Library Journal

Revision for “Library Journal” created on March 21, 2018 @ 13:51:32

Title
Library Journal
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title:</strong> <em>Library Journal (LJ)</em> <strong>ISSN</strong>: 0363-0277[1. <em>Library Journal, </em>Ulrichsweb Global Serials Directory, accessed March 21, 2018, <a href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521665093762/48829" target="_blank" rel="noopener">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521665093762/48829</a>] <strong>Website:</strong> <a title="Library Journal" href="http://www.libraryjournal.com/" target="_blank" rel="noopener">http://www.libraryjournal.com/</a> <strong>Purpose, objective, or mission:</strong> This journal is produced as a trade publication with the intent to provide library news and related information. Although the emphasis of the journal is on public libraries, the journal contains information pertinent to a wide variety of professionals in the library world. <em>Library Journal</em> also provides reviews of over 8,000 books, ebooks, audiobooks, DVDs/videos, and other media annual to assist library professionals in purchasing for their institution. The mission of the journal is to provide feature articles and news stories which inform library professionals about current issues in a readable style.[2. Library Journals, LLC. (2016). <em>About Library Journal</em>. Retrieved from <a title="About Library Journal" href="http://lj.libraryjournal.com/about/" target="_blank" rel="noopener">http://lj.libraryjournal.com/about/</a>] <strong>Target audience:</strong> The target audience is composed of librarians in public, academic, and special libraries, as well as library administrators, staff, and directors.[3. Library Journals, LLC. (2016). <em>About Library Journal</em>. Retrieved from <a title="About Library Journal" href="http://lj.libraryjournal.com/about/" target="_blank" rel="noopener">http://lj.libraryjournal.com/about/</a>] <strong>Publisher:</strong>  Library Journals, LLC., a division of Media Source, Inc.[4. Media Source, Inc. (2016). <em>Media Source Incorporated Home Page. </em>Retrieved from <a title="Media Source Inc." href="http://mediasourceinc.com/" target="_blank" rel="noopener">http://mediasourceinc.com/</a>] <strong>Peer reviewed?</strong> No.[5. Library Journals, LLC. (2016). <em>Submit Materials for Review</em>. Retrieved from <a title="Submit Materials for Review" href="http://reviews.libraryjournal.com/about/submitting-titles-for-review/?ref=menu#Books" target="_blank" rel="noopener">http://reviews.libraryjournal.com/about/submitting-titles-for-review/?ref=menu#Books</a>] <strong>Type:</strong> LIS professional news. <em>Library Journal</em> is a non-research-oriented LIS professional news journal that includes advertising, bibliographies, illustrations, and book reviews.[6. Library Journals, LLC. (2016). <em>Media Kit &amp; Advertising Contacts</em>. Retrieved from <a title="Media Kit &amp; Advertising Contacts" href="http://lj.libraryjournal.com/contact-us/media-kit/" target="_blank" rel="noopener">http://lj.libraryjournal.com/contact-us/media-kit/</a>] <strong>Medium:</strong> <em>Library Journal</em> is a print publication with free online content. Online archives are free. Archived content of the web-based version is more limited than the print edition content.[7. Library Journals, LLC. (2016). <em>Reviews</em>. Retrieved from <a title="Library Journal Reviews" href="http://reviews.libraryjournal.com/?ref=menu" target="_blank" rel="noopener">http://reviews.libraryjournal.com/?ref=menu</a>] You can also subscribe to <em>LJ's</em> RSS feeds and follow them on Facebook, Twitter, Google+, Flickr, and Tumblr.[8. Library Journals, LLC. (2016). <em>LJ Social Media. </em>Retrieved from <a title="LJ Social Media" href="http://lj.libraryjournal.com/contact-us/lj-social-media/" target="_blank" rel="noopener">http://lj.libraryjournal.com/contact-us/lj-social-media/</a>] The online version of <em>Library Journal</em> also includes blogs, podcasts and message boards, links to affiliated newsletters, and tools to assist in collection development and other areas of library administration.