Against the Grain

 

Publication analysis


About the publication

Title: Against the Grain

ISSN: 1043-20941

Website: http://www.against-the-grain.com/

This website provides more than 3,500 pages with continuously updated content, including full-text access to articles from the print Against the Grain publication (access is limited to subscribers), along with a additional free, available, web-only content like breaking industry news, blog posts, job openings, conference announcements, and an online version of the popular “If Rumors Were Horses” column by editor Katina Strauch.2

Purpose, objective, or mission: From the website: Against the Grain “is your key to the latest news about libraries, publishers, book jobbers, and subscription agents. It is a unique collection of reports on the issues, literature, and people that impact the world of books and journals.”3

Target audience: Publishers; vendors of book, journal, and other scholarly materials; and library and information science professionals, particularly those interested in issues surrounding acquisitions, access, online platforms, publishers, and serials subscriptions.4

Publisher: Against the Grain.5

Peer reviewed? All feature presentations and special reports are refereed by at least two editors. Columns are refereed by the column editors only. A list of editors who review manuscript drafts and a proofreader for ATG is available here.6

Type: A hybrid scholarly journal and professional news magazine. While informative and based on professional practice and expertise, most submissions have an informal tone and lack extensive bibliographies, though some do provide endnotes.7

Medium: Print. ATG print subscribers can also be approved for a free online membership to access subscriber-only content on the ATG website.8 Free online access to archival content more than three years old is available at the Against the Grain Archives.9

Content: Articles. The ATG website also accepts additional content like job postings and announcements.10

Frequency of publication: Against the Grain is published six times a year, in February, April, June, September, November, and December/January.11

About the publication’s submission guidelines

Location of submission guidelines: http://www.against-the-grain.com/submit-content/

Types of contributions accepted: Regular article contribution areas include features, interviews and people profiles, Reviews, Legal Issues, International Dateline, Publishing, Bookselling and Vending, and Technology and Standards.12 Some issues have specific focuses, such as the December 2013/January 2014 issue, “eBook Platforms for Academic Librarians.”13 Articles should be approximately 2000 words, although the editors allow authors to make a piece as long or short as needed by their subject. They like a minimum of 200 dpi for charts and graphs and 300 dpi for photos.14

Submission and review process: Contact Leah Hinds at leah@katina.info or Tom Gilson at gilsont@cofc.edu to submit an article for either online or print publication. Alternately, Katina Strauch (Editor), Tom Gilson (Editor, ATG Website), and Leah Hinds (Editor, ATG Website) can be contacted at editors@against-the-grain.com. Sample submission deadlines are listed on the content submission page.15

Editorial tone: There are no stated guidelines for the submitted articles’ tone,16 though most content is written in a clear, well-informed, but fairly informal style.17

Style guide used: ATG uses Turabian/Chicago Manual of Style format. Bibliographic citations, when included, are provided in endnotes and are not supplemented by a bibliography. Endnotes are indicated in-text by superscript Arabic numbers after the punctuation of the phrase or clause to which the note refers; endnote references are numbered in the same order that they are cited in the text.18

Conclusion: Evaluation of publication’s potential for LIS authors

ATG will be a good fit for authors interested in writing shorter pieces exploring access, collection development, publishers, serials subscriptions, and online platforms.

 

Audience analysis


About the publication’s readers

Publication circulation: ATG currently has over 2,000 print subscribers.  A readership survey indicated the average subscriber circulates each issue of Against the Grain to 4.6 colleagues, giving ATG a readership of well over 9,200.19 The Against the Grain Archives provides free online access to archival content more than three years old (1989 on) at the Against the Grain Archives.20 Access to more recent content is limited to subscribers.21

Audience location and language or cultural considerations: United States (ATG’s current editors are affiliated with College of Charleston or the Charleston Conference).22 Written in American English.23

Reader characteristics: A typical reader would be interested in the interactions between libraries, publishers, book jobbers, and subscription services. They could work in a variety of library types, or in the larger publishing community.24 Typical readers will work in libraries or with publishers or jobbers, focusing on those who “impact the world of books and journals.”25 Readers will be looking for cutting-edge information about all things library.26

Knowledge of LIS subject matter: Readers will be familiar with trends and patterns in acquisitions, access, and online platforms, along with distinctions between various publishers and third-party subscription content providers.27

Conclusion: Analysis of reader characteristics0 and their potential impact on authors

Against the Grain’s content is geared toward library and information science professionals who are interested in keeping up-to-date and informed about trends in libraries, publishing, and subscription services. Brief articles and case studies of a few pages, often with subheadings or bullet points, are recommended to focus the reader’s attention and to make content easy to digest.

Last updated: April 20 2016


References

Show 27 footnotes

  1.  “About,” Against the Grain, LLC, accessed March 18, 2018, http://www.against-the-grain.com/about/
  2. Against the Grain. (2014). Home. Against the Grain. Retrieved from http://www.against-the-grain.com/
  3. Against the Grain. (2014). About. Against the Grain. Retrieved from http://www.against-the-grain.com/about/
  4. Against the Grain. (2014). Home. Against the Grain. Retrieved from http://www.against-the-grain.com/
  5. Against the Grain. (2014). Home. Against the Grain. Retrieved from http://www.against-the-grain.com/
  6. Against the Grain. (2014). About. Against the Grain. Retrieved from http://www.against-the-grain.com/about/
  7. Against the Grain. (2014). Home. Against the Grain. Retrieved from http://www.against-the-grain.com/
  8. Against the Grain. (2014). Subscribe. Against the Grain. Retrieved from http://www.against-the-grain.com/subscribe/
  9. Purdue University. (2014). Against the Grain Archives. Retrieved from http://docs.lib.purdue.edu/atg/
  10. Against the Grain. (2014). Home. Against the Grain. Retrieved from http://www.against-the-grain.com/
  11. Against the Grain. (2014). About. Against the Grain. Retrieved from http://www.against-the-grain.com/about/
  12. Against the Grain. (2014). Home. Against the Grain. Retrieved from http://www.against-the-grain.com/
  13. Against the Grain. (2014). Submit content. Against the Grain. Retrieved from http://www.against-the-grain.com/submit-content/
  14. L. Hinds, personal communication, July 2014
  15. Against the Grain. (2014). Submit content. Against the Grain. Retrieved from http://www.against-the-grain.com/submit-content/
  16. Against the Grain. (2014). Submit content. Against the Grain. Retrieved from http://www.against-the-grain.com/submit-content/
  17. Against the Grain. (2014). Home. Against the Grain. Retrieved from http://www.against-the-grain.com/
  18. L. Hinds, personal communication, July 2014
  19. L. Hinds, personal communication, July 2014
  20. Purdue University. (2014). Against the Grain Archives. Retrieved from http://docs.lib.purdue.edu/atg/
  21. Against the Grain. (2014). Submit content. Against the Grain. Retrieved from http://www.against-the-grain.com/submit-content/
  22. Against the Grain. (2014). About. Against the Grain. Retrieved from http://www.against-the-grain.com/about/
  23. Against the Grain. (2014). Home. Against the Grain. Retrieved from http://www.against-the-grain.com
  24. Against the Grain. (2014). Home. Against the Grain. Retrieved from http://www.against-the-grain.com
  25. Against the Grain. (2014). About. Against the Grain. Retrieved from http://www.against-the-grain.com/about/
  26. Against the Grain. (2014). Home. Against the Grain. Retrieved from http://www.against-the-grain.com
  27. Against the Grain. (2014). Home. Against the Grain. Retrieved from http://www.against-the-grain.com
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