College & Research Libraries News

 

Publication analysis


About the publication

Title: College & Research Libraries News

Website: http://crln.acrl.org/

Purpose, objective, or mission: C&RL News provides timely coverage of the activities and policy statements for the Association of College and Research Libraries, as its official news magazine.1

Target audience: Members of the ACRL.2

Publisher: Association of College and Research Libraries (ACRL).3

Peer reviewed? No.

Type: LIS professional news magazine.4

Medium: Print and online.5

Content: Per their website, “College & Research Libraries News (C&RL News) publishes articles, reports, and essays written by practitioners addressing philosophy and techniques of day-to-day management of academic library services and collections. C&RL News provides current information relating to issues, activities, and personalities of the higher education and academic and research library field. Information literacy, scholarly communication, technology, professional education, preservation, government actions that affect libraries, acquisitions, grants to libraries, product updates, and the business of the Association of College and Research Libraries (ACRL) are covered in C&RL News.”6

Frequency of publication: 11 monthly issues (July and August are combined).7

About the publication’s submission guidelines

Location of submission guidelines: http://crln.acrl.org/site/misc/author.xhtml

Types of contributions accepted: Articles, essays, and reports.8

Submission and review process: Manuscripts must be submitted to the editor electronically. Only original manuscripts that have not been published will be accepted, however, exception may be given to previous items published in other institutional newsletters; length depends on type: articles should not be more than 2,000 words; “The Way I See It” essays may be 750 to 1,000 words; footnotes, charts and tables should be minimal; graphics should be included with submission. The author is responsible for obtaining permission for the use of any graphics. Please provide a brief caption and credit (if needed) for all images. Query first for “Internet Resources” column pieces and detail your experience and knowledge on the subject. If your query is approved you will receive special guidelines for manuscript preparation.9

Editorial tone: Practical, accurate, informative, and informal.10

Style guide used: Chicago Manual of Style, 16th ed.11

Conclusion: Evaluation of publication’s potential for LIS authors

Publishing with C&RL News provides a strong foundation for both an author’s portfolio, in addition to allowing the author to be involved in a LIS association. Authors are not required to become ACRL members to publish with C&RL News; however, ACRL offers a variety of publication tools and resources, including wikis and other forums for information sharing that is important to the professional development of librarians, and LIS authors. C&RL News provides new LIS authors the potential to build their writing portfolio within a supportive, field-specific environment.12

 

Audience analysis


About the publication’s readers

Publication circulation: According to the ACRL website, the association has approximately 13,249 members. Since these members receive automatic subscriptions to the C&RL News, this would be a certain count towards the circulation. However, nonmembers can also subscribe to the publication, and the circulation total found on the advertising rates page notes the total circulation count at 13,685. Aside from members and nonmember single subscriptions, there may also be subscriptions by other libraries or related groups (educators) that may have an interest in receiving this publication.13

Audience location and language or cultural considerations: As the ACRL is a division of the American Library Association, it may seem apparent that the publication is geared towards academic and research libraries in America. However, the subscription information provides rates and postal fees for subscriptions to Canada, Mexico, Postal Union of the Americas and Spain (PUAS) countries, and all other countries.14 The publication is printed in English, and as mentioned above, is a publication of a division of the ALA. The production office is in the U.S., and the majority of content is geared towards the “latest trends and practices affecting academic and research libraries and serves as the official newsmagazine and publication of record of ACRL,”15 so cultural considerations do not seem to expand beyond the U.S. However, content such as “Internet Resources,” that includes international websites, and stories on librarianship in other countries (Chalfoun, E. 2007. Beyond the border: Research in Maasailand. College & Research Libraries News. Vol. 68, no. 8: 522-523)16 present an awareness of how library trends and practices in other countries can affect U.S. librarianship.

