Wiki Tags Archives: Art

McSweeney’s Internet Tendency

Publication analysis


About the publication

Title: McSweeney’s Internet Tendency

ISSN: N/A

Website: https://www.mcsweeneys.net/

Purpose, objective, or mission: A daily humor website, “McSweeney’s exists to champion ambitious and inspired new writing, and to challenge conventional expectations about where it’s found, how it looks, and who participates. We’re here to discover things we love, help them find their most resplendent form, and imagine new ways to bring them to you, Dennis. (If you are not Dennis, kindly ignore the aforementioned.)” 1

“McSweeney’s, however, delivers its humor in a high-brow lit mag sort of way. It’s a place where you can simultaneously experience the comic satisfaction of watching a great sitcom and the glorious smugness of reading a New Yorker think piece.” 2

Target audience: Individuals who enjoy humor/satire  in writing.

Publisher: McSweeney’s Publishing. 3

Peer reviewed? No. 4

Type: Civilian publication

Medium: Website and e-newsletter.

Content: Content is intended to be humorous/satire.  “The thing we are most proud of is that for many of our contributors, McSweeney’s Internet Tendency is the only place they’ve ever published publicly. At some point, something funny or odd occurred to them – a list, a new food review, a short imagined monologue – and they had a place to put that funny and odd thing in order to share it with the world, a private joke made public.” 5

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: https://www.mcsweeneys.net/pages/guidelines-for-web-submissions

Types of contributions accepted: All types of submissions are allowed. Lists, open letters to people who are unlikely to respond, monologues, food reviews, etc. “Submissions should be shortish. By shortish we mean an absolute maximum of 1,200 words, but in truth we veer toward pieces that are under 1,000 words, and snuggle closest to ones that are even shorter than that. Your subject line should contain some indicator of what is contained in your submission.” 6

Submission and review process: There are separate email addresses depending on the nature of your submission. The website notes DO NOT send the same submission to multiple addresses, it is unnecessary as it all goes to the same editor. Please paste the entire document into the email message. Please don’t share Google docs or links to your private blogs. Also, very important: do not send us attachments. 7

General website submissions should be sent to websubmissions@mcsweeneys.net.

Timely submissions should be sent to timelysubmissions@mcsweeneys.net. This inbox is for super topical pieces riffing on big news stories of the last 24-48 hours.

Lists submissions should be sent to lists@mcsweeneys.net.

Open Letters to People or Entities Who Are Unlikely to Respond submissions should be sent to openletters@mcsweeneys.net.

Reviews of New Food submissions should be sent to newfood@mcsweeneys.net.

“We get hundreds of submissions a week and, like we have mentioned, there’s just one editor reading them all. So, it’s only natural that this editor will be drawn to submissions with funny, eye-catching titles that cleverly reveal the premises of pieces.” 8

Editorial tone: Light and comedic/satirical

Style guide used: None Specified. “Please do not format your piece in an unusual way. Do not use colors or fun fonts.” 9

Conclusion: Evaluation of publication’s potential for LIS authors

LIS authors may have as good a chance as anyone for getting a submission accepted in McSweeney’s Internet Tendency. Their whole publication process seems to be highly informal, but the quality is certainly on par with journals that have higher subscription/circulation rates. An exploration of McSweeney’s multiple related websites is a must to see if your writing project is a match for their style. LIS authors might contribute a fiction or nonfiction piece inspired by their experience as library professionals, keeping in mind that the purpose of such pieces should ultimately be to entertain the reader, rather than function as straightforward articles on an LIS-related issue.

 

Audience analysis


About the publication’s readers

Publication circulation: “The Tendency’s biggest hits have gotten millions of pageviews, and many stories do well, reaching tens of thousands.” 10 The website has a social media following of over 180,000 on Facebook, over 274,000 on Twitter, and over 48,000 followers on Instagram.

Audience location and language or cultural considerations: The publication first started in San Francisco, CA, but coverage geographically spans the globe. Content is published in English.

Reader characteristics: While no information regarding reader demographics is provided, a review of publication suggests readers are intelligent, open minded, literary, and comfortable thinking outside of the box, especially in a satirical way.

Knowledge of LIS subject matter: Limited, the same as the general public.

