CLA Insider

 

Publication analysis


About the publication

Title: CLA Insider

Website: http://www.cla-net.org/?11

Purpose, objective, or mission: From the CLA home page: “CLA (California Library Association) provides leadership for the development, promotion, and improvement of library services, librarianship, and the library community. We help members excel in a fast-changing job market. We’re a resource for learning about new ideas and technology, and we actively work to influence legislation affecting libraries and librarians.”1

From the CLA Newsletter Archives page, the Insider features “€œnews, articles, library/people/program spotlights, information about upcoming events.”2

Target audience: The Insider targets librarians, staff, patrons and users of California libraries.3

CLA’€™s website says that the Insider is members-only.4

Publisher: California Library Association (CLA)5

Peer reviewed? No.6

Type: LIS professional news.7

Medium: E-newsletter.8

Content: CLA conference updates, member news, news items by and about CLA members, and California-library specific initiatives.9

Frequency of publication: Monthly, since August 2012.10

About the publication’s submission guidelines

Location of submission guidelines: There are no guidelines provided, but the newsletter’€™s home page provides some direction. See the section on the right side of the page: Comments, Questions, Contribute?11

Types of contributions accepted: News for, by, and about CLA members, member profiles, exceptional CA library services or programs, reports on research projects. Other suggestions welcome.12

Submission and review process: Email CLA Membership Associate and Newsletter Editor Lauren Takeda at laurent@socallibraries.org.13

Editorial tone: Very informal, friendly, California-library positive and CLA focused.14

Style guide used: None referenced.

Conclusion: Evaluation of publication’s potential for LIS authors

If you’€™re a student in CA or plan on working in CA libraries, this is a great place for sharing information and news about CA librarian goings-on. You might need to be a CLA member to submit; it’€™s not clear from the guidelines. But this is an excellent newsletter to submit CA news, librarian profiles, initiatives, specific CA library activities, etc. CLA promotes itself as “the community for California Libraries€.” Keep in mind that it’€™s a member-oriented newsletter though, not a peer-reviewed publication, and can only be accessed by members.15

 

Audience analysis


About the publication’s readers

Publication circulation: Currently the CLA has around 3000 members. The newsletter is circulated to members; including LIS students, trustees, business memberships (to those who sell products to support library operations), and librarian memberships at all kinds of libraries.16

Geographic location: The publication is based in California.17 Written in American English, the focus is on California libraries and LIS professionals.18

Reader characteristics: The newsletter is targeted to those with an interest in California libraries: students, professionals, service providers, users and library supporters. If there is a bias, it’€™s that CA libraries are exceptional community centers, and the newsletter aims to be the source of information for the libraries.19

Knowledge of LIS subject matter: The knowledge level should be fairly strong, since the newsletter is for California Library Association members. But keep in mind that this is written for and about all sorts of civilians involved in the CA library world, and keep LIS jargon to a minimum.20

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers are interested in hearing positive news about CA libraries: functions, initiatives, programs, advocacy, librarians, and CLA-specific updates. This is a CA specific newsletter, open to suggestions for news, profiles, reports, research -€“ anything having to do with CA libraries. Student submissions – particularly regarding news from CA’€™s LIS programs – would most likely be well received, providing a good balance to the newsletter’€™s current member-centric articles, and giving librarians (and library donors) insider insight into what’€™s going on in the state’™s LIS student centers. CLA Insider has a very limited audience, as it is a members-only publication, yet is still a viable publishing option.21

Last updated: May 14, 2016


References

Show 21 footnotes

  1. California Library Association. (2016). About the California Library Association. California Library Association. Retrieved from http://www.cla-net.org/?page=A3
  2. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  3. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  4. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  5. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  6. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  7. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  8. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  9. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  10. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  11. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  12. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  13. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  14. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  15. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  16. California Library Association. (2016). History. California Library Association. Retrieved from http://www.cla-net.org/?page=29
  17. California Library Association. (2014). About the California Library Association. California Library Association. Retrieved from http://www.cla-net.org/?page=A3
  18. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  19. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  20. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
  21. California Library Association. (2016). Newsletter Archives. California Library Association. Retrieved from http://www.cla-net.org/?11
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