSN: 0147-4049 (Print) and 2376-8290 (Online)1

Websitehttp://brightlightsfilm.com/

Purpose, objective, or mission: Bright Lights is a “popular-academic hybrid of movie analysis, history, and commentary looking at classic and commercial, independent, exploitation, and international film”2 The goal in creating the magazine was to “feature great photos and combine popular and academic styles, with humor and progressive politics tossed into the mix.”3

Target audience: “Amateur film fans to students and professors to Academy members.”4

Publisher: Bright Lights Film Journal.5

Peer reviewed? “We do not formally peer-review submissions, though occasionally and informally we send articles to one or more reviewers for reaction. Examples would be pieces that seem promising but are heavily theorized, outside our area of expertise, or written by someone whose native language is not English (to determine if it’s worth being made intelligible).”6

Type: Civilian publication.

Medium: Online.7

Content: Reviews, editorials, think pieces, articles, and film festival reports.

Frequency of publication: Content is updated frequently, with no set schedule.8

About the publication’s submission guidelines

Location of submission guidelineshttp://brightlightsfilm.com/about/submission-guidelines/

Types of contributions accepted: “We are interested in short pieces (reviews of single movies, DVDs, books) and more substantial studies of directors and other key production figures (cinematographers and producers, for example), analyses of genres, studios and studio style, and topics like gender and minority contributions to film. We always need overviews of international and minority cinemas, in-depth director interviews, discussions of the impact of multimedia on film, breakthrough technologies, animation, and studies of neglected or misinterpreted figures in film history. We have no set taboos and prefer passionate, opinionated, even ranting pieces that are intelligently and engagingly written. Political, anti-capitalist, pro-sex tirades always welcome.”9

Submission and review process: Submissions are accepted via email and should be in 12-pt Times New Roman (or similar font) and double-spaced. No PDFs, RTFs, or HTML files.10

Editorial tone: Smart and educated, but still accessible to a wide audience. “We are most interested in bringing ideas to a readership hungry for information but put off by standard, navel-gazing academic writing. If your submission is creaking under the weight of Lacanish, psychoanalytic, and other specialist hermetic jargon (e.g., words like “semiotic” and “transumption”), please reconsider submitting. We greatly value wit and look for literary value in submissions.”11

Style guide used: Bright Lights does not use any one style guide; it does, however, have a list of banned words.12

Conclusion: Evaluation of publication’s potential for LIS authors

This is not a library and information science publication, so its potential for LIS authors is limited. The wide range of article types and writing styles that it accepts do, however, make it an intriguing possibility for LIS scholars and practitioners with a professional (media librarians, film studies librarians, etc.) or personal interest in film. Bright Lights is friendly to first-time authors and employs forms similar to those found in LIS publications (reviews, reports, etc.), so it could be a good place for a writer to cut his or her authorial teeth. In addition to not being an LIS publication, this journal isn’t nearly as well established in the field of film and media studies as some other publications, so it might not meet the requirements of all tenure committees. Well-written articles about “librarians in the movies” might be accepted by this publication.

 

Audience analysis


About the publication’s readers

Publication circulation: Bright Lights claims to be “one of the Web’s most popular film sites,” averaging 2,000 daily visitors and serving over 2,600 pages per day.13

Audience location and language or cultural considerations: “Our readers hail from 190 countries around the world including, most prominently, the US, Canada, the UK, and Australia.”14 Bright Lights is written in English.

Reader characteristics: No information was available on the individual characteristics of the readers of Bright Lights; film culture is still dominated by males, so it’s (unfortunately) reasonable to assume that the publication’s readership is predominantly male. Writers can assume that the readers of Bright Lights have a professional or personal interest in academic film studies. They are likely to work in an academic environment. Bright Lights is left leaning and favors progressive, anti-capitalist politics.15

Knowledge of LIS subject matter: LIS authors writing for this publication cannot assume that their readers have any knowledge of LIS topics or terminology.

Conclusion: Analysis of reader characteristics and their potential impact on authors

As noted in the “Publication Analysis” section of this entry, Bright Lights Film Journal has potential for LIS authors who wish to write about LIS topics as they relate to film. That said, LIS authors need to remember that LIS subjects will always be of secondary importance to the readers of this publication; writers should take care to avoid jargon, provide background for any discussion of LIS subjects, and firmly ground their articles in the world of cinema.

Possible topics for LIS authors to write about for this publication include subjects pertaining to library media centers and/or collections; libraries and/or librarians as represented in film or in specific films; information gathering strategies for filmmakers, film studies scholars, or movie lovers; bibliographies for film and/or film studies topics; reviews of books, films, periodicals movie soundtracks, or other materials that the LIS author might work with as a librarian.

