Publication analysis
About the publication
Title: Monterey County Weekly
ISSN: N/A
Website: http://www.mcweekly.com
Purpose, objective, or mission: “For years our unofficial focus has been on a triple-bottom line: people, planet and profits. Our mission is to inspire independent thinking and conscious action, etc. With a print, web, mobile, tablet and video platform, we’ve become Media for the 21st Century. 1
“As the largest circulation newspaper in one of the most spectacular counties in America, Monterey County Weekly has long been recognized for its thoughtful, provocative and engaging coverage of news, arts and entertainment.”2
Target audience: Local residents of Monterey County and the Central Coast of California.3
Publisher: Milestone Communications, Inc. 4
Peer reviewed? No.5
Type: Civilian, alternative news sources.6
Medium: Print, website, and e-newsletter. 7
Content: Local news, opinion articles, entertainment and events, food, culture, and more.8
Frequency of publication: Print is available every Thursday at 900 locations (paid subscription includes home delivery), website and e-newsletter content updates daily 9
About the publication’s submission guidelines
Location of submission guidelines: Submission guidelines are found under the FAQ’s here, http://www.montereycountyweekly.com/site/faq.html
Types of contributions accepted: News tips, story ideas, letters and comments to the editor, ideas for local arts and entertainment, and sharing photographs and art with the community. 10
Submission and review process: Use the Tipline form to submit items for consideration.
Editorial tone: Casual, hip, alternative, informed, liberal.11
Style guide used: None noted.
Conclusion: Evaluation of publication’s potential for LIS authors
If you are familiar with local library news or literary events, you have a good chance of getting published. The Monterey County Weekly often seeks talented writers who can support a liberal view and investigate news carefully. Library issues are not often covered, but there is a literary scene here and it deserves coverage as related to libraries.
Audience analysis
About the publication’s readers
Publication circulation: “Monterey County Weekly (print) has over 90,640 readers per week. We are the largest circulated print publication in Monterey County; 100%-200% larger readership than any local daily. The website has over 1,000,000 page views per month, with over 320,000 unique visitors. The e-newsletter has nearly 46,000 subscribers. The mobile application has more than 250,000 visitors each month. 12
Audience location and language or cultural considerations: Northern Monterey County to southern Monterey County, possibly into Santa Cruz.13 The language is primarily English, but there is a large population of Spanish speakers in this area.
Reader characteristics: According to the 2020 media kit, 76% of readers are between the ages of 25-54 with 42yrs being the median age. 76% of readers have a college education, with 10% having post graduate degrees. The median household income of readers is $92,850. 14
Knowledge of LIS subject matter: Audience is generally well educated, so they may be familiar with public library processes and trends but not familiar with LIS jargon or in-depth subject matter.
Conclusion: Analysis of reader characteristics and their potential impact on authors
Readers of this publication will likely be interested in library causes and library events. Opinion pieces involving local libraries and advocacy would do well. This is also a good forum to advertise library events and happenings within the community. The readers most likely support local causes and social issues. They would likely be strong supporters of libraries and freedom of speech and expression.
Last updated: November 8, 2020
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