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Los Angeles Times

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Publication analysis


About the publication

Title: Los Angeles Times (LA Times)

ISSN: 0458-3035 1

Purpose, objective, or mission:The Los Angeles Times is the largest metropolitan daily newspaper in the country. The Pulitzer Prize-winning Times has been covering Southern California for more than 138 years.”2

“Bringing truth to power through creative storytelling, original reporting and accountability journalism that impacts lives and pushes change.” 3

Website: http://www.latimes.com/

Target audience: Residents of Southern California and beyond. “Millennials, Gen X, Multicultural Influencers, Affluent Consumers, Families and Parents, Boomers.” 4

Publisher: Los Angeles Times Media Group.5

Peer reviewed? No.

Type: Civilian publication.

Medium: Print and online. Archives are available online from the founding of the paper in 1881.6

Content: News reports, investigative journalism, editorials, reviews, and various columns. The website’s sections include news at the Local, Nation, World level, as well as Business, Climate & Environment, Entertainment & Arts, Food, Housing & Homeless, Lifestyle, Opinion, Politics, Science, Sports, and Travel. Several more options can be found viewing the Site Map. 7 Of interest to LIS writers, there is a special Books sub-section under Entertainment, including fiction and nonfiction book reviews and features.

Frequency of publication: Daily. 8

About the publication’s submission guidelines

Location of submission guidelines: https://www.latimes.com/oe-howtosubmitoped-story.html

Types of contributions accepted: Op-ed articles are welcome on any subject. Per the website, “Most articles are about 750 words in length, though some are shorter, and on Sundays we can sometimes run pieces as long as 1,200 words 9 For more information on op-ed pieces, see former editor Nicholas Goldberg’s explanation of op-ed processes and goals. 10

Letters to the Editor are another option if you wish to respond to anything already published. They are limited to 150 words. 11

Blowback, is another opportunity to publish within the Times. “Got a beef with the L.A. Times? Read something in the paper that really ticked you off, but haven’t got a place to make your opinion heard? Want to write an article about it and get it into The Times? Blowback is The Times’ forum for full-length responses to our articles, editorials and Op-Eds. It is the missing link between the 150-word letter to the editor and the Op-Ed piece, and you’re invited to participate. We’re willing to post Blowback items on both news and opinion pieces, but our focus is on opinion. The idea is to present countering opinions, not to provide a forum for pointing out errors or critiquing bias in the Times’ news coverage.12

Submission and review process:  Op-Ed articles: Email op-ed submissions to oped@latimes.com. We make every effort to read manuscripts promptly. If the article is accepted for publication, you will hear from a Times editor within five days. We regret that the volume of submissions we receive means that we cannot respond individually to each article, nor can we provide feedback to proposals or queries. 13

Letters to the Editor: Complete the form located here . “We generally do not publish more than one letter from a single person within any 60-day period. Letters become the property of The Times and may be republished in any format. They typically run 150 words or less and may be edited. You will be contacted if your letter is a candidate for publication.” 14

Blowback: Email Blowback submissions to blowback@latimes.com. 15

Editorial tone: Journalistic.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Los Angeles Times is read by a general audience (not necessarily confined to Southern California) who wants to be ahead of the local and world news. Op-ed pieces about new digital collections, expanded library services, or opening of a new library branch would benefit LIS authors. You might also consider submitting a press release or event listing regarding a library event.

 

Audience analysis


About the publication’s readers

Publication circulation: The Los Angeles Times is “the largest metropolitan daily newspaper in the country, with a daily readership of 1.3 million and 2 million on Sunday, more than 30 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.6 million.” 16

According to their current media kit, The Times has 46 Million unique visitors, 90 Million page views, 7 Million+ social followers, 332,000 monthly shares on Apple News, 845,000 video views, 4.4 Million weekly print + digital readers in Los Angeles, 2.9 million weekly print readers, 1.8 million Sunday print readers, and 1.2 Million daily print readers. 17

Audience location and language or cultural considerations: Los Angeles Times is regional to Southern California, but it’s journalism and reporting covers content on a global scale. While printed in English, Los Angeles Times En Español is also available.

Reader characteristics: “We reach distinct, affluent and diverse audiences of multiple generations, demographics, preferences and interests.” 18

Knowledge of LIS subject matter: Being a lay publication, Los Angeles Times will require LIS jargon-free contributions. While readers may be familiar with library issues, like Deleting Online Predators Act (DOPA) and Dewey call numbers, generally authors should avoid writing on heavily specialized library topics such as OpenURL link resolver software technology or collection management.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The newspaper’s readers are spread all over the world. They are everyday patrons and potential donors, suggesting they may wish to keep their submissions LIS jargon free and stay away from highly specialized topics. There is potential for publishing on a myriad of topics through the Op-Ed avenue that may be of interest to readers.

