Internet@Schools

Revision for “Internet@Schools” created on May 16, 2016 @ 19:58:17

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Internet@Schools
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title:</strong> <em>Internet@Schools</em> The original publication, <em>Multimedia &amp; Internet @ Schools</em>, is no longer in print; it'€™s now <em>Internet@Schools: An Educator'€™s Guide to Technology and the Web</em>€™. Archives of the original, from 2000–2003, can be found <a title="Internet@Schools Archive Originals" href="http://www.infotoday.com/mmschools/past.shtml" target="_blank">here</a>. Archives prior to 2000 can be found <a title="Internet@Schools Archives" href="http://pqasb.pqarchiver.com/infotoday/results.html?st=advanced&amp;QryTxt=*&amp;sortby=REVERSE_CHRON&amp;datetype=6&amp;frommonth=09&amp;fromday=01&amp;fromyear=1987&amp;tomonth=12&amp;today=31&amp;toyear=1999&amp;By=&amp;Title=&amp;publications=8&amp;lb=1" target="_blank">here</a>. <strong>Website:</strong> <a title="Internet@Schools" href="http://www.internetatschools.com/" target="_blank">http://www.internetatschools.com/</a> <strong>Purpose, objective, or mission:</strong> A practical guide for educators on how to get high-performance learning from internet-based school products, services, and resources.[1. Information Today Inc. (2016). Internet@Schools 2015 Media Kit. <em>Internet@Schools</em>. Retrieved from <a title="2015 Media Kit" href="http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf">http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf</a>] Per the 2015 Media Kit: <em>Internet@Schools</em> is aimed at "tech-savvy and tech-curious K–12 educators of all stripes."[2. Information Today Inc. (2016). Internet@Schools 2015 Media Kit. <em>Internet@Schools</em>. Retrieved from <a title="2015 Media Kit" href="http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf">http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf</a>] "Our mission is to keep these educators informed on internet-related ed tech news, products, services, trends, and tacticsthey need to accomplish their mission of preparing today’s students to become productive citizens in our increasingly technology-impacted world"[3. Information Today Inc. (2016). Internet@Schools 2015 Media Kit. <em>Internet@Schools</em>. Retrieved from <a title="2015 Media Kit" href="http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf">http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf</a>] €œ<strong>Target audience:</strong> €œEducators, including school librarians, technology specialists, teachers, and K-12 administrators. From their website: "€œfor our internet-savvy, information-hungry, technology-minded educator readers."[4. Information Today Inc. (2016). Internet@Schools 2015 Media Kit. <em>Internet@Schools</em>. Retrieved from <a title="2015 Media Kit" href="http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf">http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf</a>] <strong>Publisher:</strong> Information Today, Inc.[5. ProQuest. (2016). Internet at Schools. <em>Ulrichsweb Global Serials Directory.</em> Retrieved from <a title="Ulrich's Serial Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216</a>] <strong>Peer reviewed?</strong> No.[6. ProQuest. (2016). Internet at Schools. <em>Ulrichsweb Global Serials Directory.</em> Retrieved from <a title="Ulrich's Serial Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216</a>] <strong>Type:</strong> LIS Professional/Trade publication that provides information and news for LIS school librarians.[7. ProQuest. (2016). Internet at Schools. <em>Ulrichsweb Global Serials Directory.</em> Retrieved from <a title="Ulrich's Serial Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216</a>] <strong>Medium:</strong> Print &amp; online.[8. ProQuest. (2016). Internet at Schools. <em>Ulrichsweb Global Serials Directory.</em> Retrieved from <a title="Ulrich's Serial Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216</a>] <strong>Content:</strong> Features, columns, and product reviews. Columns include Victor Rivero's <em>Tools for Learning Roundup</em>, Stephen Abram's <em>Pipelines</em>, Johanna Riddle's <em>Tech Effect</em>, Mary Alice Anderson's <em>New Media Center</em>, and Mary Ann Bell's <em>Belltones</em>.[9. Information Today Inc. (2016). Archives. <em>Internet@Schools</em>. Retrieved from <a title="Archives" href="http://www.internetatschools.com/Archives/4739-Sep-Oct-2014.htm">http://www.internetatschools.com/Archives/4739-Sep-Oct-2014.htm</a>] Recent articles look at specific digital-textbooks; tools that help educators navigate the Common Core State Standards; a column on teacher-librarian instruction in LIS programs (pros and cons); online learning experiences; and Makerspaces -€“ open community labs where members gather to share resources, knowledge, networking, etc.[10. Information Today Inc. (2016). Archives. <em>Internet@Schools</em>. Retrieved from <a title="Archives" href="http://www.internetatschools.com/Archives/4739-Sep-Oct-2014.htm">http://www.internetatschools.com/Archives/4739-Sep-Oct-2014.htm</a>] <strong>Frequency of publication:</strong> Five times per year.[11. ProQuest. (2016). Internet at Schools. <em>Ulrichsweb Global Serials Directory.</em> Retrieved from <a title="Ulrich's Serial Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216</a>] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> <a title="Internet@Schools Submission Guidelines" href="http://www.internetatschools.com/About/AboutUs" target="_blank">http://www.internetatschools.com/About/AboutUs</a> <strong>Types of contributions accepted:</strong> Letters to the editor, case studies, white papers and product reviews.