MLA News

 

Publication analysis


About the publication

Title: MLA News

ISSN: 0541-54891

Website: http://www.mlanet.org/publications/mlanews/

Purpose, objective, or mission:MLA News delivers practical tips, the latest resources, and association news…”2

Target audience: Members of the Medical Library Association (MLA).3

Publisher: Medical Library Association (MLA)4

Peer reviewed? No.5

Type: LIS professional newsletter.6

Medium: Print and online.7

Content: Professional notices of importance to the membership, articles of practical matters of interest, letters to the editor, classifieds, etc.8

Frequency of publication: Ten times a year.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.mlanet.org/publications/mlanews/newseds.html

Types of contributions accepted: Any timely newsworthy piece that would be of interest to the membership including letters to the editor and reviews of conferences.10

Submission and review process: Articles no more than 700 words, no more than 5 references allowed. All submissions subject to editing and abridgement. Submissions required 6 weeks in advance (see deadline calendar at Submitting an Article).11

Editorial tone: Informational.12

Style guide used: The publication uses its own MLS Style Manual.13

Conclusion: Evaluation of publication’s potential for LIS authors

Writers with expertise in the medical field and interest in reaching the members of this organization would find this publication a good place to submit work.

 

Audience analysis


About the publication’s readers

Publication circulation: Benefits of membership.14 Exact numbers are not available, but members are located internationally and the publication is subscribed to by universities, training centers, hospitals and government agencies.15

Audience location and language or cultural considerations: Domestic publication with majority of readers in the United States.16 English language publication17 but articles should remain culturally neutral in consideration of possible international audiences.18

Reader characteristics: This information is not provided by the publisher. It would be safe to assume that readers are interested in the accomplishments of their colleagues, and in advancing themselves through education.19 Readers work in a variety of medical organizations, but share an interest in their association’s mission to promote excellence in health sciences librarianship.20 They will likely have a specific interest in their field, their medical specialty, with less interest in general LIS topics.21

Knowledge of LIS subject matter: Most readers will have a familiarity with LIS subject matter but may not have a MLIS degree.22

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors considering submitting work to this publication will be best served by reviewing the past issues of the publication and remembering that readers are expecting to learn how to better perform and understand their work. While not a peer-review journal, readers are expecting short scholarly articles.

Last updated: May 14, 2016


References

Show 22 footnotes

  1.  MLA News, Ulrichsweb Global Serials Directory, accessed March 18, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521418292165/72801
  2. Medical Library Association. (2016). MLA News. Retrieved from https://www.mlanet.org/publications/mlanews/
  3. Medical Library Association. (2016). MLA News. Retrieved from https://www.mlanet.org/publications/mlanews/
  4. SerialsSolutions. (2016). MLA News (Chicago). Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407426675808/72801
  5. SerialsSolutions. (2016). MLA News (Chicago). Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407426675808/72801
  6. SerialsSolutions. (2016). MLA News (Chicago). Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407426675808/72801
  7. SerialsSolutions. (2016). MLA News (Chicago). Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407426675808/72801
  8. Medical Library Association. (2016). MLA News. Retrieved from https://www.mlanet.org/publications/mlanews/
  9. SerialsSolutions. (2016). MLA News (Chicago). Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407426675808/72801
  10. Medical Library Association. (2016). Submitting Articles for MLA News. Retrieved from https://www.mlanet.org/publications/mlanews/newseds.html
  11. Medical Library Association. (2016). Submitting Articles for MLA News. Retrieved from https://www.mlanet.org/publications/mlanews/newseds.html
  12. Medical Library Association. (2016). Submitting Articles for MLA News. Retrieved from https://www.mlanet.org/publications/mlanews/newseds.html
  13. Medical Library Association. (2016). MLA Style Manual. Retrieved from https://www.mlanet.org/publications/style/index.html
  14. Medical Library Association. (2016). MLA News. Retrieved from https://www.mlanet.org/publications/mlanews/
  15. Medical Library Association. (2016). Advertise with Us. Retrieved from https://www.mlanet.org/marketing
  16. Medical Library Association. (2016). Advertise with Us. Retrieved from https://www.mlanet.org/marketing
  17. SerialsSolutions. (2016). MLA News (Chicago). Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407426675808/72801
  18. Medical Library Association. (2016). Advertise with Us. Retrieved from https://www.mlanet.org/marketing
  19. Medical Library Association. (2016). MLA News. Retrieved from https://www.mlanet.org/publications/mlanews/
  20. Medical Library Association. (2016). About. Retrieved from https://www.mlanet.org/about
  21. Medical Library Association. (2016). MLA News. Retrieved from https://www.mlanet.org/publications/mlanews/
  22. Medical Library Association. (2016). MLA News. Retrieved from https://www.mlanet.org/publications/mlanews/
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