Last updated: December 5, 2020


References

Show 18 footnotes

  1. Los Angeles Times, WorldCat.org, accessed March 24, 2018, https://www.worldcat.org/title/los-angeles-times/oclc/474112039
  2. “About,” LATimes.com, accessed October 3, 2016, https://www.latimes.com/about
  3. “Media Kit,” LATimes.com, accessed December 5, 2020, https://mediakit.latimes.com/
  4. “Media Kit.”
  5. “About.”
  6. “Archives,” LATimes.com, accessed October 23, 2018, https://latimes.newspapers.com/
  7. “Site Map,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/about/la-sitemap-htmlstory.html
  8. “About Us.”
  9. “Submitting an article to Op-Ed,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/oe-howtosubmitoped-story.html
  10. “Op-Ed, Explained,” LATimes.com, accessed October 3, 2016, http://www.latimes.com/news/la-oe-pages23oct23-story.html
  11. “Submitting an article to Op-Ed.”
  12. “About Blowback,” LATimes.com, accessed December 5, 2020, https://www.latimes.com/opinion/readersreact/la-op-blowback-about-story.html
  13. “Submitting an article to Op-Ed.”
  14. “Submit a letter to the Editor,” LATimes.com, accessed December 5, 2020, https://www.latimes.com/opinion/submit-letter-to-the-editor
  15. “About Blowback.”
  16. “About.”
  17. “Media Kit.”
  18. “Media Kit.”
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Mental Floss

Publication analysis


About the publication

Title: Mental Floss

ISSN: Print: 1543-4702 (ceased), Online: N/A 1

Website: http://www.mentalfloss.com/

Purpose, objective, or mission: “Whether we’re covering history, science, pop culture, language, music, true crime, or entertainment, we help our audience feel smarter. Our New York City-based team of editors and writers—as well as our worldwide network of contributors—answers life’s big questions, uncovers fascinating facts, and finds stories so interesting that our readers absolutely must share them.”2

Mental Floss delivers smart, fun and shareable content in an upbeat and witty environment. An encyclopedia of everything, we answer life’s big questions and uncover stories so interesting our readers absolutely must share them. We take all culture and make it pop culture.” 3

Target audience: “Curious People.” 4

Publisher: Minute Media. 5

Peer reviewed? No.

Type: Civilian publication.

Medium: Online. Print issues ceased in 2016. 6

Content: Fun and informative pieces on a wide variety of subjects with a focus on shareability.7

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: https://www.mentalfloss.com/article/625670/how-to-pitch-mental-floss

Types of contributions accepted: “We’re always looking for new voices to write about the diverse verticals we cover, whether that’s history, science, entertainment, language, pop culture, art, or beyond.” 8

PITCHES WE CAN USE 9
Lists

Lists are an overview of a topic in digestible-nugget form. Each list will cover the who, what, when, and where of the subject, plus its significance, and pay particular attention to quirky or little-known facts about the subject. Pitches may focus on the below topics:

Subjects that have a major anniversary coming up
Historical figures and events
Movies and TV series
Music
Literature and art
Language
Food and drink
Helpful tips and life hacks
Scientific discoveries, phenomena, and figures
Pop culture fads, events, and personalities

Features

Features are reported stories that delve into a topic from a particular angle and with strong characters and storytelling. Features can be short (500 words) or longer (800-1500 words). Areas ripe for features include:

Historical events that put current events into perspective
Exploring and/or answering a big question
Science stories that explain a new field of research or highlight a scientist’s ongoing work
A deep dive into a pop culture event or phenomenon in history
True crime and unsolved mysteries
Features about odd, unique, or little-known historical events and people

PITCHES WE CAN’T USE 10
Short, timely news stories: these pieces are covered by our staff writers
Science articles based on a single study: these are also covered by staff writers
First-person articles or personal essays
Fiction, memoir, or poetry
Current politics or political opinion
Stories based solely on PR pitches

Tips provided by Mental Floss: Keep your pitch short (1-2 paragraphs) and let them know if you have a particular expertise on the subject. Include a link to your portfolio/work samples. Do not pitch or send completed articles.  Take the time to brainstorm a possible headline for your story, and include that as part of the subject line, i.e. Freelance Pitch: 50 Amazing Facts About Animals. Having a headline can help us better understand the angle you plan to use with your story. 11

Submission and review process: “Expect a response to your pitch within two weeks. If you do not receive a response after two weeks, you can assume it’s a pass. Due to the number of pitches we receive each day, we are unfortunately not able to respond to every pitch we receive.” 12

Editorial tone: Informal and conversational. Witty, humorous, and informative.

Style guide used: None stated.

Conclusion: Evaluation of publication’s potential for LIS authors

This would be an excellent publication for LIS authors. Librarians are knowledge and information brokers and are often referred to as Renaissance people because of their vast array of knowledge. This type of website caters to that deep storehouse of information. And this website in particular might provide a nice respite from the regular scholarly articlesa way to showcase not only your knowledge but your sense of humor.

 

Audience analysis


About the publication’s readers

Publication circulation: “Since its founding in a Duke University dorm room in 2001, Mental Floss has reached more than 1 billion readers with smart, quirky content presented in a witty, upbeat voice. We reach more than 19 million users per month across our site, social media accounts, and popular YouTube channel.” 13

According to Visitor’s Worth website, Mental Floss has approximately 58,000 daily visitors, with 154,000 daily page views. 14

Audience location and language or cultural considerations: According to Visitor’s Worth website, the most traffic for the publication comes from audiences in the United States, but the website also has a following in the UK, Canada, India, and Germany. 15 The website publishes in the English language.

Reader characteristics: In general, readers want to expand their knowledge in easily digested tidbits without having to read a whole book on a subject. For example, a past issue boiled down complex theories such as chaos theory, string theory, evolution, game theory, and artificial intelligence into one-to-two-page summaries that mix facts with wit and humor. There are no particular biases in the readership of this publication, except a propensity for trivia and Jeopardy-like knowledge.