Last updated: September 10, 2018


References

Show 15 footnotes

  1.  Bright Lights, Ulrichsweb Global Serials Directory, accessed March 23, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/162922392
  2. “Advertise,” BrightLightsFilm.com, accessed September 15, 2016, http://brightlightsfilm.com/about/advertise/
  3. “History,” BrightLightsFilm.com, accessed September 15, 2016, http://brightlightsfilm.com/about/history/
  4. Advertise
  5. “Bright Lights Film Journal,” BrightLightsFilm.com, accessed September 15, 2016, http://brightlightsfilm.com/
  6. “Submission Guidelines,” BrightLightsFilm.com, accessed September 15, 2016, http://brightlightsfilm.com/about/submission-guidelines/
  7. History.”
  8. Submission Guidelines.”
  9. Submission Guidelines.”
  10. Submission Guidelines.”
  11. Submission Guidelines.”
  12. “Banned Words,” BrightLightsFilm.com, accessed September 15, 2016, http://brightlightsfilm.com/about/banned-words/
  13. “Advertise,” BrightLightsFilm.com, accessed September 15, 2016, http://brightlightsfilm.com/about/advertise/
  14. Advertise.”
  15. Submission Guidelines.”
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Health and Interprofessional Practice

 

Publication analysis


About the publication

Title: Health and Interprofessional Practice

ISSN: 2159-12531

Website: http://commons.pacificu.edu/hip/

Purpose, objective, or mission: From the website: “Health and Interprofessional Practice is a peer-reviewed, open access journal dedicated to increasing the availability of high-quality evidence to inform patient care and practitioner education from an interprofessional perspective.”2

Target audience: HIP is aimed at academics, practitioners and student-practitioners.3

Publisher: Pacific University Libraries4

Peer reviewed? Yes5

Type: Health Facilities and Administration, scholarly6

Medium: Online, open access7

Content: HIP publishes original qualitative and quantitative research, reviews, and educational materials addressing practical challenges and opportunities in the healthcare field. Articles published in the journal have immediate, practical applications.8

Frequency of publication: Quarterly9

About the publication’s submission guidelines

Location of submission guidelines: http://commons.pacificu.edu/hip/author.html

Types of contributions accepted: From the submission call: “HIP seeks to publish original research (both quantitative and qualitative), reviews and educational materials that directly address the practical challenges and opportunities of interprofessional care and education. Work published in Health and Interprofessional Practice should have immediate practical application for clinicians and educators who value interprofessional teamwork, evidence-based practice and culturally competent care. Articles that indicate methods of navigating interdisciplinary conflicts/disagreements (e.g. scope of practice issues) in the service of high quality patient care are of particular interest.”10 HIP publishes original theory & research, case-based learning, educational strategies, cross-cultural issues in care, review articles, student experiences, book/EBP resource reviews, and commentaries.11

Submission and review process: All submissions should be original work that has not been submitted to other journals. Authors must obtain written permission from all individuals and institutions mentioned in the acknowledgements. Documents should be in Microsoft Word format, double-spaced and in a 12-point font. Articles can be uploaded digitally through the journal’s online submissions portal; illustrations, figures, tables, and videos should be uploaded separately, not as part of the main document. Manuscripts should not have any identifying information on the main text; submissions should be accompanied by a cover letter describing the value of the manuscript for the body of scholarship and containing all the identifying information of the author. Authors should examine the specific requirements for submissions for each section of the journal.12

Editorial tone: Scholarly and formal13

Style guide used: Publication Manual of the American Psychological Association, 6th edition14

Conclusion: Evaluation of publication’s potential for LIS authors

This new publication has potential for LIS professionals in working in medical environments who have evidence-based practices to share with health professions faculty and other medical librarians. This publication seeks submissions about interprofessional teamwork, evidence-based practice, and culturally competent care, each of which the medical librarian is poised to build. According to Isaac Gilman, HIP‘s Managing Editor, “any work that improves interprofessional practice and education,”15 including pieces authored by LIS professionals, is welcomed by HIP.

 

Audience analysis


About the publication’s readers

Publication circulation: No numbers available, but the journal is open access.16

Audience location and language or cultural considerations: The journal is produced in the US at Pacific University,17 but the editorial board comes from universities across the country.18 Publication is in English,19 but can be seen online anywhere in the world. Authors should be sure to avoid jargon or idiom.

