Publication analysis
About the publication
Title: MarketingProfs
ISSN: N/A
Website: http://www.marketingprofs.com/
Purpose, objective, or mission: “MarketingProfs is the one source that individual marketers, marketing teams, and some of the world’s largest organizations turn to for modern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more. Our educational materials will give you or your team real-world solutions to common and not-so-common marketing problems. Our experts also provide strategies for various types of marketing, from email to social media and beyond. For upcoming events, professional development, and industry trends, check out our resources below and prepare to take your marketing to a new level of excellence.”1
Target audience: Marketing, business professionals, small business owners, and entrepreneurs.2
Publisher: MarketingProfs LLC. 3
Peer reviewed? No. 4
Type: Civilian website and newsletter for business professionals and others interested in marketing. 5
Medium: Online. 6
Content: Articles and opinion pieces about marketing, as well as summaries of research findings and infographics. 7
Frequency of publication: MarketingProfs Today publishes daily content and MarketingProfs Weekly combines the best articles of the week. 8
About the publication’s submission guidelines
Location of submission guidelines: http://www.marketingprofs.com/write-for-us
Types of contributions accepted: “MarketingProfs focuses on enterprise (i.e., large-company) business-to-business (B2B) marketing-related content (and on some topics that broadly apply to all marketing). The following are the topics MarketingProfs covers. If the subject of your contributed “how to” article or thought-leadership piece does not relate to one of the following, we’re unlikely to consider it for publication. What we don’t publish: case studies and press releases. ” 9
“Do think of these, however, as broad categories rather than narrow topics:
- Demand Generation & Management
- Marketing Metrics & Measurement
- Email Marketing
- Marketing Operations & Management
- Account-Based Marketing (ABM)
- Marketing Automation
- Social Media/Influencer Marketing
- Competitive Analysis/Competition
- Content Marketing
- Marketing Strategy
- Types of Content We Publish
Here’s a list of what we publish from guest contributors:
- Bylined “how-to” articles for our website and thrice-weekly newsletter, MarketingProfs Today
- Summaries of research findings based on polls, surveys, and research studies conducted by marketers, academia, PR firms, and other researchers
- Bylined thought-leadership articles (op/ed-type pieces), but we accept only those that offer particularly valuable insights and views that can’t easily be found elsewhere
- Infographics” 10
Submission and review process: “Our publication queue for contributed articles can be up to 3-4 months long. To ensure our article backlog doesn’t grow, we publish only the most useful articles for our audience; accordingly, we tend to be highly selective. Articles should be at least 800-1,000 words, but not much more than 1,200 or so. Feel free to include images, charts, graphs, and the like—but only if they help convey a point. Include a brief bio of 25 words, including LinkedIn and Twitter contact info, if available, and a recent headshot (make sure the upper half of your torso is also in the picture).” 11
“If your article is accepted for publication, we will inform you; expect to hear from us within a week or two of our having received your email. If we don’t accept your article, you may or may not hear from us, depending on how crowded our inbox is. If you haven’t followed the guidelines, you likely won’t hear back.” 12
Editorial tone: None Specified.
Style guide used: Be sure to read through all of the instructions on the Write for MarketingProfs web page. Failure to adhere to their guidelines could result in a rejection. “Your article will be edited for clarity and brevity, and to conform to the MarketingProfs house style.”13
Conclusion: Evaluation of publication’s potential for LIS authors
This publication would have potential for a writer with a background or interest in marketing. Most librarians have experience in marketing, if not formal training, to ensure their libraries survive and thrive. For example, an author could write about their experience and how it can be applied outside the library.
Audience analysis
About the publication’s readers
Publication circulation: 400,000 registered subscribers, with 8,000 new subscribers each month, and 330,000 unique website visitors a month. MarketingProfs has 600,000+ followers on social media. 14
Audience location and language or cultural considerations: MarketingProfs has a global reach, though 67% of users reside in North America. More than 40% are Director-level or above, half come from businesses with over 250 employees, with readership within the top three industries for marketing: technology, manufacturing, and banking/financial. 15 Authors should be aware of the corporate culture, as many readers are employed at businesses and large organizations. Marketing language and jargon might be used and understood among the readers of this publication.
Reader characteristics: Readers are marketing professionals. According to the Occupational Outlook Handbook, marketing professionals usually have a bachelor’s or master’s degree in business with an emphasis on marketing. Most of these professionals would also have strong computer and technological skills, and people in this field are “creative, highly motivated, resistant to stress, flexible, and decisive.”16 Considering that the site is designed for a very specific audience, it can be assumed that the readers will share similar professional interests.
Knowledge of LIS subject matter: Readers will likely not be familiar or have knowledge of library and information science subject matter, unless the reader works in a library.
Conclusion: Analysis of reader characteristics and their potential impact on authors
An author should write very professional level articles that address new and exciting ideas in marketing. An article on marketing library services may be well received, but only if the article contains marketing approaches that can be applied to other types of organizations and businesses. Another type of article that might be well received is an article on technology in the library, and the use of technology to market the library effectively. Many of the articles published in MarketingProfs are technology oriented.
Last updated: November 8, 2020
Comments are closed.