Knowledge of LIS subject matter: Readers’ LIS knowledge would vary depending on their interest and work environment. It would be safe to assume a number of librarians read and enjoy this publication, but as the focus is on providing intelligent, humorous articles, use of LIS jargon should be avoided.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Potential authors should keep in mind that readers already have a vast amount of information and wish to add to that knowledge in an enjoyable way. When writing articles for this publication, try to mix education with entertainment. No topic is off limits if you can approach it with new or interesting information presented in a fun way.

Last updated: December 5, 2020


References

Show 15 footnotes

  1. Mental Floss, Ulrichsweb Global Serials Directory, accessed December 5, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521935574828/407043
  2. “About Us,” mentalfloss.com, accessed December 5, 2020, http://mentalfloss.com/about-us
  3. “Mental Floss,” MinuteMedia.com, accessed December 5, 2020, https://www.minutemedia.com/mentalfloss
  4. “About Us.”
  5. “Mental Floss.”
  6. “Life After Print for Mental Floss,” FolioMag.com, accessed December 5, 2020, https://www.foliomag.com/life-after-print-for-mental-floss/
  7. “About Us”
  8. “Pitch,” MentalFloss.com, accessed December 5, 2020, https://www.mentalfloss.com/article/625670/how-to-pitch-mental-floss
  9. “Pitch.”
  10. “Pitch.”
  11. “Pitch.”
  12. “Pitch.”
  13. “About Us.”
  14. “www.mentalfloss.com,” VisitorsWorth.com, accessed December 5, 2020,  http://visitorsworth.com/www.mentalfloss.com
  15. “www.mentalfloss.com.”
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GOOD

Publication analysis


About the publication

Title: GOOD

ISSN: Print: 1935-1488 (Ceased), Online: N/A 1

Website: http://www.good.is

Purpose, objective, or mission: “We are GOOD & Upworthy—a social impact company with a mass audience. We believe your purpose should be contagious. We work with brands and communities to create participatory campaigns and shareable stories that drive powerful results across business and society. Since 2006, we’ve been on a mission to help people and organizations be a force for good, together. ” 2

Target audience: People who want to make a difference in the world.

Publisher: GOOD Worldwide, LLC. 3

Peer reviewed? No.4

Type: Civilian publication.

Medium: Website and e-Newsletter. GOOD used to print a quarterly magazine but that has ceased, no information on the print publication could be found as of November 27, 2020.

Content: Current events; national and international news; political pieces; profiles of activists, community projects and organizations; fundraising campaigns; initiatives for change; social justice; and technology updates and uses. GOOD runs many articles about libraries in various sections of the publication. Potential authors can search the site for “libraries” and find hundreds of examples.

Frequency of publication: Website updated frequently, the e-newsletter, The Daily Good, is emailed daily. 5

About the publication’s submission guidelines

Location of submission guidelines: As of November 27, 2020, the links to the submission guidelines are no longer active.  Within the website, clicking the “FAQ” and “Newsletter” links sometimes found at the bottom yielded error messages. Performing a website and Google search yielded no results.

Types of contributions accepted: Searching the website could only locate https://goodinc.com/contact which states, “We are not hiring. But we are always on the lookout for new talent, email your resume to jobs@goodinc.com.” and “Say hello. Email us at howdy@goodinc.com” 6

Submission and review process: None could be located. From the main menu clicking “Submit a Tip” and “Contact Us” take the user to the contact page as described above.

Editorial tone: Smart, hip, media/tech-savvy, polished writing.

Style guide used: None referenced.

Conclusion: Evaluation of publication’s potential for LIS authors

GOOD‘s audience is one that would appreciate writing about LIS activities, projects, initiatives, technologies, etc. Examples include an article regarding crowd-sourced design initiatives in the Los Angeles Library system, and  the future of public libraries.

 

Audience analysis


About the publication’s readers

Publication circulation: 100 Million Monthly Audience. [ 7. “About.”]

Audience location and language or cultural considerations: GOOD has a global audience, though seventy percent of readers are based in the United States. Content is written in English. 7

Reader characteristics: According to the 2016 media kit, GOOD‘s audience is sixty-three percent female and thirty-seven percent male. Most readers have a four-year college degree and are under the age of thirty-five. Readers are cultured, well read, technologically savvy, and care about social and environmental issues.8 (*Note: As of December 5, 2020, the link to the 2016 Media Kit is no longer active)

Knowledge of LIS subject matter: The group is not made of LIS professionals, but as they are social activists, community organizers, and tech savvy, they will most likely respond favorably to LIS-related articles, particularly concerning support for libraries, LIS initiatives, and technology. As is generally best with civilian publications, keep the jargon to a minimum.

Conclusion: Analysis of reader characteristics and their potential impact on authors

GOOD has a built-in, excellent audience for LIS articles, opinion pieces, and profiles. Readers are people shaping the communities we live in, who would want to know how they can help or better understand what’s going on in the LIS community, and how they can be a part of the bigger picture.

