Public Libraries

 

Publication analysis


About the publication

Title: Public Libraries

ISSN: 0163-55061

Website: Public Libraries magazine: http://www.ala.org/pla/publications/publiclibraries; Public Libraries Onlinehttp://publiclibrariesonline.org

Purpose, objective, or mission: Public Libraries is the official trade publication of the Public Library Association (PLA), a division of American Library Association (ALA), and thus reflects its standards. The magazine seeks to provide public librarians with the news and information they need to be as successful in their careers as possible.2

Target audience: LIS professionals working in public libraries.3

Publisher: Public Library Association,4 American Library Association.5

Peer reviewed? Yes.6

Type: LIS professional news. This publication focuses on the public library workplace rather than on scholarly research.7

Medium: Print.8 Public Libraries Online, a complement to the printed journal, is available online.9

Content: Quality articles and information germane to all aspects of public libraries.10

Frequency of publication: Bi-monthly11 (Jan/Feb, Mar/Apr, May/June, July/August, Sept/Oct, Nov/Dec).12

About the publication’s submission guidelines

Location of submission guidelines: http://www.ala.org/pla/publications/publiclibraries/writeforpl

Types of contributions accepted: Six types of contributions are considered for publication:

  • Feature articles. Manuscripts should be 3,000-6,000 words.
  • €œVerso€ pieces, of no more than 1,500 words.
  • Vendor announcements. (Contact Kathleen Hughes, khughes@ala.org.)
  • Reviews of professional literature. (Contact Kathleen Hughes, khughes@ala.org.)13

Submission and review process: Public Libraries has a specific style guide that authors should adhere to before submitting manuscripts to the editor. Manuscripts are evaluated by the Feature Editor and persons knowledgeable about the topic of the work.14 All submissions are reviewed in a double-blind process to ensure that published papers are of high quality.15

Articles are accepted on a rolling basis,16 and the evaluation process generally takes eight to twelve weeks. Articles are typically scheduled for publication in the order in which they are received.17

All submissions must be submitted through the online Public Libraries Editorial Manager. First-time authors will need to register. You may then submit your manuscript and track its progress through the system.18

Manuscripts should include a cover page, abstract, and references:

  • Submit a separate cover page stating the author’€™s name and a brief, descriptive title of the proposed article. The author’€™s name should not appear anywhere else on the manuscript.19
  • Authors should include an abstract composed of two or three sentences summarizing the content of the article before the first paragraph of the text.20
  • Footnotes should be added manually, without using a footnoting program.21

Photographs, tables and graphs are encouraged in the appropriate formats.22 Detailed instructions about mechanics and style can be found in the Editorial Guidelines.

Queries can be emailed to khughes@ala.org. Please feel free to contact Kathleen Hughes at the PLA office at 800-545-2433, ext. 4028 for more information.23

Editorial tone: From the website: “Write in a clear, simple style. Use the active voice whenever possible. Avoid overly long sentences…Break up long sections of text with subheadings. All nouns, verbs, pronouns and modifiers in the subhead should be capitalized.”24

Style guide used: Consult the Chicago Manual of Style, 16th ed. and the Random House Webster’€™s College Dictionary for questions about grammar, usage, or spelling.25

Conclusion: Evaluation of publication’s potential for LIS authors

This is an excellent publication for public librarians, LIS professionals or student authors interested in sharing unique knowledge or experiences germane to public libraries. This is a credible resource since it is published by the Public Library Association. Any practicing librarian or LIS student should consider submitting work to this magazine. Potential topics this publication may address include: latch-key kids in public libraries, serving diverse populations in public libraries, and improving public programming.

