School Library Journal

Revision for “School Library Journal” created on March 18, 2018 @ 11:55:13

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School Library Journal
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title:</strong> <em>School Library Journal</em> (<em>SLJ</em>) <strong>ISSN</strong>: 0362-8930[1. <em>School Library Journal, </em>Ulrichsweb Global Serials Directory, accessed March 18, 2018, <a href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521399134773/52981" target="_blank" rel="noopener">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521399134773/52981</a>] <strong>Website:</strong> <a title="School Library Journal" href="http://www.schoollibraryjournal.com" target="_blank" rel="noopener">http://www.schoollibraryjournal.com</a> <strong>Purpose, objective, or mission:</strong> Per their website, "<em>School Library Journal</em> aspires to be an accelerator for innovation in schools and public libraries that serve the information, literacy, and technology needs of 21st century children and young adults. <em>SJL</em> provides resources, services, and reviews that make library and education professionals savvier, and communities stronger."[2. School Library Journal. (2016). <em>About Us</em>. Retrieved from <a title="School Library Journal About Us" href="http://www.slj.com/about-us/" target="_blank" rel="noopener">http://www.slj.com/about-us/</a>] <strong>Target audience:</strong> Librarians that work with students in K-12 schools as well as those in public libraries.[3. School Library Journal. (2016). <em>About Us</em>. Retrieved from <a title="School Library Journal About Us" href="http://www.slj.com/about-us/" target="_blank" rel="noopener">http://www.slj.com/about-us/</a>] <strong>Publisher:</strong> Media Source, Inc.[4. SerialsSolutions. (2016). School Library Journal. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406849317591/52981" target="_blank" rel="noopener">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406849317591/52981</a>] <strong>Peer reviewed?</strong> No.[5. SerialsSolutions. (2016). School Library Journal. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406849317591/52981" target="_blank" rel="noopener">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406849317591/52981</a>] <strong>Type:</strong> Professional.[6. SerialsSolutions. (2016). School Library Journal. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406849317591/52981" target="_blank" rel="noopener">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406849317591/52981</a>] <strong>Medium:</strong> Print and online.[7. SerialsSolutions. (2016). School Library Journal. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406849317591/52981" target="_blank" rel="noopener">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406849317591/52981</a>] <strong>Content:</strong> Claims to be one of the most authoritative reviewers of children's and young adult materials. It mainly focuses on books, but also includes reviews on audio and video items. The journal also contains columns, news, and feature articles.[8. School Library Journal. (2016). <em>About Us</em>. Retrieved from <a title="School Library Journal About Us" href="http://www.slj.com/about-us/" target="_blank" rel="noopener">http://www.slj.com/about-us/</a>] <strong>Frequency of publication:</strong> Monthly.[9. SerialsSolutions. (2016). School Library Journal. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406849317591/52981" target="_blank" rel="noopener">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1406849317591/52981</a>] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> <a title="School Library Journal Content Submissions" href="http://www.slj.com/about-us/content-submissions/" target="_blank" rel="noopener">http://www.slj.com/about-us/content-submissions/</a> <strong>Types of contributions accepted:</strong> Items of interest to librarians and educators who work with children: feature articles, news articles, and specialty columns.[10. School Library Journal. (2016). <em>Content Submissions</em>. Retrieved from <a title="School Library Journal Content Submissions" href="http://www.slj.com/about-us/content-submissions/" target="_blank" rel="noopener">http://www.slj.com/about-us/content-submissions/</a>] Articles from the last few years include topics such as tidiness vs. a messy library, a high-tech twist on a treasure hunt called "geocaching," bloggers, Wii, YouTube, censorship, racy reads, Web 2.0, and the joys and pitfalls of sharing literature orally.[11. School Library Journal. (2016). <em>School Library Journal</em>. Retrieved from <a title="School Library Journal" href="http://www.slj.com/#_" target="_blank" rel="noopener">http://www.slj.com/#_</a>] <strong>Submission and review process:</strong> Send article proposals (400 words or less) to the editor before submitting any complete articles. Feature articles are generally less than 2,500 words, while opinion pieces are around 600-700 words. News articles can vary in length, depending on the topic. Please include your name, location, and affiliation on your submission.