The Santa Barbara Independent

Revision for “The Santa Barbara Independent” created on April 5, 2018 @ 07:31:05

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The Santa Barbara Independent
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title:</strong> <em>The</em> <em>Santa Barbara Independent</em> <strong>ISSN</strong>: N/A <strong>Website:</strong> <a title="Santa Barbara Independent" href="http://independent.com" target="_blank" rel="noopener">http://independent.com</a> <strong>Purpose, objective, or mission: </strong>An alternative weekly newspaper serving Santa Barbara County, featuring "in-depth news reporting, the most extensive calendar of local events, and the best arts and entertainment in the region."[1. "History of The Independent," Independent.com, accessed December 2, 2016, <a href="http://www.independent.com/history/">http://www.independent.com/history/</a>] <strong>Target audience:</strong> Residents of Santa Barbara and surrounding area.[2. "<a href="http://www.independent.com/history/">History of the Independent</a>."] <strong>Publisher:</strong> Santa Barbara Independent, Inc.[3. "<a href="http://www.independent.com/history/">History of the Independent</a>."] <strong>Peer reviewed?</strong> No.[4. "<a href="http://www.independent.com/history/">History of the Independent</a>."] <strong>Type:</strong> Civilian alternative newspaper.[5. "<a href="http://www.independent.com/history/">History of the Independent</a>."] <strong>Medium:</strong> Print and online.[6. "Santa Barbara Independent," Independent.com, accessed November 5, 2016, <a href="http://www.independent.com/">http://www.independent.com/</a>] <strong>Content:</strong> Local and national news, community events.[7. "<a href="http://www.independent.com/history/">History of the Independent</a>."] <strong>Frequency of publication:</strong> Weekly.[8. "<a href="http://www.independent.com/history/">History of the Independent</a>."] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> <a href="http://www.independent.com/submit_opinion/">http://www.independent.com/submit_opinion/</a> <strong>Types of contributions accepted:</strong> Letters to the editor, longer opinion pieces, reporting, columns, announcements or press releases.[9. "How to Send Information to Us," Independent.com, accessed November 5, 2016, <a href="http://www.independent.com/submit_opinion/">http://www.independent.com/submit_opinion/</a>] <strong>Submission and review process: </strong>Proposals and submissions should be sent via email. There are different instructions depending on the type of work you want to contribute.[10. "<a href="http://www.independent.com/submit_opinion/">How to Send Information to Us</a>."] <strong>Editorial tone:</strong> Informative. <strong>Style guide used:</strong> None mentioned. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> An opportunity for authors to reach their local community with information about their library or library issues. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> 40,000.[11. "History," Media.Independent.com, accessed November 5, 2016, <a href="http://media.independent.com/pdf/SBI_Online_MediaKit_2016.pdf">http://media.independent.com/pdf/SBI_Online_MediaKit_2016.pdf</a>] <strong>Audience location and language or cultural considerations:</strong> Santa Barbara county residents and visitors. English language is used. Culturally, Santa Barbara is a tourist location and has a changing, diverse population. <strong>Reader characteristics:</strong> <em>The</em> <em>Santa Barbara Independent</em> is considered a must read by locals and tourists, both for its extensive arts coverage and its tough environmental reporting. According to their media kit, 62% of all residents in Southern Santa Barbara County read <em>The Independent</em>.[12. "<a href="http://media.independent.com/pdf/SBI_Online_MediaKit_2016.pdf">History</a>."] This gives potential authors an idea of who the individuals are that are reading the paper. 37% of the readers are male while 62% are female. More than 75% of the readers have a college or post-graduate degree. 56% are married or cohabitating and the average household income is $74,000 per year.[13. "<a href="http://media.independent.com/pdf/SBI_Online_MediaKit_2016.pdf">History</a>."] <em>The</em> <em>Santa Barbara Independent</em> is actively involved in community affairs, sponsoring more than 125 charity events, nonprofit fund-raisers, and community festivals. Their outreach procedures are far beyond that of their newspaper.[14. "<a href="http://www.independent.com/history/">History of the Independent</a>."] <strong>Knowledge of LIS subject matter:</strong> Given that most readers are college educated, many are probably familiar with libraries to some degree; however, library jargon should be avoided. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> Santa Barbara is a well-rounded community that appreciates its cultural diversity. Many educators reside in Santa Barbara and would appreciate knowing about services that are available to students of all ages. Potential authors have the benefit of reaching a cultured and educated community who will likely see writing about libraries as interesting and intriguing. <strong>Last updated: </strong>November 5, 2016 <hr /> <h4>References</h4>
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April 5, 2018 @ 07:31:05 Lisa Lowdermilk
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