Reader characteristics: Readers have a high degree of interest in medical librarianship. Most will have an MLIS or other advanced degree. Most readers will be employed in medical libraries. Readers will be interested in anything related to providing medical information to a lay audience and new advances in medical librarianship. However, they may not have much interest in or knowledge of other types of librarianship.20

Knowledge of LIS subject matter: Readers will be well-versed in all aspects of medical librarianship.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

Although it is a new publication, Health and Interprofessional Practice is a well-respected place for medical library authors, and may be a good place for new authors to get a start in publishing. With an open access policy, the journal will allow research to go out to a large number of readers.

Last updated: April 26, 2017


References

Show 21 footnotes

  1.  Health and Interprofessional Practice, Ulrichsweb Global Serials Directory, accessed April 11, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523474016956/727302
  2. Health and Interprofessional Practice, Pacific University Libraries, accessed April 26, 2017, http://commons.pacificu.edu/hip/
  3. Health and Interprofessional Practice, Pacific University Libraries, accessed April 26, 2017, http://commons.pacificu.edu/hip/
  4. Health and Interprofessional Practice, Ulrichsweb Global Serials Directory. accessed April 24, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405967379038/727302
  5. Health and Interprofessional Practice, Ulrichsweb Global Serials Directory. accessed April 24, 2017,  http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405967379038/727302
  6. Health and Interprofessional Practice, Ulrichsweb Global Serials Directory, accessed April 24, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405967379038/727302
  7. Health and Interprofessional Practice, Ulrichsweb Global Serials Directory. accessed April 24, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405967379038/727302
  8. “Aims and Scope,” Pacific University Libraries, accessed April 26, 2017, http://commons.pacificu.edu/hip/aimsandscope.html
  9. Health and Interprofessional Practice, Ulrichsweb Global Serials Directory, accessed April 24, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405967379038/727302
  10. “Aims and Scope,” Pacific University Libraries, accessed April 26, 2017, http://commons.pacificu.edu/hip/aimsandscope.html
  11. “Aims and Scope,” Pacific University Libraries, accessed April 26, 2017, http://commons.pacificu.edu/hip/aimsandscope.html
  12. “Information for Authors,” Pacific University Libraries, accessed April 26, 2017, http://commons.pacificu.edu/hip/author.html
  13. Health and Interprofessional Practice, Ulrichsweb Global Serials Directory, accessed April 24, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405967379038/727302
  14. “Information for Authors,” Pacific University Libraries, accessed April 26, 2017, http://commons.pacificu.edu/hip/author.html
  15. I. Gilman, personal communication, 25 March 2011
  16. Health and Interprofessional Practice, Pacific University Libraries, accessed April 26, 2017, http://commons.pacificu.edu/hip/
  17. Health and Interprofessional Practice, Ulrichsweb Global Serials Directory, accessed April 24, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405967379038/727302
  18. “Editorial Board,” Pacific University Libraries, accessed April 26, 2017,  http://commons.pacificu.edu/hip/editorialboard.html
  19. Health and Interprofessional Practice, Ulrichsweb Global Serials Directory, accessed April 24, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405967379038/727302
  20. Health and Interprofessional Practice, Pacific University Libraries, accessed April 26, 2017, http://commons.pacificu.edu/hip/
  21. Health and Interprofessional Practice, Pacific University Libraries, accessed April 26, 2017, http://commons.pacificu.edu/hip/
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Bookmarks

 

Publication analysis


About the publication

Title: Bookmarks

ISSN: 1546-06571

Purpose, objective, or mission: The magazine offers a guide to the best in books, both new and old, by summarizing book reviews, highlighting the best works by classic authors, and polling experts on non-fiction recommendations. “Simply put, Bookmarks celebrates books with an intelligence and a wide-eyed enthusiasm that no other publication has to date.”2

Website: http://www.bookmarksmagazine.com

Target audience:  Adults who are active readers; the “intelligent mainstream.”3

Publisher: Bookmarks Publishing LLC.4

Peer reviewed? No.5

Type: General interest, civilian. The content is written in simple but engaging language intended for book lovers and readers with some knowledge of authors current and past. Generally the magazine is free of librarian or scholarly jargon.

Medium: Print magazine6 with some content, such as reading lists and guides, posted online.

Content: Consensus-oriented reviews; “What One Book” column in which experts recommend the best books on a certain topic; and “Book by Book” profiles on a work by a renowned author or a within a genre.7

Frequency of publication: Bimonthly.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.bookmarksmagazine.com/writers-guidelines.