Conclusion: Analysis of reader characteristics and their potential impact on authors

With this publications, LIS authors have an opportunity to engage with readers from a fun, satirical viewpoint, one not typically taken for LIS. While the readership may enjoy high brow humor, there is the potential to address LIS trends, barriers, ethics, and beyond as long as it comes with a comedic edge. The key is to be creative in approach. With shorter word limits, LIS authors can convey concepts in small, precise ways that do not need to meet  academic-level research and review standards.

Last updated: December 5, 2020


References

Show 10 footnotes

  1. “About Us,” McSweeneys.net, accessed December 5, 2020, https://www.mcsweeneys.net/pages/about-us
  2. “McSweeney’s,” ndsmcobserver.com, accessed December 5, 2020, https://ndsmcobserver.com/2016/11/mcsweeneys-internet-tendency-dont-worry-not-bottomless-pit-procrastinatory-doom/
  3. “About Us.”
  4. “Submission Guidelines,” McSweeneys.net, accessed December 5, 2020, https://www.mcsweeneys.net/pages/guidelines-for-web-submissions
  5. “Patreon,” McSweeneys.net, accessed December 5, 2020, https://www.patreon.com/mcsweeneysinternettendency
  6. “Submission Guidelines.”
  7. “Submission Guidelines.”
  8. “Submission Guidelines.”
  9. “Submission Guidelines.”
  10. “McSweeney’s Meets Internet,” NiemanLab.org, accessed December 5, 2020, https://www.niemanlab.org/2016/07/mcsweeneys-meets-internet-a-little-publisher-survives-holding-tight-to-its-eclectic-literary-roots/
Continue Reading

Mental Floss

Publication analysis


About the publication

Title: Mental Floss

ISSN: Print: 1543-4702 (ceased), Online: N/A 1

Website: http://www.mentalfloss.com/

Purpose, objective, or mission: “Whether we’re covering history, science, pop culture, language, music, true crime, or entertainment, we help our audience feel smarter. Our New York City-based team of editors and writers—as well as our worldwide network of contributors—answers life’s big questions, uncovers fascinating facts, and finds stories so interesting that our readers absolutely must share them.”2

Mental Floss delivers smart, fun and shareable content in an upbeat and witty environment. An encyclopedia of everything, we answer life’s big questions and uncover stories so interesting our readers absolutely must share them. We take all culture and make it pop culture.” 3

Target audience: “Curious People.” 4

Publisher: Minute Media. 5

Peer reviewed? No.

Type: Civilian publication.

Medium: Online. Print issues ceased in 2016. 6

Content: Fun and informative pieces on a wide variety of subjects with a focus on shareability.7

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: https://www.mentalfloss.com/article/625670/how-to-pitch-mental-floss

Types of contributions accepted: “We’re always looking for new voices to write about the diverse verticals we cover, whether that’s history, science, entertainment, language, pop culture, art, or beyond.” 8

PITCHES WE CAN USE 9
Lists

Lists are an overview of a topic in digestible-nugget form. Each list will cover the who, what, when, and where of the subject, plus its significance, and pay particular attention to quirky or little-known facts about the subject. Pitches may focus on the below topics:

Subjects that have a major anniversary coming up
Historical figures and events
Movies and TV series
Music
Literature and art
Language
Food and drink
Helpful tips and life hacks
Scientific discoveries, phenomena, and figures
Pop culture fads, events, and personalities

Features

Features are reported stories that delve into a topic from a particular angle and with strong characters and storytelling. Features can be short (500 words) or longer (800-1500 words). Areas ripe for features include:

Historical events that put current events into perspective
Exploring and/or answering a big question
Science stories that explain a new field of research or highlight a scientist’s ongoing work
A deep dive into a pop culture event or phenomenon in history
True crime and unsolved mysteries
Features about odd, unique, or little-known historical events and people

PITCHES WE CAN’T USE 10
Short, timely news stories: these pieces are covered by our staff writers
Science articles based on a single study: these are also covered by staff writers
First-person articles or personal essays
Fiction, memoir, or poetry
Current politics or political opinion
Stories based solely on PR pitches

Tips provided by Mental Floss: Keep your pitch short (1-2 paragraphs) and let them know if you have a particular expertise on the subject. Include a link to your portfolio/work samples. Do not pitch or send completed articles.  Take the time to brainstorm a possible headline for your story, and include that as part of the subject line, i.e. Freelance Pitch: 50 Amazing Facts About Animals. Having a headline can help us better understand the angle you plan to use with your story. 11

Submission and review process: “Expect a response to your pitch within two weeks. If you do not receive a response after two weeks, you can assume it’s a pass. Due to the number of pitches we receive each day, we are unfortunately not able to respond to every pitch we receive.” 12

Editorial tone: Informal and conversational. Witty, humorous, and informative.