Last updated: December 5, 2020


References

Show 8 footnotes

  1. Good, Ulrichsweb Global Serials Directory, accessed December 5, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1607192246377/626469
  2. “About.”, GoodInc.com, accessed November 27, 2020, https://goodinc.com/
  3. “About.”
  4. “About.”
  5. “About.”
  6. “Contact.”, GoodInc.com, accessed December 5, 2020, https://goodinc.com/contact
  7. “About.”
  8. “GOOD Media Kit 2016.” GoodInc.com, accessed October 17, 2018, https://assets.goodstatic.com/s3/magazine/updatable/about/GOOD-Media-Kit-2016.pdf
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Art Documentation: Journal of the Art Libraries Society of North America

 

Publication analysis


About the publication

Title: Art Documentation: Journal of the Art Libraries Society of North America

ISSN: 0730-7187 (Print) and 2161-9417 (Online)1

Website: http://www.press.uchicago.edu/ucp/journals/journal/adx.html and https://arlisna.org/publications/art-documentation

Purpose, objective, or mission: Per their website, “Art Documentation: Journal of the Art Libraries Society of North America is a peer-reviewed journal presenting issues of concern to librarians working within art history, art criticism, the history of architecture, archeology, and similar areas. The journal has established itself as a vital publication for art information professionals, acting as a forum for issues relating to both the documentation of art, and the practice and theory of art librarianship and visual resources curatorship.”2

Target audience: Art, architecture, and design librarians and visual resources curators.3

Publisher: University of Chicago Press4

Peer reviewed? Yes5

Type: Art and LIS, scholarly6

Medium: Print and online7

Content: Articles and information relevant to art librarianship and visual resources curatorship in academic, special library, and museum settings.8

Frequency of publication: Semiannually9

About the publication’s submission guidelines

Location of submission guidelinesArt Libraries Society of North America- Publications. Basic submission guidelines can also be found here: https://www.journals.uchicago.edu/journals/adx/instruct

Types of contributions accepted: According to the contributor guidelines, “Feature articles may take the form of theoretical or scholarly submissions, revisions of conference presentations, papers emphasizing library practice, descriptions of specific libraries or collections, interviews, or articles of a historical nature. Articles must relate to art librarianship, visual resources curatorship, or the documentation of art, and the writing style should be formal.” Published articles are typically 2,500 to 5,000 words, with a maximum of 8,000 words.10

Submission and review process: Authors should contact the content editor via email to discuss topic and abstract before submitting a manuscript. Submission deadlines are March 1 for the Fall issue, and September 1 for the Spring issue.11

Editorial tone: Scholarly12

Style guide used: The Chicago Manual of Style13

Conclusion: Evaluation of publication’s potential for LIS authors

Professionals, academics, and graduate students seeking to establish themselves in the field of art librarianship will find an opportunity in this peer-reviewed publication.

Audience analysis


About the publication’s readers

Publication circulation: 153 (Total circulation at the end of last published volume Fall 2019)14

Audience location and language or cultural considerations: This is an English-language journal published in the United States, with a North American focus.15

Reader characteristics: A subscription to Art Documentation is a benefit to membership in the Art Libraries Society of North America. It is assumed that readers have a shared interest in art, developing LIS skills, and supporting fellow art librarians. Workplaces would include art libraries with an interest in mentoring, networking, and developing best practices. Readers would have a professional interest in promoting access to art and art preservation.16

Knowledge of LIS subject matter: The majority of readers have an LIS degree. It is likely that many members of the ARLIS/NA also hold additional degrees in history or art.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

Writers need to consider the education level and very specific interest the readers share when writing for this publication. Authors are encouraged, as with any publication, to read past issues of the publication before querying the editor with a proposal.

Last updated: February 28, 2020


References

Show 17 footnotes

  1. “About,” University of Chicago Press, accessed February 28, 2020, https://www.journals.uchicago.edu/journals/adx/about
  2. “Art Documentation: Journal of the Art Libraries Society of North America: About,” University of Chicago Press, accessed February 28, 2020, http://www.journals.uchicago.edu/journals/adx/about
  3. “Art Documentation: Journal of the Art Libraries Society of North America: About,” University of Chicago Press, accessed February 28, 2020, http://www.journals.uchicago.edu/journals/adx/about
  4.  Art Documentation, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406645579973/65374
  5. Art Documentation, Ulrichsweb Global Serials Directory, accessed November 1, 2016, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406645579973/65374
  6. Art Documentation, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406645579973/65374
  7. Art Documentation, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406645579973/65374
  8. “Art Documentation: Journal of the Art Libraries Society of North America: About,” University of Chicago Press, accessed February 28, 2020, http://www.journals.uchicago.edu/journals/adx/about
  9. Art Documentation, Ulrichsweb Global Serials Directory, accessed February 28, 2020, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406645579973/65374
  10. “Art Documentation Contributor Guidelines,” Art Libraries Society of North America, accessed February 28, 2020, https://arlisna.org/index.php?option=com_content&view=article&id=257:art-documentation-contributor-guidelines&catid=18:publications&Itemid=146
  11. “Art Documentation Contributor Guidelines,” Art Libraries Society of North America, accessed February 28, 2020, https://arlisna.org/index.php?option=com_content&view=article&id=257:art-documentation-contributor-guidelines&catid=18:publications&Itemid=146
  12. “Art Documentation: Journal of the Art Libraries Society of North America: About,” University of Chicago Press, accessed February 28, 2020, http://www.journals.uchicago.edu/journals/adx/about
  13. “Art Documentation Contributor Guidelines,” Art Libraries Society of North America, accessed February 28, 2020, https://arlisna.org/index.php?option=com_content&view=article&id=257:art-documentation-contributor-guidelines&catid=18:publications&Itemid=146
  14. Art Documentation: Journal of the Art Libraries Society of North America: Advertise in Art Documentation,” University of Chicago Press, accessed February 28, 2020, https://www.journals.uchicago.edu/journals/adx/advertise
  15. “Art Documentation: Journal of the Art Libraries Society of North America: About,” University of Chicago Press, accessed February 28, 2020, http://www.journals.uchicago.edu/journals/adx/about
  16.  “Art Documentation,” Art Libraries Society of North America, accessed February 28, 2020, https://arlisna.org/publications/art-documentation
  17. “What Our Members Are Saying,” Art Libraries Society of North America, accessed February 28, 2020, https://www.arlisna.org/membership/what-our-members-are-saying
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Voice of Youth Advocates

