CLA Insider

Revision for “CLA Insider” created on March 24, 2018 @ 18:21:33

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CLA Insider
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title</strong>: <em>CLA Insider</em> <strong>ISSN</strong>: N/A <strong>Website</strong>: <a title="CLA Insider" href="http://www.cla-net.org/?11" target="_blank" rel="noopener">http://www.cla-net.org/?11</a> <strong>Purpose, objective, or mission</strong>: From the CLA home page: "CLA (California Library Association) provides leadership for the development, promotion, and improvement of library services, librarianship, and the library community. We help members excel in a fast-changing job market. We're a resource for learning about new ideas and technology, and we actively work to influence legislation affecting libraries and librarians."[1. California Library Association. (2016). About the California Library Association. <em>California Library Association.</em> Retrieved from <a title="About CLA" href="http://www.cla-net.org/?page=A3">http://www.cla-net.org/?page=A3</a>] From the <a title="CLA Insider Archives Page" href="http://www.cla-net.org/displaycommon.cfm?an=1&amp;subarticlenbr=11" target="_blank" rel="noopener">CLA Newsletter Archives page</a>, the <em>Insider</em> features "€œnews, articles, library/people/program spotlights, information about upcoming events."[2. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <strong>Target audience</strong>: The <em>Insider</em> targets librarians, staff, patrons and users of California libraries.[3. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] CLA'€™s website says that the <em>Insider</em> is members-only.[4. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <strong>Publisher</strong>: California Library Association (CLA)[5. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <strong>Peer reviewed</strong>? No.[6. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <strong>Type</strong>: LIS professional news.[7. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <strong>Medium</strong>: E-newsletter.[8. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <strong>Content</strong>: CLA conference updates, member news, news items by and about CLA members, and California-library specific initiatives.[9. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <strong>Frequency of publication</strong>: Monthly, since August 2012.[10. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines</strong>: There are no guidelines provided, but the newsletter'€™s home page provides some direction. See the section on the right side of the page: <em>Comments, Questions, Contribute?</em>[11. California Library Association. (2016). Newsletter Archives.<em> <em>California Library Association.</em> </em>Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <strong>Types of contributions accepted</strong>: News for, by, and about CLA members, member profiles, exceptional CA library services or programs, reports on research projects. Other suggestions welcome.[12. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <strong>Submission and review process</strong>: Email CLA Membership Associate and Newsletter Editor Lauren Takeda at laurent@socallibraries.org.[13. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <strong>Editorial tone</strong>: Very informal, friendly, California-library positive and CLA focused.[14. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <strong>Style guide used</strong>: None referenced. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> If you'€™re a student in CA or plan on working in CA libraries, this is a great place for sharing information and news about CA librarian goings-on. You might need to be a CLA member to submit; it'€™s not clear from the guidelines. But this is an excellent newsletter to submit CA news, librarian profiles, initiatives, specific CA library activities, etc. CLA promotes itself as "the community for California Libraries€." Keep in mind that it'€™s a member-oriented newsletter though, not a peer-reviewed publication, and can only be accessed by members.[15. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation</strong>: Currently the CLA has around 3000 members. The newsletter is circulated to members; including LIS students, trustees, business memberships (to those who sell products to support library operations), and librarian memberships at all kinds of libraries.[16. California Library Association. (2016). History. <em>California Library Association.</em> Retrieved from <a title="History" href="http://www.cla-net.org/?page=29">http://www.cla-net.org/?page=29</a>] <strong>Geographic location</strong>: The publication is based in California.[17. California Library Association. (2014). About the California Library Association. <em>California Library Association.</em> Retrieved from <a title="About CLA" href="http://www.cla-net.org/?page=A3">http://www.cla-net.org/?page=A3</a>] Written in American English, the focus is on California libraries and LIS professionals.[18. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <strong>Reader characteristics</strong>: The newsletter is targeted to those with an interest in California libraries: students, professionals, service providers, users and library supporters. If there is a bias, it'€™s that CA libraries are exceptional community centers, and the newsletter aims to be the source of information for the libraries.[19. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <strong>Knowledge of LIS subject matter</strong>: The knowledge level should be fairly strong, since the newsletter is for California Library Association members. But keep in mind that this is written for and about all sorts of civilians involved in the CA library world, and keep LIS jargon to a minimum.[20. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> Readers are interested in hearing positive news about CA libraries: functions, initiatives, programs, advocacy, librarians, and CLA-specific updates. This is a CA specific newsletter, open to suggestions for news, profiles, reports, research -€“ anything having to do with CA libraries. Student submissions - particularly regarding news from CA'€™s LIS programs - would most likely be well received, providing a good balance to the newsletter'€™s current member-centric articles, and giving librarians (and library donors) insider insight into what'€™s going on in the state'™s LIS student centers. CLA Insider has a very limited audience, as it is a members-only publication, yet is still a viable publishing option.[21. California Library Association. (2016). Newsletter Archives. <em>California Library Association.</em> Retrieved from <a title="Newsletter Archives" href="http://www.cla-net.org/?11">http://www.cla-net.org/?11</a>] <strong>Last updated</strong>: May 14, 2016 <hr /> <h4>References<strong> </strong></h4>
Excerpt


OldNewDate CreatedAuthorActions
March 24, 2018 @ 18:21:33 Lisa Lowdermilk
January 23, 2018 @ 16:35:27 Laurie Putnam
May 14, 2016 @ 16:53:48 Cathryn Gowen
October 15, 2015 @ 12:55:27 [Autosave] Julia Wells
August 6, 2015 @ 16:47:44 Laurie Putnam
August 1, 2015 @ 17:13:41 Laurie Putnam
August 1, 2015 @ 17:13:24 [Autosave] Laurie Putnam
November 11, 2014 @ 08:36:14 Joni Hansen
November 11, 2014 @ 08:36:08 [Autosave] Joni Hansen
October 5, 2014 @ 09:57:11 Julia Wells
September 28, 2014 @ 15:26:26 Julia Wells
September 28, 2014 @ 15:23:52 Julia Wells
February 25, 2014 @ 00:47:56 Joni Hansen
February 10, 2014 @ 19:39:01 Joni Hansen
September 23, 2013 @ 18:17:41 admin
September 17, 2013 @ 23:04:28 [Autosave] admin
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