Style guide used: None stated.

Conclusion: Evaluation of publication’s potential for LIS authors

This would be an excellent publication for LIS authors. Librarians are knowledge and information brokers and are often referred to as Renaissance people because of their vast array of knowledge. This type of website caters to that deep storehouse of information. And this website in particular might provide a nice respite from the regular scholarly articlesa way to showcase not only your knowledge but your sense of humor.

 

Audience analysis


About the publication’s readers

Publication circulation: “Since its founding in a Duke University dorm room in 2001, Mental Floss has reached more than 1 billion readers with smart, quirky content presented in a witty, upbeat voice. We reach more than 19 million users per month across our site, social media accounts, and popular YouTube channel.” 13

According to Visitor’s Worth website, Mental Floss has approximately 58,000 daily visitors, with 154,000 daily page views. 14

Audience location and language or cultural considerations: According to Visitor’s Worth website, the most traffic for the publication comes from audiences in the United States, but the website also has a following in the UK, Canada, India, and Germany. 15 The website publishes in the English language.

Reader characteristics: In general, readers want to expand their knowledge in easily digested tidbits without having to read a whole book on a subject. For example, a past issue boiled down complex theories such as chaos theory, string theory, evolution, game theory, and artificial intelligence into one-to-two-page summaries that mix facts with wit and humor. There are no particular biases in the readership of this publication, except a propensity for trivia and Jeopardy-like knowledge.

Knowledge of LIS subject matter: Readers’ LIS knowledge would vary depending on their interest and work environment. It would be safe to assume a number of librarians read and enjoy this publication, but as the focus is on providing intelligent, humorous articles, use of LIS jargon should be avoided.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Potential authors should keep in mind that readers already have a vast amount of information and wish to add to that knowledge in an enjoyable way. When writing articles for this publication, try to mix education with entertainment. No topic is off limits if you can approach it with new or interesting information presented in a fun way.

Last updated: December 5, 2020


References

Show 15 footnotes

  1. Mental Floss, Ulrichsweb Global Serials Directory, accessed December 5, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521935574828/407043
  2. “About Us,” mentalfloss.com, accessed December 5, 2020, http://mentalfloss.com/about-us
  3. “Mental Floss,” MinuteMedia.com, accessed December 5, 2020, https://www.minutemedia.com/mentalfloss
  4. “About Us.”
  5. “Mental Floss.”
  6. “Life After Print for Mental Floss,” FolioMag.com, accessed December 5, 2020, https://www.foliomag.com/life-after-print-for-mental-floss/
  7. “About Us”
  8. “Pitch,” MentalFloss.com, accessed December 5, 2020, https://www.mentalfloss.com/article/625670/how-to-pitch-mental-floss
  9. “Pitch.”
  10. “Pitch.”
  11. “Pitch.”
  12. “Pitch.”
  13. “About Us.”
  14. “www.mentalfloss.com,” VisitorsWorth.com, accessed December 5, 2020,  http://visitorsworth.com/www.mentalfloss.com
  15. “www.mentalfloss.com.”
Continue Reading

Slate

 

Publication analysis


About the publication

TitleSlate

ISSN: 1091-2339 (Online)1

Website: http://www.slate.com

Purpose, objective, or mission: Founded in 1996, Slate is a “general-interest publication offering analysis and commentary about politics, news, business, technology, and culture.”2

Target audience: Internet news seekers interested in current events and contemporary topics with a unique perspective and sharp commentary.

Publisher: The Slate Group, a Graham Holdings Company.3

Peer reviewed? No.

Type: Civilian publication / online magazine.

Medium: Online.

Content: Current events, political commentary, culture–all sorts of topics within the United States. Slate has a self-proclaimed liberal slant.4

Frequency of publication: New content published daily.