Types of contributions accepted: The magazine is structured in its content and will rarely consider pitches that fall outside of that structure. From the website:

  • Consensus-oriented book reviews. These reviews are the heart of the magazine and typically where most writers start working with us. Once a book is assigned, the writer reads the relevant published book reviews from major newspapers and magazines. The final piece consists of a brief plot or content summary, a critic quote and rating applied to the book from each review (as determined by the writer), and a “critical summary” in which the critics’ reviews are highlighted, discussed and reconciled.
  • “What One Book” is a column where we solicit advice from a panel of experts on the best books on a particular topic. If you have access to authorities in a particular field, we would be interested in proposals on those topics.
  • Classic Author or Genre “Book by Book” profiles. These are our most complex pieces, and we typically work with writers we know well or who have considerable experience. Our 3,500 word profiles provide a concise review of work by a renowned author or within a genre (biographies, history, graphic novels).9

Submission and review process: “You may submit a resume and short (fewer than 1,000 words) book- or literary-related writing sample in the text of your email message. We will NOT consider applications without a writing sample. No phone calls or email attachments, please. Address your email to our managing editor, jessica “at” bookmarksmagazine.com.”10

Editorial tone: Casual but informed, as if you were talking in a book club, and “decidedly unstuffy.”11

Style guide used: None given.

Conclusion: Evaluation of publication’s potential for LIS authors

Anyone who is interested in reviewing books for a book-loving audience would likely have success at Bookmarks. LIS authors would be particularly well-suited for the mining and synthesizing of information required for the consensus-oriented book reviews.

 

Audience analysis


About the publication’s readers

Publication circulation: More than 40,000.12

Audience location and language or cultural considerations: The magazine is based in the United States and printed in English. Because Bookmarks is mostly a compilation of other media reviews, there would be little variety in cultural considerations. If a topic is chosen per issue, such as Hispanic fiction, an author should keep awareness of this ethnic or language difference from “mainstream” America.

Reader characteristics: Atlantic List Co. estimates that Bookmark‘s readers are 58% female, 18% male.13 The magazine’s media kit states, “Active readers are generally better educated and more affluent consumers. It has been proven they are more interested in travel, science, arts and the community.”14

Knowledge of LIS subject matter: The general reader may be aware of public library terms, but not specific jargon. Many will have an interest in libraries due to the free access to books that have just been reviewed. Some could be aware of the financial struggles that libraries face and the competition from Internet entertainment.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The defining characteristic of the Bookmarks audience is a love of reading. For a librarian who is skilled at readers advisory or collection development, this should be an easy audience to reach and a pleasurable topic to write about. Authors with a special knowledge or interest in certain topics (non-fiction, suspense novels, etc.) could be asked to write on those, but writing brief reviews on any books would be the main desire. Readers expect reviewers to have a confidence about books they recommend (or criticize!). A general magazine about books features classic books in a genre, but also upcoming books, which is one of the main interests of voracious readers. Those who are passionate about a genre or an author want to know what is coming next. Authors and reviewers should be able to excite a reader about a book, while being entertaining but not giving away major plot surprises! Bookmarks has a witty and casual tone, and its habit of compiling reviews from other sources gives the audience “soundbites” for books, instead of in-depth analysis. Potential authors should therefore be clever and concise.

Last updated: September 9, 2018


References

Show 14 footnotes

  1.  Bookmarks, Ulrichsweb Global Serials Directory, accessed March 23, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521860858609/438973
  2. “About Us,” BookmarksMagazine.com, accessed September 12, 2016, http://www.bookmarksmagazine.com/about-us
  3. “Bookmarks Media Kit,” BookmarksMagazine.com, accessed September 12, 2016, https://s3.amazonaws.com/gatherdigitalassets/other/BookmarksMediaKit2015R.pdf
  4. “Bookmarks Magazine,” BookmarksMagazine.com, accessed September 12, 2016, http://www.bookmarksmagazine.com
  5. “Writers Guidelines,” BookmarksMagazine.com, accessed September 12, 2016, http://www.bookmarksmagazine.com/writers-guidelines
  6. “Subscribe,” BookmarksMagazine.com, accessed September 12, 2016, https://online.icnfull.com/pni/?action=SUBSCRIPTION&base_country=US&a_count%20%20%20%20ry=UNITED%20STATES
  7. Writers Guidelines.
  8. Subscribe.”
  9. Writers Guidelines.
  10. Writers Guidelines.
  11. Bookmarks Media Kit.”
  12. Bookmarks Media Kit.”
  13. “Bookmarks Magazine,” AtlanticList.com, accessed September 12, 2016, http://datacards.atlanticlist.com/market;jsessionid=59D3051A62F3289AC79B68394AA31F6F?page=research/datacard&id=168553
  14. Bookmarks Media Kit.”
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Huntington Library Quarterly

