Internet@Schools

 

Publication analysis


About the publication

Title: Internet@Schools

The original publication, Multimedia & Internet @ Schools, is no longer in print; it’€™s now Internet@Schools: An Educator’€™s Guide to Technology and the Web€™. Archives of the original, from 2000–2003, can be found here. Archives prior to 2000 can be found here.

Website: http://www.internetatschools.com/

Purpose, objective, or mission: A practical guide for educators on how to get high-performance learning from internet-based school products, services, and resources.1

Per the 2015 Media Kit: Internet@Schools is aimed at “tech-savvy and tech-curious K–12 educators of all stripes.”2 “Our mission is to keep these educators informed on internet-related ed tech news, products, services, trends, and tacticsthey need to accomplish their mission of preparing today’s students to become productive citizens in our increasingly technology-impacted world”3

€œTarget audience: €œEducators, including school librarians, technology specialists, teachers, and K-12 administrators. From their website: “€œfor our internet-savvy, information-hungry, technology-minded educator readers.”4

Publisher: Information Today, Inc.5

Peer reviewed? No.6

Type: LIS Professional/Trade publication that provides information and news for LIS school librarians.7

Medium: Print & online.8

Content: Features, columns, and product reviews. Columns include Victor Rivero’s Tools for Learning Roundup, Stephen Abram’s Pipelines, Johanna Riddle’s Tech Effect, Mary Alice Anderson’s New Media Center, and Mary Ann Bell’s Belltones.9

Recent articles look at specific digital-textbooks; tools that help educators navigate the Common Core State Standards; a column on teacher-librarian instruction in LIS programs (pros and cons); online learning experiences; and Makerspaces -€“ open community labs where members gather to share resources, knowledge, networking, etc.10

Frequency of publication: Five times per year.11

About the publication’s submission guidelines

Location of submission guidelines: http://www.internetatschools.com/About/AboutUs

Types of contributions accepted: Letters to the editor, case studies, white papers and product reviews.12

Submission and review process: Contact the editor, David Hoffman: 10000 NE 7th Ave, Suite 330G, Vancouver, WA 98685
Phone: (360) 882-0988
Fax: (360) 882-9174
Email: hoffmand@infotoday.com13

Editorial tone: “€œThe magazine is written in plain talk by and for K-12 educators.”14

Style guide used: None referenced.

Conclusion: Evaluation of publication’s potential for LIS authors

Internet@Schools is particularly relevant for LIS authors studying or working in a school library setting, or for teacher-librarians. The publication covers a broad range of internet-based teaching tools, technologies and topics, and is a very informational and engaging publication that reaches educators, administrators, and decision makers in schools and school districts across the country.15

 

Audience analysis


About the publication’s readers

Publication circulation: Approximately 15,000 people per issue. From the Media Kit: “€œThe typical Internet@Schools subscriber shares his/her copy with at least two other educators.”16

Audience location and language or cultural considerations: Not specific to any one location: articles cover all sorts of internet-based education topics, and reference U.S. and Canadian universities and LIS programs, as well as technology from other countries. Written in Standard English, easily readable.17

Reader characteristics: Subscribers of this publication are highly influential in the purchasing process, for schools and districts that plan to include technology-related products in their budgets. Internet@Schools readers are drawn from the whole spectrum of K-12 education and include state, district, and school level administrators; tech coordinators; media specialists; and classroom teachers. Directed towards educators and decision makers in their schools; content is written by practicing educators who have hands-on experience with the technologies they write about. Additional sponsored content is provided via case studies, white papers and product reviews that are also advertisements for specific companies or products.18

Knowledge of LIS subject matter: A good number of readers will have LIS-specific knowledge as librarians and teacher librarians, but the educator/administrative/tech component might not be up on all the specifics. In any case, this is not a publication to flaunt LIS terminology -“ just make articles easily understood by any educator or administrator, and use “plain talk.”19

Conclusion: Analysis of reader characteristics and their potential impact on authors

Internet@Schools is a valuable resource of the latest “internet-based” technologies for a variety of educators including, “directors/teachers, department chairs, district/school administrators, directors of A/V media service, directors of technology/technology coordinators, [and] library media specialists.”20 Authors will need to steer clear of LIS terminology by using “plain talk” that can be easily understood by the wide range of professions represented in the readership.21

Last updated: May 16, 2016


References

Show 21 footnotes

  1. Information Today Inc. (2016). Internet@Schools 2015 Media Kit. Internet@Schools. Retrieved from http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf
  2. Information Today Inc. (2016). Internet@Schools 2015 Media Kit. Internet@Schools. Retrieved from http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf
  3. Information Today Inc. (2016). Internet@Schools 2015 Media Kit. Internet@Schools. Retrieved from http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf
  4. Information Today Inc. (2016). Internet@Schools 2015 Media Kit. Internet@Schools. Retrieved from http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf
  5. ProQuest. (2016). Internet at Schools. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216
  6. ProQuest. (2016). Internet at Schools. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216
  7. ProQuest. (2016). Internet at Schools. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216
  8. ProQuest. (2016). Internet at Schools. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216
  9. Information Today Inc. (2016). Archives. Internet@Schools. Retrieved from http://www.internetatschools.com/Archives/4739-Sep-Oct-2014.htm
  10. Information Today Inc. (2016). Archives. Internet@Schools. Retrieved from http://www.internetatschools.com/Archives/4739-Sep-Oct-2014.htm
  11. ProQuest. (2016). Internet at Schools. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412521425021/230216
  12. Information Today Inc. (2016). About Us. Internet@Schools. Retrieved from http://www.internetatschools.com/About/AboutUs
  13. Information Today Inc. (2016). About Us. Internet@Schools. Retrieved from http://www.internetatschools.com/About/AboutUs
  14. Information Today Inc. (2016). About Us. Internet@Schools. Retrieved from http://www.internetatschools.com/About/AboutUs
  15. Information Today Inc. (2016). Archives. Internet@Schools. Retrieved from http://www.internetatschools.com/Archives/4739-Sep-Oct-2014.htm
  16. Information Today Inc. (2016). Internet@Schools 2015 Media Kit. Internet@Schools. Retrieved from http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf
  17. Information Today Inc. (2016). Archives. Internet@Schools. Retrieved from http://www.internetatschools.com/Archives/4739-Sep-Oct-2014.htm
  18. Information Today Inc. (2016). Internet@Schools 2015 Media Kit. Internet@Schools. Retrieved from http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf
  19. Information Today Inc. (2016). About Us. Internet@Schools. Retrieved from http://www.internetatschools.com/About/AboutUs
  20. Information Today Inc. (2016). Internet@Schools 2015 Media Kit. Internet@Schools. Retrieved from http://www.internetatschools.com/downloads/2015/2015-Internet-at-Schools-Media-Kit.pdf
  21. Information Today Inc. (2016). About Us. Internet@Schools. Retrieved from http://www.internetatschools.com/About/AboutUs
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