The Press-Enterprise

 

Publication analysis


About the publication

Title: The Press-Enterprise

Website: http://www.pe.com/

Purpose, objective, or mission: News and information in Inland Southern California.1

Target audience: Residents of Inland Southern California.

Publisher: Press-Enterprise, Inc.2

Peer reviewed? No.3

Type: Civilian publication, newspaper.

Medium: Print and Online.4

Content: Local news is the central focus, with some coverage of national and world events. Events throughout Riverside and San Bernardino county are featured. General news stories, event advertisement, and community related editorials are the main content of this paper.

Frequency of publication: Daily.5

About the publication’s submission guidelines

Location of submission guidelines: http://new.pe.com/submit-letter-to-the-editor

Types of contributions accepted: Letters to the editor.6

Submission and review process: Letters should be submitted via the online form.

Editorial tone: Straightforward news stories written in a clear and basic tone. The columns and editorials are written in an informal manner and often seek to represent the diversity of the community the paper serves.

Style guide used: Not stated.

Conclusion: Evaluation of publication’s potential for LIS authors

Local library events are likely to be featured in the paper. Local librarians might find a potential audience if their article pertains to the local libraries and directly relates to the community. Many local libraries subscribe to this publication and all the staff-written news from the library electronic archives (1992-present) is available in the paper’s online archives.7

 

Audience analysis


About the publication’s readers

Publication circulation: 259,000 daily readers, 394,000 Sunday readers, and 1, 500, 000 unique visitors to the website each month.8

Audience location and language or cultural considerations: The paper is targeted to residents of Inland Southern California.

Reader characteristics: According to recent data, readership is split fairly evenly between men and women, and the majority of readers are 55 or older.9 This information highlights the need for articles and information pertaining to Riverside’s active senior population, which the paper takes into consideration and attempts to serve. Data also shows that 70% of daily readers and 59% of Sunday readers are college educated.10

Local libraries in the area subscribe to the paper and most local coffee shops have copies available to their patrons.

Knowledge of LIS subject matter: As The Press-Enterprise is a civilian newspaper, the average reader probably has a layperson’s familiarity with LIS topics.

Conclusion: Analysis of reader characteristics and their potential impact on authors

While the paper does discuss world news and events, potential authors must be aware that the primary goal of the paper is to support the local community. Articles and stories that focus on local news and events have a greater likelihood of being well received. The community the paper serves is highly diverse and contains readers with a variety of different cultures, backgrounds, and educations, and potential authors should be aware and respectful of this diversity.

Last updated: December 1, 2016


References

Show 10 footnotes

  1. “About Us,” PE.com, accessed November 29, 2016, http://www.pe.com/sections/about/
  2. “Press Enterprise,” Ulrichsweb.com, accessed November 29, 2016, http://ulrichsweb.serialssolutions.com.libaccess.sjlibrary.org/title/1415666714464/759788
  3. “Submit a Letter to the Editor,” PE.com, accessed November 29, 2016, http://new.pe.com/submit-letter-to-the-editor
  4. “The Press-Enterprise,” FreedomNewsGroup.net, accessed November 29, 2016, http://www.freedomnewsgroup.net/the-press-enterprise-newspaper
  5. Press Enterprise.”
  6. Submit a Letter to the Editor.”
  7. “Archives,” PE.com, accessed November 29, 2016, http://www.pe.com/sections/news/archives/
  8. The Press-Enterprise.”
  9. The Press-Enterprise.”
  10. The Press-Enterprise.”
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