 

Publication analysis


About the publication

Title: Voice of Youth Advocates (VOYA)

ISSN: 0160-4201

Website: http://www.voyamagazine.com/

Purpose, objective, or mission: Focuses on library services to/with young adults (aka “teenagers” “adolescents,” typically youth of middle and high school ages). VOYA‘s policy is based on the following principles: specialize in young adult library service; intellectual freedom and equal access; and youth advocacy and youth participation.1

Target audience: Public librarians, school librarians and educators serving youth ages 12 to 18, paraprofessionals serving youth, publishers, authors of young adult books, and other young adult advocates.2

Publisher: E L Kurdyla Publishing LLC.3

Peer reviewed? No.4

Type: LIS professional journal.5

Medium: Print and online.6

Content: The journal includes book reviews on fiction, nonfiction, and genre titles, as well as articles about YA services, programming, space design, and lists of award winners.7

Frequency of publication: Bimonthly publication.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.voyamagazine.com/submissions/

Types of contributions accepted: Literary analysis, author interviews, research, practical project ideas, controversies, and new YA space redesigns or makeover profiles are accepted. Booklists and columns are usually planned by the editor, but new content suggestions are accepted as queries.9

Submission and review process: Short articles should be between 800 to 1,700 words and up to 3,500 words for longer pieces. All manuscripts are reviewed by the editor. Information for specific column requirements is available on the website. Authors should query the editor before submitting manuscripts, to ensure the piece is suitable for the journal.10

Editorial tone: VOYA solicits articles written in an approachable style for practitioners serving YA users. The goal is to publish articles by authors who express enthusiasm in working with YA and who can speak from experience about YA services.11

Style guide used: No style guide specified.

Conclusion: Evaluation of publication’s potential for LIS authors

VOYA is a well-respected journal in the field of library and information services for young adults. The journal is written in an approachable style which may not meet tenure requirements for academic faculty. Also, this journal is intended for public and school librarians who work with YA and not academic librarians. Those interested in tenure may not want to submit manuscripts for publication to this journal.

The journal welcomes articles about new, progressive, informative, and controversial issues as they relate to youth culture. Authors who have experience in working with YAs and who can demonstrate enthusiasm for working with them through their writing are encouraged to submit manuscripts. VOYA‘s wide range of readers provides authors with a large audience which will provide them wide recognition in the field.

 

Audience analysis


About the publication’s readers

Publication circulation: VOYA has 6,000 subscribers. According to the last reader’€™s survey, each subscriber circulates the journal to 3.5 colleagues which means that the journal experiences a readership of 21,000 people.12

Audience location and language or cultural considerations: The journal is published within the United States,13 but there is a possibility that there are subscribers outside of the country. The journal is printed in English.14 Due to wide readership, it is important that language remain clear of local jargon. This also means that all acronyms should be spelled out. Cultural consideration should also be taken into account. Pop culture references should be explained so that all readers will understand. This is very important for this journal since it focuses on young adults, who are very interested in pop culture.15

Reader characteristics: There is no statistical breakdown on the readers of this journal. However, the journal does say that the readers of this journal are public and school librarians, educators, authors of young adult books, publishers, and other youth advocates. The common interest among this group is young adults. However, they may not all be interested in this age group in the same way. School librarians may be more interested in the book review section and have marginal interest in programming, which public librarians are keen on. Publishers and authors might also be interested in the book review sections and the interviews with authors. The journal does not profess itself to be liberal or conservative, however, it does value intellectual freedom, young adults, literature for this group, and advocacy for YA resources, all of which lean more towards a progressive attitude. The journal often features articles about controversial topics, books, or authors.16

Knowledge of LIS subject matter: Given the breadth of professions represented in this readership community, it is suggested that authors avoid using LIS specific jargon which may not be understood or interesting to lay readers.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of this journal are a very diverse group in terms of language, geographic location, profession, and educational attainment. Authors should consider writing articles about new and interesting topics in the field of library services. However, the topics should not be scholarly in tone or esoteric. Authors should remember that the readers have different backgrounds and interests in young people.

Last updated: May 6, 2019


References

Show 17 footnotes

  1. Voice of Youth Advocates, “About,” accessed June May 6, 2019, http://www.voyamagazine.com/about/
  2. Voice of Youth Advocates, “About.”
  3. ProQuest, “Voice of Youth Advocates,” Ulrichsweb Global Serials Directory, accessed May 6, 2019, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406654017922/84283
  4. ProQuest, Ulrichsweb Global Serials Directory.
  5. ProQuest, Ulrichsweb Global Serials Directory.
  6. ProQuest, Ulrichsweb Global Serials Directory.
  7. Voice of Youth Advocates, “Submissions,” accessed May 8, 2019, http://www.voyamagazine.com/submissions/
  8. ProQuest, Ulrichsweb Global Serials Directory.
  9. Voice of Youth Advocates, “Submissions.”
  10. Voice of Youth Advocates, “Submissions.”
  11. Voice of Youth Advocates, “Submissions.”
  12. Voice of Youth Advocates, 2018, Media Kit, http://voyamagazine.com/wp-content/uploads/2017/11/VOYA2018-mediakit_web.pdf
  13. ProQuest, Ulrichsweb Global Serials Directory.
  14. ProQuest, Ulrichsweb Global Serials Directory.
  15. Voice of Youth Advocates, “About.”
  16. Voice of Youth Advocates, “About.”
  17.  Voice of Youth Advocates, “About.”
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New Review of Academic Librarianship