About the publication’s submission guidelines

Location of submission guidelines: http://www.slate.com/articles/briefing/slate_fare/2017/10/how_to_pitch_slate.html

Types of contributions accepted: Slate asks that you read over their website and get familiar with the types of work they accept before you send in a pitch. They’re known for making strong statements, so if your piece falls under opinion or analysis, be sure to make a compelling argument. Scroll towards the bottom of How to pitch Slate to read a successful pitch example, a particularly funny take on food featured on the Game of Thrones TV show.

Submission and review process: Send short pitches stating the general content of your article, or the argument you intend to make. Do not send complete drafts of your piece.5

Slate asks that you please Google the topic of your article to see what has already been written on the subject–they strive for fresh content and new perspectives. Be sure to include the section of the site in which you would like your article to be featured–Brow Beat, Health/Science, Human Interest, etc. Include a short bio on yourself. Slate asks that you please refrain from emailing multiple editors. Due to the high volume of submissions that they receive, if you do not hear back from an editor in a few days, your article was not accepted.6

Editorial tone: Informative yet casual.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

Slate could be a great option to look into for those writing about push-button topics in the LIS field. Recently published articles regarding library and information science include “The Library of Congress Will Stop Archiving Every Tweet. Good.,” from 2017, and “Who Is in Control of Your Library’s Data?” from 2015.

 

Audience analysis


About the publication’s readers

Publication circulation: According to their media kit, Slate reaches 20 million unique visitors a month.7

Audience location and language or cultural considerations: Slate is a U.S. publication, and, as of 2015, international readers must pay to access Slate.com if they wish to read more than 5 free articles a month.8 slate.com, accessed September 19, 2020, https://slate.com/news-and-politics/2015/06/slates-new-international-paywall-how-it-will-work-for-readers-abroad.html] Therefore, it is safe to assume that most of the readers are geographically located in the U.S.

Reader characteristics: According to an older article published by Slate, their general demographic is comprised of (mostly) college-educated readers between the ages of 25-54.9

Knowledge of LIS subject matter: Varied, as Slate is read by the general public.

Conclusion: Analysis of reader characteristics and their potential impact on authors

With 70 million viewers a month, you can guarantee that readers of Slate have a wide range of knowledge. Recent articles on a David Lynch typing game and the dubiousness of octopus intelligence show potential authors that Slate could be a good outlet for more offbeat LIS writing. All articles feature a lively readers’ commentary section, so be prepared for (potentially) heavy debate about your content.

Last updated: September 29, 2020


References

Show 9 footnotes

  1.  Slate, Ulrichsweb Global Serials Directory, accessed March 27, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1522203227097/248045
  2. “About Us,” Slate.com, accessed February 27, 2018, http://www.slate.com/articles/news_and_politics/slate_fare/2006/08/about_us.html
  3. “About Us.”
  4. “Slate Isn’t Too Liberal. But…,” Slate.com, accessed February 27, 2018, http://www.slate.com/articles/slate_plus/slate_fare/2014/09/is_slate_magazine_too_liberal_or_conservative_what_members_said_about_the.html
  5. “How to pitch Slate,” Slate.com, accessed February 27, 2018, http://www.slate.com/articles/briefing/slate_fare/2017/10/how_to_pitch_slate.html
  6. “How to pitch Slate.”
  7. “Slate Media Kit,” mediakit.slate.com, accessed September 29, 2020, http://mediakit.slate.com/advertise/p/1
  8. “Hello, International Reader,
  9. “Media Kit,” Slate.com, accessed February 28, 2018, http://www.slate.com/articles/briefing/media_kit/2000/12/_14.html
Continue Reading

Endnotes: The Journal of the New Members Round Table

 

Publication analysis


About the publication

Title: Endnotes: The Journal of the New Members Round Table 

ISSN: XXXX-XXXX

Website: http://www.ala.org/nmrt/oversightgroups/comm/schres

Purpose, objective, or mission: The Endnotes Committee is part of the ALA’€™s New Members Round Table (NMRT), a which consists of ALA members with fewer than ten years’ membership. The committee’s mission is to provide support for librarians who want or need to publish scholarly articles, and to publish peer-reviewed research by NMRT members and directed at new librarians.1

The committee oversees publication of Endnotes: The Journal of the New Members Round Table.2

Target audience: American Library Association new members, specifically those who are part of the New Members Round Table (ALA NMRT)3

