EContent

Revision for “EContent” created on May 14, 2016 @ 19:12:06

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EContent
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title</strong>: <em>EContent</em> <strong>Website</strong>: <a title="EContent" href="http://www.econtentmag.com/" target="_blank">http://www.econtentmag.com/</a> <strong>Purpose, objective, or mission</strong>: From their site, "<span id="ContentPlaceHolder1_Content">By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem</span>, <em>EContent</em> magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies <span id="ContentPlaceHolder1_Content">while building sustainable, profitable business models</span>."[1. Information Today Inc. (2016). About EContent. <em>EContent.</em> Retrieved from <a title="About EContent" href="http://www.econtentmag.com/About_Us">http://www.econtentmag.com/About_Us</a>] <strong>Target audience</strong>: Per their site, "<span id="ContentPlaceHolder1_Content">decision-makers in the media, publishing, technology, and mobile sectors."[2. Information Today Inc. (2016). Advertising. <em>EContent.</em> Retrieved from <a title="Advertising" href="http://www.econtentmag.com/Advertising">http://www.econtentmag.com/Advertising</a>]</span> <strong>Publisher</strong>: Information Today Inc.[3. ProQuest. (2016). EContent. <em>Ulrichsweb Global Serials Directory.</em> Retrieved from <a title="Ulrich's Serials Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412014098246/91047">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412014098246/91047</a>] <strong>Peer reviewed</strong>? No.[4. ProQuest. (2016). EContent. <em>Ulrichsweb Global Serials Directory.</em> Retrieved from <a title="Ulrich's Serials Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412014098246/91047">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412014098246/91047</a>] <strong>Type</strong>: LIS trade magazine.[5. ProQuest. (2016). EContent. <em>Ulrichsweb Global Serials Directory.</em> Retrieved from <a title="Ulrich's Serials Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412014098246/91047">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412014098246/91047</a>] <strong>Medium</strong>: Print and online.[6. ProQuest. (2016). EContent. <em>Ulrichsweb Global Serials Directory.</em> Retrieved from <a title="Ulrich's Serials Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412014098246/91047">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412014098246/91047</a>] <strong>Content</strong>: <em>EContent</em> delivers essential research, reporting, news, and analysis of content related issues. According to the "Writing for <em>EContent</em>" guidelines, "Each issue of <em>EContent</em> offers: news and analysis of what's happening in the content industry, feature articles covering the latest trends and issues, reviews of tools for content professionals written for the decision making executive, and regular columns and departments written by industry experts."[7. Information Today Inc. (2016). About EContent. <em>EContent.</em> Retrieved from <a title="About EContent" href="http://www.econtentmag.com/About_Us">http://www.econtentmag.com/About_Us</a>] <strong>Frequency of publication</strong>: 10 times a year.[8. ProQuest. (2016). EContent. <em>Ulrichsweb Global Serials Directory.</em> Retrieved from <a title="Ulrich's Serials Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412014098246/91047">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412014098246/91047</a>] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines</strong>: <a title="EContent Submission Guidelines" href="http://www.econtentmag.com/About_Us" target="_blank">http://www.econtentmag.com/About_Us</a> (See <em>Writing for EContent</em> for Author Guidelines download)[9. Information Today Inc. (2016). About EContent. <em>EContent.</em> Retrieved from <a title="About EContent" href="http://www.econtentmag.com/About_Us">http://www.econtentmag.com/About_Us</a>] <strong>Types of contributions accepted</strong>: Articles are accepted in the following categories: current news stories; reviews of new products; and features (narratives, art, or company profiles). See "Content" entry above for general types of articles that appear in each issue. The Editorial calendar, outlining the focus for each issue, is located in the publication's media kit.[10. Information Today Inc. (2016). About EContent. <em>EContent.</em> Retrieved from <a title="About EContent" href="http://www.econtentmag.com/About_Us">http://www.econtentmag.com/About_Us</a>] <strong>Submission and review process</strong>: Authors must first send a brief query, links to samples of your work, and a brief bio to the editor. "When submitting, be sure to include particular areas of interest and expertise. If you have a specific idea for an article, submit the idea accompanied by a brief outline of the topics you expect to cover. Unacceptable unsolicited manuscripts will not be returned."[11. Information Today Inc. (2016). About EContent. <em>EContent.</em> Retrieved from <a title="About EContent" href="http://www.econtentmag.com/About_Us">http://www.econtentmag.com/About_Us</a>] Check submissions thoroughly for grammatical and spelling errors. Supporting materials are required for all sources mentioned.[12. Information Today Inc. (2016). About EContent. <em>EContent.</em> Retrieved from <a title="About EContent" href="http://www.econtentmag.com/About_Us">http://www.econtentmag.com/About_Us</a>] <strong>Editorial tone</strong>: Editors expect authors to deliver a well written, thoroughly researched, factually correct, and on-time manuscript. Features are nonacademic in tone and must be written in a narrative style, with a beginning, middle, and an end. New product reviews should be written for a lay audience, not strictly for information professionals, as many business leaders use the magazine for exposure to new products in digital content management.[13. Information Today Inc. (2016). About EContent. <em>EContent.</em> Retrieved from <a title="About EContent" href="http://www.econtentmag.com/About_Us">http://www.econtentmag.com/About_Us</a>] <strong>Style guide used</strong>: No style guide is mentioned, but specific style guidelines are provided in Author Guidelines.