Strategic Library

 

Publication analysis


About the publication

Title: Strategic Library

Website: http://strategiclibrary.wildapricot.org/

Purpose, objective, or mission:Strategic Library assists administrators and managers in all types of libraries as they deal with day-to-day and strategic challenges”1 by focusing on “innovation, best practices, and emerging trends in the complex and rapidly evolving library landscape.”2

Target audience: LIS managers and administrators.3

Publisher: LibraryWorks, Inc.4

Peer reviewed? No.5

Type: LIS professional or trade publication.6

Medium: Online.7

Content: As per their website, Strategic Library offers “in-depth articles, written by highly regarded professionals in the field, (that) focus on leadership, management, evaluation, assessment, marketing, (and) funding.8

An “Editorial Forecast” is accessible through their website that includes topics to “spark ideas”9 for possible submission. Broad topic areas include: Collections/Circulation, Community Leadership, Emerging Technologies, Fundraising/Budgeting, Legal Issues, and Strategic Planning.10

Frequency of publication: Monthly, from January to October.11

About the publication’s submission guidelines

Location of submission guidelines: http://strategiclibrary.wildapricot.org/Write-for-Strategic-Library

Types of contributions accepted: Strategic Library encourages and welcomes submissions from librarians in management positions who have stories to tell and expertise to share.12

Editors offer these basic guidelines:

  • Draw story ideas from personal experience and expertise. Use the Editorial Forecast as a guide.
  • Organize thoughts by preparing an outline.
  • Write around 2500 words.
  • Focus on strategic planning through trends and solutions.
  • Include charts, graphs, photos, and links.
  • Put footnotes, references, and a brief bio at the end.13

A sample outline is also available to guide the author.14

Submission and review process: Articles should be sent in a Word file to the publisher, madavidson@charter.net15

According to the writer’s guidleines: “Once received, the article will be edited and formatted for Strategic Library style and clarity. It will be returned to the author for review and for answers to any questions posed in the text during editing. Once in a final version, the article will be assigned to an issue.”16

Editorial tone: Informal, yet professional. Editors are looking for professional stories that “cover concepts, strategies, and technologies”17 that are important to the writers and their colleagues.18

Style guide used: While no specific style guide is mentioned, editors prefer submissions to be in Microsoft Word document format. “Footnotes, references, and further readings should be formatted as endnotes in any standard style.”19

Conclusion: Evaluation of publication’s potential for LIS authors

This publication offers a forum for a variety of writers with an interest and experience in current best practices in the library landscape. A recent issue (Issue 17, May 15, 2015) features articles written by public librarians, academic librarians, a private consultant, and representatives of a technology integration company.20

Examples of possible topics for the potential author are:

  • Has your library completed a five-year strategic plan in a new format?
  • Does that plan include renovations, new construction, or consolidations?
  • Have you embarked on an outreach program to the communities you serve?
  • How are you positioning next year’s library fundraising campaign based on what you learned last time?21

 

Audience analysis


About the publication’s readers

Publication circulation: According to the website, subscribers number approximately 8,000, “although that number is an estimate since many of (their) subscriptions are institutional.”22

Audience location and language or cultural considerations: This is a North American publication written in English.23 Because the majority of the readership spans North America, regional colloquialisms should be avoided.

Reader characteristics: Readers are “executive decision makers at all types of libraries: academic, public, and specialty.”24 As such, readers are “experienced managers who are looking for the latest strategies and best practices on a range of topics to help them plan for the future.”25

Strategic Library strives to offer a forum for the sharing of information and experience among the decision makers in LIS settings.26 Authoritative, instructive and innovative ideas and practice will appeal to this particular audience.

Knowledge of LIS subject matter: These are experienced LIS professionals who will understand LIS jargon and expect authoritative writing on the subject of library management.27

Conclusion: Analysis of reader characteristics and their potential impact on authors

This audience is looking for ways to improve service in innovative, cost-effective ways. Authors who would like to share successes can effectively communicate by using a first-person narrative of their own experiences. Case studies or others’ experiences with best practices are another option for the potential author to explore. Above all, the author must remember that these are motivated, experienced LIS professionals eager for current knowledge in the field of library management.

Last updated: May 13, 2016


References

Show 27 footnotes

  1. LibraryWorks, Inc. (2016). Home. Strategic Library. Retrieved from http://strategiclibrary.wildapricot.org/
  2. LibraryWorks, Inc. (2016). Home. Strategic Library. Retrieved from http://strategiclibrary.wildapricot.org/
  3. LibraryWorks, Inc. (2016). Home. Strategic Library. Retrieved from http://strategiclibrary.wildapricot.org/
  4. LibraryWorks, Inc. (2016). About Us. Strategic Library. Retrieved from http://strategiclibrary.wildapricot.org/page-1775992
  5. LibraryWorks, Inc. (2016). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
  6. LibraryWorks, Inc. (2016). Home. Strategic Library. Retrieved from http://strategiclibrary.wildapricot.org/
  7. LibraryWorks, Inc. (2016). Home. Strategic Library. Retrieved from http://strategiclibrary.wildapricot.org/
  8. LibraryWorks, Inc. (2016). Home. Strategic Library. Retrieved from http://strategiclibrary.wildapricot.org/
  9. LibraryWorks, Inc. (2016). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
  10. LibraryWorks, Inc. (2016). Write for Strategic Library – Editorial Forecast. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Editorial-Forecast.pdf
  11. LibraryWorks, Inc. (2016). Home. Strategic Library. Retrieved from http://strategiclibrary.wildapricot.org/
  12. LibraryWorks, Inc. (2016). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
  13. LibraryWorks, Inc. (2015). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
  14. LibraryWorks, Inc. (2016). Write for Strategic Library – Outline. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Outline.pdf
  15. LibraryWorks, Inc. (2016). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
  16. LibraryWorks, Inc. (2016). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
  17. LibraryWorks, Inc. (2015). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
  18. LibraryWorks, Inc. (2016). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
  19. LibraryWorks, Inc. (2016). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
  20. LibraryWorks, Inc. (2015). Issue 17. Strategic Library. Retrieved from http://user-94545020520.cld.bz/SL-May15-1#9/z
  21. LibraryWorks, Inc. (2016). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
  22. LibraryWorks, Inc. (2016). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
  23. LibraryWorks, Inc. (2016). Contact. Strategic Library. Retrieved from http://strategiclibrary.wildapricot.org/page-1775945
  24. LibraryWorks, Inc. (2016). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
  25. LibraryWorks, Inc. (2016). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
  26. LibraryWorks, Inc. (2016). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
  27. LibraryWorks, Inc. (2016). Write for Strategic Library – Guidelines. Strategic Library. Retrieved from http://www.libraryspot.net/SL/SL_Guidelines.pdf
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