Everyday Advocacy Matters


Publication analysis

About the publication

Title: Everyday Advocacy Matters



Purpose, objective, or mission: Everyday Advocacy, an initiative of ALSC (a division of ALA), was launched in May 2013 after the ALSC’s executive committee came together to discuss two major issues:

  • How can ALSC educate policy makers on the importance of children’s service?
  • How can ALSC assist youth service librarians to articulate their value within their profession and the community?

Along with the new Everyday Advocacy website, the ALSC Board of Directors approved of a newsletter promoting “20-minute” advocacy.1

Everyday Advocacy Matters is a quarterly, electronic newsletter featuring simple, effective ways to learn, share, and make a difference in local library communities.”2 Content for each issue is related to Everyday Advocacy’s five tenets: Be Informed, Engage With Your Community, Speak Out, Get Inspired and Share Your Advocacy Story.3

Target audience: The primary audience is members of ALSC and children’s librarians, the secondary audience is anyone who advocates for children and libraries.4

Publisher: ALA Association for Library Service to Children

Peer reviewed? No.

Type: LIS professional newsletter.

Medium: Electronic.

Content: Each issue features five sections:5

  • From the Editor: A friendly welcome to each issue’s seasonal focus.
  • Everyday Advocacy Spotlight: Features to help you focus your advocacy efforts.
  • News You Can Use: The latest reports, data and stories that readers may find useful in their own libraries.
  • Get Inspired: A section that often features a “Savvy Success Story” highlighting an inspirational member of the community.
  • Calendar: Key dates and events for “learning, sharing and making a difference.”

Frequency of publication: Published quarterly.6

About the publication’s submission guidelines

Location of submission guidelines: Send submissions to Amy Martin. Her email address can be found on EAM‘s home page.

Types of contributions accepted: Submissions that are appropriate for one of the five sections listed above. For a better example, here are the call to submissions for the October 2017 issue:

  • Everyday Advocacy Spotlight. We’re looking for short articles (250-500 words) to use as our Savvy Success Story feature.
  • News You Can Use. Help us highlight advocacy events, opportunities, and news items our colleagues can use to learn, share, and make a difference for youth and families in their library communities.
  • Get Inspired! Let us know what motivates you and helps keep you going as an Everyday Advocate so we can inspire others, too.”7

Submission and review process: Unknown, but be mindful of copy deadlines and mailing dates for upcoming issues.8

Editorial tone: Casual, yet professional.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

EAM could be a great potential outlet if you have something to say that’s more on the informal side. If you’ve been doing advocacy work at your local library, or you know someone who has, this newsletter may be a great place to showcase it.


Audience analysis

About the publication’s readers

Publication circulation: Members of ALSC and ALA.

Audience location and language or cultural considerations: Readers are likely members of ALA, therefore they will be North American librarians.

Reader characteristics: Readers are LIS professionals and students with a passion for advocacy in libraries.

Knowledge of LIS subject matter: Considering that ALSC is for professionals, LIS knowledge will be strong.

Conclusion: Analysis of reader characteristics and their potential impact on authors

EAM readers are well-versed in the library world and have a passion for doing meaningful work in their communities. They are already members of ALA and ALSC, so networking and community are at the forefront of their work.

Last updated: April 3, 2018


Show 8 footnotes

  1. “About Everyday Advocacy,” ALA.org, accessed March 20, 2018, http://www.ala.org/everyday-advocacy/about
  2. “Everyday Advocacy Matters Home Page,” ALA.org, accessed March 12, 2018, http://www.ala.org/everyday-advocacy/everyday-advocacy-matters
  3. “Everyday Advocacy,” ALA.org, accessed March 19, 2018, http://www.ala.org/everyday-advocacy/
  4. “About.”
  5. “Everyday Advocacy Matters Home Page.”
  6. “Everyday Advocacy Matters Home Page.”
  7. “Everyday Advocacy Matters – July 2017,” ALA.org, accessed March 19, 2018,
  8. “Everyday Advocacy Matters Home Page.”
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