Reader characteristics: In 2006, an electronic survey by McKinley Marketing, Inc., notes that ACRL members are 75% female, and 25% male. The majority of members are age 45-54, a total of 34%, with 28% of members being 55 to 64, 19% are 35 to 44, 14% are 25 to 34, 4% are over 65, and only 1% are under 25. The ethnic background of members, which could also be characterized in the previous category, as a “cultural consideration,” consist of 86% White/Caucasian; 5% African American; 3% Asian/Pacific Islander; 2% Hispanic; 1% Native American, and 2% listed as “other.” The audience will be comprised of members of the ACRL, who are professional librarians, staff, administrators, directors, educators in LIS, and students. The McKinley Marketing, Inc., survey from 2006 shows a wide array of professional interests and positions, with the largest group being directors or deans at 21%. Public services librarians follow at 18%, with remaining groups representing 5% and less in the roles of catalogers, branch heads, collection development, chief information officer, technical services, information educator, special collections, and “other.”17 This publication allows for more personal insights into the experiences of individual librarians with a personal essay column, called “The Way I See It,” and humorous anecdotes. Readers will be open to new perspectives on situations they might have encountered themselves.18

Knowledge of LIS subject matter: As the ACRL is a professional association of academic librarians and “other interested individuals,”19 the knowledge of LIS subject matter will be a given. Readers will not want definitions and descriptions of issues that they are familiar with — this audience expects to be informed on the current news, trends, and practices in academic and research libraries, as well as in the ACRL itself.

Conclusion: Analysis of reader characteristics and their potential impact on authors

An initial reading of this publication would not necessarily give a potential author the sense that the audience is mainly female, white, and over 35. The professional characteristics have a far stronger impact on the focus of stories, rather than appeal to a particular age, gender, or ethnic background. However, the homogeny of the audience may provide authors with the opportunity to introduce issues that would reflect the diversity of patrons that many librarians’ experiences.

Last updated: May 14, 2016


References

Show 19 footnotes

  1. Association of College & Research Libraries (ACRL). (2016). About C&RL News. College & Research Libraries News. Retrieved from http://crln.acrl.org/site/misc/about.xhtml
  2. ProQuest. (2016). College & Research Libraries News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411507704316/119300
  3. ProQuest. (2016). College & Research Libraries News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411507704316/119300
  4. ProQuest. (2016). College & Research Libraries News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411507704316/119300
  5. ProQuest. (2016). College & Research Libraries News. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1411507704316/119300
  6. Association of College & Research Libraries (ACRL). (2016). Instructions for Authors. College & Research Libraries News. Retrieved from http://crln.acrl.org/site/misc/author.xhtml
  7. Association of College & Research Libraries (ACRL). (2016). Instructions for Authors. College & Research Libraries News. Retrieved from http://crln.acrl.org/site/misc/author.xhtml
  8. Association of College & Research Libraries (ACRL). (2016). Instructions for Authors. College & Research Libraries News. Retrieved from http://crln.acrl.org/site/misc/author.xhtml
  9. Association of College & Research Libraries (ACRL). (2016). Instructions for Authors. College & Research Libraries News. Retrieved from http://crln.acrl.org/site/misc/author.xhtml
  10. Association of College & Research Libraries (ACRL). (2016). Instructions for Authors. College & Research Libraries News. Retrieved from http://crln.acrl.org/site/misc/author.xhtml
  11. Association of College & Research Libraries (ACRL). (2016). Instructions for Authors. College & Research Libraries News. Retrieved from http://crln.acrl.org/site/misc/author.xhtml
  12. Association of College & Research Libraries (ACRL). (2016). College & Research Libraries News. Retrieved from http://crln.acrl.org/
  13. Association of College & Research Libraries (ACRL). (2016). Advertising Information for ACRL Publications. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/advertisinginformation
  14. Association of College & Research Libraries (ACRL). (2016). Advertising Information for ACRL Publications. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/publications/advertisinginformation
  15. Association of College & Research Libraries (ACRL). (2016). About C&RL News. College & Research Libraries News. Retrieved from http://crln.acrl.org/site/misc/about.xhtml
  16. Association of College & Research Libraries (ACRL). (2016). Table of Contents. College & Research Libraries News. Retrieved from http://crln.acrl.org/content/68/8.toc
  17. American Library Association. (2014). Divisions. American Library Association. Retrieved from http://www.ala.org/groups/divs
  18. Association of College & Research Libraries (ACRL). (2016). About C&RL News. College & Research Libraries News. Retrieved from http://crln.acrl.org/site/misc/about.xhtml
  19. Association of College & Research Libraries (ACRL). (2016). About ACRL. Association of College & Research Libraries. Retrieved from http://www.ala.org/acrl/aboutacrl
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