Library Media Connection

Revision for “Library Media Connection” created on August 12, 2016 @ 16:28:54

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Library Media Connection
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Note: This profile needs updating, as Library Media Connection has become School Media Connection. See <a href="http://www.abc-clio.com/ABC-CLIOCorporate/product.aspx?pc=SLCRW" target="_blank">http://www.abc-clio.com/ABC-CLIOCorporate/product.aspx?pc=SLCRW</a> and <a href="http://blog.schoollibraryconnection.com/about-us/" target="_blank">http://blog.schoollibraryconnection.com/about-us/</a>. &nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title:</strong> <em>Library Media Connection</em> <strong>Website:</strong> <a title="Library Media Connection" href="http://www.librarymediaconnection.com/lmc/" target="_blank">http://www.librarymediaconnection.com/lmc/</a> <strong>Purpose, objective, or mission:</strong> Per their site, "<em>Library Media Connection</em> delivers solutions and perspective to our readers, covering the issues most important and relevant to school librarians and educators today. More than an publication, <em>LMC</em> is a community of practitioners passionate about learning and literacy."[1. Library Media Connection. (2016). <em>Library Media Connection</em>. Retrieved from <a title="Library Media Connection" href="http://www.librarymediaconnection.com/lmc/" target="_blank">http://www.librarymediaconnection.com/lmc/</a>] <strong>Target audience:</strong> LIS professionals working in public libraries and school libraries.[2. Library Media Connection. (2016). <em>Library Media Connection</em>. Retrieved from <a title="Library Media Connection" href="http://www.librarymediaconnection.com/lmc/" target="_blank">http://www.librarymediaconnection.com/lmc/</a>] <strong>Publisher:</strong> Linworth Publishing.[3. SerialsSolutions. (2016). Library Media Connection. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407510175799/132646" target="_blank">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407510175799/132646</a>] <strong>Peer reviewed?</strong> No.[4. SerialsSolutions. (2016). Library Media Connection. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407510175799/132646" target="_blank">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407510175799/132646</a>] <strong>Type:</strong> LIS professional news.[5. SerialsSolutions. (2016). Library Media Connection. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407510175799/132646" target="_blank">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407510175799/132646</a>] <strong>Medium:</strong> Print and online.[6. SerialsSolutions. (2016). Library Media Connection. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407510175799/132646" target="_blank">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407510175799/132646</a>] <strong>Content:</strong> From their site: "Our magazine contains feature articles on library management and operation, columns on specific topics, and reviews of books and other library materials. Much of the content is written by practicing school librarians. We invite you to join in this dialogue."[7. Library Media Connection. (2016). <em>Article Guidelines</em>. Retrieved from <a title="Library Media Connection Author Guidelines" href="http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc" target="_blank">http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc</a>] <strong>Frequency of publication:</strong> Uncertain <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> <a title="Library Media Connection Submission Guidelines" href="http://www.librarymediaconnection.com/about_lmc/?page=write_or_review_about" target="_blank">http://www.librarymediaconnection.com/about_lmc/?page=write_or_review_about</a> <strong>Types of contributions accepted:</strong> Best practices articles, based on author's personal experience of observation, 1,200 - 3,000 words.[9. Library Media Connection. (2016). <em>Article Guidelines</em>. Retrieved from <a title="Library Media Connection Author Guidelines" href="http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc" target="_blank">http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc</a>] <strong>Submission and review process:</strong> No letter of inquiry required and articles submitted electronically. "Manuscripts accepted for publication are edited for length, clarity, and conciseness."[10. Library Media Connection. (2016). <em>Article Guidelines</em>. Retrieved from <a title="Library Media Connection Author Guidelines" href="http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc" target="_blank">http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc</a>] Editorial calendar available to guide author submissions.[11. Library Media Connection. (2016). <em>Write or Review for LMC</em>. Retrieved from <a title="Write for LMC" href="http://www.librarymediaconnection.com/lmc/?page=write_or_review" target="_blank">http://www.librarymediaconnection.com/lmc/?page=write_or_review</a>] All book and material reviews are assigned by reviews editor.[12. Library Media Connection. (2016). <em>Reviewer Guidelines</em>. Retrieved from <a title="LMC Reviewer Guidelines" href="http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMC_Web/Reviewer-Guidelines_042013.pdf" target="_blank">http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMC_Web/Reviewer-Guidelines_042013.pdf</a>] <strong>Editorial tone:</strong> Per their guidelines, "Articles should be written in a clear, conversational style. A review of recent issues of the magazines is the best guide to the preferred writing style. Active voice and direct expression are encouraged. Acknowledgement of supporting literature is expected and encouraged."