The Atlantic

 

Publication analysis


About the publication

Title: The Atlantic

ISSN: 1072-7825 (Print)1

Website: http://www.theatlantic.com

Purpose, objective, or mission: Per their website, “We constantly challenge ourselves,and our readers, to rethink just about everything, from business and politics to art and culture. At The Atlantic, we don’t just answer questions. We question answers.The result? Big, provocative ideas that get people talking—about the issues that matter most.2

Target audience: For general audiences interested in current topics and foreign affairs.

Publisher: The Atlantic Monthly Group.3

Peer reviewed? No.

Type: General interest magazine with varied topics from politics, foreign affairs, and culture.

Medium: Print and online.

Content: News stories, articles, fiction pieces, and interviews.

Frequency of publication: Published monthly except for two combined issues (10 times a year).4

About the publication’s submission guidelines

Location of submission guidelines: http://www.theatlantic.com/faq/#submissions

Types of contributions accepted: According to their guidelines, “The Atlantic magazine is always interested in great nonfiction, fiction, and poetry. A general familiarity with what we have published in the past is the best guide to our needs and preferences.”5

Submission and review process: All manuscripts should be submitted as a Word document or PDF. Succinct pitches may be submitted in the body of an e-mail. Send nonfiction manuscripts or pitches to submissions [at] theatlantic.com, fiction manuscripts to fiction [at] the atlantic.com, and poetry to poetry [at] the atlantic.com.6

Editorial tone: Writing is sophisticated but easy to read.

Style guide used: None offered.

Conclusion: Evaluation of publication’s potential for LIS authors

Because The Atlantic welcomes unsolicited manuscripts, there is potential for LIS authors to inform a general audience of library news and events. This is not a scholarly journal, yet there is plenty of prestige in being published here as it is more than 150 years in publication.7 LIS professionals and novice writers have an opportunity to expound or elaborate on topics of interest and perhaps find ideas for scholarly works. Fiction and poetry submissions are also welcomed; it appears that many LIS professionals find this to be a stimulating outlet for non-scholarly writing. Topics that might be suitable for this venue are technological change in libraries, political and social issues surrounding libraries, and the paperless academic library.

 

Audience analysis


About the publication’s readers

Publication circulation: Print circulation is 496,000.8

Audience location and language or cultural considerations: Information regarding audience location is not provided, though international subscriptions are available.9 Content is published in English.

Reader characteristics: The ratio of readers runs 52-48%, male-female readership. The median age of digital readers is 45, with an average household income of $91, 505.10 According to the media kit, the print magazine was ranked number two for college graduates, while the website was ranked number one for “tech geeks.”

Knowledge of LIS subject matter: Readers are not likely to know a lot about LIS subject matter if they are simply reading this magazine. A recent article, “Is Google Making Us Stupid,” published here would indicate that readers have some interest in computers and technology; researching the magazine index could not locate any specific articles on library and information science. As this audience is considered affluent and well educated, they are likely to read other magazines and have formulated opinions on LIS topics.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Readers of The Atlantic are an educated, affluent group of readers. Readers are interested in smart writing and provocative, thought-provoking conversations. LIS topics and issues that need influential advocates would certainly find them here. Articles should be well written, directed toward an educated audience, limit library jargon (or explain each thoroughly), and provide documented corroboration for their issues. References are not a requirement; however, if the author is seeking advocacy for LIS issues, articles will need facts, not just opinions, and perceptive readers will be able to distinguish between the two. Authors must be determined and resolute in their submission process, as The Atlantic receives too many submissions annually to consider them all.

Last updated: November 20, 2016


References

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