Bayline

 

Publication analysis


About the publication

Title: Bayline

ISSN: N/A

Website: To read posts: http://sanfrancisco.sla.org/category/bayline/. For information: http://sanfrancisco.sla.org/bayline/ and for Archives: http://sanfrancisco.sla.org/issues/.

Purpose, objective, or mission: Bayline is the “official bulletin of the San Francisco Bay Region Chapter” of the Special Libraries Association (or the SLA), according to their website. It presents information of interest to librarians in special libraries throughout the Bay Area.1

Target audience: The target audience is comprised of members of Special Libraries Association, an association for libraries who are not in traditional settings. These libraries can be at museums, corporations, law firms, botanical gardens, etc. “SLA serves more than 12,000 members in 83 countries in the information profession, including corporate, academic and government information specialists.”2

Publisher: The San Francisco Bay Region Chapter of the SLA.3

Peer reviewed? No.4

Type: LIS professional news magazine.5

Medium: Online. In 2013, Bayline shifted from a web magazine to a blog that’s incorporated into SF chapter’s website.6

Content: Profiles of member libraries (which can be very interesting and varied), and articles presenting information librarians in nontraditional settings would find useful. It also contains business news for the professional organization, such as the treasurer’s report and information on what members are doing.7

Frequency of publication: Monthly issues, with new posts added as often as necessary. From a recent post, Bayline is updated with at least 2-3 posts per month.8

About the publication’s submission guidelines

Location of submission guidelines: There are no submission guidelines at the Bayline website however each newsletter contains this statement, “All article submissions must receive approval from the editor and are subject to editing. Submitting authors must sign a copyright release. Authors retain all rights to their articles and know that the full contents of Bayline will be published online at the San Francisco Bay Region Chapter web site. Articles previously published will usually not be accepted for Bayline but exceptions can be negotiated.”9

Types of contributions accepted: There are no limitations given, however the articles should be of interest to the target audience. The invitation to submit does note that Bayline prefers not to publish articles that have seen prior publication, but this is negotiable.10

Submission and review process: Articles must be submitted to the editor before the publication date of the issue they were written for. The editor will read and make sure the article is appropriate for the audience, and is an appropriate length.

To contact the editor email: mcwjrlis@gmail.com .11

Editorial tone: There are no instructions given as to editorial tone, most articles are written in the first person, or third person familiar and informal manner.12

Style guide used: None listed.

Conclusion: Evaluation of publication’s potential for LIS authors

This publication would be a good venue for anyone writing an informal article on subjects of interest to almost any LIS subject, since special librarianship covers such a wide range of topics. There is no indication authors must be members of SLA to submit work for publication.

 

Audience analysis


About the publication’s readers

Publication circulation: Bayline is a free online newsletter/magazine. It is emailed to members of the Bay Area Special Library Association, but is not printed and distributed. As an online periodical, it’s available throughout the world, but is actively read mostly in the Bay Area.13

Audience location and language or cultural considerations: Bayline is focused on the Bay Area, and deals with subjects of interest to librarians in the Bay Area. It is possible that articles with a national focus would be accepted for publication, but the readership is almost entirely local. This periodical is written in American English. Articles may deal with librarianship in other languages or cultures as special libraries may have collections in other languages, but the articles are written in English. There is a wide variety of cultures represented in the SLA, so authors should be sensitive to other cultures and avoid stereotypes and explain information that might not be evident to someone from a different cultural background.14

Reader characteristics: The range of librarians covered by the SLA is huge. The SLA local chapter website illustrates this by saying, “Members of the San Francisco Bay Region Chapter of SLA work in diverse information environments ranging from business and technical organizations to research, government and academic institutions. We are found in public and private corporations, law firms, colleges and universities, banks and financial institutions, newspapers, hospitals, research facilities, public libraries, and engineering and architectural firms. Although many members work in corporate and special libraries, others are managers, researchers, analysts, technical services specialists, and consultants.”15

Knowledge of LIS subject matter: Readers are almost entirely professional librarians or library students. A broad background in LIS subject matter can be assumed, but due to the diverse nature of the libraries represented, extremely specialized terms used in specific kinds of libraries or specializations (such as cataloging, technical services, reference) would need to be defined.16

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of Bayline would be interested in any library topic, especially if it’s local, especially if it involves an unusual library or an unusual librarian. Profiles of libraries, tours of libraries, information on collections, profiles of members and information on resources are all of interest. Information on marketing to the general public would be slightly less well-received here than in other publication (because of the largely corporate nature of the libraries represented) but marketing within the organization would be of great interest.

Bayline is more of a community newsletter than other professional publications, with a section on member news and neighborhood professional dinners. The long community history of the newsletter may explain this, the archive shows that newsletter publication dates back to the 1920s.17

Last updated: May 14, 2016


References

Show 17 footnotes

  1. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Archive Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/category/bayline/
  2. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). About SLA and the San Francisco Bay Chapter. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/about/
  3. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Archive Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/category/bayline/
  4. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Bayline Issues. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/issues/
  5. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). About SLA and the San Francisco Bay Chapter. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/about/
  6. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Archive Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/category/bayline/
  7. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Archive Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/category/bayline/
  8. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Archive Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/category/bayline/
  9. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2010, February/March). Bayline Staff/Editor’s Notes. Bayline, 80(1). Retrieved from http://sanfrancisco.sla.org/wp-content/uploads/2011/05/febmar10.pdf
  10. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2010, February/March). Bayline Staff/Editor’s Notes. Bayline, 80(1). Retrieved from http://sanfrancisco.sla.org/wp-content/uploads/2011/05/febmar10.pdf
  11. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/bayline/
  12. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Archive Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/category/bayline/
  13. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). About SLA and the San Francisco Bay Chapter. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/about/
  14. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). About SLA and the San Francisco Bay Chapter. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/about/
  15. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). About SLA and the San Francisco Bay Chapter. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/about/
  16. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). About SLA and the San Francisco Bay Chapter. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/about/
  17. Special Libraries Association (SLA) San Francisco Bay Region Chapter. (2016). Archive Bayline. SLA San Francisco Bay Region Chapter. Retrieved from http://sanfrancisco.sla.org/category/bayline/
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