AIIP Connections

 

Publication analysis


About the publication

Title: AIIP Connections

ISSN: 1524-94681

Website: http://www.aiip.org/AIIPConnections

Purpose, objective, or mission: According to the publication’€™s website, AIIP Connections is the “€œquarterly publication written by and for the members of the Association of Independent Information Professionals (AIIP).”2 The AIIP website indicates that the AIIP was created to “€œadvance the knowledge and understanding of the information profession.”3

Target audience: Independent information professionals4

Publisher: Association of Independent Information Professionals (AIIP).5

Peer reviewed? No.6

Type: LIS professional.7

Medium: Online. Current issues are available to the public, but only members can access back issues.8

Content: The publication consists of feature articles, member profiles, AIIP Committee profiles, and book/product reviews. Feature articles generally consist of marketing tips, business planning, research techniques, specialist research, social networking tools/tips, ethics, and micro business management.9

Frequency of publication: Quarterly.10

About the publication’s submission guidelines

Location of submission guidelines: Writer guidelines can be found at http://www.aiip.org/sites/default/files/aiip-connections/aiip-connections-guidelines.pdf. Contact Editor-in-Chief Phyllis Smith at ConnectionsEditor@aiip.org for more information.

Types of contributions accepted: The publication accepts original works which have not been published elsewhere and must not contain any material protected by copyright, unless proper permission has been received. Feature articles must be between 1200 to 1600 words.11

Submission and review process: The publication advises to submit article ideas to the Editor for feedback prior to drafting an article. The publication deadlines are the first of February, May, August, and November.12

Editorial tone: Neutral tone where a “friendly style of writing is preferred.”€ The tone is more professionally driven, as opposed to a formal scholarly approach.13

Style guide used: No particular style is indicated. The submission guidelines provide a short list of style guidelines including use of heading/subheadings (yes), length of paragraphs (short preferred), footnotes (no), and inclusion of personal information at end of article (yes).14

Conclusion: Evaluation of publication’s potential for LIS authors

AIIP Connections provides an excellent forum for the LIS author who has interest in exploring a career as an independent information professional (or are already engaged in the practice thereto). This publication could also serve LIS authors who have specialized knowledge in research techniques which would cater to the needs of the independent information professional. While LIS authors may have specialized research knowledge on research techniques, potential works should be written with a focus on how such research techniques may impact on independent information professionals from a practical perspective.

 

Audience analysis


About the publication’s readers

Publication circulation: From the Writer Guidelines: “Each issue of AIIP Connections is distributed as a download to over 500 independent professional business owners in more than 20 countries around the world.”15 

Audience location and language or cultural considerations: International. Publication reports distributed in more than 20 countries around the world.16 English, with US English spelling preferred.17

Reader characteristics: Publication reports distribution to over 500 independent information professionals in more than 20 different countries. Readers consist primarily of independent information professionals engaged as specialized business owners. Readers share a collaborative approach in “€œsharing ideas, experiences, and observations” as independent information professionals.18

Knowledge of LIS subject matter: Many readers will have extensive knowledge of LIS subject matter; however LIS authors should not assume all readers will be familiar with specific LIS related jargon.19

Conclusion: Analysis of reader characteristics and their potential impact on authors

LIS authors should be aware that the readers are primarily professionals who are engaged as entrepreneurs in the information field. Readers will expect articles specifically tailored to this field. While articles should be professionally written, readers will expect an approach which has practical applications or implications. LIS authors with specific knowledge in emerging techniques in the acquisition/management/distribution of information could use this publication as a forum if specifically tailored to the independent information professional.

Last updated: April 20, 2016


References

Show 19 footnotes

  1.  AIIP Connections, Association of Independent Information Professionals, accessed March 18, 2018, https://www.aiip.org/Discover/AIIP-Connections/
  2. AIIP Connections. (2011). AIIP Connections writer guidelines. Retrieved from http://www.aiip.org/sites/default/files/aiip-connections/aiip-connections-guidelines.pdf
  3. Association of Independent Information Professionals. (2014). About AIIP. Retrieved from http://aiip.org/about
  4. Association of Independent Information Professionals. (2014). About AIIP. Retrieved from http://aiip.org/about
  5. Association of Independent Information Professionals. (2014). Discover AIIP Connections. Retrieved from http://aiip.org/discover/aiip-connections
  6. AIIP Connections. (2011). AIIP Connections writer guidelines. Retrieved from http://www.aiip.org/sites/default/files/aiip-connections/aiip-connections-guidelines.pdf
  7. AIIP Connections. (2011). AIIP Connections writer guidelines. Retrieved from http://www.aiip.org/sites/default/files/aiip-connections/aiip-connections-guidelines.pdf
  8. Association of Independent Information Professionals. (2014). AIIP Connections. Retrieved from http://aiip.org/content/aiip-connections
  9. AIIP Connections. (2011). AIIP Connections writer guidelines. Retrieved from http://www.aiip.org/sites/default/files/aiip-connections/aiip-connections-guidelines.pdf
  10. Association of Independent Information Professionals. (2014). Discover AIIP Connections. Retrieved from http://aiip.org/discover/aiip-connections
  11. AIIP Connections. (2011). AIIP Connections writer guidelines. Retrieved from http://www.aiip.org/sites/default/files/aiip-connections/aiip-connections-guidelines.pdf
  12. AIIP Connections. (2011). AIIP Connections writer guidelines. Retrieved from http://www.aiip.org/sites/default/files/aiip-connections/aiip-connections-guidelines.pdf
  13. AIIP Connections. (2011). AIIP Connections writer guidelines. Retrieved from http://www.aiip.org/sites/default/files/aiip-connections/aiip-connections-guidelines.pdf
  14. AIIP Connections. (2011). AIIP Connections writer guidelines. Retrieved from http://www.aiip.org/sites/default/files/aiip-connections/aiip-connections-guidelines.pdf
  15. AIIP Connections. (2011). AIIP Connections writer guidelines. Retrieved from http://www.aiip.org/sites/default/files/aiip-connections/aiip-connections-guidelines.pdf
  16. AIIP Connections. (2011). AIIP Connections writer guidelines. Retrieved from http://www.aiip.org/sites/default/files/aiip-connections/aiip-connections-guidelines.pdf
  17. AIIP Connections. (2011). AIIP Connections writer guidelines. Retrieved from http://www.aiip.org/sites/default/files/aiip-connections/aiip-connections-guidelines.pdf
  18. AIIP Connections. (2011). AIIP Connections writer guidelines. Retrieved from http://www.aiip.org/sites/default/files/aiip-connections/aiip-connections-guidelines.pdf
  19. AIIP Connections. (2011). AIIP Connections writer guidelines. Retrieved from http://www.aiip.org/sites/default/files/aiip-connections/aiip-connections-guidelines.pdf
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