Marketingprofs.com

 

Publication analysis


About the publication

Title: MarketingProfs

ISSN: N/A

Website: http://www.marketingprofs.com/

Purpose, objective, or mission: “MarketingProfs is the one source that individual marketers, marketing teams, and some of the world’s largest organizations turn to for modern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more. Our educational materials will give you or your team real-world solutions to common and not-so-common marketing problems. Our experts also provide strategies for various types of marketing, from email to social media and beyond. For upcoming events, professional development, and industry trends, check out our resources below and prepare to take your marketing to a new level of excellence.”1

Target audience: Marketing, business professionals, small business owners, and entrepreneurs.2

Publisher: MarketingProfs LLC.3

Peer reviewed? No.4

Type: Civilian website and newsletter for business professionals and others interested in marketing.5

Medium: Online.6

Content: Articles and opinion pieces about marketing, as well as summaries of research findings and infographics.7

Frequency of publication: MarketingProfs publish submitted writing twice per week.8

About the publication’s submission guidelines

Location of submission guidelines: http://www.marketingprofs.com/write-for-us

Types of contributions accepted: How-to marketing articles, opinion pieces, and market-related research findings.9

Submission and review process: From their website, “Our publication queue for contributed articles is some four months long, and we have reduced our publication frequency to twice per week; so, to ensure that our article backlog doesn’t grow and we publish only the most useful articles for our audience, we are compelled to be extremely selective.”10 There are detailed submission guidelines online and should be reviewed before submitting.

Editorial tone: “Fresh and approachable.”11

Style guide used: According to the website, “Your article will be edited for clarity and brevity, and to conform to the MarketingProfs house style.”12

Conclusion: Evaluation of publication’s potential for LIS authors

This publication would have potential for a writer with a background or interest in marketing. Most librarians have experience in marketing, if not formal training, to ensure their libraries survive and thrive. For example, an author could write about their experience and how it can be applied outside the library.

 

Audience analysis


About the publication’s readers

Publication circulation: 330,000 unique website visitors each month and 684,000 page views a month.13

Audience location and language or cultural considerations: MarketingProfs has a global reach, though 67% of users reside in North America.14 Authors should be aware of the corporate culture, as many readers are employed at businesses and large organizations. Marketing language and jargon might be used and understood among the readers of this publication.

Reader characteristics: Readers are marketing professionals. According to the Occupational Outlook Handbook, marketing professionals usually have a bachelor’s or master’s degree in business with an emphasis on marketing. Most of these professionals would also have strong computer and technological skills, and people in this field are “creative, highly motivated, resistant to stress, flexible, and decisive.”15 Considering that the site is designed for a very specific audience, it can be assumed that the readers will share similar professional interests.

Knowledge of LIS subject matter: Readers will likely not be familiar or have knowledge of library and information science subject matter, unless the reader works in a library.

Conclusion: Analysis of reader characteristics and their potential impact on authors

An author should write very professional level articles that address new and exciting ideas in marketing. An article on marketing library services may be well received, but only if the article contains marketing approaches that can be applied to other types of organizations and businesses. Another type of article that might be well received is an article on technology in the library, and the use of technology to market the library effectively. Many of the articles published in MarketingProfs are technology oriented.

Last updated: September 25, 2018


References

Show 15 footnotes

  1. “MarketingProfs,” MarketingProfs.com, accessed October 11, 2016,  http://www.marketingprofs.com
  2. MarketingProfs.”
  3. MarketingProfs.”
  4. “Write for MarketingProfs,” MarketingProfs.com, accessed October 11, 2016,  http://www.marketingprofs.com/write-for-us
  5. MarketingProfs.”
  6. “What is MarketingProfs?,” MarketingProfs.com, accessed October 11, 2016, http://www.marketingprofs.com/about/
  7. Write for MarketingProfs.”
  8. Write for MarketingProfs.”
  9. Write for MarketingProfs.”
  10. Write for MarketingProfs.”
  11. Write for MarketingProfs.”
  12. Write for MarketingProfs.”
  13. “Our Audience,” Services.MarketingProfs.com, accessed September 25, 2018, http://services.marketingprofs.com/our-audience/
  14. Our Audience.”
  15. “Advertising, Promotions, and Marketing Managers,” BLS.gov, accessed October 11, 2016, http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
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