 

Publication analysis


About the publication

Title: New Review of Academic Librarianship

ISSN1361-4533 (print), 1740-7834 (online)

Website: http://www.tandfonline.com/toc/racl20/current

Purpose, objective, or mission: The New Review of Academic Librarianship is an international journal that works to establish “the relevance and applicability of theory and/or research for the academic library practitioner.” The journal’s intent is “disseminate developments and encourage discussion on the future role of academic libraries and their services.”1

Target audience: The target audience is academic librarians and information professionals from around the world.2

Publisher: Taylor & Francis.3

Peer reviewed? Yes.4

Type: LIS scholarly journal.

Medium: Print and online.5

Content: The New Review of Academic Librarianship publishes a comprehensive range of topics in the realm of academic libraries and their services, including scholarly communication and institutional repositories, learning and research support, information literacy, technological advances, physical space, monitoring and evaluation, collection management, conservation and preservation, collaboration, electronic content, and national and international higher education library policy.6 The journal regularly publishes special issues; past themes include Supporting Researchers: Sustainable Innovation in Strategy and Services7 and Librarian as Communicator.8

Frequency of publication: Four times per year.9

About the publication’s submission guidelines

Location of submission guidelines: Instructions for authors.

Types of contributions accepted: Original research articles, literature review articles,10 and scholarly perspectives “based on theory and research that advance the understanding of the development of high quality academic library and information management practices.”[1o. “Aims and Scope.”]

Submission and review process: New Review of Academic Librarianship uses ScholarOne Manuscripts for submissions.11 Manuscripts undergo editorial screening and anonymous peer review.12 Taylor & Francis provides a website for authors that gives an overview of the publishing process and help with submitting manuscripts.13

Editorial tone: The tone of the writing in the New Review of Academic Librarianship is academic yet less formal than one might expect in a scholarly journal. Since the journal is intended for an international readership, authors are instructed to adopt “a straightforward writing style…avoiding over-long or complex sentence structures.”14

Style guide used: APA (6th edition); Taylor & Francis provides a reference guide as well.15

Conclusion: Evaluation of publication’s potential for LIS authors

The New Review of Academic Librarianship is a prestigious LIS journal with an international scope and a focus on research and practice in academic libraries. Submissions reflect advanced and original research and high-level scholarship. LIS authors are encouraged to submit manuscripts that “significantly contribute to the knowledge base of academic librarians.” Futhermore, the journal welcomes perspectives “from academic library practitioners, educationalists involved with academic libraries and others with relevant knowledge and interest.”16

 

Audience analysis


About the publication’s readers

Publication circulation: Data not available.

Audience location and language or cultural considerations: Although published in the United Kingdom, the New Review of Academic Librarianship is intended for an international readership, including both English-speaking and non-English-speaking countries, especially in Europe. The journal is published in English; however, given its intended international audience, the publishers stress the importance of using a straightforward writing style.17

Reader characteristics: The readers targeted are most likely librarians and information specialists associated with colleges and universities. While the specific practices at institutions of higher education may differ in the various nations where the journal is read, the librarians are most likely highly educated individuals providing educational and research support for faculty and students.

Knowledge of LIS subject matter: It is safe to assume that the readers of this journal are well versed in LIS issues. However, an author should remember that the readers are academic librarians and will not necessarily be familiar with the details or practices of other types of libraries. Furthermore, an author writing for the New Review of Academic Librarianship should consider that the experiences of academic librarians in other countries might differ significantly from those in their own countries, and so provide some context and explanation.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors submitting to the New Review of Academic Librarianship should understand that the readership is international in scope and focused on theory and practice in academic libraries and information services targeted to faculty and students in colleges and universities. They should keep in mind regional and cultural considerations that may need to be explicated for readers from different regions. The readership expects high-level scholarship and research, as well as analyses that emphasize how LIS scholarship can be implemented in practices and services in academic libraries.

 

Last updated: February 10, 2018


References

Show 17 footnotes

  1. “Aims and Scope,” New Review of Academic Librarianship, accessed February 10, 2018, http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=racl20.
  2. “Aims and Scope.”
  3. “Journal Information,” New Review of Academic Librarianship, accessed February 10, 2018, http://www.tandfonline.com/action/journalInformation?journalCode=racl20.
  4. “Aims and Scope.”
  5. “Journal Information.”
  6. “Aims and Scope.”
  7. Wendy White, “Libraries and Research: Five Key Themes for Sustainable Innovation in Strategy and Services,” New Review of Academic Librarianship 23, nos. 2-3: 85-88, https://doi.org/10.1080/13614533.2017.1355637.
  8. Helen Fallon, “Librarian as Communicator: Case Studies and International Perspectives,” New Review of Academic Librarianship 22, nos. 2-3: 107-111, https://doi.org/10.1080/13614533.2016.1216216.
  9. “Journal Information.”
  10. Jo Alcock, “Literature Reviews and Academic Librarianship: The Review Editor’s Perspective,” New Review of Academic Librarianship 22, no. 4: 351-354, https://doi.org/10.1080/13614533.2016.1246291.
  11. “Instructions for Authors,” New Review of Academic Librarianship, accessed February 10, 2018, http://www.tandfonline.com/action/authorSubmission?journalCode=racl20&page=instructions.
  12. “Aims and Scope.”
  13. “Author Services,” taylorandfrancis.com, accessed February 10, 2018, https://authorservices.taylorandfrancis.com/.
  14. “Instructions for Authors.”
  15. “Taylor & Francis Standard Reference Style: APA,” Taylor & Francis Author Services, accessed February 10, 2018, http://www.tandf.co.uk/journals/authors/style/reference/tf_APA.pdf.
  16. “Aims and Scope.”
  17. “Instructions for Authors.”
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The Active Librarian

