Archival Outlook

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Archival Outlook
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title</strong>: <em>Archival Outlook</em> <strong>Website</strong>: <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a> <strong>Purpose, objective, or mission</strong>: A newsletter "€œmembership benefit"€ for members of the Society of American Archivists (SAA) that updates readers on the work of the Society and its many component groups and reports on regional, national, and international news of relevance to members of the profession.[1. Society of American Archivists. (2016). <em>Benefits of Membership</em>. Retrieved from <a title="Benefits of Membership" href="http://www2.archivists.org/membership" target="_blank">http://www2.archivists.org/membership]</a> <strong>Target audience</strong>: Those interested in or specializing in the archival profession or one of its allied fields. The newsletter is published for SAA's 6,200-plus members.[2. Society of American Archivists. (2016). <em>Archival Outlook</em>. Retrieved from <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a>] <strong>Publisher</strong>: The Society of American Archivists (SAA)[3. SerialsSolutions. (2016). Archival Outlook. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402338917688/244199" target="_blank">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402338917688/244199</a>] <strong>Peer reviewed</strong>? No.[4. SerialsSolutions. (2016). Archival Outlook. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402338917688/244199" target="_blank">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402338917688/244199</a>] <strong>Type</strong>: LIS professional news.[5. SerialsSolutions. (2016). Archival Outlook. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402338917688/244199" target="_blank">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402338917688/244199</a>] <strong>Medium</strong>: Print and online.[6. Society of American Archivists. (2016). <em>Archival Outlook</em>. Retrieved from <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a>] Print issues are mailed exclusively to members, but digital versions are available to the general public on the SAA <a title="Archival Outlook Back Issues" href="http://www2.archivists.org/archival-outlook/back-issues" target="_blank">website</a>.[7. Society of American Archivists. (2016). <em>Benefits of Membership</em>. Retrieved from <a title="Benefits of Membership" href="http://www2.archivists.org/membership" target="_blank">http://www2.archivists.org/membership]</a> <strong>Content</strong>: Features often cover best-practice and how-to articles on timely archival topics; notable collections, projects, or advocacy work; how archives are used by the public; and profiles of archives or archivists at work. SAA aims to nurture both new voices and established writers; the content is primarily written by the organization's members and those in the profession.[8. Society of American Archivists. (2016). <em>Archival Outlook</em>. Retrieved from <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a>] <strong>Frequency of publication</strong>: Bimonthly: January/February, Marcy/April, May/June, July/August, September/October, November/December.[9. Society of American Archivists. (2016). <em>Archival Outlook</em>. Retrieved from <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a>] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines</strong>: <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a> <strong>Types of contributions accepted</strong>: A range of relevant topics will be considered, but articles typically focus on best practice, unique collections, notable achievements by an archivist or archives, and updates on the Society and its component groups. Articles should include "some kernel of information that will enlighten the reader professionally."[10. Society of American Archivists. (2016). <em>Archival Outlook</em>. Retrieved from <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a>] Illustrations are encouraged. Articles should run 700 words for a one-page story or 1,400 words for a double-page spread. The newsletter's departments include "Advocating for Archives" (local and national advocacy issues); "Someone You Should Know," (profiles of SAA members in a Q&amp;A format); and "Photo Op" (features interesting and eye-catching image).[11. Society of American Archivists. (2016). <em>Archival Outlook</em>. Retrieved from <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a>] <strong>Submission and review process</strong>: Contact the Editorial and Production Coordinator via <a title="Editor, Archival Outlook" href="ahartman@archivists.org" target="_blank">email</a>.[12. Society of American Archivists. (2016). <em>Archival Outlook</em>. Retrieved from <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a>] <strong>Editorial tone</strong>: This is the member newsletter, not the official journal. While the articles are highly relevant to the archival profession, the tone is more friendly, laid back.