[9. Library Journals, LLC. (2016). <em>Library Journal Home Page</em>. Retrieved from <a title="Library Journal" href="http://lj.libraryjournal.com/" target="_blank" rel="noopener">http://lj.libraryjournal.com/</a>] <strong>Content:</strong> <em>Library Journal</em> content includes news, reviews, <em>LJ</em> bestsellers, commentary, departments, info-tech, special reports, letters to the editor, upcoming events, classified ads, and photos. <em>Library Journal</em> evaluates over 8,000 books annually and also provides reviews of library-related equipment and materials.[10. Library Journals, LLC. (2016). <em>About Library Journal. </em>Retrieved from <a title="About Library Journal" href="http://lj.libraryjournal.com/about/" target="_blank" rel="noopener">http://lj.libraryjournal.com/about/</a>] <strong>Frequency of publication:</strong> 20 times a year, offering issues twice monthly, with only one issue published in January, July, August, and December. Subscription also includes 20 issues of <em>Library Journal</em> digital edition for iPad and 1 year free access to the <em>Journal</em>'s online database, <em>Book Verdict Library Journal</em>.[11. Library Journals, LLC. (2016). <em>Magazine Subscription Form</em>. Retrieved from <a title="Magazine Subscription Form" href="https://subscribe.pcspublink.com/sub/subscribeform_msi.aspx?t=JDYWBH&amp;p=LBJL" target="_blank" rel="noopener">https://subscribe.pcspublink.com/sub/subscribeform_msi.aspx?t=JDYWBH&amp;p=LBJL</a>] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> <a title="Library Journal Submission Guidelines" href="http://lj.libraryjournal.com/contact-us/submissions/" target="_blank" rel="noopener">http://lj.libraryjournal.com/contact-us/submissions/</a> <span style="line-height: 1.5;"><strong>Types of contributions accepted:</strong> The publication's online version indicates that articles, news, feedback, and reviews may be of most interest to writers. And "<em>LJ</em> is always hungry for opinion pieces and rants about topics and concerns in the library profession for Backtalk."[12. Library Journals, LLC. (2016). <em>Submissions</em>. Retrieved from <a title="Submissions" href="http://lj.libraryjournal.com/contact-us/submissions/" target="_blank" rel="noopener">http://lj.libraryjournal.com/contact-us/submissions/</a>] Contributed articles should be broad in scope and/or offer useful information and ideas. The journal also accepts news pieces, announcements, photos of library-related news and events, feedback, and book reviews.[13. Library Journals, LLC. (2016). <em>Submissions</em>. Retrieved from <a title="Submissions" href="http://lj.libraryjournal.com/contact-us/submissions/" target="_blank" rel="noopener">http://lj.libraryjournal.com/contact-us/submissions/</a>] </span> <strong>Submission and review process:</strong> Submissions to the Features and Columns sections should be 2 to 3 pages in a magazine, or 1800 to 2700 words. Finalized drafts can be sent as an attachment along with a query describing the coverage and approach of the article as well as the writer'€™s connection to the subject and his or her expertise. The query can be a paragraph or several paragraphs in length. Response to queries may take between 4 to 6 weeks. <em>LJ</em> also accepts opinion pieces and rants about topics and concerns in the library profession for its "BackTalk" . Pieces should be in the range of 900 words.[14. Library Journals, LLC. (2016). <em>Submissions</em>. Retrieved from <a title="Submissions" href="http://lj.libraryjournal.com/contact-us/submissions/" target="_blank" rel="noopener">http://lj.libraryjournal.com/contact-us/submissions/</a>] Features ideas, Backtalk, News, People Announcements, Photos and Feedback letters should be emailed to Meredith Schwartz at <a href="mailto:mschwartz@mediasourceinc.com" target="_blank" rel="noopener">mschwartz@mediasourceinc.com</a>, and completed drafts can be attached.