Journal of Web Librarianship (JWL)

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Journal of Web Librarianship (JWL)
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title:</strong> <em>Journal of Web Librarianship (JWL)</em> <strong>Website:</strong> <a title="Journal of Web Librarianship (JWL) Official Publisher's Site" href="http://www.tandfonline.com/loi/wjwl20" target="_blank">Official publisher's site</a>. There is also a <em>JWL</em> site authored by the editor <a title="Journal of Web Librarianship (JWL) Editor's Site" href="http://www.lib.jmu.edu/org/jwl/default.aspx#about" target="_blank">here</a>. <strong>Purpose, objective, or mission:</strong> According to their site, "<em>The Journal of Web Librarianship</em> is an international, peer-reviewed journal focused on all aspects of librarianship as practiced on the World Wide Web, including both existing and emerging roles and activities of information professionals."[1. Informa UK Limited. (2014). Aims &amp; scope. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship Aims &amp; Scope" href="http://www.tandfonline.com/action/journalInformation?show=aimsScope&amp;journalCode=wjwl20#.U7s-D7GdROg" target="_blank">http://www.tandfonline.com/action/journalInformation?show=aimsScope&amp;journalCode=wjwl20#.U7s-D7GdROg</a>] <strong>Target audience:</strong> Information professionals (worldwide) with an interest in librarianship practiced in the Web environment.[2. Informa UK Limited. (2014). Aims &amp; scope. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship Aims &amp; Scope" href="http://www.tandfonline.com/action/journalInformation?show=aimsScope&amp;journalCode=wjwl20#.U7s-D7GdROg" target="_blank">http://www.tandfonline.com/action/journalInformation?show=aimsScope&amp;journalCode=wjwl20#.U7s-D7GdROg</a>] <strong>Publisher:</strong> Taylor &amp; Francis, Inc.[3. SerialsSolutions. (2014). Journal of Web Librarianship. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351" target="_blank">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351</a>] <strong>Peer reviewed?</strong> Yes.[4. SerialsSolutions. (2014). Journal of Web Librarianship. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351" target="_blank">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351</a>] <strong>Type:</strong> Hybrid: LIS scholarly journal and LIS professional news. <em>JWL</em> is primarily a peer-reviewed, scholarly journal, but it also publishes a significant number of professional articles. As the website indicates, <em>JWL</em> "strives to find a balance between original, scholarly research, and practical communications."[5. Journal of Web Librarianship. (2014). <em>JWL Home</em>. Retrieved from <a title="Journal of Web Librarianship (JWL)" href="http://www.lib.jmu.edu/org/jwl/default.aspx#about" target="_blank">http://www.lib.jmu.edu/org/jwl/default.aspx#about</a>] <strong>Medium:</strong> Print and online.[6. SerialsSolutions. (2014). Journal of Web Librarianship. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351" target="_blank">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351</a>] <strong>Content:</strong> Library website design and usability, information architecture, Web 2.0 technologies (i.e. wikis, RSS), search engines, and future aspects of web librarianship.[7. Informa UK Limited. (2014). Aims &amp; scope. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship Aims &amp; Scope" href="http://www.tandfonline.com/action/journalInformation?show=aimsScope&amp;journalCode=wjwl20#.U7s-D7GdROg" target="_blank">http://www.tandfonline.com/action/journalInformation?show=aimsScope&amp;journalCode=wjwl20#.U7s-D7GdROg</a>] Typical issues consist of an editorial, articles, professional communications, global connections, and reviews.[8. Informa UK Limited. (2014). List of issues. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship List of Issues" href="http://www.tandfonline.com/loi/wjwl20#.U7s96rGdROg" target="_blank">http://www.tandfonline.com/loi/wjwl20#.U7s96rGdROg</a>] <strong>Frequency of publication:</strong> Quarterly.[9. SerialsSolutions. (2014). Journal of Web Librarianship. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351" target="_blank">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351</a>] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> <a title="Journal of Web Librarianship (JWL) Submission Guidelines" href="http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&amp;page=instructions" target="_blank">http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&amp;page=instructions</a> <strong>Types of contributions accepted:</strong> Manuscripts and reports, per their site, "<em>The Journal of Web Librarianship</em> welcomes articles covering topics including but not limited to library web page design and redesigns, web project management, usability testing of library or library-related sites, cataloging or classification of Web information, international issues in web librarianship, library integration with other web sites, and future aspects of web librarianship. The journal is also interested in articles related to user behavior on the web, including search behaviors, social networking site trends, and the connection between the web-at-large and library web resources."[10. Informa UK Limited. (2014). Instructions for authors. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship Instructions for Authors" href="http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&amp;page=instructions#.U7s-GLGdROg" target="_blank">http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&amp;page=instructions#.U7s-GLGdROg</a>] "The journal accepts empirical studies providing objective evidence related to current web-related challenges for libraries, including usability test reports, user survey results, and analyses of web statistics. The journal will also consider case studies of cutting-edge web projects in all types of libraries and best practices based on library experiences, literature, tutorials, and literature reviews."[11. Informa UK Limited. (2014). Aims &amp; scope. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship Aims &amp; Scope" href="http://www.tandfonline.com/action/journalInformation?show=aimsScope&amp;journalCode=wjwl20#.U7s-D7GdROg" target="_blank">http://www.tandfonline.com/action/journalInformation?show=aimsScope&amp;journalCode=wjwl20#.U7s-D7GdROg</a>] <strong>Submission and review process:</strong> Work is submitted via the ScholarOne Manuscripts program and must be accompanied with a statement that the manuscript has not been published or submitted elsewhere. Include a 100-200 word abstract. Details of peer-review process not provided in Instructions for Authors.[12. Informa UK Limited. (2014). Instructions for authors. