Press Democrat

Revision for “Press Democrat” created on October 26, 2016 @ 09:51:37

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Press Democrat
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&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title:</strong> <em>The Press Democrat</em> <strong>Website:</strong> <a title="Press Democrat" href="http://www.pressdemocrat.com/" target="_blank">http://www.pressdemocrat.com/</a> <strong>Purpose, objective, or mission:</strong> <em>The Press Democrat</em> is the largest newspaper between San Francisco and the Oregon border. Begun in 2857,  it "remains a reflection of the community it serves."[1. "About the Press Democrat," PressDemocrat.com, accessed October 26, 2016, <a href="http://www.pressdemocrat.com/about">http://www.pressdemocrat.com/about</a>] <strong>Target audience:</strong> California's Sonoma County and surrounding counties, including Lake and Mendocino counties.[2. "<a href="http://www.pressdemocrat.com/about">About the Press Democrat</a>."] <strong>Publisher:</strong> Sonoma Media Investments, LLC.[3. "<a href="http://www.pressdemocrat.com/about">About the Press Democrat</a>."] <strong>Peer reviewed?</strong> No.[4. "<a href="http://www.pressdemocrat.com/about">About the Press Democrat</a>."] <strong>Type:</strong> Civilian newspaper. <strong>Medium:</strong> Print and online.[5. "<a href="http://www.pressdemocrat.com/about">About the Press Democrat</a>."] <strong>Content:</strong> Local news.[6. "<a href="http://www.pressdemocrat.com/about">About the Press Democrat</a>."] <strong>Frequency of publication:</strong> Daily.[7. "Subscriber Services," PressDemocrat.com, accessed October 26 2016, <a href="https://dpw1.pressdemocrat.com/Subscribe.aspx">https://dpw1.pressdemocrat.com/Subscribe.aspx</a>] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> <a title="Press Democrat Submission Guidelines" href="http://www.pressdemocrat.com/section/opinion" target="_blank">http://www.pressdemocrat.com/section/opinion</a> <strong>Types of contributions accepted:</strong> Contributions to the "Opinion" section, which publishes local opinion pieces and letters to the editor.[8. "Letters to the Editor," PressDemocrat.com, accessed October 26, 2016, <a href="http://www.pressdemocrat.com/opinion/letters/">http://www.pressdemocrat.com/opinion/letters/</a>] <strong>Submission and review process:</strong> Local opinion pieces (600 words or fewer) may be sent to the same e-mail and mail addresses as letters to the editor.[9. "<a href="http://www.pressdemocrat.com/opinion/letters/">Letters to the Editor</a>."] <strong>Editorial tone:</strong> Informative. <strong>Style guide used:</strong> None stated. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> For authors in the Sonoma County and surrounding area, this may be an opportunity to connect with their community and promote their library. For example, an opinion piece concerning library use or funding. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> 195,635 North Bay residents read <em>The Press Democrat</em> each weekday. 315,300 North Bay residents read<em> The Press Democrat</em> each week.[10. "The Audience," pdmmediasource.com, accessed October 26, 2016, <a title="The Audience" href="http://pdmediasource.com/wp-content/uploads/The-Audience1.pdf">http://pdmediasource.com/wp-content/uploads/The-Audience1.pdf</a>] <strong>Audience location and language or cultural considerations:</strong> Readers likely reside in the Sonoma County and surrounding area. "7 out of 10 Sonoma County adults read The Press Democrat during an average seven-day week."[11. "<a href="http://pdmediasource.com/wp-content/uploads/The-Audience1.pdf">The Audience</a>."] English language publication serving a community that includes a variety of cultures including Spanish speaking population. <strong>Reader characteristics:</strong> 58% of readers are 18-49 years of age. 48% of readers are men, 52% are women. 72% have attended college. 69% earn 50,000+.[12. "<a href="http://pdmediasource.com/wp-content/uploads/The-Audience1.pdf">The Audience</a>."] 47% of weekday readers have Professional/Managerial careers and 56% are in Sales.[13. "<a href="http://pdmediasource.com/wp-content/uploads/The-Audience1.pdf">The Audience</a>."] Interested in their community and events of their area. <strong>Knowledge of LIS subject matter:</strong> Little, if any, knowledge of LIS subject matter. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> Due to readers' common interest in news and events of their community, writers have the opportunity to promote libraries and educate readers on the opportunities available at their local library. <strong>Last updated: </strong>October 26, 2016 <hr /> <h4>References</h4>
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October 26, 2016 @ 09:51:37 Rebecca Padrick
October 26, 2016 @ 09:51:04 [Autosave] Rebecca Padrick
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