[12. School Library Journal. (2016). <em>Content Submissions</em>. Retrieved from <a title="School Library Journal Content Submissions" href="http://www.slj.com/about-us/content-submissions/" target="_blank" rel="noopener">http://www.slj.com/about-us/content-submissions/</a>] <strong>Editorial tone:</strong> Informative, but not academic.[13. School Library Journal. (2016). <em>Content Submissions</em>. Retrieved from <a title="School Library Journal Content Submissions" href="http://www.slj.com/about-us/content-submissions/" target="_blank" rel="noopener">http://www.slj.com/about-us/content-submissions/</a>] <strong>Style guide used:</strong> None indicated. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> This is a successful and popular publication that, while they encourage submissions, may be difficult to break into as a writer. A review of the publication with attention to the authors published in their pages will give a writer a better idea if this is a good match for them. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> <em>School Library Journal</em> has a circulation of 24,000 in the print edition, and slj.com reaches over 95,000 subscribers.[14. School Library Journal. (2016). <em>School Library Journal</em>. Retrieved from <a title="School Library Journal" href="http://www.slj.com/#_" target="_blank" rel="noopener">http://www.slj.com/#_</a>] <strong>Audience location and language or cultural considerations:</strong> The media kit does not give a specific breakdown on the nationality of the readers. The history of the journal reveals that it is entirely geared toward schools in the United States and Canada.[15. School Library Journal. (2016). <em>School Library Journal</em>. Retrieved from <a title="School Library Journal" href="http://www.slj.com/#_" target="_blank" rel="noopener">http://www.slj.com/#_</a>] Most of the readers of this journal would be those who work with youth in libraries in the United States, so there should not be any problems with cultural references, LIS jargon, or terminology particular to education.[16. School Library Journal. (2016). <em>About Us</em>. Retrieved from <a title="School Library Journal About Us" href="http://www.slj.com/about-us/" target="_blank" rel="noopener">http://www.slj.com/about-us/</a>] <strong>Reader characteristics:</strong> Readers of this journal would be those who work with K-12 students, either in the schools or the public library. They have a shared interest in promoting literacy and welcome resources that inspire student achievement.[17. School Library Journal. (2016). <em>About Us</em>. Retrieved from <a title="School Library Journal About Us" href="http://www.slj.com/about-us/" target="_blank" rel="noopener">http://www.slj.com/about-us/</a>] Bias is evident in articles regarding intellectual freedom, censoring, and filtering. For the most part these articles paint these issues as being negative aspects within school libraries. Attitudes towards other subject matter is generally positive, with overtones of cooperation and a willingness to make school libraries a integral part of the learning community.[18. School Library Journal. (2016). <em>School Library Journal</em>. Retrieved from <a title="School Library Journal" href="http://www.slj.com/#_" target="_blank" rel="noopener">http://www.slj.com/#_</a>] <strong>Knowledge of LIS subject matter:</strong> Readers of this journal would not be limited to those with teaching credentials or MLS degrees. Some may be library media technicians who may not have an advanced degree, but would have enough education or professional training in order to understand the subject matter.[19. School Library Journal. (2016). <em>About Us</em>. Retrieved from <a title="School Library Journal About Us" href="http://www.slj.com/about-us/" target="_blank" rel="noopener">http://www.slj.com/about-us/</a>] <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> Readers of <em>School Library Journal</em> have a common interest in children'€™s literature and issues regarding school libraries. Many of the readers are library technicians, so some articles are geared toward encouraging collaboration with teachers and librarians. Authors should recognize that there is an education gap as well as a wage gap between the professionals and the paraprofessionals and should refrain from using an excess of technical terms in their articles. Readers of <em>SLJ</em> maintain a great interest in information literacy and how this can be integrated into the curriculum, as well as increasing the technology available to the students. Introducing ideas that are on the cutting edge of technology yet are not restricted by financial or time constraints would be a way of effectively reaching the intended audience. <strong>Last updated: </strong>May 14, 2016 <hr /> <h4>References</h4>
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OldNewDate CreatedAuthorActions
March 18, 2018 @ 11:55:13 Lisa Lowdermilk
January 23, 2018 @ 16:47:12 Laurie Putnam
May 14, 2016 @ 11:37:32 Cathryn Gowen
October 21, 2015 @ 10:49:03 [Autosave] Julia Wells
August 6, 2015 @ 14:31:40 Laurie Putnam
August 6, 2015 @ 14:31:28 [Autosave] Laurie Putnam
November 6, 2014 @ 11:00:02 Joni Hansen
November 6, 2014 @ 10:59:49 [Autosave] Joni Hansen
July 31, 2014 @ 17:22:41 Joni Hansen
March 12, 2014 @ 03:26:57 Joni Hansen
December 4, 2013 @ 02:47:04 Joni Hansen
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