The New Yorker

 

Publication analysis


About the publication

Title: The New Yorker

Website: http://www.newyorker.com/

Purpose, objective, or mission:The New Yorker is a weekly magazine offering a signature mix of reporting and commentary on politics, international affairs, popular culture and the arts, science and technology, and business, along with fiction, poetry, humor, and cartoons.”1

Target audience: General public.

Publisher: Conde Nast Publications.2

Peer reviewed? No.

Type: Civilian magazine.

Medium: Print and online.3

Content: The New Yorker features articles about various subjects concerning popular culture, world politics, and social issues, not necessarily in that order. Each issue also includes a short story, poetry, literary reviews, cartoons, and short news reports.

Frequency of publication: The New Yorker publishes weekly, except for five combined issues that count as two in February, June, July, August, and December and other combined issues, as indicated on the issue’s cover.4

About the publication’s submission guidelines

Location of submission guidelines: http://www.newyorker.com/contact/contactus

Types of contributions accepted: Poetry, news-breaks, short stories, and letters to the editor.5

Submission and review process: Send submissions via email as a pdf attachment.6

Editorial tone: Can range from silly to erudite, depending on the piece.

Style guide used: None specified.

Conclusion: Evaluation of publication’s potential for LIS authors

At first glance at the magazine’s submission guidelines, it would seem that there isn’t really any opportunity for LIS authors to contribute to The New Yorker, since they don’t accept nonfiction articles due to the large volume of manuscripts they would probably receive. However, this publication does accept short news reports and commentaries so there is an opportunity for everyone, LIS professionals and students included, to submit short articles that deal with interesting occurrences or developments in their own communities.

 

Audience analysis


About the publication’s readers

Publication circulation: Currently, the total average paid circulation is 1,007,910. Limited content of the print publication as well as exclusive online articles are also available for free at www.NewYorker.com.7

Audience location and language or cultural considerations: Although it might seem that The New Yorker primarily serves residents of New York City, its scope is diverse and wide enough for it to have become one of the best-selling magazines nationwide. The New Yorker is an English publication and primarily serves residents of the United States but it covers issues on both a national and global perspective, making it accessible to the diverse population of the U.S. that come from a variety of different backgrounds and cultures.

Reader characteristics: The readers of The New Yorker are 47% male and 53% female. 62% have graduated from college, and 52% are employed full-time, with 41% in professional or managerial positions. The average reader is around 50 years old. From the demographic statistics of its subscribers we can assume that subscribers of this publication are typically educated, middle to upper class, older adults. Almost half are employed in professional or managerial jobs.8 This publication is considered politically left leaning, and a review of the recent issues supports this assumption.

Knowledge of LIS subject matter: It is safe to assume that the majority of subscribers are probably not LIS professionals and have little or no knowledge of LIS topics and issues. The magazine obviously has a diverse audience and LIS professionals only make up a small percentage of this group. The New Yorker sometimes prints articles about libraries or librarians and the important issues of the profession, but with an absence of, or, at least minimal, LIS jargon for the benefit of all its readers.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Statistics show that the average reader of The New Yorker is in his or her fifties, but, being a very popular magazine across the nation, its readers are still a diverse group of people, with different backgrounds and interests. Since the magazine is only soliciting poetry, fiction, news breaks, commentaries, and letters to the editor, potential authors do not have to write scholarly pieces; the tone is informal but writing should exhibit intelligence and a sophisticated mastery of language.

Although it is not a LIS-oriented magazine, LIS authors are still welcome to submit interesting commentaries or activities in their own communities and institutions.

Last updated: November 26, 2016


References

Show 8 footnotes

  1. “About Us,” NewYorker.com, accessed November 26, 2016, http://www.newyorker.com/about/us/?src=tny-footer
  2. “The New Yorker,” NewYorker.com, accessed November 26,  2016, http://www.newyorker.com/
  3. About Us.”
  4. “Subscribe to The New Yorker,” NewYorker.com, accessed November 26, 2016, https://subscribe.newyorker.com/subscribe/newyorker/108815?source=AMS_NYR_GLOBAL_NAVBAR_GI_BlackFriday_Holiday16&pos_name=AMS_NYR_GLOBAL_NAVBAR
  5. “Contact Us,” NewYorker.com, accessed November 26, 2016, http://www.newyorker.com/contact/contactus
  6. Contact Us.”
  7. Conde Nast Publications. (2014). Media Kit. The New Yorker. Retrieved from http://www.condenast.com/brands/new-yorker/media-kit/print
  8. Conde Nast Publications. (2014). Media Kit. The New Yorker. Retrieved from http://www.condenast.com/brands/new-yorker/media-kit/print
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