Monterey County Weekly

Revision for “Monterey County Weekly” created on September 30, 2018 @ 13:33:00

Title
Monterey County Weekly
Content
&nbsp; <h2>Publication analysis</h2> <hr /> <h4>About the publication</h4> <strong>Title:</strong> <em>Monterey County Weekly</em> <strong>ISSN</strong>: N/A <strong>Website:</strong> <a title="Monterey County Weekly" href="http://www.mcweekly.com" target="_blank" rel="noopener">http://www.mcweekly.com</a> <strong>Purpose, objective, or mission:</strong> "The mission is to inspire independent thinking and conscious action, etc. [...] As the largest circulation newspaper in one of the most spectacular counties in America, Monterey County Weekly has long been recognized for its thoughtful, provocative and engaging coverage of news, arts and entertainment."[1. "About Us," MontereyCountyWeekly.com, accessed October 14, 2016, <a title="About Us" href="http://www.montereycountyweekly.com/site/about.html">http://www.montereycountyweekly.com/site/about.html</a>] <strong>Target audience:</strong> Local residents of Monterey County and the Central Coast of California.[2. "<a href="http://www.montereycountyweekly.com/site/about.html">About Us</a>."] <strong>Publisher:</strong> Milestone Communications.[3. "Monterey County Now," MontereyCountyWeekly.com, accessed October 14, 2016, <a href="http://www.montereycountyweekly.com/">http://www.montereycountyweekly.com/</a>] <strong>Peer reviewed?</strong> No.[4. "<a href="http://www.montereycountyweekly.com/site/about.html">About Us</a>."] <strong>Type:</strong> Civilian, alternative newsweekly.[5. "<a href="http://www.montereycountyweekly.com/site/about.html">About Us</a>."] <strong>Medium:</strong> Print and online. [6. "<a href="http://www.montereycountyweekly.com/site/about.html">About Us</a>."] <strong>Content:</strong> Local news, opinion articles, entertainment and events, food, culture, and more.[7."Monterey County Weekly," MontereyCountyWeekly.com, accessed September 30, 2018, <a href="http://www.montereycountyweekly.com/">http://www.montereycountyweekly.com/</a>] <strong>Frequency of publication:</strong> Weekly.[8. "<a href="http://www.montereycountyweekly.com/site/about.html">About Us</a>."] <h4>About the publication's submission guidelines</h4> <strong>Location of submission guidelines:</strong> Submission guidelines are found under the FAQ's here, <a href="http://www.montereycountyweekly.com/site/faq.html">http://www.montereycountyweekly.com/site/faq.html</a> <strong>Types of contributions accepted:</strong> Letters to the editor, story ideas, and local events listings. <strong>Submission and review process:</strong> Letters to the editor: letters@mcweekly.com. Events: calendar@mcweekly.com and per their website, "We welcome story ideas. You can email tips or ideas to <a href="mailto:mail@mcweekly.com">mail@mcweekly.com</a>, fax us at 831-394-2909 or mail us at Monterey County Weekly c/o Editor, 668 Williams Ave., Seaside, CA 93955. If the story requires follow up, please be sure to include contact information.[9. "Frequently Asked Questions," MontereyCountyWeekly.com, accessed September 30, 2018, <a href="http://www.montereycountyweekly.com/site/faq.html">http://www.montereycountyweekly.com/site/faq.html</a>] <strong>Editorial tone:</strong> Casual, hip, alternative, informed, liberal.[10. "<a href="http://www.montereycountyweekly.com/site/about.html">About Us</a>."] <strong>Style guide used:</strong> None noted. <h4>Conclusion: Evaluation of publication's potential for LIS authors</h4> If you are familiar with local library news or literary events, you have a good chance of getting published. The <em>Monterey County Weekly</em> often seeks talented writers who can support a liberal view and investigate news carefully. Library issues are not often covered, but there is a literary scene here and it deserves coverage as related to libraries. &nbsp; <h2>Audience analysis</h2> <hr /> <h4>About the publication's readers</h4> <strong>Publication circulation:</strong> The print magazine has over 90,640 readers a week, while the website receives 65,000 unique visitors per month.[11. "<a href="http://www.montereycountyweekly.com/site/about.html">About Us</a>."] <strong>Audience location and language or cultural considerations:</strong> Northern Monterey County to southern Monterey County, possibly into Santa Cruz.[12. "<a href="http://www.montereycountyweekly.com/site/about.html">About Us</a>."] The language is primarily English, but there is a large population of Spanish speakers in this area. <strong>Reader characteristics:</strong>  According to the media kit, 55% of readers are women and 68% are college educated, with a median age of 43. The median household income is $89,500. [13. "Media Kit," MontereyCountyWeekly.com, accessed September 30, 2018, <a href="https://bloximages.newyork1.vip.townnews.com/montereycountyweekly.com/content/tncms/assets/v3/editorial/f/5d/f5d0dbf4-338c-11e8-a90b-df39864259ae/5abd47fb9fef7.pdf.pdf">https://bloximages.newyork1.vip.townnews.com/montereycountyweekly.com/content/tncms/assets/v3/editorial/f/5d/f5d0dbf4-338c-11e8-a90b-df39864259ae/5abd47fb9fef7.pdf.pdf</a>] Alternative newsweekly readers are often critical of government and the "establishment." They support local causes and social issues. They would likely be strong supporters of libraries and freedom of speech and expression. <strong>Knowledge of LIS subject matter:</strong> Audience is generally well educated[14. "<a href="https://bloximages.newyork1.vip.townnews.com/montereycountyweekly.com/content/tncms/assets/v3/editorial/f/5d/f5d0dbf4-338c-11e8-a90b-df39864259ae/5abd47fb9fef7.pdf.pdf">Media Kit</a>."], familiar with public libraries but not familiar with LIS jargon. <h4>Conclusion: Analysis of reader characteristics and their potential impact on authors</h4> Readers of this publication will likely be interested in library causes and library events. Opinion pieces involving local libraries and advocacy would do well. This is also a good forum to advertise library events and happenings within the community. <strong>Last updated: </strong>September 30, 2018 <hr /> <h4><strong>References </strong></h4>
Excerpt


OldNewDate CreatedAuthorActions
September 30, 2018 @ 13:33:00 Kara Trella
September 30, 2018 @ 13:32:33 [Autosave] Kara Trella
September 30, 2018 @ 13:05:36 Kara Trella
April 5, 2018 @ 07:20:17 Lisa Lowdermilk
January 23, 2018 @ 13:27:07 Laurie Putnam
October 20, 2016 @ 21:20:09 Rebecca Padrick
October 20, 2016 @ 21:19:34 [Autosave] Rebecca Padrick
October 14, 2016 @ 15:05:31 Rebecca Padrick
October 14, 2016 @ 15:04:13 Rebecca Padrick
August 4, 2015 @ 18:32:42 Laurie Putnam
August 4, 2015 @ 18:31:37 [Autosave] Laurie Putnam
November 14, 2014 @ 07:57:52 Joni Hansen
November 14, 2014 @ 07:57:25 [Autosave] Joni Hansen
November 5, 2014 @ 11:47:58 Julia Wells
March 6, 2014 @ 16:28:26 Joni Hansen
January 27, 2014 @ 16:02:20 Joni Hansen
September 23, 2013 @ 18:19:19 admin
Comments are closed.