AlumNews

 

Publication analysis


About the publication

Title: AlumNews

ISSN: N/A

Website: http://ischool.sjsu.edu/people/information-school-alumni

Purpose, objective, or mission: AlumNews prints SJSU iSchool news, alumni profiles and accomplishments, and upcoming alumni events.1

Target audience: SJSU iSchool Alumni.2

Publisher: San Jose State University School of Information3

Peer reviewed? No.4

Type: LIS professional newsletter.5

Medium: Online.6

Content: Information on upcoming alumni events, alumni profiles, and SJSU iSchool news.7

Frequency of publication: Quarterly.8

About the publication’s submission guidelines

Location of submission guidelines: Their website does not provide any guidelines.9 Alumni can submit their recent accomplishments here: http://ischool.sjsu.edu/about/news/share-your-news

Types of contributions accepted: News about alumni scholarships, grants, and awards, as well as their research, publications, presentations, and other professional activities.10

Submission and review process: No information is provided, other than suggestions of alumni news topics of interest to the community.11

Editorial tone: Informational.12

Style guide used: None indicated.13

Conclusion: Evaluation of publication’s potential for LIS authors

While not a place to publish work to increase ones chances of promotion or tenure, it is a place to connect with fellow LIS professionals.

 

Audience analysis


About the publication’s readers

Publication circulation: Circulation numbers are not published however, the newsletter is emailed to alumni of the program who request it.14 The SJSU iSchool 2012 annual review shows 655 graduates for the 2011-2012 school year, which suggests a considerable possible audience.15

Audience location and language or cultural considerations: The university is based in San Jose, California, but the audience is international. Given that the readers are all graduates of an English-language LIS program, it can be assumed the readers have a strong grasp of the English language and a clear understanding of LIS terminology.16

Reader characteristics: According to the 2012 annual review published by the SJSU SLIS, students attend online from 45 states and 17 countries, suggesting a global community. Also, given the fact that the entire program is presented online, readers can be expected to have a high level of comfort with technology.17

The alumni of SJSU iSchool graduated from an accredited, online SLIS program at a public university in California suggesting a practical, self-directed population, possibly with a liberal outlook. The SJSU iSchool website regularly reports on alumni in a variety of professions, from public libraries to archives to law libraries to prisons. Given the size of the alumni population it can be assumed that alumni occupy positions in many, if not all, areas of LIS workplaces. While not mentioned, due to the circulation of the newsletter to SJSU iSchool graduates, there is a suggestion that authors are also SJSU iSchool graduates.18

Knowledge of LIS subject matter: As graduates of a SLIS program, it can be assumed readers possess general knowledge of LIS subject matter and specific knowledge of their area of specialization.19

Conclusion: Analysis of reader characteristics and their potential impact on authors

Authors should keep in mind this newsletter is produced by, and is about, the readers, the alumni of SJSU iSchool. Submissions covering SJSU iSchool alumni and their activities are suggested.

Last updated: April 27, 2016


References

Show 19 footnotes

  1. San Jose State University School of Information. (2016). Information School Alumni. Retrieved from http://ischool.sjsu.edu/people/information-school-alumni
  2. San Jose State University School of Information. (2016). Information School Alumni. Retrieved from http://ischool.sjsu.edu/people/information-school-alumni
  3. San Jose State University School of Information. (2016). Information School Alumni. Retrieved from http://ischool.sjsu.edu/people/information-school-alumni
  4. San Jose State University School of Information. (2016). Information School Alumni. Retrieved from http://ischool.sjsu.edu/people/information-school-alumni
  5. San Jose State University School of Information. (2016). Information School Alumni. Retrieved from http://ischool.sjsu.edu/people/information-school-alumni
  6. San Jose State University School of Information. (2016). Information School Alumni. Retrieved from http://ischool.sjsu.edu/people/information-school-alumni
  7. San Jose State University School of Information. (2016). Information School Alumni. Retrieved from http://ischool.sjsu.edu/people/information-school-alumni
  8. San Jose State University School of Information. (2016). Information School Alumni. Retrieved from http://ischool.sjsu.edu/people/information-school-alumni
  9. San Jose State University School of Information. (2016). Information School Alumni. Retrieved from http://ischool.sjsu.edu/people/information-school-alumni
  10. San Jose State University School of Information. (2016). Share Your News. Retrieved from http://ischool.sjsu.edu/about/news/share-your-news
  11. San Jose State University School of Information. (2016). Share Your News. Retrieved from http://ischool.sjsu.edu/about/news/share-your-news
  12. San Jose State University School of Information. (2016). Information School Alumni. Retrieved from http://ischool.sjsu.edu/people/information-school-alumni
  13. San Jose State University School of Information. (2016). Share Your News. Retrieved from http://ischool.sjsu.edu/about/news/share-your-news
  14. San Jose State University School of Information. (2016). Information School Alumni. Retrieved from http://ischool.sjsu.edu/people/information-school-alumni
  15. San Jose State University School of Information. (2016). SLIS Graduates, Academic Year 2011-2012. Retrieved from https://slisweb.sjsu.edu/downloads/annualreviews/2010/graduates2010.pdf
  16. San Jose State University School of Information. (2016). Information School Alumni. Retrieved from http://ischool.sjsu.edu/people/information-school-alumni
  17. San Jose State University School of Information. (2016). School of Library and Information Science Annual Review. Retrieved from https://slisweb.sjsu.edu/downloads/annualreviews/2010/2010slis_annualreview4-3m.pdf
  18. San Jose State University School of Information. (2016). Information School Alumni. Retrieved from http://ischool.sjsu.edu/people/information-school-alumni
  19. San Jose State University School of Information. (2016). Information School Alumni. Retrieved from http://ischool.sjsu.edu/people/information-school-alumni
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