Publication analysis

About the publication

Title: MarketingProfs



Purpose, objective, or mission: MarketingProfs provides marketing information for business professionals or other individuals interested in marketing their products or services. Information is provided through articles, online seminars, reports, workshops, and other online tools.1

Target audience: Marketing, business professionals, small business owners, and entrepreneurs.2

Publisher: MarketingProfs LLC.3

Peer reviewed? No.4

Type: Civilian website and newsletter for business professionals and others interested in marketing.5

Medium: Online.6

Content: Articles and opinion pieces about marketing, as well as summaries of research findings.7

Frequency of publication: Website updated regularly, newsletter MarketingProfs Today published daily.8

About the publication’s submission guidelines

Location of submission guidelines:

Types of contributions accepted: How-to marketing articles, opinion pieces, and market-related research findings.9

Submission and review process: From their website, “We will inform you whether your article has been accepted for publication; expect to hear from us at the latest within a week of our having received your email. If we choose not to accept your article, you may or may not hear from us, depending on how crowded our inbox is. Articles accepted for publication will be edited for clarity and brevity and to conform to MarketingProfs’ house style. We will likely change your title, too, so you might want to suggest some alternatives.”10

Editorial tone: “Fresh and approachable.”11

Style guide used: None indicated, although they do advise against using certain language: “…don’t use “leverage” as a verb. Since we’re on the subject of what not to use… avoid ‘incentivize.’ Also avoid ‘when it comes to,’ because we’ll end up interpreting it as a sign of lazy writing.”12

Conclusion: Evaluation of publication’s potential for LIS authors

This publication would have potential for a writer with a background or interest in marketing. Most librarians have experience in marketing, if not formal training, to ensure their libraries survive and thrive. For example, an author could write about their experience and how it can be applied outside the library.


Audience analysis

About the publication’s readers

Publication circulation: 515,000 unique website visitors each month.13

Audience location and language or cultural considerations: MarketingProfs has a global reach, though 67% of users reside in North America.14 Authors should be aware of the corporate culture, as many readers are employed at businesses and large organizations. Marketing language and jargon might be used and understood among the readers of this publication.

Reader characteristics: Readers are marketing professionals. According to the Occupational Outlook Handbook, marketing professionals usually have a bachelor’€™s or master’€™s degree in business with an emphasis on marketing. Most of these professionals would also have strong computer and technological skills, and people in this field are “€œcreative, highly motivated, resistant to stress, flexible, and decisive.”15 Considering that the site is designed for a very specific audience, it can be assumed that the readers will share similar professional interests.

Knowledge of LIS subject matter: Readers will likely not be familiar or have knowledge of library and information science subject matter, unless the reader works in a library.

Conclusion: Analysis of reader characteristics and their potential impact on authors

An author should write very professional level articles that address new and exciting ideas in marketing. An article on marketing library services may be well received, but only if the article contains marketing approaches that can be applied to other types of organizations and businesses. Another type of article that might be well received is an article on technology in the library, and the use of technology to market the library effectively. Many of the articles published in MarketingProfs are technology oriented.

Last updated: October 11, 2016


Show 15 footnotes

  1. “MarketingProfs,”, accessed October 11, 2016,
  2. MarketingProfs.”
  3. MarketingProfs.”
  4. “Write for MarketingProfs,”, accessed October 11, 2016,
  5. MarketingProfs.”
  6. “What is MarketingProfs?,”, accessed October 11, 2016,
  7. Write for MarketingProfs.”
  8. Write for MarketingProfs.”
  9. Write for MarketingProfs.”
  10. Write for MarketingProfs.”
  11. Write for MarketingProfs.”
  12. Write for MarketingProfs.”
  13. “Our Audience,”, accessed October 11, 2016,
  14. Our Audience.”
  15. “Advertising, Promotions, and Marketing Managers,”, accessed October 11, 2016,
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