[14. Information Today Inc. (2016). About EContent. <em>EContent.</em> Retrieved from <a title="About EContent" href="http://www.econtentmag.com/About_Us">http://www.econtentmag.com/About_Us</a>] <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> <em>EContent</em> provides numerous opportunities for authors to publish on a variety of topics related to managing digital content. To the author's benefit, editorial calendars are posted with specific topics to be featured in upcoming articles, along with deadlines for submission. This allows authors to either find the correct issue for a topic they are writing, or write an original article according to the publication's editorial needs. Within each topic, the editors are looking for current news stories, new product reviews, and features that give narratives, showcase art, or profile a company.[15. Information Today Inc. (2016). About EContent. <em>EContent.</em> Retrieved from <a title="About EContent" href="http://www.econtentmag.com/About_Us">http://www.econtentmag.com/About_Us</a>] &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Purpose circulation</strong>: Per media kit, they have more than 10,000 readers. (Kit does not break this number down further.)[16. <span id="ContentPlaceHolder1_Content">Information Today Inc. (2016). Advertising. <em>EContent.</em> Retrieved from <a title="Advertising" href="http://www.econtentmag.com/Advertising">http://www.econtentmag.com/Advertising</a></span>] <strong>Audience location and language or cultural considerations</strong>: United States.[17. ProQuest. (2016). EContent. <em>Ulrichsweb Global Serials Directory.</em> Retrieved from <a title="Ulrich's Serials Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412014098246/91047">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1412014098246/91047</a>] Readers are primarily located in the United States, therefore American colloquialisms can be used. Culturally, <em>EContent</em> readers are very technologically savvy, so a high level of exposure to this aspect of American culture can be assumed.[18. Information Today Inc. (2016). About EContent. <em>EContent.</em> Retrieved from <a title="About EContent" href="http://www.econtentmag.com/About_Us">http://www.econtentmag.com/About_Us</a>] <strong>Reader characteristics</strong>: The most important thing to remember about <em>EContent</em> readers is that they are <em>not</em> IT professionals. Most readers hold executive-level positions, so a larger amount of responsibility can be assumed as far as decisions regarding content management solutions. According to the Author Guidelines, "Our readers are a mix of professionals and executives who either need to purchase, use, and manage content within the enterprise or repurpose, buy, sell, or otherwise distribute, proprietary content across the Internet or into the enterprise. Top concerns for both groups are the strategies and implementation issues behind making this happen." A survey of <em>EContent</em> readers revealed that they work in over 20 different industries, from the entertainment industry to the military, so avoid information or jargon specific to a certain industry. What is important to remember about <em>EContent</em> readers is their similarities: they are all in a position to make decisions over an organization's digital content management systems. Readers are all familiar with the technical terms and jargon related to digital content and asset management, so in this area authors can use common terminology, yet remember not to provide overly technical information. <em>EContent</em> does convey a progressive stance in the sense that it tries to review the latest products and provide advice on cutting-edge resources for professionals in the position to making decisions regarding content management.[19. Information Today Inc. (2016). About EContent. <em>EContent.</em> Retrieved from <a title="About EContent" href="http://www.econtentmag.com/About_Us">http://www.econtentmag.com/About_Us</a>] <strong>Knowledge of LIS subject matter</strong>: In a limited sense, <em>EContent</em> readers are familiar with one aspect of library and information science, content management. Their media kit notes, "<em>EContent </em>readers are executives and managers who direct the digital content strategies for their organizations. Subscribers include content executives, content managers, content creators, publishers, content marketers, and anyone who deals with digital content in order to further business objectives. They’re buyers of content and technology solutions and have the power to make purchasing decisions."[20. <span id="ContentPlaceHolder1_Content">Information Today Inc. (2016). Advertising. <em>EContent.</em> Retrieved from <a title="Advertising" href="http://www.econtentmag.com/Advertising">http://www.econtentmag.com/Advertising</a></span>] While this description easily includes information professionals, it also include many other professionals not familiar with LIS jargon or issues. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> Readers of <em>EContent</em> are very diverse. What brings them together is their shared influence over digital content strategies, whether for a business or an information center. It is important to remember that although content management is a technical field, this publication is not geared toward IT professionals, but rather toward executives who make decisions regarding content management systems. The purpose of this publication is to offer resources and advice aimed at successful content management, and to provide information on products in order to help readers make informed decisions. <em>EContent</em>'s readers do not want to know how digital content management products work, they want to know which ones are best for their needs, and how to best use them.[21. <span id="ContentPlaceHolder1_Content">Information Today Inc. (2016). Advertising. <em>EContent.</em> Retrieved from <a title="Advertising" href="http://www.econtentmag.com/Advertising">http://www.econtentmag.com/Advertising</a></span>] <strong>Last updated</strong>: May 14, 2016 <hr /> <h4>References<strong> </strong></h4>
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