Publishers Weekly

 

Publication analysis


About the publication

Title: Publishers Weekly, or PW

ISSN: 0000-0019 (Print) and 2150-4008 (Online)1

Website: http://www.publishersweekly.com/

Purpose, objective, or mission: Weekly news magazine focused on the international book publishing business.2

Target audience: Publishers, booksellers, librarians, literary agents, authors, and the media.3

Publisher: PWxyz, LLC.4

Peer reviewed? No.5

Type: Civilian magazine covering book publishing.

Medium: Print and online.

Content: “It offers feature articles and news on all aspects of the book business, bestsellers lists in a number of categories, and industry statistics, but its best known service is pre-publication book reviews, publishing some 9,000 per year.”6

Frequency of publication: Weekly.7

About the publication’s submission guidelines

Location of submission guidelines: http://www.publishersweekly.com/pw/corp/submissionguidelines.html

Types of contributions accepted: PW accept story pitches for features, news, opinion pieces, and the children’s section.8 Letters to the editor are also accepted.9

Submission and review process: Story pitches for news and soapbox ideas should be sent to Editorial Director Jim Milliot at jmilliot [at] publishersweekly.com. Pitches for features should be sent to features [at] publishersweekly.com; for children’s, send pitches to childrensbooks [at] publishersweekly.com.10 Send letters to Jim Milliot, including your name and address.11

Editorial tone: Informative.

Style guide used: None indicated.

Conclusion: Evaluation of publication’s potential for LIS authors

Publishers Weekly is perhaps the most prominent publication in the book publishing industry, and having a book review or article published in the magazine would be a notable accomplishment in the eyes of other LIS professionals.

 

Audience analysis


About the publication’s readers

Publication circulation:PW‘s print edition boasts 16,000+ subscribers with a pass-along rate of 4 readers per issue […] and is read by over 68,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, educators, agents and writers.”12 “PublishersWeekly.com had 8.6 million unique visitors last year and more than 24.4 million page views…and it’s growing.”13

Audience location and language or cultural considerations: Publishers Weekly is published in the United States in English, though it features reviews of books from around the world.

Reader characteristics: Readers are 71% female and mostly college graduates, with an average household income of $50,000. The audience is divided into four categories: librarians, publishing professionals, booksellers, and consumers (including educators, members of the media, and book lovers.)14 Readers are people who care about books or need/want to know what’s happening in the world of book publishing.

Knowledge of LIS subject matter: It is possible, given the connection between libraries and the publishing industry, that the readers may have a familiarity with LIS jargon, however it should not be assumed.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Publishers Weekly is targeted to publishers, booksellers, librarians, educators, and book lovers. National library news is relevant to the magazine’s content, and readers would be interested in a librarian’s unique perspective on books or publishing trends.

Last updated: October 27, 2016.


References

Show 14 footnotes

  1.  Publishers Weekly, Ulrichsweb Global Serials Directory, accessed March 27, 2018, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/search/1445983946
  2. “About Us,” PublishersWeekly.com, accessed October 27, 2016, http://www.publishersweekly.com/pw/corp/aboutus.html
  3. About Us.”
  4. About Us.”
  5. About Us.”
  6. About Us.”
  7. About Us.”
  8. “How do I pitch Publishers Weekly a story idea?,” PublishersWeekly.com, accessed October 27, 2016, http://www.publishersweekly.com/pw/corp/faq.html#pitch
  9. “How do I send a letter to the editor?,” PublishersWeekly.com, accessed October 27, 2016, http://www.publishersweekly.com/pw/corp/faq.html#letter
  10.  “How do I pitch Publishers Weekly a story idea?”
  11. How do I send a letter to the editor?
  12. “Advertising Information,” PublishersWeekly.com, accessed October 27, 2016, http://www.publishersweekly.com/pw/corp/advertisinginfo.html
  13. Advertising Information.”
  14. “Media Planner,” PublishersWeekly.com, accessed October 27, 2016, http://www.publishersweekly.com/binary-data/ARTICLE_ATTACHMENT/file/000/003/3497-1.pdf
Comments are closed.