[15. Library Journals, LLC. (2016). <em>Submissions</em>. Retrieved from <a title="Submissions" href="http://lj.libraryjournal.com/contact-us/submissions/" target="_blank" rel="noopener">http://lj.libraryjournal.com/contact-us/submissions/</a>] Book reviewer guidelines can be found <a title="Book Reviewer Guidelines" href="http://reviews.libraryjournal.com/about/guidelines-for-library-journal-reviews/" target="_blank" rel="noopener">here</a>. Book reviews should be 175- 200 words.[16. Library Journals, LLC. (2016). <em>Guidelines for Library Journal Reviews. </em>Retrieved from <a title="Guidelines for Library Journal Reviews" href="http://reviews.libraryjournal.com/about/guidelines-for-library-journal-reviews/" target="_blank" rel="noopener">http://reviews.libraryjournal.com/about/guidelines-for-library-journal-reviews/</a>] Part of the application process to be a reviewer includes a <a title="contract" href="https://s3.amazonaws.com/WebVault/unpaidreviewercontractMEDIASOURCE.pdf" target="_blank" rel="noopener">contract </a>and a <a title="questionnaire" href="https://s3.amazonaws.com/WebVault/Reviewerapplicationform.pdf" target="_blank" rel="noopener">questionnaire</a>. The contract assigns copyright of published reviews to <em>Library Journal,</em> and guards against libel, plagiarism and other copyright infringement.[17. Library Journals, LLC. (2016). <em>Unpaid Reviewer Contract</em>. Retrieved from <a title="Unpaid Reviewer Contract" href="https://s3.amazonaws.com/WebVault/unpaidreviewercontractMEDIASOURCE.pdf" target="_blank" rel="noopener">https://s3.amazonaws.com/WebVault/unpaidreviewercontractMEDIASOURCE.pdf</a>] Nine of the questions relate to individual experiences and possible bias. There is an effort to match the book contents to the pool of reviews.[18. Library Journals, LLC. (2016). <em>Reviewer Application Form</em>. Retrieved from <a title="Reviewer Application Form" href="https://s3.amazonaws.com/WebVault/Reviewerapplicationform.pdf" target="_blank" rel="noopener">https://s3.amazonaws.com/WebVault/Reviewerapplicationform.pdf</a>] An individual interested in reviewing for <em>LJ</em> must fill out the <a href="https://s3.amazonaws.com/WebVault/Reviewerapplicationform.pdf" target="new">questionnaire</a> and email it, along with the signed <a href="https://s3.amazonaws.com/WebVault/unpaidreviewercontractMEDIASOURCE.pdf" target="new">contract</a>, a résumé, and two sample reviews in <em>LJ</em> style, to Annalisa Pesek at <a href="mailto:apesek@mediasourceinc.com">apesek@mediasourceinc.com</a>.[19. Library Journals, LLC. (2016). <em>Submissions</em>. Retrieved from <a title="Submissions" href="http://lj.libraryjournal.com/contact-us/submissions/" target="_blank" rel="noopener">http://lj.libraryjournal.com/contact-us/submissions/</a>] <span style="line-height: 1.5;"><strong>Editorial tone:</strong> As this publication is aimed at the general librarian population, the tone of articles should be objective as well as thought-provoking while providing topical and useful information. Articles should be both accessible and readable.[20. Library Journals, LLC. (2016). <em>Submissions</em>. Retrieved from <a title="Submissions" href="http://lj.libraryjournal.com/contact-us/submissions/" target="_blank" rel="noopener">http://lj.libraryjournal.com/contact-us/submissions/</a>] </span> <strong>Style guide used:</strong> <em>Library Journal </em>utilizes their own house style.[21. Library Journals, LLC. (2016). <em>Guidelines for Library Journal Reviews. </em>Retrieved from <a title="Guidelines for Library Journal Reviews" href="http://reviews.libraryjournal.com/about/guidelines-for-library-journal-reviews/" target="_blank" rel="noopener">http://reviews.libraryjournal.com/about/guidelines-for-library-journal-reviews/</a>] <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> Proclaiming itself to be the bible of the library world and the "most trusted and respected publication for the library community,"[22. Library Journals, LLC. (2016). <em>About Library Journal. </em>Retrieved from <a title="About Library Journal" href="http://lj.libraryjournal.com/about/" target="_blank" rel="noopener">http://lj.libraryjournal.com/about/</a>] <em>Library Journal</em> certainly has the potential for an LIS author to reach a wide audience. Since the journal reaches out to public, academic, and special libraries, there are a multitude of articles that could possibly be written for this publication. <em>Library Journal</em> is open to ideas for articles and columns, and also encourages "opinion pieces and rants."