Booklist Online

Revision for “Booklist Online” created on May 14, 2016 @ 15:39:12

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Booklist Online
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title</strong>: <em>Booklist Online</em> <strong>Website</strong>: <a title="Booklist Online" href="http://www.booklistonline.com" target="_blank">http://www.booklistonline.com</a> <strong>Purpose, objective, or mission</strong>: Per the publisher, American Library Association (ALA), "<em>Booklist Online</em> is an irresistible book review site and a powerful collection development and readers' advisory tool serving libraries, library patrons, and book lovers. Complementing and expanding on <em>Booklist </em>magazine from the ALA, <em>Booklist Online</em> delivers highly searchable and creatively linked reviews, columns, and features -- all designed to help users find exactly the right book."[1. American Library Association. (2016). Booklist Online. <em>American Library Association.</em> Retrieved from <a title="ALA" href="http://www.ala.org/offices/booklist_online/booklistonlinecom/booklistonline">http://www.ala.org/offices/booklist_online/booklistonlinecom/booklistonline</a>]. From <em>Booklist Online</em>'s website: "Our core mission is to assist public and school librarians in selecting new works."[2. American Library Association. (2016). Frequently Asked Questions. <em>Booklist Online</em>. Retrieved from <a title="FAQ" href="http://www.booklistonline.com/faq">http://www.booklistonline.com/faq</a>] From the <a title="Booklist Online FAQs" href="http://www.booklistonline.com/faq" target="_blank">FAQs</a>: "<i>Booklist Online</i> is the web version of the <i>Booklist</i> print magazine. It offers free content to non-subscribers including a Review of the Day (a highlighted review we're featuring), and a generous selection of additional reviews and features written exclusively for <i>Booklist Online</i>. Subscribers to <i>Booklist</i> also gain access to the full <i>Booklist Online </i>database, which contains more than 160,000 reviews and thousands of features dating back to 1992 and 8,000 new reviews and related features every year.[3. American Library Association. (2016). Frequently Asked Questions. <em>Booklist Online</em>. Retrieved from <a title="FAQ" href="http://www.booklistonline.com/faq">http://www.booklistonline.com/faq</a>] <strong>Target audience</strong>: Libraries (specifically collection-development and readers'-advisory staff), library patrons, and book lovers.[4. American Library Association. (2016). Frequently Asked Questions. <em>Booklist Online</em>. Retrieved from <a title="FAQ" href="http://www.booklistonline.com/faq">http://www.booklistonline.com/faq</a>] <strong>Publisher</strong>: American Library Association.[5. ProQuest. (2016). Booklist Online. <em>Ulrichsweb Global Serials Directory.</em> Retrieved from <a title="Global Serials Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410718866452/42874">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410718866452/42874</a>] <strong>Peer reviewed</strong>? No.[6. American Library Association. (2016). Frequently Asked Questions. <em>Booklist Online</em>. Retrieved from <a title="FAQ" href="http://www.booklistonline.com/faq">http://www.booklistonline.com/faq</a>] <strong>Type</strong>: LIS professional publication.[7. ProQuest. (2016). Booklist Online. <em>Ulrichsweb Global Serials Directory.</em> Retrieved from <a title="Global Serials Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410718866452/42874">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410718866452/42874</a>] <strong>Medium</strong>: Electronic supplement to print magazine. <em>Booklist Online</em> access is available free to all <em>Booklist</em> print magazine subscribers. Reviews and articles posted to the homepage are free, as are searches to see what'€™s been reviewed. To view full text of reviews &amp; features, you need to be a subscriber or sign up for a free trial. However, <em>Booklist Online</em> makes numerous features available for free, without subscription and without login.[8. American Library Association. (2016). Frequently Asked Questions. <em>Booklist Online</em>. Retrieved from <a title="FAQ" href="http://www.booklistonline.com/faq">http://www.booklistonline.com/faq</a>] <strong>Content</strong>: Book reviews; author columns; interviews; top-ten lists; recommendations for adult and children readers as well as LIS-related media and reference books and tools; blogs.[9. American Library Association. (2016). Frequently Asked Questions. <em>Booklist Online</em>. Retrieved from <a title="FAQ" href="http://www.booklistonline.com/faq">http://www.booklistonline.com/faq</a>] <strong>Frequency of publication</strong>: Website updated frequently. Free 14-day trial subscription available for <em>Booklist Online</em>.