 

Audience analysis


About the publication’s readers

Publication circulation: Subscription accompanies membership in the Public Library Association (PLA),26 meaning that each issue of Public Libraries circulates to nearly 10,000 PLA members throughout the entire United States and Canada, with a pass along rate of approximately four people, making nearly 40,000 readers per issue.27

Audience location and language or cultural considerations: PLA is a division of the American Library Association, indicating that readers of this publication are primarily located throughout the United States.28 The information in this publication is printed in the English language.29 It is culturally focused on the U.S., and on library and information science issues relevant to American librarians working in the public library realm.30

Reader characteristics: Expect readers to be familiar with current library technologies and policies. Readers are likely working in a public library, and are knowledgeable of procedures and technologies related to their field. By subscribing the magazine, the readers are displaying a personal interest in bettering themselves and their knowledge of their chosen field. The majority of this publication’€™s readers include reference, children, youth, special collections, and technical librarians working in public libraries. Although most of the audience has an MLIS education, there are professionals who have worked in libraries for an extensive amount of time and may have gotten involved when a graduate degree was not required. Furthermore, this publication is appealing to LIS graduate students interested in learning more about issues in the public library realm. This publication is progressive insofar as it is concerned with ensuring that the general public, including the disadvantaged, has access to information, services and programs.31

Knowledge of LIS subject matter: Considering that this is a professional publication, most readers are already familiar with issues relevant to the library and information science profession. They will also be familiar with LIS jargon, specifically that used in public libraries.32

Conclusion: Analysis of reader characteristics and their potential impact on authors

Public Library‘s readers are professionally affiliated with both the American Library Association and the Public Library Association. Collectively, readers are very likely to be public library employees. Most read this publication to learn about national public library news, to build camaraderie within the field, and to gain insight about how they might approach issues within their own libraries. Considering this publication’s national audience, it is important to link unique experiences to national issues. For instance, an article about lending e-readers in one library would make connections to copyright or cost issues relevant to other libraries.

Last updated: May 14, 2016


References

Show 32 footnotes

  1.  Public Libraries, Public Library Association, accessed March 18, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521399522510/23515
  2. American Library Association. (2016). Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries
  3. American Library Association. (2016). Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries
  4. American Library Association. (2014). Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries
  5. SerialsSolutions. (2016). Public Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407165636645/23515
  6. American Library Association. (2016). Write for Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl
  7. American Library Association. (2016). Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries
  8. SerialsSolutions. (2016). Public Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407165636645/23515
  9. American Library Association. (2016). Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries
  10. American Library Association. (2016). Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries
  11. SerialsSolutions. (2016). Public Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407165636645/23515
  12. American Library Association. (2016). Past issues of Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/pastissues
  13. American Library Association. (2016). Public Libraries Editorial Guidelines. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl/editorialguidelines
  14. American Library Association. (2016). Public Libraries Editorial Guidelines. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl/editorialguidelines
  15. American Library Association. (2016). Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries
  16. American Library Association. (2016). Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries
  17. American Library Association. (2016). Public Libraries Editorial Guidelines. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl/editorialguidelines
  18. American Library Association. (2016). Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries
  19. American Library Association. (2016). Public Libraries Editorial Guidelines. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl/editorialguidelines
  20. American Library Association. (2016). Public Libraries Editorial Guidelines. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl/editorialguidelines
  21. American Library Association. (2016). Public Libraries Editorial Guidelines. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl/editorialguidelines
  22. American Library Association. (2016). Public Libraries Editorial Guidelines. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl/editorialguidelines
  23. American Library Association. (2016). Public Libraries Editorial Guidelines. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl/editorialguidelines
  24. American Library Association. (2016). Public Libraries Editorial Guidelines. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl/editorialguidelines
  25. American Library Association. (2016). Public Libraries Editorial Guidelines. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/writeforpl/editorialguidelines
  26. American Library Association. (2016). Subscribe to Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/subscribe
  27. American Library Association. (2016). Advertise with PLA. Public Library Association. Retrieved from http://www.ala.org/pla/publications/advertise
  28. American Library Association. (2016). Subscribe to Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries/subscribe
  29. SerialsSolutions. (2016). Public Libraries. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407165636645/23515
  30. American Library Association. (2016). Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries
  31. American Library Association. (2016). Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries
  32. American Library Association. (2016). Public Libraries. Public Library Association. Retrieved from http://www.ala.org/pla/publications/publiclibraries
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