[13. Library Media Connection. (2016). <em>Article Guidelines</em>. Retrieved from <a title="Library Media Connection Author Guidelines" href="http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc" target="_blank">http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc</a>] <strong>Style guide used:</strong> Modern Language Association style.[14. Library Media Connection. (2016). <em>Article Guidelines</em>. Retrieved from <a title="Library Media Connection Author Guidelines" href="http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc" target="_blank">http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc</a>] <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> Excellent opportunity for LIS professionals involved with school libraries, with the ability to convey they first hand experiences with an active voice and in a "clear, conversational style."[15. Library Media Connection. (2016). <em>Article Guidelines</em>. Retrieved from <a title="Library Media Connection Author Guidelines" href="http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc" target="_blank">http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc</a>] While not a peer-reviewed publication that would support tenure, work in this magazine reaches a very large audience and will increase your visibility. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> While no exact numbers are available, the publication has a significant subscription rate and an even more significant pass-along rate.[16. Library Media Connection. (2016). <em>LMC Advertiser's Guide</em>. Retrieved from <a title="LMC Advertiser's Guide" href="http://www.librarymediaconnection.com/pdf/lmc/for_advertisers/adguide.pdf" target="_blank">http://www.librarymediaconnection.com/pdf/lmc/for_advertisers/adguide.pdf</a>] <strong>Audience location and language or cultural considerations:</strong> North America based publication with corresponding readership.[17. Library Media Connection. (2016). <em>LMC Advertiser's Guide</em>. Retrieved from <a title="LMC Advertiser's Guide" href="http://www.librarymediaconnection.com/pdf/lmc/for_advertisers/adguide.pdf" target="_blank">http://www.librarymediaconnection.com/pdf/lmc/for_advertisers/adguide.pdf</a>] Readers would be familiar with LIS jargon, gained through practice or education, and the issues facing school libraries. Given the best practices focus of the publication, readers most likely approach their work with a positive attitude, interested in bettering themselves and the service they provide.[18. Library Media Connection. (2016). <em>Library Media Connection</em>. Retrieved from <a title="Library Media Connection" href="http://www.librarymediaconnection.com/lmc/" target="_blank">http://www.librarymediaconnection.com/lmc/</a>] <strong>Reader characteristics: </strong>Readers will have experience with libraries, especially school libraries, and the majority work directly with students.[19. Library Media Connection. (2016). <em>Library Media Connection</em>. Retrieved from <a title="Library Media Connection" href="http://www.librarymediaconnection.com/lmc/" target="_blank">http://www.librarymediaconnection.com/lmc/</a>] According to their advertising guide, 94.4% of readers administer a library budget, 92% work in public schools and 86.4% are school library/media specialists with 43% working in elementary schools, 33% working in high schools and 24% working in middle schools or junior high school. Interests would include budgetary challenges, the issues facing K-12 students and collection management for this audience.[20. Library Media Connection. (2016). <em>LMC Advertiser's Guide</em>. Retrieved from <a title="LMC Advertiser's Guide" href="http://www.librarymediaconnection.com/pdf/lmc/for_advertisers/adguide.pdf" target="_blank">http://www.librarymediaconnection.com/pdf/lmc/for_advertisers/adguide.pdf</a>] From a review of the publication and the submission guidelines is appears readers will have a positive, progressive approach to their work. They will most likely not have an interest in highly specialized LIS topics outside the K-12 arena or material presented in a formal, third person voice.[21. Library Media Connection. (2016). <em>Library Media Connection</em>. Retrieved from <a title="Library Media Connection" href="http://www.librarymediaconnection.com/lmc/" target="_blank">http://www.librarymediaconnection.com/lmc/</a>] <strong>Knowledge of LIS subject matter:</strong> While a reader may have obtained their LIS knowledge through an undergraduate program for media specialist or through a LIS graduate program, depending on their position, it can be assumed all will have a clear understanding of the working of the school library and the responsibilities of the LIS professionals in K-12 libraries.[22. Library Media Connection. (2016). <em>Library Media Connection</em>. Retrieved from <a title="Library Media Connection" href="http://www.librarymediaconnection.com/lmc/" target="_blank">http://www.librarymediaconnection.com/lmc/</a>] <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> Readers of this publication expect articles that support their efforts to improve the LIS services they provide. They want information from colleagues about their success, efforts they can duplicate in their own library. To be successful writers will need to, as noted before, meet the editor's expectations and submit articles written in an active voice, from personal experience or observation. <strong>Last updated:</strong> May 16, 2016 <hr /> <h4>References</h4>
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August 12, 2016 @ 16:28:54 laurieputnam
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