[10. American Library Association. (2016). Frequently Asked Questions. <em>Booklist Online</em>. Retrieved from <a title="FAQ" href="http://www.booklistonline.com/faq">http://www.booklistonline.com/faq</a>] Other <a title="Booklist eNewsletters" href="http://www.booklistonline.com/newsletters" target="_blank">e-newsletters</a>[11. American Library Association. (2016). Booklist Online Newsletters. <em>Booklist Online.</em> Retrieved from http://www.booklistonline.com/newsletters] published by <em>Booklist Online</em> include: <em>Booklist Online Exclusives</em>, containing 100-150 reviews each month, read by over 20,000 libraries;[12. American Library Association. (2016). Booklist Online Exclusives. <em>Booklist Online.</em> Retrieved from <a title="Exclusives" href="http://www.booklistonline.com/GeneralInfo.aspx?id=77">http://www.booklistonline.com/GeneralInfo.aspx?id=77</a>]  <em>REaD Alert</em>, a hand-picked selection of reviews and features from <em>Booklist</em> and web-only content from <em>Booklist Online</em>;[13. American Library Association. (2016). Booklist Online Read Alert. <em>Booklist Online.</em> Retrieved from <a title="Read Alert" href="http://www.booklistonline.com/GeneralInfo.aspx?id=76">http://www.booklistonline.com/GeneralInfo.aspx?id=76</a>] <em>Corner Shelf</em>, addressing "€œtrends, ideas, and issues in reader'€™s advisory and collection development"€;[14. American Library Association. (2016). Booklist Online Corner Shelf. <em>Booklist Online.</em> Retrieved from <a title="Corner Shelf" href="http://www.booklistonline.com/GeneralInfo.aspx?id=80">http://www.booklistonline.com/GeneralInfo.aspx?id=80</a>] <em>Booklist'€™s Quick Tips for Schools &amp; Libraries</em>, which promotes literature and literacy to subscribers, with content designed to enrich public-library programs and K-12 curriculum, providing a "new spin"€ on how to introduce books that capture children'€™s attention;[15. American Library Association. (2016). Booklist's Quick Tips for Schools and Libraries.<em> Booklist Online.</em> Retrieved from  <a title="Quick Tips" href="http://www.booklistonline.com/GeneralInfo.aspx?id=78">http://www.booklistonline.com/GeneralInfo.aspx?id=78</a>] <em>Video Review</em>, digital reviews of videos for adults and youth; and <em>Bookmakers</em>, focusing on the story of a single publishing house, title or new product.[16. American Library Association. (2016). Booklist Online Video Review.<em> Booklist Online.</em> Retrieved from <a title="Video Reviews" href="http://www.booklistonline.com/GeneralInfo.aspx?id=79">http://www.booklistonline.com/GeneralInfo.aspx?id=79</a>] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines</strong>: <a title="Booklist Online Submission Guidelines" href="http://www.booklistonline.com/reviewers" target="_blank">http://www.booklistonline.com/reviewers</a> <strong>Types of contributions accepted</strong>: Book reviews under the following sections: Adult Books, Books for Youth, Graphic Novels, Media, and Reference. <em>Booklist</em>'€™s <a title="Booklist Online Publishers Guidelines" href="http://www.booklistonline.com/GeneralInfo.aspx?id=65" target="_blank">Publishers Guidelines</a> &amp; Media Kit acknowledge that books of "€œborderline quality but considerable usefulness" may be reviewed.[17. American Library Association. (2016). Submitting Review Material to Booklist. <em>Booklist Online.</em> Retrieved from <a title="Get Reviewed" href="http://www.booklistonline.com/GeneralInfo.aspx?id=65">http://www.booklistonline.com/GeneralInfo.aspx?id=65</a>] In other words, if you find that the book could be of interest to someone searching a library, chances are it would make a good book for a <em>Booklist Online</em> review. <strong>Submission and review process</strong>: From their site, "If you are interested in becoming a reviewer for <em>Booklist</em>, please contact the editor of the appropriate section directly with relevant samples of your work."[18. American Library Association. (2016). Frequently Asked Questions. <em>Booklist Online</em>. Retrieved from <a title="FAQ" href="http://www.booklistonline.com/faq">http://www.booklistonline.com/faq]</a> Listed are the names, titles and email address of the editors of the review sections listed above.[19. American Library Association. (2016). Reviewers. <em>Booklist Online.</em> Retrieved from <a title="Reviewers" href="http://www.booklistonline.com/GeneralInfo.aspx?id=66#reviewing">http://www.booklistonline.com/GeneralInfo.aspx?id=66#reviewing</a>] Contact the editor of the topic for more information, and check the current year's <a title="Booklist Online Media Kit" href="http://www.booklistonline.com/advertise" target="_blank">media kit</a> for upcoming feature descriptions and calendars.