[13. Society of American Archivists. (2016). <em>Benefits of Membership</em>. Retrieved from <a title="Benefits of Membership" href="http://www2.archivists.org/membership" target="_blank">http://www2.archivists.org/membership]</a> <strong>Style guide used</strong>: None.[14. Society of American Archivists. (2016). <em>Archival Outlook</em>. Retrieved from <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a>] <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> This newsletter is a perfect place for students in the archive sector to share short articles or feature stories on news, information, special projects or advocacy, or profiles of SAA members. It'€™s not peer reviewed and not the official SAA scholarly journal, so it's most likely not an avenue for publishing for the profession to gain tenure, but it would be an excellent place to start writing about all things archives; explore different topics within the archives world; or share information about relevant individuals, organizations, and conferences. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation</strong>: 6,200+ members.[15. Society of American Archivists. (2016). <em>Archival Outlook</em>. Retrieved from <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a>] <strong>Audience location and language or cultural considerations</strong>: The Society is based in Chicago[16. SerialsSolutions. (2016). Archival Outlook. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402338917688/244199" target="_blank">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402338917688/244199</a>], and is North America's oldest and largest national archival professional association.[17. Society of American Archivists. (2016). <em>About SAA</em>. Retrieved from <a title="About SAA" href="http://www2.archivists.org/about" target="_blank">http://www2.archivists.org/about</a>] The newsletter reports on "€œregional, national, and international news" that'€™s relevant to North American archivists.[18. Society of American Archivists. (2016). <em>Archival Outlook</em>. Retrieved from <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a>] Written in English.[19. SerialsSolutions. (2016). Archival Outlook. <em>Ulrichsweb Global Serials Directory</em>. Retrieved from <a title="Ulrich's Periodicals Directory" href="http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402338917688/244199" target="_blank">http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1402338917688/244199</a>] The newsletter accepts international updates and news, but is a North American publication.[20. Society of American Archivists. (2016). <em>Archival Outlook</em>. Retrieved from <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a>] <strong>Reader characteristics</strong>: The newsletter can have a very insider, quirky tone because it'€™s directed at SAA community members. A unique feature is the use of visuals (mostly archival photos) to tell a story or as stand-alone pieces.[21. Society of American Archivists. (2016). <em>Archival Outlook</em>. Retrieved from <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a>] If a LIS student came across an interesting visual, this would be the place to share it. The publication's articles are largely written by members and those in the archives profession. The newsletter is strictly for those in the archival profession, or those interested in it. This doesn't just mean those in library-specific archives: professionals from all sectors within the profession are profiled and encouraged to share news and updates.[22. Society of American Archivists. (2016). <em>Benefits of Membership</em>. Retrieved from <a title="Benefits of Membership" href="http://www2.archivists.org/membership" target="_blank">http://www2.archivists.org/membership]</a> Readers are positively archival advocates. This is a newsletter that is very proud of being all about archives and celebrating archival and library professionals.[23. Society of American Archivists. (2016). <em>Archival Outlook</em>. Retrieved from <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a>] <strong>Knowledge of LIS subject matter</strong>: These are professional archivists: LIS knowledge and language is encouraged.[24. Society of American Archivists. (2016). <em>Archival Outlook</em>. Retrieved from <a title="Archival Outlook" href="http://www2.archivists.org/archival-outlook" target="_blank">http://www2.archivists.org/archival-outlook</a>] <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> Readers of this publication have one crucial aspect in common: their love of archives. Articles need to focus on positive aspects of the profession -€“ this is not the venue to share negative comments or criticisms, although critiques might be accepted, and definitely reviews of new exhibits, books, or professionals would be fine. The level of LIS knowledge is high -€“ this is not a newsletter for neophytes but is directed toward professionals. But its tone is friendly, open, and welcoming to anyone with an interest in archives. It's a fun, interesting publication aiming to keep readers up to date as well as entertained. <strong>Last updated</strong>: May 14, 2016 <hr /> <h4>References</h4>
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