The Crab

 

Publication analysis


About the publication

Title: The Crab

ISSN: 0300-75611

Website: http://www.mdlib.org/about/ecrab/ecrab.asp

Purpose, objective, or mission: This is the official publication of the Maryland Library Association (MLA). The Crab is published quarterly and is the official Maryland Library Association publication. On the MLA Website, the association’s purpose is given as, “[to provide] leadership for those who are committed to libraries by providing opportunities for professional development and communication and by advocating principles and issues related to librarianship and library service.”2

Target audience: The primary target audience is the association’s membership, which includes “library staff and trustees, library school students, libraries, and friends of libraries representing the full spectrum of librarianship in Maryland.”3 The library staff component includes members from public, school, academic, and special libraries. Public librarians are the largest constituency.

Publisher: Maryland Library Association.4

Peer reviewed? No.5

Type: LIS professional news.6

Medium: Print and online.7

Content: Coverage of the MLA annual conference; program and workshop reports; news about Maryland libraries and library people; articles on issues concerning libraries and librarianship in Maryland; reviews of books and other materials with local or state interest; letters to the editor.8

Frequency of publication: Four times per year.9

About the publication’s submission guidelines

Location of submission guidelines: http://www.mdlib.org/about/ecrab/submit.asp

Types of contributions accepted: From the submission guidelines, The Crab seeks coverage of the following topics: MLA conference; MLA division, committee or interest group news; reports on programs and workshops of interest to librarians in Maryland; news about Maryland libraries and people; articles on issues concerning libraries and librarianship in Maryland; reviews of books and other materials, based on their local and state interest will be considered for publication; letters to the editor – these must be signed, although names may be withheld from publications upon request.10

Advertising will be accepted for The Crab – priority will be given to library-related services or products.11

Articles accompanied by photos are strongly encouraged.12

Submission and review process: Submissions should be via e-mail to editor Annette Haldeman, Legislative Librarian, Maryland General Assembly Department of Legislative Services, Office of Policy Analysis, at: Annette.Haldeman@mlis.state.md.us.13
Articles may be keyed into the body of the e-mail or may be sent as attachments. Photos should be in .GIF or .JPG formats and should not exceed 200K. Submission deadlines for each issue available on website.14

Editorial tone: Varies somewhat by author, but tone is generally newsy, chatty, and friendly. Even the short fact-based items often attempt to convey some sense of excitement.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication, as indicated by the their mission, focuses on local Maryland library organizations, people and events.15 An author with local knowledge or connections will find it easier to place a variety of material than an out of the area author. On the other hand, there are examples of articles that address larger LIS sector trends and activities. There are publishing opportunities for an author who can can write in an accessible manner with a local connection to the Maryland audience. As with any publication, reviewing the past issues will provide a solid sense of what type of article the editor and readers would find interesting. Another source of information on the associations focus is the MLA’s Strategic Plan that is posted on their website.16

 

Audience analysis


About the publication’s readers

Publication circulation: The print publication is available for a subscription fee from the MLA (membership numbers not available) and is also available online for any visitor to read.17

Audience location and language or cultural considerations: Primarily the State of Maryland, with additional reach to members in the vendor community that are not located in Maryland.18 Articles are written in English. The vocabulary is light on jargon, perhaps partly due to the wide variety of background of potential readers (see below).19

Reader characteristics: Association members include professionals, paraprofessionals, LIS students, and a large number of non-librarian staff members. Members/readers come from the full variety of library types and the full variety of jobs in those institutions. Some LIS vendors are included. It may be assumed that most readers will be sympathetic to libraries, understand their various missions, and will view themselves as important to their organizations and the achievement of their organizations’ goals.20

Knowledge of LIS subject matter: A significant portion of the MLA membership is within the paraprofessional category, so while most readers will be well-informed about their local issues and practices, some will not have the perspective gained from professional study and work.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

Considering the diversity of background, skills, professional duties, missions, and interests of the readers, authors should consider presenting material that is practical, general in scope, accessible in tone and language, and appealing to the interests of readers in the Maryland area.22

Last updated: May 13, 2016


References

Show 22 footnotes

  1.  The Crab, Maryland Library Association, accessed March 18, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521391280468/56713
  2. Maryland Library Association. (2014). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
  3. Maryland Library Association. (2016). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
  4. ProQuest. (2016). The Crab. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411937604570/56713
  5. ProQuest. (2016). The Crab. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411937604570/56713
  6. ProQuest. (2016). The Crab. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411937604570/56713
  7. Maryland Library Association. (2016). The Crab Home. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/ecrab.asp
  8. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  9. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  10. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  11. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  12. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  13. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  14. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  15. Maryland Library Association. (2016). Submissions. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/submit.asp
  16. Maryland Library Association. (2016). MLA Strategic Plan. Maryland Library Association. Retrieved from http://www.mdlib.org/about/splan.asp
  17. Maryland Library Association. (2016). Join MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/join.asp
  18. Maryland Library Association. (2016). About The Crab. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/about.asp
  19. Maryland Library Association. (2016). The Crab Home. Maryland Library Association. Retrieved from http://www.mdlib.org/about/ecrab/ecrab.asp
  20. Maryland Library Association. (2016). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
  21. Maryland Library Association. (2016). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
  22. Maryland Library Association. (2014). About MLA. Maryland Library Association. Retrieved from http://www.mdlib.org/about/default.asp
Comments are closed.