Searcher

 

Publication analysis


About the publication

Title: Searcher: The Magazine for Database Professionals

Website: http://www.infotoday.com/searcher/default.asp

Purpose, objective, or mission: The objective of Searcher is to keep database professionals abreast of the developments in database use and technology that affect their work. Today, this means keeping tabs on the internet and web-based technologies and how they’re being incorporated into LIS settings.1

Target audience: Database professionals.2

Publisher: Information Today, Inc.3

Peer reviewed? No4

Type: LIS professional news.5

Medium: Print and online.6

Content: Typical issues contain editorials, feature articles, reviews, interviews and columns.7

Frequency of publication: Ten times a year.8

About the publication’s submission guidelines

Location of submission guidelines: No guidelines provided.

Types of contributions accepted: Pitches of all kinds are accepted.9

Submission and review process: There is no formal submission and review process, but prospective authors can use the contact information on the “Editorial and Subscription Information” page on the magazine’s website to pitch articles directly to the editor.10 In an e-mail, editor Barbara Quint said that she looks for articles by “experts writing on things they know,”11 with 10 to 30% of the articles representing new content.12

Editorial tone: In an e-mail, editor Barbara Quint described the tone of her publication as “direct and practical” with “a little zip.”13 Articles in Searcher tend to be written in a voice that is informal, but also professional and authoritative.14

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Searcher is widely read by library and information science professionals, guaranteeing authors a substantial amount of exposure. It’s a commercial publication, so it pays better than many other platforms for LIS authors. As a professional or trade publication, it’s not necessarily going to hold a lot of weight for tenure committees, although writing for Searcher does connote a certain amount of expertise, so depending on the nature of the article and the author’s job, it might. The direct tone of the magazine might appeal to LIS practitioners who are interested in writing more specific, process-oriented articles than are usually published in professional publications. Anyone interested in writing on search strategies, web technologies, or database topics should definitely consider this publication.

 

Audience analysis


About the publication’s readers

Publication circulation: 4,000/month.15

Audience location and language or cultural considerations: No geographic breakdown was available, but the publication is produced in the United States. Searcher is an English-language publication, so English is all but certain to be a language its readers are comfortable communicating in. Authors can assume that the readers of this publication have at least a basic familiarity with the internet and internet technologies.16

Reader characteristics: Little information on the individual characteristics of this publication’s readers was available. However, it can be assumed that readers will have an extensive knowledge of innovative technologies. They will have a high interest in data content and delivery. The publication’s tone is strongly pro-technology, so readers are likely to also be in favor of, or at least receptive to, new technology.17

Knowledge of LIS subject matter: A significant percentage of the publication’s readers consist of librarians who probably know a great deal about LIS subjects, and even the non-librarian readers are likely to be familiar with many of the issues facing librarians, especially those related to database and internet technologies. Still, authors can’t assume that all of their readers will have a knowledge of specifically LIS subject matter; library jargon doesn’t necessarily have to be avoided, but it probably should be explained.18

Conclusion: Analysis of reader characteristics and their impact on potential authors

This is a professional publication, not a scholarly journal, so articles should be practical treatments of the kinds of problems that database professionals encounter in their work lives and the techniques and tools available to them. Writers can assume that readers will be enthusiastic about or at least receptive to new technologies, so a corresponding measure of enthusiasm on the part of the writer is appropriate. As the magazine’s subtitle (“The Magazine for Database Professionals”) suggests, topics related to information retrieval (tools, tricks, techniques) are a great fit for this publication, as are articles about the web and web-based technologies as they effect librarians and other IS professionals. Authors should highlight the specific products that they’re writing about, as their readers will likely be in a position to possibly purchase them. It’s probable, but not certain, that readers are LIS professionals or familiar with LIS topics and terminology, so LIS jargon doesn’t have to be avoided, but it should be explained; similarly, IS, internet, and technology jargon can be used, but should be explained.

Last updated: May 14, 2016


References

Show 18 footnotes

  1. Information Today, Inc. (2016). Searcher: The Magazine for Database Professionals. Retrieved from http://www.infotoday.com/searcher/default.asp
  2. Information Today, Inc. (2016). Searcher: The Magazine for Database Professionals. Retrieved from http://www.infotoday.com/searcher/default.asp
  3. Information Today, Inc. (2016). Searcher: The Magazine for Database Professionals. Retrieved from http://www.infotoday.com/searcher/default.asp
  4. Information Today, Inc. (2016). Searcher: The Magazine for Database Professionals. Retrieved from http://www.infotoday.com/searcher/default.asp
  5. Information Today, Inc. (2016). Searcher: The Magazine for Database Professionals. Retrieved from http://www.infotoday.com/searcher/default.asp
  6. Information Today, Inc. (2016). Searcher: The Magazine for Database Professionals. Retrieved from http://www.infotoday.com/searcher/default.asp
  7. Information Today, Inc. (2016). Searcher: The Magazine for Database Professionals. Retrieved from http://www.infotoday.com/searcher/default.asp
  8. Information Today, Inc. (2016). Editorial and subscription information. Searcher: The Magazine for Database Professionals. Retrieved from http://www.infotoday.com/searcher/srchinfo.shtml
  9. B. Quint, personal communication, 16 Sept. 2008
  10. Information Today, Inc. (2016). Editorial and subscription information. Searcher: The Magazine for Database Professionals. Retrieved from http://www.infotoday.com/searcher/srchinfo.shtml
  11. B. Quint, personal communication, 16 Sept. 2008
  12. B. Quint, personal communication, 16 Sept. 2008
  13. B. Quint, personal communication, 16 Sept. 2008
  14. Information Today, Inc. (2016). Searcher: The Magazine for Database Professionals. Retrieved from http://www.infotoday.com/searcher/default.asp
  15. B. Quint, personal communication, 16 Sept. 2008
  16. Information Today, Inc. (2016). Editorial and subscription information. Searcher: The Magazine for Database Professionals. Retrieved from http://www.infotoday.com/searcher/srchinfo.shtml
  17. Information Today, Inc. (2016). Searcher: The Magazine for Database Professionals. Retrieved from http://www.infotoday.com/searcher/default.asp
  18. Information Today, Inc. (2016). Searcher: The Magazine for Database Professionals. Retrieved from http://www.infotoday.com/searcher/default.asp
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