Briefings

 

Publication analysis


About the publication

Title: Briefings

Website: http://www.cla-net.org/displaycommon.cfm?an=1&subarticlenbr=261

Purpose, objective, or mission: Briefings is an online newsletter of the California Library Association’s Youth Services Interest Group, providing information relevant to those who serve children and young adults in the library community.1

Target audience: Members of the California Library Association’s Youth Services Interest Group, as well as other interested professionals.2

Publisher: The California Library Association’s Youth Services Interest Group.3

Peer reviewed? No.4

Type: LIS professional news with the prime purpose of educating its members.5

Medium: Online.6

Content: Issues of Briefings typically consist of articles about current events in the organization including professional conferences or programs, information about services and programs at California libraries, reminders about scholarships, events, awards and interviews with children’s authors.7

From theĀ Youth Services Interest Group’s Mission Statement, Briefings “features information on interesting and insightful programs and activities for children, tweens, and teens. It also provides readers with information on CLA and other activities affecting libraries throughout the state.”8

Frequency of publication: Briefings now publishes four times per year (as of 2012), in January, May, and August and October.9

About the publication’s submission guidelines

Location of submission guidelines: Each newsletter offers a call for submissions. 10

Types of contributions accepted: Upcoming topics are announced in each issue of the newsletter and in the members’ discussion list. The newsletter generally accepts any articles concerning children’s or young adult services, individual experiences at conferences, or sharing information about programs attended.11

Submission and review process: In most cases, articles are about 500 words. Contributors are usually CLA members but it is not required. Authors are asked to meet specific deadlines, usually two weeks before publication. Authors can send submissions to the editors via email.12

Editorial tone: Informational.13

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

A good place to increase visibility in the California LIS community and network with other LIS professionals, especially for CLA members and first time writers.

 

Audience analysis


About the publication’s readers

Publication circulation: As an online-only publication, no circulation figures are available, according to the editor. The California Library Association has “nearly 3000 Individual, Business, and Institutional members. Individual members include librarians, library employees, library students, friends group members, trustees, retirees as well as members of the general public who wish to support California libraries. CLA Business members represent a wide range of library-supporting businesses, whereas Institutional members include library institutions and systems who support the association’s advocacy programs.”14

Audience location and language or cultural considerations: As a state professional organization, most members either reside or work in the state of California, or have a vested interest in issues affecting libraries in California.15 Briefings is published in the English language. California is a culturally diverse state, however, and the CLA and the Youth Services Interest Group reflect this diversity with attention paid to issues affecting Latino, African-American, Asian, and gay and lesbian communities, among others.16

Reader characteristics: In the absence of any officially gathered demographic data, information was gleaned from individual issues of Briefings, as well as anecdotal evidence from its past editors. It appears that contributors to the publication are overwhelmingly female,17 and past coeditor Julie Zeoli notes, “It has been my observation that there is a growing trend of young people taking young adult librarian positions.”18 From the large numbers of “20-somethings” she’s met at professional gatherings and conferences, we can surmise that the readership of Briefings is trending younger. Zeoli also notes that their readership seems to be overwhelmingly public librarians, as opposed to school librarians.19 The publication favors state and regional issues faced its membership.20

Knowledge of LIS subject matter: As members of the CLA, we can assume that most readers have MLIS degrees or are working on MLIS degrees, and have a general knowledge base of LIS issues, and youth services specifically. Also, both the CLA and the Youth Services Interest Group have continuing education as one of its goals, and providing a place for the exchange of new ideas and technology.21

Conclusion: Analysis of reader characteristics and their potential impact on authors

The characteristic with the largest impact on potential contributors to Briefings, of course, is that they usually will be CLA and Youth Services Interest Group members to contribute. With an audience of mainly public librarians, issues of concern to public libraries would probably take precedent over those concerned specifically with school libraries. And with an audience of many young librarians, the audience may be particularly interested in articles sharing information about how other libraries do things, as well as ones with a hip and trendy voice.

Last updated: May 14, 2016


References

Show 21 footnotes

  1. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  2. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  3. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  4. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  5. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  6. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  7. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  8. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  9. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  10. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  11. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  12. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  13. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  14. California Library Association (CLA). (2016). History. California Library Association. Retrieved from http://www.cla-net.org/?page=29
  15. California Library Association (CLA). (2016). History. California Library Association. Retrieved from http://www.cla-net.org/?page=29
  16. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  17. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group: Briefings Newsletter. California Library Association. Retrieved from http://clanet.site-ym.com/?261
  18. J. Zeoli (personal communication, February 21, 2014)
  19. J. Zeoli (personal communication, February 21, 2014)
  20. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
  21. California Library Association (CLA) Youth Services Interest Group. (2016). Youth Services Interest Group. California Library Association. Retrieved from http://www.cla-net.org/?25
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