[23. Library Journals, LLC. (2016). <em>Submissions</em>. Retrieved from <a title="Submissions" href="http://lj.libraryjournal.com/contact-us/submissions/" target="_blank" rel="noopener">http://lj.libraryjournal.com/contact-us/submissions/</a>] <em>Library Journal</em> prefers an approach that is widely accessible by its readers. There is therefore great potential for newer writers who are not necessarily comfortable with a more scholarly voice. There is also a market here for librarians to offer insight and advice on practical issues facing contemporary libraries. This is a wonderful opportunity for librarians (including those who may not consider themselves to be professional authors) to share their real-world experience with others. <em>Library Journal</em> Book Review is a popular selection tool used in public and academic libraries, and an ongoing opportunity exists here to publish reviews in a wide range of disciplines. Reviewers are not required to have previously published reviews. This would be an excellent opportunity for library students with graduate degrees in other areas to review books in their specialty and begin to publish in the LIS field. <em>Journal Citation Reports</em> for 2009 from ISI Web of Knowledge listed 66 journals in the Information Science &amp; Library Science subject area. Of those 66 journals, <em>Library Journal</em> ranked as follows: <ul> <li>Impact factor (average number of times articles were cited in the previous 2 years): 55th</li> <li>Immediacy index (how quickly articles were cited after publication): 23rd</li> <li>Eigenfactor (reflects the prestige and citation influence of journals): 20th</li> <li>Total Cites: 29th</li> </ul> <em>Library Journal</em> is not one of the highest journals for impact factor, reflecting its place as primarily a publication for sharing professional news, not original studies. However, it does rank high for immediacy and Eigenfactor Score. For the beginning writer, this means an opportunity to publish timely subject matter in an influential journal that will be read by many LIS professionals.[24. Thomson Reuters. (2016). <em>Journal Citation Reports</em>. Retrieved from <a title="Journal Citation Reports" href="http://wokinfo.com/products_tools/analytical/jcr/" target="_blank" rel="noopener">http://wokinfo.com/products_tools/analytical/jcr/</a>] &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> <em>Library Journal</em> is subscribed to by 16,971 library directors and librarians, with 54,400 pass alongs. The website registers 2.6 million visits and 9 million page views. The publication is also popular on social media, with over 125,000 Twitter followers and 6,000 likes on Facebook.[25. Library Journals, LLC. (2016). <em>Media Kit &amp; Advertising Contacts</em>. Retrieved from <a title="Media Kit &amp; Advertising Contacts" href="http://lj.libraryjournal.com/contact-us/media-kit/" target="_blank" rel="noopener">http://lj.libraryjournal.com/contact-us/media-kit/</a>] <strong>Audience location and language or cultural considerations:</strong> <em>LJ</em> is available in the United States, as well as internationally at a higher cost per subscription.[26. Library Journals, LLC. (2016). <em>Magazine Subscription Form</em>. Retrieved from <a title="Magazine Subscription Form" href="https://subscribe.pcspublink.com/sub/subscribeform_msi.aspx?t=JDYWBH&amp;p=LBJL" target="_blank" rel="noopener">https://subscribe.pcspublink.com/sub/subscribeform_msi.aspx?t=JDYWBH&amp;p=LBJL</a>] Based in New York, New York, United States.