base line

 

Publication analysis


About the publication

Title: base line

ISSN: 1943-65481

Website: http://www.ala.org/magirt/publications/baseline/

Purpose, objective, or mission: base line is the official publication of the Map and Geospatial Information Round Table (MAGIRT). MAGIRT “leads and inspires information professionals at all levels of expertise in their work with map and geospatial information resources, collections and technologies in all formats, through community, education and advocacy.”2 “The purpose of base line is to provide current information on cartographic materials, other publications of interest to map and geography librarians, meetings, related governmental activities, and map librarianship.”3

Target audience: As per MAGIRT’s site: “People interested or involved in any aspect of map or geospatial librarianship.”4

Publisher: American Library Association.5

Peer reviewed? No.6

Type: LIS professional news.7

Medium: Online.8

Content: Each issue “provide(s) current information on cartographic materials, other publications of interest to map and geography librarians, meetings, related governmental activities, and map librarianship.”9

Frequency of publication: Bimonthly.10

About the publication’s submission guidelines

Location of submission guidelines: On the first page of each issue: http://www.ala.org/magirt/publications/baseline/

Types of contributions accepted: base line calls itself “a medium of communication for members of MAGIRT and information of interest is welcome.”11 Articles related to cartography, geography, “related governmental activities, and map librarianship ” would be welcome.12

Submission and review process: Depending on article content, contributions can be sent to one of four editors: Editor, John Olson, jaolson@syr.edu; Cataloging Editor, Tammy Wong, twon@loc.gov; Electronic Mapping Editor, Carol McAuliffe, carolmc@uflib.ufl.edu; or New Maps and Books Editor, David Bertuca, dbertuca@buffalo.edu13

Editorial tone: Articles tend towards an informal, but professional voice.14

Style guide used: Not specified.

Conclusion: Evaluation of publication’s potential for LIS authors

Although there is an informality in tone to this publication, there is still room for a more professional article related to geospatial information. This publication offers a good opportunity for a writer with experience in this field of librarianship to be published.

 

Audience analysis


About the publication’s readers

Publication circulation: As a benefit of membership in MAGIRT, base line reaches 319 people.15

Audience location and language or cultural considerations: This publication is based in the U.S. and is written in American English.16 As members hail from across North America, authors should avoid using local terminologies or dialects, and should be tailored to a national audience.

Reader characteristics: Readers are members of MAGIRT. As such, one can assume that the majority of readers are “involved in the geospatial librarianship world.”17

Reader knowledge of LIS subject matter: Readers are generally professional librarians, so a high degree of specialized LIS knowledge can be assumed.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The readers of base line are interested in professional news. Authors would want to write short articles and reports relevant to MAGIRT committee work and topics related to geospatial librarianship. Members of MAGIRT seem eager to “connect with like-minded people, to learn, or to impart…knowledge.”18 Although the pool of readers is relatively small, the LIS author who is interested in geospatial information will find a supportive and interested readership in base line.

Last updated: May 14, 2016


References

Show 18 footnotes

  1.  Base Line, Ulrichsweb Global Serials Directory, accessed March 22, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1521734545098/483555
  2. American Library Association. (2016). Map & Geospatial Information Round Table  (MAGIRT). American Library Association. Retrieved from http://www.ala.org/magirt/
  3. American Library Association. (2016). base line. American Library Association. Retrieved from http://www.ala.org/magirt/publications/baseline/
  4. American Library Association. (2016). Map & Geospatial Information Round Table  (MAGIRT). American Library Association. Retrieved from http://www.ala.org/magirt/
  5. ProQuest. (2016). base line. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1428426335226/483555
  6. ProQuest. (2016). base line. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1428426335226/483555
  7. ProQuest. (2016). base line. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1428426335226/483555
  8. ProQuest. (2016). base line. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1428426335226/483555
  9. American Library Association. (2016). base line. American Library Association. Retrieved from http://www.ala.org/magirt/publications/baseline/
  10. ProQuest. (2016). base line. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1428426335226/483555
  11.  American Library Association. (2015). base line. American Library Association. Retrieved from http://www.ala.org/magirt/publications/baseline/
  12. American Library Association. (2016). base line. American Library Association. Retrieved from http://www.ala.org/magirt/publications/baseline/
  13. American Library Association. (2016). base line. American Library Association. Retrieved from http://www.ala.org/magirt/publications/baseline/
  14. American Library Association. (2016). base line. American Library Association. Retrieved from http://www.ala.org/magirt/publications/baseline/
  15. American Library Association. (2016). MAGIRT Map & Geospatial Resources: About MAGIRT. American Library Association. Retrieved from http://magirt.ala.libguides.com/resources
  16.  ProQuest. (2016). base line. Ulrichsweb Global Serials Directory. Retrieved from http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1428426335226/483555
  17. American Library Association. (2016). Resources. American Library Association. Retrieved from http://www.ala.org/magirt/resources
  18. American Library Association. (2016). Resources. American Library Association. Retrieved from http://www.ala.org/magirt/resources
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