 

Publication analysis


About the publication

TitleThe Active Librarian

ISSN: 2379-95281

Website: http://www.activelibrarians.com

Purpose, objective, or mission: The Active Librarian (TAL) is devoted to publishing repeatable and data-driven initiatives in order to improve the services of public librarianship.2 TAL aims to become a centralized “repository of best practices among public librarians for developing new services and enhancing existing ones.”3 Its goal is to enhance the profession by publishing needed program analysis and assessment.”4

Target audience: LIS professionals working in public libraries.5

Publisher: Michael J. Carlozzi.6

Peer reviewed? Yes.7

Type: LIS professional news.8

Medium: Online.

Content: The publication reports on specific initiatives, services, programs, and protocols. Articles should provide concrete details about projects and programs so that other public libraries can use the information to develop, implement, or enhance their own services.9

Frequency of publication: TAL plans to publish one volume per year with nine issues; although the publishing schedule may be adjusted to meet supply and demand.

About the publication’s submission guidelines

Location of submission guidelines:
http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope

Types of contributions accepted: The journal seeks reports on public library initiatives, programs, or services—for example, a recently adopted adult literacy program. Acceptable topics may include any library-related idea that can be generalized to and applied by other librarians—for example, “fostering an educational partnership, configuring credit card payments, developing a community ‘make space,’ writing a troubleshooting guide for Envisionware’s Time Management service, becoming a passport processor.”10 The journal’s submission requirements emphasize articles of “practical application rather than theory-building or historicizing.”11

Submission and review process: Submissions may not be previously published, or under consideration before other journals. All articles undergo a peer-review process (unless an article is solicited by an editor). The editors determine whether an article is appropriate for publication in TAL, after which the article is submitted to at least two referees in a blind process wherein the referees are anonymous to the authors. Submissions may be accepted, accepted with minor revisions, accepted with major revisions, or declined.12

Editorial tone: According to the journal’s submission requirements: “TAL is a practical rather than academic journal.” The tone should be professional but not overly academic, “easy to read but not juvenile.”13

The journal adheres to important practices of publishing original peer-reviewed work, but forgoes overly-rigid academic norms in order to emphasize application. A TAL article does not require a literature review, exhaustive references, or deep statistical analysis. However, an article must include a clear, direct explanation of a project or program so that may be replicated.14

Style guide used: APA.15

Conclusion: Evaluation of publication’s potential for LIS authors

The journal presents a new opportunity for LIS professionals to share projects that have been implemented in a public library setting. (As of this writing, no issues have been published.) Authors need not be a public librarians to publish in TAL, but their work must be applicable to or done in partnership with public libraries. For example, academic librarians are encouraged to submit if their work can be generalized or applied to public librarianship, or if working in concert with public libraries. TAL intends to be a forum for professional exchange for projects that are best publicized widely and freely.16

 

Audience analysis


About the publication’s readers

Publication circulation: The journal is entirely open access. According to an ALA Library Fact Sheet, there are approximately 137,000 paid library staff in the United States.17

Audience location and language or cultural considerations: The editors are based in the United States, so it may be inferred that the audience will be primarily U.S.-based. However, international (non-American) submissions are also welcome.18

Reader characteristics: Expect that readers are well-acquainted with public library issues and trends. Readers will want to know how their libraries might benefit from the work other public libraries have done, and the features and steps to implement such efforts.19

Knowledge of LIS subject matter: As a professional publication, most readers will be familiar with issues relevant to public libraries such as outreach and marketing, technology demands, computer networking, digital literacy instruction, collection development, among other areas.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

The TAL website notes that “public librarians typically do not readily enjoy professional development opportunities that other LIS professionals do. Unlike colleagues in academic positions, [public librarians] often cannot attend distant conferences or take sabbaticals, purchase expensive database subscriptions, limiting exposure to cutting-edge research; and many do not have time apportioned for pursuing large-scale research projects. But our work benefits from the same professional exchange as academic librarians; the patrons we serve are no less important, and our community outreach is arguably greater and more critical.”21 If your library does something well and you want to share it, TAL provides an excellent forum for doing so.

Last updated: May 13, 2016


References

Show 21 footnotes

  1.  The Active Librarian, Michael J. Carlozzi, accessed May 5, 2020, http://activelibrarians.com/index.php/tal/index
  2. The Active Librarian. (2016). Retrieved from http://activelibrarians.com/index.php/tal/index
  3. The Active Librarian. (2016). Retrieved from http://activelibrarians.com/index.php/tal/index
  4. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/index
  5. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  6. The Active Librarian. (2016). Journal contact. Retrieved from http://activelibrarians.com/index.php/tal/about/contact
  7. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  8. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  9. The Active Librarian. (2016). Retrieved from http://activelibrarians.com/index.php/tal/index
  10. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  11. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  12. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  13. The Active Librarian. (2016). Author guidelines. Retrieved from http://activelibrarians.com/index.php/tal/about/submissions#authorGuidelines
  14. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  15. The Active Librarian. (2016). Author guidelines. Retrieved from http://activelibrarians.com/index.php/tal/about/submissions#authorGuidelines
  16. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  17. American Library Association. (2016). Number Employed in Libraries: ALA Library Fact Sheet 2. Retrieved from http://www.ala.org/tools/libfactsheets/alalibraryfactsheet02
  18. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  19. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  20. The Active Librarian. (2016). Focus and scope. Retrieved from http://activelibrarians.com/index.php/tal/about/editorialPolicies#focusAndScope
  21. The Active Librarian. (2016). Retrieved from http://activelibrarians.com/index.php/tal/index
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Electronic Green Journal

