Booklist Online

 

Publication analysis


About the publication

Title: Booklist Online

Website: http://www.booklistonline.com

Purpose, objective, or mission: Per the publisher, American Library Association (ALA), “Booklist Online is an irresistible book review site and a powerful collection development and readers’ advisory tool serving libraries, library patrons, and book lovers. Complementing and expanding on Booklist magazine from the ALA, Booklist Online delivers highly searchable and creatively linked reviews, columns, and features — all designed to help users find exactly the right book.”1. From Booklist Online‘s website: “Our core mission is to assist public and school librarians in selecting new works.”2

From the FAQs: “Booklist Online is the web version of the Booklist print magazine. It offers free content to non-subscribers including a Review of the Day (a highlighted review we’re featuring), and a generous selection of additional reviews and features written exclusively for Booklist Online. Subscribers to Booklist also gain access to the full Booklist Online database, which contains more than 160,000 reviews and thousands of features dating back to 1992 and 8,000 new reviews and related features every year.3

Target audience: Libraries (specifically collection-development and readers’-advisory staff), library patrons, and book lovers.4

Publisher: American Library Association.5

Peer reviewed? No.6

Type: LIS professional publication.7

Medium: Electronic supplement to print magazine. Booklist Online access is available free to all Booklist print magazine subscribers. Reviews and articles posted to the homepage are free, as are searches to see what’€™s been reviewed. To view full text of reviews & features, you need to be a subscriber or sign up for a free trial. However, Booklist Online makes numerous features available for free, without subscription and without login.8

Content: Book reviews; author columns; interviews; top-ten lists; recommendations for adult and children readers as well as LIS-related media and reference books and tools; blogs.9

Frequency of publication: Website updated frequently. Free 14-day trial subscription available for Booklist Online.10

Other e-newsletters11 published by Booklist Online include: Booklist Online Exclusives, containing 100-150 reviews each month, read by over 20,000 libraries;12  REaD Alert, a hand-picked selection of reviews and features from Booklist and web-only content from Booklist Online;13 Corner Shelf, addressing “€œtrends, ideas, and issues in reader’€™s advisory and collection development”€;14 Booklist’€™s Quick Tips for Schools & Libraries, which promotes literature and literacy to subscribers, with content designed to enrich public-library programs and K-12 curriculum, providing a “new spin”€ on how to introduce books that capture children’€™s attention;15 Video Review, digital reviews of videos for adults and youth; and Bookmakers, focusing on the story of a single publishing house, title or new product.16

About the publication’s submission guidelines

Location of submission guidelines: http://www.booklistonline.com/reviewers

Types of contributions accepted: Book reviews under the following sections: Adult Books, Books for Youth, Graphic Novels, Media, and Reference. Booklist‘€™s Publishers Guidelines & Media Kit acknowledge that books of “€œborderline quality but considerable usefulness” may be reviewed.17 In other words, if you find that the book could be of interest to someone searching a library, chances are it would make a good book for a Booklist Online review.

Submission and review process: From their site, “If you are interested in becoming a reviewer for Booklist, please contact the editor of the appropriate section directly with relevant samples of your work.”18 Listed are the names, titles and email address of the editors of the review sections listed above.19 Contact the editor of the topic for more information, and check the current year’s media kit for upcoming feature descriptions and calendars.20

From the publisher information page:
Booklist editors and reviewers participate in evaluation as an open-ended process and follow standard selection criteria consistent with the Library Bill of Rights and its various interpretations as adopted by the Council of the American Library Association. In selecting materials for review, Booklist editors reflect many of the same attitudes as professional librarians selecting materials for purchase.”21

Editorial tone: Informational.

Style guide used: None mentioned.

Conclusion: Evaluation of publication’s potential for LIS authors

Good potential for becoming known in both LIS professional circles as well as among lay readers. Browsing the reviewers’ brief biographies finds reviewers come from a wide range of backgrounds that suggest LIS students and authors who are not librarians would be welcome here.22 These are brief reviews focusing on plot, major themes, and how the book would fit in with a particular audience. A good start for anyone wanting to try out book reviewing.

