WebJunction

 

Publication analysis


About the publication

Title: WebJunction

Website: http://webjunction.org

Purpose, objective, or mission: Billing itself as the “learning place for libraries,”1 WebJunction states its vision: “to be the place where the library profession gathers to build the knowledge, skills and support we need to power relevant, vibrant libraries.”2 Its mission: WebJunction’s “focus on library technologies, management, and services, along with public access in small and rural libraries, ensures that public librarians are equipped to meet local needs in their communities.”3

Target audience: Library staff who work in any type of library, but the majority of the content reviewed appears to come from contributors at public and academic libraries.4

Publisher: The site bears a copyright notice from OCLC (Online Computer Library Center).5

Peer reviewed? No.6

Type: LIS professional or trade publication.7

Medium: Online.8

Content: The major sections of the website are labeled as Find Training, Explore Topics, and Share Your Story. Most of the article content is in the Explore Topics section, organized around the major categories of Library Service, Leadership, Staff Training, Technology, and Programs. The Find Training section offers a course catalog and e-learning resources. A variety of topics are addressed by the discussion boards in the Share Your Story section. Using the site’s search feature, I found mention of an editorial calendar, but that resource requires a login.9

Frequency of publication: According to the site, “WebJunction regularly posts new content items to all areas of the site.”10

About the publication’s submission guidelines

Location of submission guidelines: http://webjunction.org/share-your-story.html

Types of contributions accepted: Seeks “useful and interesting” articles, handouts, lessons, reports, presentations, and URLs to other resources. Participation by asking and answering questions on various discussion boards is also encouraged. There is also a resource page devoted to telling the library story: “Libraries and story go together like bread and butter. The library is full of stories in all formats and storytelling for all ages, but how well does the library tell its own story?”11

Submission and review process: WebJunction accepts submissions of items that are original to WebJunction as well as items that have been prepared for other purposes.12

Editorial tone: “Your story can be a single line or many, a photo, a video, a quote… all stories are welcome!”13

Style guide used: None indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

This site offers the opportunity for writers to wet their feet, writing for their peers. The site also provides clear information about the technology they use giving authors with limited technology experience an opportunity to practice their skills.14

 

Audience analysis


About the publication’s readers

Publication circulation: Information not provided.

Audience location and language or cultural considerations: English language publication.15

Reader characteristics: Written by and for information professionals.16

Knowledge of LIS subject matter: Knowledge will vary however it will likely exceed that of the general public.17

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors will benefit from reviewing the website to gain a feel for the needs of the publication and current readers needs.

Last updated: May 13, 2016


References

Show 17 footnotes

  1. Online Computer Library Center. (2016). About Us. WebJunction. Retrieved from http://www.webjunction.org/about-us.html
  2. Online Computer Library Center. (2016). About Us. WebJunction. Retrieved from http://www.webjunction.org/about-us.html
  3. Online Computer Library Center. (2016). About Us. WebJunction. Retrieved from http://www.webjunction.org/about-us.html
  4. Online Computer Library Center. (2016). Share Your Story. WebJunction. Retrieved from http://www.webjunction.org/share-your-story.html
  5. Online Computer Library Center. (2016). About Us. WebJunction. Retrieved from http://www.webjunction.org/about-us.html
  6. Online Computer Library Center. (2016). Share Your Story. WebJunction. Retrieved from http://www.webjunction.org/share-your-story.html
  7. Online Computer Library Center. (2016). About Us. WebJunction. Retrieved from http://www.webjunction.org/about-us.html
  8. Online Computer Library Center. (2016). About Us. WebJunction. Retrieved from http://www.webjunction.org/about-us.html
  9. Online Computer Library Center. (2016). About Us. WebJunction. Retrieved from http://www.webjunction.org/about-us.html
  10. Online Computer Library Center. (2016). About Us. WebJunction. Retrieved from http://www.webjunction.org/about-us.html
  11. Online Computer Library Center. (2016). Telling the Library Story. WebJunction. Retrieved from http://webjunction.org/documents/webjunction/telling-the-library-story.html
  12. Online Computer Library Center. (2016). Share Your Story. WebJunction. Retrieved from http://www.webjunction.org/share-your-story.html
  13. Online Computer Library Center. (2016). Share Your Story. WebJunction. Retrieved from http://www.webjunction.org/share-your-story.html
  14. Online Computer Library Center. (2016). About Us. WebJunction. Retrieved from http://www.webjunction.org/about-us.html
  15. Online Computer Library Center. (2016). About Us. WebJunction. Retrieved from http://www.webjunction.org/about-us.html
  16. Online Computer Library Center. (2016). About Us. WebJunction. Retrieved from http://www.webjunction.org/about-us.html
  17. Online Computer Library Center. (2016). About Us. WebJunction. Retrieved from http://www.webjunction.org/about-us.html
Comments are closed.