Library Media Connection

Note: This profile needs updating, as Library Media Connection has become School Media Connection. See http://www.abc-clio.com/ABC-CLIOCorporate/product.aspx?pc=SLCRW and http://blog.schoollibraryconnection.com/about-us/.

 

Publication analysis


About the publication

Title: Library Media Connection

Website: http://www.librarymediaconnection.com/lmc/

Purpose, objective, or mission: Per their site, “Library Media Connection delivers solutions and perspective to our readers, covering the issues most important and relevant to school librarians and educators today. More than an publication, LMC is a community of practitioners passionate about learning and literacy.”1

Target audience: LIS professionals working in public libraries and school libraries.2

Publisher: Linworth Publishing.3

Peer reviewed? No.4

Type: LIS professional news.5

Medium: Print and online.6

Content: From their site: “Our magazine contains feature articles on library management and operation, columns on specific topics, and reviews of books and other library materials. Much of the content is written by practicing school librarians. We invite you to join in this dialogue.”7

Frequency of publication: Uncertain

About the publication’s submission guidelines

Location of submission guidelines: http://www.librarymediaconnection.com/about_lmc/?page=write_or_review_about

Types of contributions accepted: Best practices articles, based on author’s personal experience of observation, 1,200 – 3,000 words.8

Submission and review process: No letter of inquiry required and articles submitted electronically. “Manuscripts accepted for publication are edited for length, clarity, and conciseness.”9 Editorial calendar available to guide author submissions.10 All book and material reviews are assigned by reviews editor.11

Editorial tone: Per their guidelines, “Articles should be written in a clear, conversational style. A review of recent issues of the magazines is the best guide to the preferred writing style. Active voice and direct expression are encouraged. Acknowledgement of supporting literature is expected and encouraged.”12

Style guide used: Modern Language Association style.13

Conclusion: Evaluation of publication’s potential for LIS authors

Excellent opportunity for LIS professionals involved with school libraries, with the ability to convey they first hand experiences with an active voice and in a “clear, conversational style.”14 While not a peer-reviewed publication that would support tenure, work in this magazine reaches a very large audience and will increase your visibility.

 

Audience analysis


About the publication’s readers

Publication circulation: While no exact numbers are available, the publication has a significant subscription rate and an even more significant pass-along rate.15

Audience location and language or cultural considerations: North America based publication with corresponding readership.16 Readers would be familiar with LIS jargon, gained through practice or education, and the issues facing school libraries. Given the best practices focus of the publication, readers most likely approach their work with a positive attitude, interested in bettering themselves and the service they provide.17

Reader characteristics: Readers will have experience with libraries, especially school libraries, and the majority work directly with students.18 According to their advertising guide, 94.4% of readers administer a library budget, 92% work in public schools and 86.4% are school library/media specialists with 43% working in elementary schools, 33% working in high schools and 24% working in middle schools or junior high school. Interests would include budgetary challenges, the issues facing K-12 students and collection management for this audience.19 From a review of the publication and the submission guidelines is appears readers will have a positive, progressive approach to their work. They will most likely not have an interest in highly specialized LIS topics outside the K-12 arena or material presented in a formal, third person voice.20

Knowledge of LIS subject matter: While a reader may have obtained their LIS knowledge through an undergraduate program for media specialist or through a LIS graduate program, depending on their position, it can be assumed all will have a clear understanding of the working of the school library and the responsibilities of the LIS professionals in K-12 libraries.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of this publication expect articles that support their efforts to improve the LIS services they provide. They want information from colleagues about their success, efforts they can duplicate in their own library. To be successful writers will need to, as noted before, meet the editor’s expectations and submit articles written in an active voice, from personal experience or observation.

Last updated: May 16, 2016


References

Show 21 footnotes

  1. Library Media Connection. (2016). Library Media Connection. Retrieved from http://www.librarymediaconnection.com/lmc/
  2. Library Media Connection. (2016). Library Media Connection. Retrieved from http://www.librarymediaconnection.com/lmc/
  3. SerialsSolutions. (2016). Library Media Connection. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407510175799/132646
  4. SerialsSolutions. (2016). Library Media Connection. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407510175799/132646
  5. SerialsSolutions. (2016). Library Media Connection. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407510175799/132646
  6. SerialsSolutions. (2016). Library Media Connection. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1407510175799/132646
  7. Library Media Connection. (2016). Article Guidelines. Retrieved from http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc
  8. Library Media Connection. (2016). Article Guidelines. Retrieved from http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc
  9. Library Media Connection. (2016). Article Guidelines. Retrieved from http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc
  10. Library Media Connection. (2016). Write or Review for LMC. Retrieved from http://www.librarymediaconnection.com/lmc/?page=write_or_review
  11. Library Media Connection. (2016). Reviewer Guidelines. Retrieved from http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMC_Web/Reviewer-Guidelines_042013.pdf
  12. Library Media Connection. (2016). Article Guidelines. Retrieved from http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc
  13. Library Media Connection. (2016). Article Guidelines. Retrieved from http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc
  14. Library Media Connection. (2016). Article Guidelines. Retrieved from http://www.abc-clio.com/uploadedFiles/Content/promo/Linworth_and_LMC_Files/LMCAuthorGuidelines.doc
  15. Library Media Connection. (2016). LMC Advertiser’s Guide. Retrieved from http://www.librarymediaconnection.com/pdf/lmc/for_advertisers/adguide.pdf
  16. Library Media Connection. (2016). LMC Advertiser’s Guide. Retrieved from http://www.librarymediaconnection.com/pdf/lmc/for_advertisers/adguide.pdf
  17. Library Media Connection. (2016). Library Media Connection. Retrieved from http://www.librarymediaconnection.com/lmc/
  18. Library Media Connection. (2016). Library Media Connection. Retrieved from http://www.librarymediaconnection.com/lmc/
  19. Library Media Connection. (2016). LMC Advertiser’s Guide. Retrieved from http://www.librarymediaconnection.com/pdf/lmc/for_advertisers/adguide.pdf
  20. Library Media Connection. (2016). Library Media Connection. Retrieved from http://www.librarymediaconnection.com/lmc/
  21. Library Media Connection. (2016). Library Media Connection. Retrieved from http://www.librarymediaconnection.com/lmc/
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