Yosemite Highway Herald

Publication Profiles > Civilian Publications > Yosemite Highway Herald

 

Publication analysis


About the publication

Title: Yosemite Highway Herald

ISSN: N/A

Website: http://www.yosemitehwyherald.com/

Purpose, objective, or mission: The Yosemite Highway Herald is a free monthly newspaper featuring local news and events for Southern Tuolumne County and Northern Mariposa County in California.1

Target audience: The community residents of the greater Yosemite area, including parts of Tuolumne and Mariposa counties.2

Publisher: Yosemite Highway Herald, LLC.3

Peer reviewed? No.

Type: Civilian newspaper.

Medium: Print and online.4

Content: Local community news, stories, historical news, and current events news of the greater Yosemite area to the local communities.5

Frequency of publication: Monthly.6

About the publication’s submission guidelines

Location of submission guidelines: None provided.

Types of contributions accepted: Articles and letters to the editor.

Submission and review process: Email submissions to info [at] yosemitehwyherald.com.

Editorial tone: Informal and folksy.

Style guide used: None stated.

Conclusion: Evaluation of publication’s potential for LIS authors

This newspaper would be of interest to LIS authors who are local to the area and want to promote library services and events or discuss issues facing the library. Past issues have featured library-related articles, including one in support of the Groveland library.7

 

Audience analysis


About the publication’s readers

Publication circulation: “We reach 4,000 households plus 500 extra copies are distributed in local businesses throughout the area.”8

Audience location and language or cultural considerations: The Yosemite Highway Herald is published for the local residents of the communities of Big Oak Flat, Buck Meadows, Coulterville, Greeley Hill, Groveland, La Grange, Lake Don Pedro, Moccasin, Pine Mountain Lake, and surrounding area. This publication is printed in English.9

Reader characteristics: The population served by the Yosemite Highway Herald include young people, families, older adults, and retired persons. Professional interests and workplaces would vary widely given the nature of the audience. This diverse audience shares an interest in the local community and an appreciation of natural beauty of the area.

Knowledge of LIS subject matter: The readers of this publication would not have an expert knowledge of library and information science jargon. An author would be expected to provide an introductory background to terms about information services. Also, the author would be expected to write in a manner that would encourage to show the value of library services to the local community.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Past issues of the Yosemite Highway Herald have featured articles on topics such as: the local blood drive, free classes and workshops, the Laverini Sawmill dedication, information on how and where to get burn permits, and local events, festivals, and concerts.. Writers would need to be very familiar with the area and contribute information directly relevant to community members.

Last updated: September 28, 2018


References

Show 9 footnotes

  1. “Yosemite Highway Herald,” YosemiteHwyHerald.com, accessed December 11, 2016, http://www.yosemitehwyherald.com/
  2. Yosemite Highway Herald.”
  3. Yosemite Highway Herald.”
  4. Yosemite Highway Herald.”
  5. Yosemite Highway Herald.”
  6. Yosemite Highway Herald.”
  7. Nadine Pedron, “The Book Nook,” Yosemite Highway Herald, February 2014, http://www.yosemitehwyherald.com/images/february14.pdf
  8. Yosemite Highway Herald.”
  9. Yosemite Highway Herald.”
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