Publisher: American Library Association4

Peer reviewed? Yes5

Type: LIS scholarly6

Medium: Online7

Content: According to the Endnotes Committee Charge, “Each edition of the journal will contain 2-4 scholarly articles written by members of NMRT, as well as web site reviews and scholarly book reviews of titles relevant to new librarians.”8

Frequency of publication: One issue per year, with the possibility of more issues if there is interest. The editor welcomes suggestions for special themed issues from NMRT members.9

About the publication’s submission guidelines

Location of submission guidelineshttp://www.ala.org/nmrt/about-endnotes-committee

Types of contributions accepted: Original research, practitioner-based research, case studies, book and media reviews. Articles range between 2000-4000 words; book and media reviews 300-500.10

Submission and review process: Endnotes accepts article submissions on a rolling basis, but NMRT members are encouraged to contact the editor about proposals to determine if it fits the journal’€™s scope.11

Send typed, double-spaced MS word docs to nmrtendnotesjournal@gmail.com.12

The committee reviews manuscripts via an double-blind peer-review process. Accepted manuscripts will be returned with committee suggestions for edits, and authors will have about a month to revise the manuscript for publication.13

Editorial tone: Scholarly, but not too formal. The articles and reviews are almost conversational.14

Style guide used: Publication Manual of the American Psychological Association, 6th edition15

Conclusion: Evaluation of publication’s potential for LIS authors

To submit a manuscript for publication, register with the ALA and then join the NMRT, whose mission is to provide support for librarians with that specific goal. The publication is for NMRT members and directed at new librarians.€“ Endnotes is the perfect place for LIS students and new authors to submit a query to supportive editorial staff and among a group of peers.

 

Audience analysis


About the publication’s readers

Publication circulation: Endnotes is an open-access journal available online for anyone to read, but is primarily for members of the ALA’€™s NMRT.16

Audience location and language or cultural considerations: ALA is based in Chicago, IL, but the website and newsletter are online open access, available to anyone with internet access, or through a library. œA network of affiliates, chapters, and other organizations enables the ALA to reach a broad audience. Although it is written in American English and published by the American Library Association, the ALA does not limit itself to U.S. library concerns.17

Reader characteristics: Most readers of Endnotes, and all authors, are members of the ALA’€™s NMRT.18 ALA members include “librarians, library trustees, and other interested people from every state and many nations. The association serves public, state, school, and academic libraries, as well as special libraries for people working in government, commerce and industry, the arts, and the armed services or in hospitals, prisons, and other institutions.”19 The ALA’€™s mission is “€œto provide leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.”20

Knowledge of LIS subject matter: Readers of this scholarly journal are part of the ALA’€™s New Members Roundtable, so they may be expected to be aware of current LIS trends and terminology.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers are primarily new members to the ALA, and are interested in reading the most recent LIS scholarly research, news, reviews and updates in order to further their education or careers, and to inspire their own research and writing. This is an ideal publication for new authors to consider, and as it’€™s part of the ALA, has built-in credibility and respect, as well as readership.

Last updated: April 22. 2017


References

Show 21 footnotes

  1. “About NMRT,” American Library Association, accessed April 22, 2017,  http://www.ala.org/nmrt/about-nmrt
  2. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  3. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  4. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  5. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  6. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  7. American Library Association. (2014). Endnotes Committee. Retrieved from http://www.ala.org/nmrt/oversightgroups/comm/schres
  8. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  9. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  10. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  11. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  12. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  13. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  14. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  15. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  16. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  17. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  18. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
  19. “Membership,” American Library Association Annual Report, 2015, American Library Association, accessed April 22, 2017, http://www.ala.org/aboutala/sites/ala.org.aboutala/files/content/2015-ALA-Annual%20Report-Accessible-Final-7-8-2016.pdf
  20. “Mission,” American Library Association Annual Report, 2015, American Library Association, accessed April 22, 2017,  http://www.ala.org/aboutala/sites/ala.org.aboutala/files/content/2015-ALA-Annual%20Report-Accessible-Final-7-8-2016.pdf
  21. “Endnotes Committee,” American Library Association, accessed April 22, 2017, http://www.ala.org/nmrt/oversightgroups/comm/schres
Continue Reading

Huntington Library Quarterly

 

