ALSC Matters!


Publication analysis

About the publication

Title: ALSC Matters! (formerly ALSConnect)



Purpose, objective, or mission: Formerly ALSConnect, ALSC Matters is a newsletter for ALSC members highlighting activities and information of interest for librarians working with children.1

Target audience: LIS professionals who work with children.

Publisher: ALA Association for Library Service to Children

Peer reviewed? No.

Type: LIS professional newsletter.

Medium: Online.

Content: Apart from general ALSC news, ALSC Matters! also features:

  • Bright Ideas: highlights ideas in planning services and programming in libraries around the country.
    • Example: Group summer reading programs in Utah daycares and summer schools.
  • Hear Ye! Hear Ye!: discusses resources, events and honors of interest to ALSC members
    • Example: ALSC members who received the I Love My Librarian Award in 2017.
  • ALSC Voices: highlights members, showcases ALSC profiles and includes interviews with ALSC members
    • Example: Q & A profile on a senior children’s librarian in New York.

Frequency of publication: Published quarterly.2

About the publication’s submission guidelines

Location of submission guidelines: Found on the About ALSC Matters! page. Submissions should be sent to Laura Schulte-Cooper.

Types of contributions accepted: News information to be featured in Bright Ideas, Hear Ye! Hear Ye! or ALSC Voices.

Submission and review process: Unknown.

Editorial tone: Professional, yet casual.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

By reading previous newsletters, children’s librarians may be interested in submitting short pieces showcasing new and interesting activities and programs they have been implementing at their local libraries. If LIS authors have been nominated or have won an award pertaining to work as a children’s librarian he or she may want to submit it to Hear Ye! Hear Ye!

Audience analysis

About the publication’s readers

Publication circulation: Members of ALSC receive issues of ALSC Matters!, though non-members can also subscribe using an online form.3

Audience location and language or cultural considerations: Readers of ALSC Matters! are likely ALA members, therefore they will be North American librarians.

Reader characteristics: Readers are LIS professionals or perhaps students working in the field.

Knowledge of LIS subject matter: Considering that ALSC is for professionals, LIS knowledge will be strong.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of ALSC Matters! are professionals and students already involved in the field of children’s librarianship. ALSC Matters! may be a good venue for you to showcase projects that could be a source of inspiration, as well as relevant events and LIS happenings.

Last updated: March 12, 2018


Show 3 footnotes

  1. “About ALSC Matters!,”, accessed March 7, 2018,
  2. “About.”
  3. “About.”
Comments are closed.