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship Instructions for Authors" href="http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&amp;page=instructions#.U7s-GLGdROg" target="_blank">http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&amp;page=instructions#.U7s-GLGdROg</a>] <strong>Editorial tone:</strong> Use a concise and writing style. Spelling should be in American English.[13. Informa UK Limited. (2014). Instructions for authors. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship Instructions for Authors" href="http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&amp;page=instructions#.U7s-GLGdROg" target="_blank">http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&amp;page=instructions#.U7s-GLGdROg</a>] <strong>Style guide used:</strong> <em>Chicago Manual of Style</em>[14. Informa UK Limited. (2014). Instructions for authors. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship Instructions for Authors" href="http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&amp;page=instructions#.U7s-GLGdROg" target="_blank">http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&amp;page=instructions#.U7s-GLGdROg</a>] <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> Although this is a very young journal (2007),[15. SerialsSolutions. (2014). Journal of Web Librarianship. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351" target="_blank">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351</a>] it is both credible and highly relevant for current and developing "hot" topics in LIS. As such, <em>JWL</em> serves as an exciting and unique publishing opportunity for LIS practitioners, educators, <em>and</em> student authors. For example, LIS practitioners could submit a case study on the practical application of a Web 2.0 technology in their workplace, while educators might focus on original research in the field of virtual librarianship. LIS students could submit an interview, an article describing an internship experience practiced in the Web environment, or perhaps an in-depth literature review. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> Not available. <strong>Audience location and language or cultural considerations:</strong> Although there is no detailed information available regarding the geographic location of <em>JWL</em> readers, a significant portion of the publication's content is devoted to international issues. For example, each issue contains a "Global Connections" section, which has featured articles on Jamaica, Scotland, South Africa, and Egypt.[16. Informa UK Limited. (2014). List of issues. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship List of Issues" href="http://www.tandfonline.com/loi/wjwl20#.U7s96rGdROg" target="_blank">http://www.tandfonline.com/loi/wjwl20#.U7s96rGdROg</a>] Additionally, there are a number of international members on the Editorial Board.[17. Informa UK Limited. (2014). Editorial board. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship Editorial Board" href="http://www.tandfonline.com/action/journalInformation?show=editorialBoard&amp;journalCode=wjwl20#.U7tDhbGdROg" target="_blank">http://www.tandfonline.com/action/journalInformation?show=editorialBoard&amp;journalCode=wjwl20#.U7tDhbGdROg</a>] <em>JWL</em> is published solely in American English, and it is safe to assume that the majority of readers do primarily communicate in English.[18. Informa UK Limited. (2014). Instructions for authors. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship Instructions for Authors" href="http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&amp;page=instructions#.U7s-GLGdROg" target="_blank">http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&amp;page=instructions#.U7s-GLGdROg</a>] However, because of the significant international aspect of <em>JWL</em>, authors should limit their use of colloquialisms and specific cultural references. <strong>Reader characteristics:</strong> No demographic information is available for <em>JWL</em> readers. One might assume that the audience would reflect the general demographics of librarianship in the United States. It is perhaps safe to assume that <em>JWL</em> readers are web-savvy and technologically-oriented. Readers could include all types of librarians, as well as non-librarian information professionals and LIS students. Readers do however share common professional interests, such as virtual library services or web design.[19. Informa UK Limited. (2014). Aims &amp; scope. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship Aims &amp; Scope" href="http://www.tandfonline.com/action/journalInformation?show=aimsScope&amp;journalCode=wjwl20#.U7s-D7GdROg" target="_blank">http://www.tandfonline.com/action/journalInformation?show=aimsScope&amp;journalCode=wjwl20#.U7s-D7GdROg</a>] <em>JWL </em>readers are likely to have established attitudes about the future direction of librarianship, and might be considered progressive. Articles in previous issues have not surprisingly tended to advocate the enthusiastic integration of new technologies and services.[20. Informa UK Limited. (2014). List of issues. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship List of Issues" href="http://www.tandfonline.com/loi/wjwl20#.U7s96rGdROg" target="_blank">http://www.tandfonline.com/loi/wjwl20#.U7s96rGdROg</a>] <strong>Knowledge of LIS subject matter:</strong> <em>JWL</em> readers are likely to be knowledgeable about certain LIS jargon and subjects, such as those that specifically relate to technology and Internet use in librarianship.[21. Informa UK Limited. (2014). Aims &amp; scope. <em>Journal of Web Librarianship</em>. Retrieved from <a title="Journal of Web Librarianship Aims &amp; Scope" href="http://www.tandfonline.com/action/journalInformation?show=aimsScope&amp;journalCode=wjwl20#.U7s-D7GdROg" target="_blank">http://www.tandfonline.com/action/journalInformation?show=aimsScope&amp;journalCode=wjwl20#.U7s-D7GdROg</a>] <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> <em>JWL</em> can be considered both professional and scholarly, which allows for greater opportunities to successfully reach readers. Whether an author decides to submit a theoretical research paper or a practical case study, it is important to focus the work on the highly specialized interests of <em>JWL</em> readers. As mentioned in the Publication Analysis, appropriate topics might include such issues as Web 2.0/Library 2.0, web design and usability testing, international or comparative issues in web librarianship, or the future of the profession. In order to connect to this audience, articles should be high-quality with a formal tone, and should demonstrate superior technological expertise. <strong>Last updated:</strong> December 2, 2014 <hr /> <h4>References</h4>
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