Black Caucus of the ALA Newsletter

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Publication analysis


About the publication

Title: Black Caucus of the American Library Association (BCALA) Newsletter

ISSN: 2329-051X (Print) and 2329-0536 (Online)1

Website: http://bcala.org/index.php/component/k2/item/80-news-and-events

Purpose, objective, or mission: This newsletter is written for and mailed to all members of the Black Caucus of the American Library Association in order to inform them of happenings in the organization and in the greater library community, with special focus on issues affecting African Americans in the LIS profession.2

Target audience: The BCALA Newlsetter is written for members of the Black Caucus of the American Library Association (BCALA) and any other interested parties.3

Publisher: BCALA, Inc.4

Peer reviewed? No.5

Type: LIS professional news, and information relevant to African Americans in LIS.6

Medium or mode of distribution: It is distributed in both print and online formats. The online version is a PDF of the print version.7

Content: The newsletter contains updates on BCALA news, brief articles on happenings in the library world including information on the annual BCALA conference, opinion and history articles on issues pertaining to the African American community, and LIS, African American-centric information such as blogs, biographies, and bibliographies, Pan-African LIS issues, and job announcements.8

Frequency of publication: The BCALA Newsletter is published 6 times a year.9

About the publication’s submission guidelines

Location of submission guidelines: One may find submission guidelines on the News and Events page of the BCALA website.10. Those interested in guest editing or writing articles for the newsletter may submit information via email or mail, as Word documents, preferably via an initial query letter. The newsletter also indicates the type of articles the newsletter is currently seeking.11

Types of contributions accepted: All types of entries relating to librarianship are accepted.12

Submission and review process: The guidelines for article submission do not mention the life of articles once they have been sent in. It does not appear as though they will turn away good writing of an interesting and pertinent nature. Queries should be sent directly to the editor, jasonalston@gmail.com13

Editorial tone: The articles and other features of the newsletter are easy to read, but not informal.14

Style guide used: None mentioned.

Conclusion: Evaluation of publication’s potential for LIS authors

This newsletter is ideal for new and seasoned authors in the LIS community who are either African American or interested in African American issues in the LIS world. Inquiries into ideas and overviews of study may be touched upon to bounce off of colleagues in the community.

 

Audience analysis


About the publication’s readers

Publication circulation: The print copy of the newsletter is circulated to the organization’s approximately 1,000 members. As it is available on the BCALA website, any other interested parties have access to it as well.15

Audience location and language or cultural considerations: The publication is aimed at African Americans, particularly in the United States, and deals with issues that its readers and authors might find particularly relevant. It is an affiliate of the American Library Association, and regularly publishes information of interest to African diaspora outside of the U.S, such as “An Eye Opening Visit to A Haitian Library”. This newsletter is focused at an American demographic, and authors use American English and library terms. While some terms may often be used that might not be familiar to all residents of the United States, such as HBCU (“historically black colleges and universities”), all of the writing is made so that anyone in the library community might understand it.16

Reader characteristics: While not required, it is assumed that the vast majority of the BCALA Newsletter readers are African American or interested in issues facing the African American library community. BCALA does not publish its member characteristics. While there is variation in discipline, type of library, and actual job done, all of the targeted readers are either librarians or those associated with libraries in some way. It is likely that most, if not all, have some type of LIS degree. Some readers will be public librarians; others will be academic or special librarians. BCALA is an organization dedicated to discussing the good and bad of the library world, particularly dealing with African American librarians and the African American library community. The articles tend to be more progressive than conservative, when bias is shown in articles at all. Authors try to be as nonpartisan as possible.17. The newsletter does not include intensive research information, but does expect its readers to have a general understanding of librarianship. As with most interfield organizations, jargon for specific disciplines of librarianship is not frequently used.18

Conclusion: Analysis of reader characteristics and their potential impact on authors

The core purpose of this publication is to keep its members updated on news and issues in the African American library and librarian community. A writer should note that even if they are not writing from the perspective of an African American writer, they should still keep the publication’s primary readership in consideration when discussing the issues facing African Americans, and indeed all racial, ethnic, and economic minorities today. Librarians in the public, academic, and special spheres are interested in the problems we face in these disciplines, but seem to be more interested in the solutions as well as the innovations seen in the overall field that might present useful to African American librarians as well as African American library patrons and communities. A past newsletter included not only an update on awards presented by the organization and new administration, but also information on new publications for HBCUs and a few profiles of past and present African Americans in the library community that might have established some change in the LIS community. A writer must consider the publications found and the issues pondered in this publication before presenting an article to the editors of this publication.19

Last updated: May 14, 2016

 


References

Show 19 footnotes

  1.  Black Caucus of the American Library Association (BCALA) Newsletter, Ulrichsweb Global Serials Directory, accessed March 22, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1502941694
  2. Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
  3. Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
  4. ProQuest. (2016). American Library Association Black Caucus Newsletter. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410715391678/771332
  5. Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
  6.  Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
  7. ProQuest. (2016). American Library Association Black Caucus Newsletter. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410715391678/771332
  8.  Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
  9. ProQuest. (2016). American Library Association Black Caucus Newsletter. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1410715391678/771332
  10. Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
  11.  Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
  12.  Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
  13.  Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
  14. Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
  15.  Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
  16. Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
  17. Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
  18. Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
  19. Black Caucus of the American Library Association Inc. (2016). Home. BCALA Newsletter. Retrieved from http://bcala.org/index.php/component/k2/item/80-news-and-events
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