Journal of Web Librarianship (JWL)

Publication Profiles > LIS Scholarly Journals > Journal of Web Librarianship (JWL)

 

Publication analysis


About the publication

Title: Journal of Web Librarianship (JWL)

Website: Official publisher’s site. There is also a JWL site authored by the editor here.

Purpose, objective, or mission: According to their site, “The Journal of Web Librarianship is an international, peer-reviewed journal focused on all aspects of librarianship as practiced on the World Wide Web, including both existing and emerging roles and activities of information professionals.”1

Target audience: Information professionals (worldwide) with an interest in librarianship practiced in the Web environment.2

Publisher: Taylor & Francis, Inc.3

Peer reviewed? Yes.4

Type: Hybrid: LIS scholarly journal and LIS professional news. JWL is a peer-reviewed, scholarly journal that also publishes a significant number of professional articles. As the website indicates, JWL “strives to find a balance between original, scholarly research, and practical communications.”5

Medium: Print and online.6

Content: Library website design and usability, information architecture, Web 2.0 technologies (i.e. wikis, RSS), search engines, and future aspects of web librarianship.7 Typical issues consist of an editorial, articles, professional communications, global connections, and reviews.8

Frequency of publication: Quarterly.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&page=instructions

Types of contributions accepted: Manuscripts and reports, per their site, “The Journal of Web Librarianship welcomes articles covering topics including but not limited to library web page design and redesigns, web project management, usability testing of library or library-related sites, cataloging or classification of Web information, international issues in web librarianship, library integration with other web sites, and future aspects of web librarianship. The journal is also interested in articles related to user behavior on the web, including search behaviors, social networking site trends, and the connection between the web-at-large and library web resources.”10

“The journal accepts empirical studies providing objective evidence related to current web-related challenges for libraries, including usability test reports, user survey results, and analyses of web statistics. The journal will also consider case studies of cutting-edge web projects in all types of libraries and best practices based on library experiences, literature, tutorials, and literature reviews.”11

Submission and review process: Work is submitted via the ScholarOne Manuscripts program and must be accompanied with a statement that the manuscript has not been published or submitted elsewhere. Include a 100-200 word abstract. Details of peer-review process not provided in Instructions for Authors.12

Editorial tone: Use a concise and writing style. Spelling should be in American English.13

Style guide used: Chicago Manual of Style14

Conclusion: Evaluation of publication’s potential for LIS authors

Although this is a very young journal (2007),15 it is both credible and highly relevant for current and developing “hot” topics in LIS. As such, JWL serves as an exciting and unique publishing opportunity for LIS practitioners, educators, and student authors. For example, LIS practitioners could submit a case study on the practical application of a Web 2.0 technology in their workplace, while educators might focus on original research in the field of virtual librarianship. LIS students could submit an interview, an article describing an internship experience practiced in the Web environment, or perhaps an in-depth literature review.

 

Audience analysis


About the publication’s readers

Publication circulation: Not available.

Audience location and language or cultural considerations: Although there is no detailed information available regarding the geographic location of JWL readers, a significant portion of the publication’s content is devoted to international issues. For example, each issue contains a “Global Connections” section, which has featured articles on Jamaica, Scotland, South Africa, and Egypt.16 Additionally, there are a number of international members on the Editorial Board.17 JWL is published solely in American English, and it is safe to assume that the majority of readers do primarily communicate in English.18 However, because of the significant international aspect of JWL, authors should limit their use of colloquialisms and specific cultural references.

Reader characteristics: No demographic information is available for JWL readers. One might assume that the audience would reflect the general demographics of librarianship in the United States. It is perhaps safe to assume that JWL readers are web-savvy and technologically-oriented. Readers could include all types of librarians, as well as non-librarian information professionals and LIS students. Readers do however share common professional interests, such as virtual library services or web design.19 JWL readers are likely to have established attitudes about the future direction of librarianship, and might be considered progressive. Articles in previous issues have not surprisingly tended to advocate the enthusiastic integration of new technologies and services.20

Knowledge of LIS subject matter: JWL readers are likely to be knowledgeable about certain LIS jargon and subjects, such as those that specifically relate to technology and Internet use in librarianship.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

JWL can be considered both professional and scholarly, which allows for greater opportunities to successfully reach readers. Whether an author decides to submit a theoretical research paper or a practical case study, it is important to focus the work on the highly specialized interests of JWL readers. As mentioned in the Publication Analysis, appropriate topics might include such issues as Web 2.0/Library 2.0, web design and usability testing, international or comparative issues in web librarianship, or the future of the profession. In order to connect to this audience, articles should be high-quality with a formal tone, and should demonstrate superior technological expertise.

Last updated: December 2, 2014


References

Show 21 footnotes

  1. Informa UK Limited. (2014). Aims & scope. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjwl20#.U7s-D7GdROg
  2. Informa UK Limited. (2014). Aims & scope. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjwl20#.U7s-D7GdROg
  3. SerialsSolutions. (2014). Journal of Web Librarianship. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351
  4. SerialsSolutions. (2014). Journal of Web Librarianship. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351
  5. Journal of Web Librarianship. (2014). JWL Home. Retrieved from http://www.lib.jmu.edu/org/jwl/default.aspx#about
  6. SerialsSolutions. (2014). Journal of Web Librarianship. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351
  7. Informa UK Limited. (2014). Aims & scope. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjwl20#.U7s-D7GdROg
  8. Informa UK Limited. (2014). List of issues. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/loi/wjwl20#.U7s96rGdROg
  9. SerialsSolutions. (2014). Journal of Web Librarianship. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351
  10. Informa UK Limited. (2014). Instructions for authors. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&page=instructions#.U7s-GLGdROg
  11. Informa UK Limited. (2014). Aims & scope. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjwl20#.U7s-D7GdROg
  12. Informa UK Limited. (2014). Instructions for authors. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&page=instructions#.U7s-GLGdROg
  13. Informa UK Limited. (2014). Instructions for authors. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&page=instructions#.U7s-GLGdROg
  14. Informa UK Limited. (2014). Instructions for authors. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&page=instructions#.U7s-GLGdROg
  15. SerialsSolutions. (2014). Journal of Web Librarianship. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1404780301975/599351
  16. Informa UK Limited. (2014). List of issues. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/loi/wjwl20#.U7s96rGdROg
  17. Informa UK Limited. (2014). Editorial board. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=wjwl20#.U7tDhbGdROg
  18. Informa UK Limited. (2014). Instructions for authors. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/action/authorSubmission?journalCode=wjwl20&page=instructions#.U7s-GLGdROg
  19. Informa UK Limited. (2014). Aims & scope. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjwl20#.U7s-D7GdROg
  20. Informa UK Limited. (2014). List of issues. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/loi/wjwl20#.U7s96rGdROg
  21. Informa UK Limited. (2014). Aims & scope. Journal of Web Librarianship. Retrieved from http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=wjwl20#.U7s-D7GdROg
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