 

Audience analysis


About the publication’s readers

Publication circulation: Per the 2015 media kit, there are 1.75 million page views per month with 600,000 unique visits per month. Average time spent in single session: 6 minutes.23

Audience location and language or cultural considerations: Produced in United States, Booklist Online is available worldwide via e-subscription.24 Content is presented in American English.25

Reader characteristics: Per media kit, provides more reviews each year than any other journal. Content focuses almost exclusively on the needs of collection-development and readers’-advisory experts.26 The publication follows the Library Bill of Rights. Per publishers guidelines, Booklist operates under policies established by the Publishing Committee of the American Library Association.27

Knowledge of LIS subject matter: Professional knowledge made accessible for all readers. Not being a scholarly publication, its tone does not assume LIS knowledge on the part of its readers. However, the media guide states that 90% of readers (for the print version, Booklist, which is now bundled with Booklist Online) work at libraries.28

Conclusion: Analysis of reader characteristics and their potential impact on authors

While readers of this publication may vary considerably in education and experience, the publication’s target audience are collection-development and readers’-advisory experts, indicating authors need to consider LIS needs in their submissions. For example, including in the review what populations would be interested in the book, and what size or type of collections would consider purchasing the book.

Last updated: May 14, 2016


References

Show 28 footnotes

  1. American Library Association. (2016). Booklist Online. American Library Association. Retrieved from http://www.ala.org/offices/booklist_online/booklistonlinecom/booklistonline
  2. American Library Association. (2016). Frequently Asked Questions. Booklist Online. Retrieved from http://www.booklistonline.com/faq
  3. American Library Association. (2016). Frequently Asked Questions. Booklist Online. Retrieved from http://www.booklistonline.com/faq
  4. American Library Association. (2016). Frequently Asked Questions. Booklist Online. Retrieved from http://www.booklistonline.com/faq
  5. ProQuest. (2016). Booklist Online. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410718866452/42874
  6. American Library Association. (2016). Frequently Asked Questions. Booklist Online. Retrieved from http://www.booklistonline.com/faq
  7. ProQuest. (2016). Booklist Online. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410718866452/42874
  8. American Library Association. (2016). Frequently Asked Questions. Booklist Online. Retrieved from http://www.booklistonline.com/faq
  9. American Library Association. (2016). Frequently Asked Questions. Booklist Online. Retrieved from http://www.booklistonline.com/faq
  10. American Library Association. (2016). Frequently Asked Questions. Booklist Online. Retrieved from http://www.booklistonline.com/faq
  11. American Library Association. (2016). Booklist Online Newsletters. Booklist Online. Retrieved from http://www.booklistonline.com/newsletters
  12. American Library Association. (2016). Booklist Online Exclusives. Booklist Online. Retrieved from http://www.booklistonline.com/GeneralInfo.aspx?id=77
  13. American Library Association. (2016). Booklist Online Read Alert. Booklist Online. Retrieved from http://www.booklistonline.com/GeneralInfo.aspx?id=76
  14. American Library Association. (2016). Booklist Online Corner Shelf. Booklist Online. Retrieved from http://www.booklistonline.com/GeneralInfo.aspx?id=80
  15. American Library Association. (2016). Booklist’s Quick Tips for Schools and Libraries. Booklist Online. Retrieved from  http://www.booklistonline.com/GeneralInfo.aspx?id=78
  16. American Library Association. (2016). Booklist Online Video Review. Booklist Online. Retrieved from http://www.booklistonline.com/GeneralInfo.aspx?id=79
  17. American Library Association. (2016). Submitting Review Material to Booklist. Booklist Online. Retrieved from http://www.booklistonline.com/GeneralInfo.aspx?id=65
  18. American Library Association. (2016). Frequently Asked Questions. Booklist Online. Retrieved from http://www.booklistonline.com/faq
  19. American Library Association. (2016). Reviewers. Booklist Online. Retrieved from http://www.booklistonline.com/GeneralInfo.aspx?id=66#reviewing
  20. American Library Association. (2016). Advertise. Booklist Online. Retrieved from http://www.booklistonline.com/advertise
  21. American Library Association. (2016). Submitting Review Material to Booklist. Booklist Online. Retrieved from http://www.booklistonline.com/GeneralInfo.aspx?id=65
  22. American Library Association. (2016). Reviewers. Booklist Online. Retrieved from http://www.booklistonline.com/GeneralInfo.aspx?id=66#reviewing
  23. American Library Association. (2016). Advertise. Booklist Online. Retrieved from http://www.booklistonline.com/advertise
  24. American Library Association. (2016). Advertise. Booklist Online. Retrieved from http://www.booklistonline.com/advertise
  25. ProQuest. (2016). Booklist Online. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410718866452/42874
  26. American Library Association. (2016). Advertise. Booklist Online. Retrieved from http://www.booklistonline.com/advertise
  27. American Library Association. (2016). Submitting Review Material to Booklist. Booklist Online. Retrieved from http://www.booklistonline.com/GeneralInfo.aspx?id=65
  28. American Library Association. (2016). Advertise. Booklist Online. Retrieved from http://www.booklistonline.com/advertise
Comments are closed.