Publication analysis

About the publication

Title: Medium



Purpose, objective, or mission: “Medium is a free, open platform for people to read, write and share posts easily online. Posts can be organized into publications, which anyone can set up.”1

“Medium taps into the brains of the world’s most insightful writers, thinkers, and storytellers to bring you the smartest takes on topics that matter. So whatever your interest, you can always find fresh thinking and unique perspectives.”2

Target audience: Inquiring minds on the web. Medium publishes content across a vast array of topics to interest all sorts of readers.

Publisher: A Medium Corporation.

Peer reviewed? No.

Type: Civilian publication.

Medium: Online.

Content: Articles of varying lengths.

Frequency of publication: Daily.

About the publication’s submission guidelines

Location of submission guidelines: Medium’s Write page has information on posting, editing, importing articles and more.

Types of contributions accepted: Articles on a plethora of topics, grouped into broad categories such as Technology, Culture, Entrepreneurship, Creativity and more. Anyone and everyone can post articles, granted they create an account on the website.

Submission and review process: This page directs authors to information on creating an account and writing and posting stories.

Editorial tone: Professional, yet casual.

Style guide used: Unknown.

Conclusion: Evaluation of publication’s potential for LIS authors

See “Medium for Nonprofits, Explained” for suggestions. See also the SJSU iSchool’s Medium site. And you can search Medium for “libraries” and “librarians” to find lots of examples from other sources.

Given the sheer number of daily users on Medium, it could be a great place to submit writing, especially if you have never been published before. However, there are plenty of articles out there about how it can be difficult to get your work seen since there are so many postings per day, as well as how you can increase your viewer traffic.

The following articles may be helpful for those interested in posting on Medium:


Audience analysis

About the publication’s readers

Publication circulation: Anyone can read articles for free, but monthly subscribers get access to more content and curated collections.3

Audience location and language or cultural considerations: Published in English, but read worldwide. The majority of readers are in the United States.4

Reader characteristics: According to statistics, the majority of Medium’s readers are college educated.5 The sheer amount of topics covered and the breadth of articles published shows that Medium readers are curious information seekers who have many interests.

Knowledge of LIS subject matter: Varied. There are certainly articles written by LIS professionals, but they are often geared towards the general public. Examples: Three Lessons I’ve Learned About People from Being a Librarian and Google’s Slow Fade with librarians.

Conclusion: Analysis of reader characteristics and their potential impact on authors

Medium is a unique platform for writers in many ways, but its ‘clapping’ feature allows for readers to respond to articles, and in turn directly shows authors how widely read their work is. It can be difficult to increase readership across Medium, but there are plenty of third party websites that give you tips and tricks to improve visibility.

Last updated: April 4, 2018


Show 5 footnotes

  1. “What is Medium?”, accessed March 20, 2018,
  2. “About,”, accessed Marc 19, 2018,
  3. “Membership,”, accessed April 2, 2018,
  4. “ Traffic Statistics,”, accessed April 2, 2018,
  5. “ Traffic Statistics.”
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