[20. American Library Association. (2016). Advertise. <em>Booklist Online</em>. Retrieved from <a title="Advertise" href="http://www.booklistonline.com/advertise">http://www.booklistonline.com/advertise</a>] From the <a title="Booklist Online Publisher Information Page" href="http://www.booklistonline.com/default.aspx?page=general_info&amp;id=65" target="_blank">publisher information page</a>: "<em>Booklist</em> editors and reviewers participate in evaluation as an open-ended process and follow standard selection criteria consistent with the Library Bill of Rights and its various interpretations as adopted by the Council of the American Library Association. In selecting materials for review, <em>Booklist</em> editors reflect many of the same attitudes as professional librarians selecting materials for purchase."[21. American Library Association. (2016). Submitting Review Material to Booklist. <em>Booklist Online.</em> Retrieved from <a title="Submitting Material" href="http://www.booklistonline.com/GeneralInfo.aspx?id=65">http://www.booklistonline.com/GeneralInfo.aspx?id=65</a>] <strong>Editorial tone</strong>: Informational. <strong>Style guide used</strong>: None mentioned. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> Good potential for becoming known in both LIS professional circles as well as among lay readers. Browsing the reviewers' brief <a title="Booklist Online Reviewer Biographies" href="http://www.booklistonline.com/GeneralInfo.aspx?id=66#reviewing" target="_blank">biographies</a> finds reviewers come from a wide range of backgrounds that suggest LIS students and authors who are not librarians would be welcome here.[22. American Library Association. (2016). Reviewers. <em>Booklist Online.</em> Retrieved from <a title="Reviewers" href="http://www.booklistonline.com/GeneralInfo.aspx?id=66#reviewing">http://www.booklistonline.com/GeneralInfo.aspx?id=66#reviewing</a>] These are brief reviews focusing on plot, major themes, and how the book would fit in with a particular audience. A good start for anyone wanting to try out book reviewing. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation</strong>: Per the 2015 media kit, there are 1.75 million page views per month with 600,000 unique visits per month. Average time spent in single session: 6 minutes.[23. American Library Association. (2016). Advertise. <em>Booklist Online</em>. Retrieved from <a title="Advertise" href="http://www.booklistonline.com/advertise">http://www.booklistonline.com/advertise</a>] <strong>Audience location and language or cultural considerations</strong>: Produced in United States, <em>Booklist Online</em> is available worldwide via e-subscription.[24. American Library Association. (2016). Advertise. <em>Booklist Online</em>. Retrieved from <a title="Advertise" href="http://www.booklistonline.com/advertise">http://www.booklistonline.com/advertise</a>] Content is presented in American English.[25. ProQuest. (2016). Booklist Online. <em>Ulrichsweb Global Serials Directory.</em> Retrieved from <a title="Global Serials Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410718866452/42874">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410718866452/42874</a>] <strong>Reader characteristics</strong>: Per media kit, provides more reviews each year than any other journal. Content focuses almost exclusively on the needs of collection-development and readers'-advisory experts.[26. American Library Association. (2016). Advertise. <em>Booklist Online</em>. Retrieved from <a title="Advertise" href="http://www.booklistonline.com/advertise">http://www.booklistonline.com/advertise</a>] The publication follows the Library Bill of Rights. Per publishers guidelines, <em>Booklist</em> operates under policies established by the Publishing Committee of the American Library Association.[27. American Library Association. (2016). Submitting Review Material to Booklist. <em>Booklist Online.</em> Retrieved from <a title="Submitting Review" href="http://www.booklistonline.com/GeneralInfo.aspx?id=65">http://www.booklistonline.com/GeneralInfo.aspx?id=65</a>] <strong>Knowledge of LIS subject matter</strong>: Professional knowledge made accessible for all readers. Not being a scholarly publication, its tone does not assume LIS knowledge on the part of its readers. However, the media guide states that 90% of readers (for the print version, <em>Booklist</em>, which is now bundled with <em>Booklist Online</em>) work at libraries.[28. American Library Association. (2016). Advertise. <em>Booklist Online</em>. Retrieved from <a title="Advertise" href="http://www.booklistonline.com/advertise">http://www.booklistonline.com/advertise</a>] <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> While readers of this publication may vary considerably in education and experience, the publication's target audience are collection-development and readers'-advisory experts, indicating authors need to consider LIS needs in their submissions. For example, including in the review what populations would be interested in the book, and what size or type of collections would consider purchasing the book. <strong>Last updated</strong>: May 14, 2016 <hr /> <h4><strong>References </strong></h4>
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