 

Publication analysis


About the publication

Title: Electronic Green Journal

ISSN: 1076-79751

Website: http://escholarship.org/uc/uclalib_egj

Purpose, objective, or mission: “The main goal of the EGJ is to assist in international scholarly communication about environmental issues. In order to meet this goal, the journal strives to serve as an open and active forum of communication about environmental issues, as well as an educational environmental resource, including both practical and scholarly articles, bibliographies, reviews, editorial comments, and announcements.”2

Target audience: Electronic Green Journal is geared toward information consultants, environmentalists, ecologists, regional planners, publishers, booksellers, educators, librarians, students, and others interested in environmental issues.3

Publisher: University of California at Los Angeles Library4

Peer reviewed? Yes5

Type: Environmental Studies and LIS, scholarly6

Medium: Online7

Content: International environmental information8

Frequency of publication: Semiannually9

About the publication’s submission guidelines

Location of submission guidelines: http://escholarship.org/uc/search?entity=uclalib_egj;view=submissionguidelines

Types of contributions accepted: Submissions may not be previously published or simultaneously submitted to another publication. Scholarly manuscripts from all fields and countries related to environmental issues are accepted. No specific information is given as to length of manuscripts.10 Book reviews of up to 600 words are also accepted.11

Submission and review process: Authors must register with the website first. Manuscripts are to be written in English and submitted online. Specific requirements for manuscript submission including abstract and formatting instructions can be found at http://escholarship.org/uc/search?entity=uclalib_egj;view=submissionguidelines. Before submitting a manuscript, potential authors should ensure it complies with preparation checklist on the Submission Guidelines page. All feature articles are reviewed by experts in the particular field. If necessary, articles will be edited by journal staff.12

Editorial tone: Scholarly13

Style guide used: The Publication Manual of the American Psychological Association, 6th edition. Authors are advised to consult the Purdue Online Writing Lab for additional assistance.14

Conclusion: Evaluation of publication’s potential for LIS authors

This is an interdisciplinary publication with a broad readership that includes librarians and students. LIS authors whose research encompasses environmental concerns and who wish to reach a global audience should consider submitting to this journal.15

Authors interested in writing book reviews are invited to choose from a selection of titles and produce a review of no more than 600 words.16

 

Audience analysis


About the publication’s readers

Publication circulation: Not stated. As the Electronic Green Journal has been an open-access publication since 1994, it likely serves a fairly large international audience.17

Audience location and language or cultural considerations: As an open-access online journal written in American English, Electronic Green Journal serves a diverse, well-educated, and professional  international community interested in environmental topics.18

Reader characteristics: This journal serves the global community and is written for information consultants, environmentalists, librarians, educators, students and all who are interested in “worldwide environmental topics.” According to the website, environmental issues cross disciplines and borders, so readers will likely be progressive and liberal, and come from a variety of backgrounds.19

Knowledge of LIS subject matter: Since readers come from a variety of disciplines, authors are well-advised to include descriptions of any specific LIS terms and subject.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

By publishing in the Electronic Green Journal, authors may expect to reach a politically liberal, professionally diverse, and international audience interested in environmental issues.21

Last updated: April 22, 2017


References

Show 21 footnotes

  1.  Electronic Green Journal, Ulrichsweb Global Serials Directory, accessed April 11, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1523472187676/202120
  2. “Aims and Scope,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=aimsandscope
  3. “Aims and Scope,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=aimsandscope
  4. “Aims and Scope,” University of California eScholarship, accessed April 22, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406171732058/202120
  5. Electronic Green Journal, Ulrichsweb Global Serials Directory, accessed April 22, 2017,  http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406171732058/202120
  6. Electronic Green Journal, Ulrichsweb Global Serials Directory, accessed April 22, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406171732058/202120
  7. Electronic Green Journal, Ulrichsweb Global Serials Directory, accessed April 22, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406171732058/202120
  8. “Aims and Scope,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=aimsandscope
  9. Electronic Green Journal, Ulrichsweb Global Serials Directory, accessed April 22, 2017, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406171732058/202120
  10. “Submission Guidelines,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=submissionguidelines
  11. “Guide for Reviewers,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=guidelinesforreviewers
  12. “Submission Guidelines,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=submissionguidelines
  13. “Submission Guidelines,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=submissionguidelines
  14. “Submission Guidelines,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=submissionguidelines
  15. “Aims and Scope,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=aimsandscope
  16. “Guide for Reviewers,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=guidelinesforreviewers
  17. “Aims and Scope,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=aimsandscope
  18. “Aims and Scope,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=aimsandscope
  19.  “Aims and Scope,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=aimsandscope
  20. “Aims and Scope,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=aimsandscope
  21. “Aims and Scope,” University of California eScholarship, accessed April 22, 2017, http://escholarship.org/uc/search?entity=uclalib_egj;view=aimsandscope
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