[27. Library Journals, LLC. (2016). <em>Contact Us</em>. Retrieved from <a title="Contact Us" href="http://lj.libraryjournal.com/contact-us/" target="_blank" rel="noopener">http://lj.libraryjournal.com/contact-us/</a>] However, its website and web features,[28. Library Journals, LLC. (2016). <em>Library Journal Home Page</em>. Retrieved from <a title="Library Journal" href="http://lj.libraryjournal.com/" target="_blank" rel="noopener">http://lj.libraryjournal.com/</a>] including newsletters,[29. Media Source Incorporated. (2016). <em>Library Journal e-Newsletter</em>. Retrieved from <a title="Library Journal e-Newsletter" href="https://shop.mediasourceinc.com/smenewslj.aspx" target="_blank" rel="noopener">https://shop.mediasourceinc.com/smenewslj.aspx</a>] are available worldwide electronically. <em>LJ</em> is printed only in English, but does accept bilingual edition books for review,[30. Library Journals, LLC. (2016). <em>Submit Materials for Review</em>. Retrieved from <a title="Submit Materials for Review" href="http://reviews.libraryjournal.com/about/submitting-titles-for-review/?ref=lj-about" target="_blank" rel="noopener">http://reviews.libraryjournal.com/about/submitting-titles-for-review/?ref=lj-about</a>] and a 2011 issue featured a Spanish-speaking library assistant as paralibrarian of the year.[31. Hadro, Josh. (2011). <em>ALA Annual 2011: A radiant Gilda Ramos accepts Paralibrarian of the Year honor</em>. Retrieved from <a title="Gilda Ramos Accepts Paralibrarian of the Year" href="http://lj.libraryjournal.com/2011/06/people/ala-annual-2011-a-radiant-gilda-ramos-accepts-paralibrarian-of-the-year-honor/" target="_blank" rel="noopener">http://lj.libraryjournal.com/2011/06/people/ala-annual-2011-a-radiant-gilda-ramos-accepts-paralibrarian-of-the-year-honor/</a>] <strong>Reader characteristics: </strong>Because the audience almost solely consists of librarians and library staff, readers are likely to be both interested in and sympathetic to library issues. They are also likely to share common values and beliefs about the role and importance of librarianship. The readership is large, however, and likely diverse in their particular perspectives on library issues. A variety of forums are offered for expression of controversial viewpoints.[32. Library Journals, LLC. (2016). <em>Opinion</em>. Retrieved from <a title="Opinion" href="http://lj.libraryjournal.com/category/opinion/?ref=ljnav" target="_blank" rel="noopener">http://lj.libraryjournal.com/category/opinion/?ref=ljnav</a>] <strong>Knowledge of LIS subject matter:</strong>  <em>Library Journal</em> is the oldest publication covering the library field and is highly respected for its knowledge of the subject matter.[33. Library Journals, LLC. (2016). <em>About Library Journal. </em>Retrieved from <a title="About Library Journal" href="http://lj.libraryjournal.com/about/" target="_blank" rel="noopener">http://lj.libraryjournal.com/about/</a>] Readers have a high knowledge of LIS issues. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> Readers of <em>Library Journal</em> include library directors, administrators, and staff in all types of libraries. An article written for this publication has the potential to reach over 100,000 readers and could provide a substantial platform for an author to present his or her ideas. <strong>Last updated:</strong> May 16, 2016 <hr /> <h4>References</h4>
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OldNewDate CreatedAuthorActions
March 21, 2018 @ 13:51:32 Lisa Lowdermilk
January 23, 2018 @ 16:43:16 Laurie Putnam
May 16, 2016 @ 22:27:10 Cathryn Gowen
October 15, 2015 @ 15:09:19 [Autosave] Julia Wells
August 4, 2015 @ 17:26:54 Laurie Putnam
August 4, 2015 @ 17:26:14 [Autosave] Laurie Putnam
November 7, 2014 @ 07:11:11 Joni Hansen
November 7, 2014 @ 07:10:38 [Autosave] Joni Hansen
October 17, 2014 @ 08:15:59 Joni Hansen
October 17, 2014 @ 08:15:07 Joni Hansen
May 9, 2014 @ 08:10:36 Joni Hansen
May 4, 2014 @ 08:15:58 Laurie Putnam
May 2, 2014 @ 08:15:41 Joni Hansen
May 2, 2014 @ 08:03:22 Joni Hansen
May 1, 2014 @ 21:34:29 Joni Hansen
May 1, 2014 @ 14:32:20 Joni Hansen
May 1, 2014 @ 13:34:33 Joni Hansen
April 30, 2014 @ 21:53:06 Joni Hansen
April 30, 2014 @ 20:30:07 Joni Hansen
March 3, 2014 @ 17:12:30 Joni Hansen
November 15, 2013 @ 18:28:51 Alison Peters
November 15, 2013 @ 18:27:38 [Autosave] Alison Peters
November 15, 2013 @ 18:27:29 Alison Peters
September 23, 2013 @ 18:18:52 admin
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