Spartan Daily

Revision for “Spartan Daily” created on November 16, 2016 @ 11:06:46

Spartan Daily
&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title:</strong> <em>Spartan Daily</em> <strong>Website:</strong> <a href=""></a> <strong>Purpose, objective, or mission:</strong> The student newspaper for San Jose State University, covering news, sports, arts and entertainment, tech, and opinion relating to the campus and its students.[1. "Spartan Daily,", accessed November 16, 2016, <a href=""></a>] <strong>Target audience:</strong> San José State University students and faculty. <strong>Publisher:</strong> San José State University.[2. "Spartan Daily,", accessed November 16, 2016, <a title="Ulrich's Serials Directory" href=""></a>] <strong>Peer reviewed?</strong> No. <strong>Type:</strong> Civilian publication; student newspaper. <strong>Medium:</strong> Print and online.[3. "Spartan Daily Media Kit,", accessed November 16, 2016, <a href=""></a>] <strong>Content:</strong> Articles on recent campus news and issues, opinions, sports, and student life. <strong>Frequency of publication:</strong> Three times a week.[4. "<a href="">Spartan Daily</a>."] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> <a href=""></a> <strong>Types of contributions accepted:</strong> Letters to the editor (opinion pieces) and news.[5. "Site Forms,", accessed November 16, 2916, <a href=""></a>] <strong>Submission and review process:</strong> Use the <a href="">designated form</a> to submit a news piece or letter to the editor. <strong>Editorial tone:</strong> Informal. <strong>Style guide used:</strong> None. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> Writers interested in reaching this audience can use this publication. While an opinion piece in a school paper would not increase your chances of tenure, it would increase your reputation within the university community, and could be used to promote library issues or garner support for the library. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> The Daily is read by over 25,000 students and faculty.[6. "<a href="">Spartan Daily Media Kit</a>."] <strong>Audience location and language or cultural considerations:</strong> Published in San José, California, it is safe to assume the readers (faculty, staff, and students of SJSU) are located there too. This is an English language publication and the audience, as part of an institution that requires English language skills, likely reads and speaks English. <strong>Reader characteristics:</strong> According to the <a href="">2016 Media Kit</a>, SJSU students are 46% male and 54% female, with 57% between the ages of 20 and 24. The SJSU student population is a diverse mixture of 30% Asian, 4% African-American, 8% Foreign National, 17% Hispanic, 29% White, and 11% Other.[7. "<a href="">Spartan Daily Media Kit</a>."] As this is the publication of an educational institution, readers are likely interested in education and improving themselves. Other than possibly sharing an interest in their school, any biases, values, and attitudes would vary widely. <strong>Knowledge of LIS subject matter:</strong> Slightly better than the general public given the readers' affiliation with the university. LIS jargon would still need to be avoided or defined if used in your writing. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> The readership of this publication would expect writing that concerns them or their school written with a youthful approach. <strong>Last updated: </strong>November 16, 2016. <hr /> <h4>References</h4>

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November 16, 2016 @ 11:06:46 Rebecca Padrick
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