[12. Information Today Inc. (2016). About Us. <em>Internet@Schools</em>. Retrieved from <a title="About Us" href="http://www.internetatschools.com/About/AboutUs">http://www.internetatschools.com/About/AboutUs</a>] <strong>Submission and review process:</strong> Contact the editor, David Hoffman: 10000 NE 7th Ave, Suite 330G, Vancouver, WA 98685 Phone: (360) 882-0988 Fax: (360) 882-9174 Email: hoffmand@infotoday.com[13. Information Today Inc. (2016). About Us. <em>Internet@Schools</em>. Retrieved from <a title="About Us" href="http://www.internetatschools.com/About/AboutUs">http://www.internetatschools.com/About/AboutUs</a>] <strong>Editorial tone:</strong> "€œThe magazine is written in plain talk by and for K-12 educators."[14. Information Today Inc. (2016). About Us. <em>Internet@Schools</em>. Retrieved from <a title="About Us" href="http://www.internetatschools.com/About/AboutUs">http://www.internetatschools.com/About/AboutUs</a>] <strong>Style guide used:</strong> None referenced. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> <em>Internet@Schools</em> is particularly relevant for LIS authors studying or working in a school library setting, or for teacher-librarians. The publication covers a broad range of internet-based teaching tools, technologies and topics, and is a very informational and engaging publication that reaches educators, administrators, and decision makers in schools and school districts across the country.[15. Information Today Inc. (2016). Archives. <em>Internet@Schools</em>. Retrieved from <a title="Archives" href="http://www.internetatschools.com/Archives/4739-Sep-Oct-2014.htm">http://www.internetatschools.com/Archives/4739-Sep-Oct-2014.htm</a>] &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> Approximately 15,000 people per issue. From the Media Kit: "€œThe typical <em>Internet@Schools</em> subscriber shares his/her copy with at least two other educators."[16. Information Today Inc. (2016). Internet@Schools 2015 Media Kit. <em>Internet@Schools</em>. Retrieved from <a title="2015 Media Kit" href="http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf">http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf</a>] <strong>Audience location and language or cultural considerations:</strong> Not specific to any one location: articles cover all sorts of internet-based education topics, and reference U.S. and Canadian universities and LIS programs, as well as technology from other countries. Written in Standard English, easily readable.[17. Information Today Inc. (2016). Archives. <em>Internet@Schools</em>. Retrieved from <a title="Archives" href="http://www.internetatschools.com/Archives/4739-Sep-Oct-2014.htm">http://www.internetatschools.com/Archives/4739-Sep-Oct-2014.htm</a>] <strong>Reader characteristics:</strong> Subscribers of this publication are highly influential in the purchasing process, for schools and districts that plan to include technology-related products in their budgets. <em>Internet@Schools</em> readers are drawn from the whole spectrum of K-12 education and include state, district, and school level administrators; tech coordinators; media specialists; and classroom teachers. Directed towards educators and decision makers in their schools; content is written by practicing educators who have hands-on experience with the technologies they write about. Additional sponsored content is provided via case studies, white papers and product reviews that are also advertisements for specific companies or products.[18. Information Today Inc. (2016). Internet@Schools 2015 Media Kit. <em>Internet@Schools</em>. Retrieved from <a title="2015 Media Kit" href="http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf">http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf</a>] <strong>Knowledge of LIS subject matter:</strong> A good number of readers will have LIS-specific knowledge as librarians and teacher librarians, but the educator/administrative/tech component might not be up on all the specifics. In any case, this is not a publication to flaunt LIS terminology -“ just make articles easily understood by any educator or administrator, and use "plain talk."[19. Information Today Inc. (2016). About Us. <em>Internet@Schools</em>. Retrieved from <a title="About Us" href="http://www.internetatschools.com/About/AboutUs">http://www.internetatschools.com/About/AboutUs</a>] <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> <em>Internet@Schools</em> is a valuable resource of the latest "internet-based" technologies for a variety of educators including, "directors/teachers, department chairs, district/school administrators, directors of A/V media service, directors of technology/technology coordinators, [and] library media specialists."[20. Information Today Inc. (2016). Internet@Schools 2015 Media Kit. <em>Internet@Schools</em>. Retrieved from <a title="2015 Media Kit" href="http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf">http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf</a>] Authors will need to steer clear of LIS terminology by using "plain talk" that can be easily understood by the wide range of professions represented in the readership.[21. Information Today Inc. (2016). About Us. <em>Internet@Schools</em>. Retrieved from <a title="About Us" href="http://www.internetatschools.com/About/AboutUs">http://www.internetatschools.com/About/AboutUs</a>] <strong>Last updated: </strong>May 16, 2016 <hr /> <h4>References</h4>
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