 

Publication analysis


About the publication

Title: Huntington Library Quarterly

ISSN: 0018-7895 (Print) and 1544-399X (Online)1

Website: http://hlq.pennpress.org/home/

Purpose, objective, or mission:Huntington Library Quarterly publishes articles on the literature, history, and art of the sixteenth to eighteenth centuries in Britain and America, with special emphasis on:

  • The interactions of literature, politics, and religion
  • The social and political contexts of literary and art history
  • Textual and bibliographic studies, including the history of printing and publishing
  • American studies, through the early nineteenth century;
  • The performance history of drama and music.”2

Target audience: Academic librarians and academics with a focus on American Literature and History between 1500 and 1700.[3 Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/]

Publisher: University of Pennsylvania Press3

Peer reviewed? Yes4

Type: Art, Literature, and History; scholarly. The main content of the publication is oriented toward research-based and scholarly articles.5

Medium: Print and online6

Content: Academic articles, book reviews, review articles on important research in the field. The Quarterly also has an Intramuralia section that details acquisitions of rare books, manuscripts, and ephemera by the Huntington Library.7

Frequency of publication: Quarterly8

About the publication’s submission guidelines

Location of submission guidelines: http://hlq.pennpress.org/media/80097/hlq_authorguidelines.pdf

Types of contributions accepted: Full-length academic feature articles, book reviews, and essays9

Submission and review process: Manuscripts are submitted for review via the ScholarOne website. Each manuscript should be accompanied by an abstract. In addition, any illustrations must be provided in hard copy.10

Editorial tone: Academic and formal11

Style guide used: The Chicago Manual of Style, latest edition12

Conclusion: Evaluation of publication’s potential for LIS authors

LIS authors who are interested in sixteenth-to-eighteenth century British and American society would benefit from publishing an article to this prestigious journal. Authors should be sure of their information, as readers of the journal are experts in the field and expect to have high-quality research in the journal.

Huntington Library Quarterly is abstracted in America: History and Life; Annual Bibliography of English Language and Literature (ABELL); Bibliography of the History of Art: BHA; British Humanities Index; FRANCIS; Historical Abstracts; Humanities Index; Humanities International Complete; I B R – Internationale Bibliographie der Rezensionen Wissenshcaftlicher Literatur; I B Z – Internationale Bibliographie der Geistes-und Sozialwissenschlaftlichen; MLA International Bibliography; Periodicals Index Online; ProQuest Research Library; Religion Index One: Periodicals; Routledge ABES; SCOPUS.13

Audience analysis


About the publication’s readers

Publication circulation: No specific numbers available. The Quarterly is available by subscription only but is abstracted and indexed in a variety of locations.14

Audience location and language or cultural considerations: The journal is published in English by the University of Pennsylvania Press. Though online access makes an international audience possible, the thematic focus of the journal indicates most readers would be academics in English-speaking countries.15

Reader characteristics: No specific information available, but readers are most likely experts in the subjects and time period highlighted by the Quarterly. Most will have at least one, if not more, advanced degree. It can be assumed that readers are highly interested in British and American history, art, and literature, as well as in archival studies.16

Knowledge of LIS subject matter: Although it may be assumed that some readers of HLQ have a knowledge of archival practice, others will have a purely academic or aesthetic interest in the period. Readers will not have a great interest in non-archival aspects of librarianship.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

The Huntington Library Quarterly is a prestigious academic journal with a very specific purpose: to highlight scholarship in early modern history and literature in England and the US. Publication in the Quarterly would be a boost to an academic or writing career. Readers are assumed to have deep knowledgeable about archival studies and British and American culture of 1500 to 1900, so authors should be very sure of their information and provide new research and thinking in the field.

Last updated: April 26, 2017


References

Show 17 footnotes

  1.  Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 11, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1908295256
  2. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  3.  Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  4.  Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  5. Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  6. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  7.  Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://hlq.pennpress.org/home/
  8. Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  9.  Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  10. Huntington Library Quarterly, Author Guidelines,” University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/media/80097/hlq_authorguidelines.pdf
  11. Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  12. Huntington Library Quarterly, Author Guidelines,” University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/media/80097/hlq_authorguidelines.pdf
  13. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  14. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  15. Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  16. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  17. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
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