The Valley Chronicle

 

Publication analysis


About the publication

Title: The Valley Chronicle

ISSN: N/A

Website: http://thevalleychronicle.com/

Purpose, objective, or mission: To supply residents of the San Jacinto Valley with a community newspaper featuring stories of local and national interest.1

The Valley Chronicle is the local weekly newspaper serving the San Jacinto Valley in Southern California, focusing on the cities of Hemet and San Jacinto.2

Target audience: Valley residents (Hemet, San Jacinto and Valle Vista communities) and former residents.3

Publisher: Eric Buskirk, founder of the technology company Verican, bought the paper in 2011, days before the planned cessation of the publication.4

Peer reviewed? No.5

Type: Civilian. This is a public newspaper originating in Hemet, California.6

Medium: Printed daily newspaper as well as an online version. The online version can be updated several times a day while the print version is published once a week.7

Content: The Valley Chronicle provides local news, feature stories, local jobs, classifieds, and sports for the Hemet and San Jacinto Valley. A full-text archive is available for any article appearing over 14 days of publication. Archived articles have to be purchased.8

Frequency of publication: Once a week, on Thursdays.9

About the publication’s submission guidelines

Location of submission guidelines:  There is a masthead in the print version noting the names of the editorial staff and the paper’s address. There are no online submission guidelines listed. There is an online form for letters to the editor, with a 2000 character limit for the body of the letter.10

Types of contributions accepted: Letters to the editor of 300 words or less are accepted for the Opinion section. All submissions are reviewed by the editor and may be revised for spelling and grammar.

Submission and review process: Letters of up to 300 words are accepted via email (jself@thevalleychronicle.com) or U.S. mail for the print version, and the online submission form for the online version.11 Review and acceptance are at the discretion of the editorial staff.

Editorial tone: There are no guidelines listed. The current articles reflect a conversational and informal tone.12

Style guide used: A specific style guide was not indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

The Valley Chronicle is the hometown newspaper of the San Jacinto Valley and aims to appeal to that community. The paper supports local issues and has had numerous articles appear over the years about the public library and related events. Any LIS authors in the area wanting to write articles for the paper should have good reception by the newspaper staff. In past issues I have seen notices asking for local area information. Because the newspaper staff is small, it increases the chances for publication for an author who wants to write about the library and related issues. Letters to the editor and articles should avoid technical library jargon in order to appeal to San Jacinto Valley readers.

 

Audience analysis


About the publication’s readers

Publication circulation: According to an audit report from Verified Audit Circulation, in October 2013, The Valley Chronicle has a press run of 26,625, with 2,169 paid subscriptions.13

Audience location and language or cultural considerations: The paper’€™s headquarters is located in Hemet and they serve the cities of Hemet and San Jacinto. Although readership may extend outside of these areas, the majority of readers are in the San Jacinto Valley. The Valley Chronicle is published in English and is considerate of the diverse cultures within the communities it serves. This is reflected in the variety of articles they publish and events that are covered in the community.14

Reader characteristics: The Valley Chronicle‘€™s readers vary from young students to the many retirees in the valley. Hemet used to be primarily retirees but now has an average median age of 45 years old.

The Valley Chronicle serves individuals in Hemet and San Jacinto. Their level of education, places of employment and professional interests vary widely. The United States Census estimated Hemet’s 2013 population to be 81,750, with the number of households at 30,096, and a median household income of $33,460.15

Knowledge of LIS subject matter: The Valley Chronicle is a lay publication and does not specialize in library and information science. Readers may be library users and may have knowledge of library service from their own personal experiences. It is unlikely that the majority of readers will have knowledge of LIS subject matter therefore, LIS jargon should be avoided.

Conclusion: Analysis of reader characteristics and their potential impact on authors

The majority of the readers are high school graduates with some college and few have graduate degrees.16 Authors must be aware that The Valley Chronicle‘€™s main purpose is a focus on the local community. There is an excellent chance of being published if the articles submitted are relevant to local news or events in the San Jacinto Valley.

The community this paper serves is very diverse and has readers that represent a range of different cultures and varying educational backgrounds. Authors that are interested in submitting articles may want to write articles that inform potential patrons about library services and programs directed to underserved populations. Other possibilities are articles that highlight Friends of the Library events to publicize the need for volunteers or additional funds.

Last updated: November 25, 2014


References

Show 16 footnotes

  1. Verican, Inc. (2014). Home. The Valley Chronicle. Retrieved from http://www.thevalleychronicle.com/Site.Home.html
  2. Verican, Inc. (2014). Home. The Valley Chronicle. Retrieved from http://www.thevalleychronicle.com/Site.Home.html
  3. Verican, Inc. (2014). Home. The Valley Chronicle. Retrieved from http://www.thevalleychronicle.com/Site.Home.html
  4. Pierceall, K. (2011, September 16). HEMET: Investor buys Valley Chronicle, newspaper won’t close. The Press-Enterprise. Retrieved from http://www.pe.com/articles/newspaper-629591-buskirk-hemet.html
  5. Verican, Inc. (2014). Letter to the Editor. The Valley Chronicle. Retrieved from http://www.thevalleychronicle.com/1communityindexbody.lasso?-token.miscgetlppage=easyaddletter1.lasso
  6. Verican, Inc. (2014). Home. The Valley Chronicle. Retrieved from http://www.thevalleychronicle.com/Site.Home.html
  7. Verican, Inc. (2014). Home. The Valley Chronicle. Retrieved from http://www.thevalleychronicle.com/Site.Home.html
  8. Verican, Inc. (2014). Home. The Valley Chronicle. Retrieved from http://www.thevalleychronicle.com/Site.Home.html
  9. Verican, Inc. (2014). Home. The Valley Chronicle. Retrieved from http://www.thevalleychronicle.com/Site.Home.html
  10. Verican, Inc. (2014). Letter to the Editor. The Valley Chronicle. Retrieved from http://www.thevalleychronicle.com/1communityindexbody.lasso?-token.miscgetlppage=easyaddletter1.lasso
  11. Verican, Inc. (2014). Letter to the Editor. The Valley Chronicle. Retrieved from http://www.thevalleychronicle.com/1communityindexbody.lasso?-token.miscgetlppage=easyaddletter1.lasso
  12. Verican, Inc. (2014). Home. The Valley Chronicle. Retrieved from http://www.thevalleychronicle.com/Site.Home.html
  13. Verified Audit Circulation. (2014). The Valley Chronicle. Verified Audit Circulation. Retrieved from http://www.verifiedaudit.com/masthead.php?pid=2018&mid=000
  14. Verican, Inc. (2014). Home. The Valley Chronicle. Retrieved from http://www.thevalleychronicle.com/Site.Home.html
  15. United States Census Bureau. (2014). State and County QuickFacts. United States Census Bureau. Retrieved from http://quickfacts.census.gov/qfd/states/06/0633182.html
  16. United States Census Bureau. (2014). State and County QuickFacts. United States Census Bureau. Retrieved from http://quickfacts.census.gov/qfd/states/06/0633182.html
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