Publication analysis


About the publication

Title: Huntington Library Quarterly

ISSN: 0018-7895 (Print) and 1544-399X (Online)1

Website: http://hlq.pennpress.org/home/

Purpose, objective, or mission:Huntington Library Quarterly publishes articles on the literature, history, and art of the sixteenth to eighteenth centuries in Britain and America, with special emphasis on:

  • The interactions of literature, politics, and religion
  • The social and political contexts of literary and art history
  • Textual and bibliographic studies, including the history of printing and publishing
  • American studies, through the early nineteenth century;
  • The performance history of drama and music.”2

Target audience: Academic librarians and academics with a focus on American Literature and History between 1500 and 1700.[3 Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/]

Publisher: University of Pennsylvania Press3

Peer reviewed? Yes4

Type: Art, Literature, and History; scholarly. The main content of the publication is oriented toward research-based and scholarly articles.5

Medium: Print and online6

Content: Academic articles, book reviews, review articles on important research in the field. The Quarterly also has an Intramuralia section that details acquisitions of rare books, manuscripts, and ephemera by the Huntington Library.7

Frequency of publication: Quarterly8

About the publication’s submission guidelines

Location of submission guidelines: http://hlq.pennpress.org/media/80097/hlq_authorguidelines.pdf

Types of contributions accepted: Full-length academic feature articles, book reviews, and essays9

Submission and review process: Manuscripts are submitted for review via the ScholarOne website. Each manuscript should be accompanied by an abstract. In addition, any illustrations must be provided in hard copy.10

Editorial tone: Academic and formal11

Style guide used: The Chicago Manual of Style, latest edition12

Conclusion: Evaluation of publication’s potential for LIS authors

LIS authors who are interested in sixteenth-to-eighteenth century British and American society would benefit from publishing an article to this prestigious journal. Authors should be sure of their information, as readers of the journal are experts in the field and expect to have high-quality research in the journal.

Huntington Library Quarterly is abstracted in America: History and Life; Annual Bibliography of English Language and Literature (ABELL); Bibliography of the History of Art: BHA; British Humanities Index; FRANCIS; Historical Abstracts; Humanities Index; Humanities International Complete; I B R – Internationale Bibliographie der Rezensionen Wissenshcaftlicher Literatur; I B Z – Internationale Bibliographie der Geistes-und Sozialwissenschlaftlichen; MLA International Bibliography; Periodicals Index Online; ProQuest Research Library; Religion Index One: Periodicals; Routledge ABES; SCOPUS.13

Audience analysis


About the publication’s readers

Publication circulation: No specific numbers available. The Quarterly is available by subscription only but is abstracted and indexed in a variety of locations.14

Audience location and language or cultural considerations: The journal is published in English by the University of Pennsylvania Press. Though online access makes an international audience possible, the thematic focus of the journal indicates most readers would be academics in English-speaking countries.15

Reader characteristics: No specific information available, but readers are most likely experts in the subjects and time period highlighted by the Quarterly. Most will have at least one, if not more, advanced degree. It can be assumed that readers are highly interested in British and American history, art, and literature, as well as in archival studies.16

Knowledge of LIS subject matter: Although it may be assumed that some readers of HLQ have a knowledge of archival practice, others will have a purely academic or aesthetic interest in the period. Readers will not have a great interest in non-archival aspects of librarianship.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

The Huntington Library Quarterly is a prestigious academic journal with a very specific purpose: to highlight scholarship in early modern history and literature in England and the US. Publication in the Quarterly would be a boost to an academic or writing career. Readers are assumed to have deep knowledgeable about archival studies and British and American culture of 1500 to 1900, so authors should be very sure of their information and provide new research and thinking in the field.

Last updated: April 26, 2017


References

Show 17 footnotes

  1.  Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 11, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1908295256
  2. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  3.  Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  4.  Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  5. Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  6. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  7.  Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://hlq.pennpress.org/home/
  8. Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  9.  Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  10. Huntington Library Quarterly, Author Guidelines,” University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/media/80097/hlq_authorguidelines.pdf
  11. Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  12. Huntington Library Quarterly, Author Guidelines,” University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/media/80097/hlq_authorguidelines.pdf
  13. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  14. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  15. Huntington Library Quarterly, Ulrichsweb Global Serials Directory, accessed April 26, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1405962725458/46882
  16. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
  17. Huntington Library Quarterly, University of Pennsylvania Press, accessed April 26, 2017, http://hlq.pennpress.org/home/
Continue Reading